A Toolbox for Business Writing:

Dos and Don’ts

Business communication is an integral part of running and
managing an organization. Owners, managers and employees
must be able to effectively convey their thoughts and ideas to
other individuals working in the company or outside business
stakeholders.
Individuals may lack effective writing skills and may possess
only moderate competence in the linguistic and rhetorical skills
needed to produce appropriate, meaningful and accurate written
documents. The intention of the 10 hour intervention is to put
together a set of basic principles that participants can use to
write effectively.
The workshop is designed for professionals who truly wish to
develop overall proficiency in writing effective business letters
and e-mails in order to communicate successfully and with
integrity of the workplace.
As most correspondence takes place via e-mails nowadays,
there is focus on this specific medium, which is considered to
be a prominent communication tool in the business environment.
This workshop will address the most problematic aspects of
business writing. A step-by-step approach will take the participants
through the process of writing proposals and emails, using
straightforward language accessible to all.

24th - 25th Oct 2017

LAHORE

Course fee: Rs. 18,500/- (Exclusive of WHT & GST)

9:00am - 5:00pm (Per participant)
Includes Course material, PSTD Certificate, Lunch,
Faletti's Hotel, Lahore Refreshments & Business Networking

FOR REGISTRATION AND DETAILS CONTACT

Anam Mustafa: +92 323 8840459 | Kunwar Ashar: +92 345 4194900 | Landline: +92 42 35781927-8 | Email: register@pstd.com.pk
 At the end of this 10 hour
workshop the participants will have:
• Reflected on own areas of strengths and development as writers
• Considered 10 important parts of a proposal
• Considered the value of stating the issue and proposed solution in “no more than 120 words”
• Scrutinized a sample proposal to analyse a format
• Examined 7 steps to planning a proposal
• Written a proposal (in pairs) on a given format and presented to whole group
• Considered reasons for writing emails and memos
• Explored 12 common email writing errors
• Examined sample emails and memos to identify errors
• Scrutinised structures of clear and plain English
• Written an email in pairs
• Inspected 10 rules for writing business emails

Trainer’s Profile:

KISHWAR HAMEED
Kishwar Hameed is the Director of PORTAL Consultants. She is a professional trainer. She has a
M.Ed. from the University of Exeter, UK, in Teacher Training for English Language Teachers (TTELT)
and Teacher Education. She is an accredited tutor from the University of Bradford and University
College Plymouth St Mark and St John, UK. This allows her to teach award bearing in-service courses
to teachers and other professionals in Pakistan and abroad. She believes that training is increasingly
complex work requiring the highest standards of professional practice to perform it well. Currently
she is also the Centre Exams Manager (CEM) for Centre PK 318. PORTAL is a Cambridge English
Language Assessment Authorised Center.

Ms. Hameed has been teaching and training for 25 years. Ms. Hameed has the expertise to design
and develop long and short professional development events for the enhancement of soft skills. She
has conducted training programmes for CocaCola Pakistan, KPMG, Wateen, Usbha Publishers,
Justice Project Pakistan (JPP), Akzo Noble and Servis Shoes Company (SSC) to name a few.