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TABLE OF CONTENTS

CHAPTER Page

No

I INTRODUCTION AND DESIGN OF THE STUDY 1

II REVIEW OF LITERATURE 17

III PROFILE OF INDUSTRY 37

IV ANALYSIS AND INTERPRETATION 45

V SUMMARY OF FINDINGS, SUGGESTION AND 75

CONCLUSION

APPENDIX

BIBLIOGRAPHY 80

QUESTIONNAIRE 81

LISTS OF TABLES & CHARTS

TABLE PAGE
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NO TITLE NO
Respondents according to age group
5.1 45
Respondents according to gender group
5.2 46
Respondents according to marital status
5.3 47
Respondents according to educational qualification
5.4 48
Respondents according to customer occupational
5.5 level 50

Respondents according to income level

5.6 51
Respondents according to want buying for Mahindra
5.7 products 52

Respondents according to which model car of

5.8 mostly preferred 54

Respondents according to factor influencing for

5.9 purchase of Mahindra products 55

Respondents according to customer’s opinion

5.10 47
Respondents according to prepare the budget before
5.11 purchase 49

Respondents according to feel about the satisfaction

5.12 of Mahindra products 50

Respondents according to which factor influencing

to buy a Mahindra products
5.13 52
Respondents according to their prefer for credit
Facilities
5.14 54
Respondents according to their satisfied with
5.15 Mahindra products after sales service 56

Respondents according to which levels of sales

5.16 promotion as to preferable 58

Respondents according to the sales promotion affect

5.17 the sales volume 60

Respondents according to their which degree of

5.18 competition determines the sales promotion of the 62
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product

Respondents according to you have satisfied for

5.19 distribution and service 64

Respondents according to their opinion about the

5.20 product quality 66

Respondents according to feel about Mahindra

5.21 products against other competitive products 68

Respondents according to sales promotion helps to

5.22 increase the company profile 70

Respondents according to recommended others to

5.23 buy Mahindra products 72

Respondents according to you feel about sales

5.24 promotional schemes 74