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1.Aaj Tak
1.1 Introduction
Aaj Tak is a 24-hour Hindi news television channel owned by TV Today Network Ltd. Aaj
Tak loosely translates as "Till Today" or "Up to the Minute". Watched by some 45 million
viewers in India’s cable and satellite universe, Aaj Tak is one of India’s largest privately
owned news channels. Aaj Tak was free-to-air channel till 2006 in India, while it offered as a
pay channel in the overseas market. In the United States, it is available on EchoStar’s DISH
Network.
It is a very popular channel. It is famous for its programme "Seedhi Baat" anchored by
Prabhu Chawla, but now anchored by Mr. Akbar. The news channel Aaj Tak is often
criticized by critics of exaggerating the events and focusing more on celebrities.
1.2 History
TV today were incorporated on December 28, 1999 as a company with limited liability under
the Companies Act, 1956. We received the certificate for commencement of business on
February 7, 2000. Living Media had been conducting news broadcasting business through
one of its divisions, the “TV Today division”, since 1994, which was subsequently
transferred to TV Today through a Business Transfer Agreement executed between Living
Media and us on April 20, 2000. For further details, see “Our History - Business Transfer
Agreement”.
Presently, Aaj Tak and Headlines Today operate from Videocon Tower, E-1, Jhandewalan
Extension, New Delhi 110 055 on October 18, 2000 to operate from larger premises.
Calendar Events
year
1988 Launched Newstrack, a 90 minute monthly video cassette covering the news of India and the
1995 Produced a 20-minute Hindi news bulletin, Aaj Tak, aired on the Metro channel of
1996 Launched Good Morning Today and Sapthahik Aaj Tak. Aired special election programs
1997 Launched Business Aaj Tak and aired the proceedings of the Union Budget 1997 in
Parliament and also aired its analysis. Newstrack transformed into a weekly television
1998 Newstrack was telecast on Star TV for one year. Launched Subah Aaj Tak, Dilli Aaj Tak,
Gaon Aaj Tak, Aaj Ki Naari and Aaj Ka Agenda. Also aired Election Results 1998, Aap Ka
Faisla, Economic Survey, Curtain Raiser to the Budget, and Assembly Elections.
2000 Living Media, transferred news broadcasting business to TV Today, in accordance with the
terms and conditions of the Business Transfer Agreement
2000 Aaj Tak launched as a 24-hour news channel providing Hindi news
The primary sources of revenues for the television broadcasting industry are advertising and
subscription fees.
News channels are adopting diverse strategies for presenting and packaging news, which is
allowing channels to target a wider viewership base by presenting attractively packaged
programmes that involves viewers. The high absolute number of viewership built by news
channels offers an attractive platform for advertisers to build reach at cost effective
advertising rates, target a higher proportion of viewership among the SEC A and SEC B
households, target audiences with higher involvement and generate high frequency visibility
for the advertisers across various time-bands. The news broadcasting genre has, as a result,
witnessed a rapid growth in the number of advertisers and brands.
1.4 Business
TV Today is one of the news broadcaster of India, based on number of viewers for the week
ended November 15, 2003. We have changed the way news is delivered to Indian audiences
and have continuously innovated to retain and increase our viewership. With viewership of
approximately 22.7 million viewers, as per TAM viewership data for week ended November
15, 2003, we have effectively created a unique platform of a large and loyal audience for the
advertisers to reach their target group.
• Aaj Tak delivers news in Hindi, reaching out to the large Hindi user segment
constituting approximately 52% of India’s urban population as per NRS 2002..
• Headlines Today, primarily targets young urban viewers, who need sharp and crisp
delivery of news. Our market share was approximately 9% amongst English news
channels, according to TAM viewership data for the week ending November 15,
2003.
News Aaj Tak, NDTV 24x7, Zee News, Star News, Sahara Samay, BBC, CNN,
Headlines Today, NDTV India, DD News
Regional channels DD, Zee Alpha, Tara, ATN, Prabhat, ETV, Sun, Eenadu, Raj, Vijay, Asianet
Subscription revenue - Several cable and satellite channels are currently broadcast with
digitized and encrypted signals. These signals are beamed to cable operators, which could
be Multi-system operators or local cable operators or independent cable operators, who
decrypt them and thereafter feed the signals as a part of the uniform content package to
consumers. The cable operators, typically, own the last mile of cable and collect a monthly
fee from their subscribers. Cable operators give a share of this subcription revenue to
the broadcasters, based on the number of subscriber households. The subscription revenue
accruing to broadcasters represented approximately 13% of the Rs 60,000 million gross
subscription revenue that was being collected by the cable industry from cable and satellite
households during the year 2002. In 2002, the subscription revenue of television
broadcasters was approximately Rs. 8,000 million.
Content Syndication - Broadcasters can monetize their programming library and footage
through syndication of content to various users. For example, international broadcasters or
documentary producers can acquire rights to content from Indian broadcasters for relevant
events such as elections, foreign policy statements, human-interest stories, natural calamities
and other events that have an international
relevance.
Overall Economic Growth - The growth rates for the Indian economy are currently amongst
the highest in the world. Given the large base of population and relatively higher growth
rates, the Indian broadcasting industry is expected to demonstrate growth in the near future.
Increasing Cable Penetration – The cable and satellite penetration in India reached
approximately 41 miilion households at the end of 2002 from approximately 0.4 million
households in 1992. The FICCI KPMG Report expects, due to the penetration differential,
the growth in television and cable and satellite households to continue with the television
households and cable and satellite households estimated to reach approximately 111 million
and approximately 64 million respectively by 2007. The cable and satellite households are
expected to register a compounded annual growth rate of 9.3% over the period of 2002 to
2007, and reach a penetration of approximately 57.6% within television households.
2002 82 41
2003 88 44
2004 93 49
2005 99 53
2006 104 57
2007 111 64
Source : FICCI KPMG Report
Increase in Television Broadcasters’ Share of the Domestic Subscription Revenue - The FICCI KPMG Report expects the
share of revenues to broadcasters in the domestic subscription revenue to increase from approximately 13% in 2002
to approximately 36% by 2007. However, the projected growth in subscription revenues for the broadcasters will be
closely interlinked with the pace and effectiveness at which conditional access system and others are rolled out across
the country.
2002 13.3
2003 15.8
2004 21.4
2005 25.3
2006 33.3
2007 35.6
Source: FICCI KPMG Report
2002
2003
2004
2005
2006
2007
According to the FICCI KPMG Report, the overall revenue of television broadcasters is expected to register a
compounded annual growth rate of approximately 24% from Rs. 48,000 million in 2002 to Rs. 139,000 million by
the end of 2007. The expected revenue from subsciption, advertising and other revenue streams are as highlighted
below:
Source : FICCI KPMG Report
The face of the news genre changed significantly in 1997, when Indian private players started
launching 24-hour news channels. Zee News launched its news channel in 1997, and Star
introduced its news and current affairs channel, Star News, by commissioning New Delhi
Television Limited to provide the entire 24-hour programming content. In December 2000,
TV Today launched its 24-hour news channel under the Aaj Tak brand.
The average time spent viewing news has increased from approximately three minutes a day
in calendar year 2001 to approximately six minutes a day in calendar year 2003 until August
2, 2003.
Television’s share of overall advertising spending has also increased consistently over the
last few years relative to the primary media delivery channels. During the year 2002, the
television sector in India accounted for approximately 41% of the total advertisement pie,
as compared to 51% for print media, according to the FICCI KPMG Report.
of 1990-2001
Year TV Outdoor
1990
1991
1992
1993
1994
1995 —
1996 —
1997 —
1998 —
1999 —
2000 —
2001 —
Source: The Businessworld Marketing Whitebook 2003-2004
Mass 42.7
Movies 25.7
News 9.7
Sports 7.1
Infotainment 5.0
Music 3.3
Source: Tam Media (until November 15, 2003) males 15 years+, All India, excludes regional, terrestrial and miscellaneous channels
Focused male viewership - News channels have a relatively high viewership share among the
target male audience. The channel share of news channels rose from approximately 7% in
2001 to approximately 9.7% in 2003 (until November 15, 2003) among the 15years + male
audiences. News channels offer a good platform for brands attempting to establish an image
of credibility and seriousness.
SEC Profile of Viewership - While news channels attract viewers across socio economic
classes, they have a higher proportion of viewership among the SEC A and SEC B
households relative to all cable and satellite viewership. These households typically have
higher purchasing power and are attractive targets for several advertisers.
A 17.1 27.9
B 24.5 26.8
C 26.7 23.8
Audience involvement - News channels have generated greater audience involvement. For example, approximately
51% of the viewers who saw news for one minute stay on to the news channel for the next 15 minutes, which is
highest among niche genres such as English news, infotainment, music and religion.
High frequency visibility - News channels allow advertisers the opportunity to generate high frequency since they
attract viewership throughout the day.
Competitive rates - News channels are estimated to be significantly cheaper than other niche genres on the basis of the
Cost Per Rating Point
(CPRP). CPRP represents the cost to an advertiser to reach a universe of viewers of a defined target group with a
defined rating point.
The total number of viewers we reach was approximately 22.7 million viewers for week ended November 15, 2003. The
reach of Aaj Tak is wide and diversified which is evident from the following tables.
Calendar Year Aaj Tak Viewership (1) Total Cable and Satellite Viewership
(in millions) (in millions)
2000 0 48.1
Reach of Aaj Tak in Metros and Non-Metros for the week ended November 15, 2003 :
Channel Metros(1) Non-Metros(2) Total
(Reach in millions) (3) ( Reach in millions) (3) (Reach in millions) (3)
According to TAM viewership data for week ended November 15, 2003, Aaj Tak leads its competition in all regional
zones of the country and also all Socio Economic Classifications (“SEC”). Aaj Tak also enjoys loyal viewership and
according to TAM viewership data for week ended November 15, 2003, viewers spent the highest number of minutes
in a week on Aaj Tak.
Hindi Aaj 32
Tak Zee 20
News Star 23
News 16
Sahara Samay National 20
NDTV India 25
DD News
8
English 8
NDTV 24 x 7 6
BBC World 8
CNN 16
Headlines Today
CNBC TV 18
Source: TAM viewership data for week ended November 15, 2003
(1) Represents the cumulative minutes spent on individual channels by their viewers
Aaj Tak’s reach and viewer loyalty has placed us ahead of our competition in terms of market share.
Source: TAM viewership data for week ended November 15, 2003
We believe that the extensive reach of Aaj Tak will provides i t with significant competitive
advantages, which will enable it to:
• maintain and expand market share by providing an effective medium for advertising by
our key advertisers;
• offer “value-for-money” advertising packages;
• capitalize on our strong distribution network for deriving
subscription revenues in the future; and
• generate higher returns as it scale up our advertising rates.
Figures in percentage
Aaj Tak 46 43 71
BBC 16 39 1
Zee News 13 7 15
Star News 11 13 9
We plan to continue to reinforce the brands Aaj Tak and Headlines Today and brand values
with extensive publicity and promotion and creating an interactive relationship with our
viewers.
Editorial excellence
In news broadcasting editorial excellence is one of the key drivers for success. A a j
T a k ’ s editorial team works towards a focused objective of presenting news as it happens,
round the clock and emphasizes on coverage of live news with good visuals. News is presented
in a manner that it captivates the viewer’s attention with wide ranging coverage.
Focus on news broadcasting
Aaj Tak’s promoter, India Today Group became one of the first commercial producers to
telecast news by providing a 20 minute daily bulletin on the Metro channel of Doordarshan,
the incumbent news broadcaster. The group launched our 24 hour news channel, Aaj Tak, in
December 2000. Since its launch of our news channels, Aaj Tak has changed the way news
gets covered by offering live on-site news coverage with good visual appeal rather than the
earlier studio discussion format, introduced transparent advertising rate cards for our
customers and tapped local and regional advertisers, among others.
The well-developed expertise in providing news, synergies that exist with the India Today
Group and innovations that it continue to introduce will u l t i m a t e l y differentiate Aaj
Tak from other news channels, enabling us to enhance penetration, attract higher loyal
viewership and thereby garner higher revenues.
The editorial team uses a news wheel that focuses on headlines, general news, sports news,
business news, weather and other features. The innovative news wheel, with the help of
technology, enables us to break news as it happens.
The editorial team endeavoers to ensure that news stories are balanced and carry the views of
various stakeholders. Our endeavour is to empower and encourage journalists to be multi-
skilled. Our commitment to strong editorial team is highlighted from a strong team of 331
consisting of one news director, five executive producers, 107 reporters, 218 editorial
producers and others 107 reporters, 58 cameramen and approximately 70 freelance
journalists across India, which represents more than half of our total employee strength. To
minimize duplication and optimize costs, the assignment and news gathering division
operates as a common resource to deliver the needs of both the channels.
The editorial team
• has vast experience in providing quality content and expertise in journalism and
makes its best efforts to uniquely position the news channels.
• endeavours to ensure that news stories are balanced and carry the views of various
stakeholders.
• in the event of live breaking news, is well equipped to quickly deliver the news without
any biases and at the same time maintaining its correctness and completeness.
• strives to build the story and provide the viewer with the breaking news as it happens
with suitable checks and balances on its authenticity.
News gathering
Our news gathering facility comprises of 24 news bureaus, of which 15 are connected live
to the central feed room and five outdoor broadcasting vans and one digital satellite news
gathering unit.
Our endeavour is to empower and encourage journalists to be multi-skilled. Our journalists are well-trained in
areas of videography, editing, writing, assignment and production. Our journalists reporting news are capable of
working with voice-overs, editing and three- dimensional graphics for their news stories from their desktops.
The editorial team develops the news agenda and the assignment desk ensures its execution.
The news agenda is accessible to all bureaus and reporters with specific responsibilities
identified. The assignment desk gets inputs from our nation-wide bureaus and leads from
wire agencies and consequently formulates the day plan which is flexible and dynamic. The
stories are then allocated to reporters based on the importance of the time schedules. The
stories are slotted using the news room system, Octopus. The reporter, through the news
room system initiates the story allocated and draws upon the required resources.
The central feed room gets video footage from reporters, freelance journalists, bureaus and
international agencies. Our local reporters bring tapes, while news bureaus directly transmit
news footage through high bandwidth data lines to the central feed network. News is also
received from major international news agencies and outdoor broadcasting vans through the
satellite. Once the news is aggregated in the central feed room, it is ingested on the storage
area network which stores the raw footage through automation system Aveco, for editing and
archiving. The story is then edited, checked and approved by the copy editor within the
news room system, Octopus. Post editing, the story and the respective video clip is available
in the news room system. The news story is verified for quality and completeness and is
thereafter scheduled for broadcast.
Network Distribution
The 12 member distribution team is supported by a network of 34 dealers catering to
approximately 200 multi-system operators and approximately 3,000 cable and last mile
operators spread across the major cities in India. The network team seeds digital satellite
receivers for reception of Aaj Tak and Headlines Today, addresses complaints, provides
ground support to cable networks under their allocated areas and act as a key source of
market information by regularly providing ground-level feedback to the distribution team.
We have established close relationships with multi-system operators, cable operators and
last-mile operators.
Our technology team constantly endeavours to keep us abreast of the latest development in
the field of broadcasting, few instances of which are:
• We introduced small lightweight cameras for covering news, which enables us to
optimize the size of news gathering teams and provide easier and quick access to
remote locations;
• We use high speed data lines instead of VSATs for news-gathering from the news
bureaus, enabling us to receive many news feeds simultaneously as against one feed at a
time from VSATs;
• We are the first fully automated news channel in India;
• We use customized Octopus Newsroom System and Aveco Automation systems for our
front-end and back-end operations, respectively;
• We introduced cellphones with MMS in our business for immediate delivery of still
pictures; and
• We have initiated efforts to, post receipt of Government approval, deploy the KU band
outdoor broadcasting vans for improving the mobility.
Technology
To achieve our objective of delivering news as it happens, we identified technology as a key
enabler. Across the entire chain of collection, assimilation and presentation of news, we have
selected the most suitable technology to ensure efficiency, cost effectiveness and quality. We
Network Distribution
Our 12-member distribution team is supported by a network of 34 dealers catering to
approximately 200 multi-system operators and approximately 3,000 cable and last mile
operators. Our distribution team is evenly spread across the major cities in India and our
dealer network is correlated to the density of cable and satellite homes in India.
The network team seeds the pre-tuned digital satellite receivers for reception of our channels
and ensures good penetration and placement in their respective allocated territories. The team
also address complaints, provide ground support to cable networks under their allocated areas
and act as a key source of market information by regularly providing ground-level feedback
to the distribution team and also to the management to formulate future strategies. The
distribution team has established close relationships with multi-system operators, cable
operators and last-mile operators. We also provide constructive and direct feedback
regarding the viewers response and preferences to the programming and editorial
departments.
We believe that our combined efforts have resulted in a high connectivity for our news
channels. As per TAM viewership data for the week ended November 15, 2003, Aaj Tak has
connectivity to approximately 77% households covered by TAM. Besides the cable and
satellite homes, our news channels also reach approximately 40,000 hotel rooms across the
country. The distribution team also ensures increased penetration of our channels in the high
visibility areas such as airports, railway stations, bus terminals, clubs and other institutions
like hospitals and army installations.
Our independent distribution capabilities and long-term relationships with cable distributors
have ensured the last-mile link to the viewer. We believe that complete control on our
channel distribution, inventory and market rather than being part of a bouquet is critical for
our current free-to-air news channels. With the likely entry of multiple delivery systems
such as head-end in the sky, direct-to-home and conditional access system, our independent
distribution strength will enable a smooth transition.
1.11 Business Strategy
TV Today adopted the following business strategies:
1. Increase viewership by upgrading studios and bureaus, investing in state-of-the-art
technology and software, creatively innovate to differentiate ourselves from
competition to increase viewer loyalty, launching niche channels and distributing our
news channels to Indians abroad;
2. Capture an increasing share of advertising revenue potential by introducing
innovations and incentives in our annual rate card, focus on offering sponsorships of
our programs, offering differentiated programming mix at the weekends and
expanding time bands and increasing inventory utilization;
3. Significantly increase the inventory utilization on Headlines Today;
4. Charge subscription revenue, when appropriate; and
5. Managing growth while optimizing cost.
We believe that the key drivers for the growth of a news broadcaster will be increased
penetration and state-of-the-art technology. We intend to expand viewership of our
channels by:
• upgrading our studios and bureaus, which will enable us to improve connectivity,
provide a sleek and sharp look to our news channels to increase our competitive
differentiation;
• investing in state-of-the-art technology and software to enable us to reach news to
our viewers in the fastest possible time and to enhance news gathering capabilities;
• creatively innovate to differentiate ourselves from competition to increase viewer
loyalty;
• launching niche channels; and
• distributing our news channels to Indians abroad.
1.12 Competition
There is substantial competition in the news broadcasting industry. A number of new
entrants have commenced broadcasting news based on the success of Aaj Tak. We believe
that competition is based principally on the reach and ability to attract loyal viewers. Our
ability to compete successfully depends, in part, on our ability to anticipate and respond to
competitive factors affecting the Indian news broadcasting industry.
The competitors for Aaj Tak are Star News, Zee News, NDTV India and Sahara Samay
National, while NDTV 24x7, BBC World, CNN and CNBC TV18 provide competition to
Headlines Today. The competitive landscape in the news broadcasting industry has recently
undergone the following significant changes:
• There have been recent launches of news channels, such as NDTV India, NDTV
24x7 and Sahara Samay National and the re-launch of Star News. Post their
launch, these news channels have built market share by both expansion of market
and by capturing market from the existing channels, including us. We believe
that our loss of market share will be offset by a substantial increase in viewership
due to fast growth rate of news broadcasting industry; and
• Doordarshan, the Government controlled terrestrial broadcaster, has recently
launched its 24 hour news channel. Post its recent launch, DD News has
significantly gained market share and had approximately 19.4% of the Hindi
news market in terms of number of viewers for the week ending November
15, 2003. As it has a higher availability potential, due to being terrestrial
and being mandatorily available on the prime band of all cable operators,
advertisers targeting to reach mass audiences, such as fast moving consumer
goods companies, may prefer Doordarshan, while advertisers preferring to reach
higher levels of socio-economic groups may continue to prefer advertising on
cable and satellite channels, including us.
As a result of competition, we may have to:
• review our advertising sales strategy;
• increase our capital expenditures in order to differentiate
ourselves from other news broadcasters; and
• increase our advertising and distribution expenditures.
1.13 Awards and Recognitions
Our strong position in the Indian news broadcasting market has won us
various awards and recognitions, including:
• Aaj Tak received the “Best News Channel Award” from Indian Television Academy
Awards in 2001, 2002 and 2003;
• Aaj Tak was awarded the “TV News Channel of the Year” during Indian Telly Awards
2002 and 2003;
• Aaj Tak received the “Best Promo for a news show” for black and white television
commercial campaign during Indian Telly Awards 2002;
• Aaj Tak’s black and white television commercial campaign won us the “Campaign of
the Year Award” from RAPA Awards 2001 and 2002; and
• Only media brand to be included in the Brand Derby study by Business Standard 2002.
• Aaj Tak was rated as “India’s #1 News Channel in terms of brand recall, credibility and
lead time” in June 2003 by Exchange4media.com
• NFO MBL television News Watch;
• Aaj Tak has been rated as one of the most successful brand launches during the past
seven years, in the Brand Derby in the study conducted by Business Standard
September 2003
No. of seasons 5
Production
Broadcast
2.1 Introduction
Kaun Banega Crorepati (Hindi: कौन बनेगा करोड़प�त Kaun Banegā Karoṛpati; popularly
known as KBC) is an Indian reality/game show based on the UK game show Who Wants to
Be a Millionaire? which offers a maximum cash prize of £1 million. The show first aired in
2000 and was hosted by Amitabh Bachchan. This was the first appearance of Bachchan on
Indian television. The show was popularly received in India. On August 5, 2005, the show
was restarted after a four-year hiatus, and renamed Kaun Banega Crorepati Dwitiya (Kaun
Banega Crorepati the Second, or KBC2) in which the final prize amount was doubled to 2
crore rupees. It was abruptly ended by STAR Plus after the host Amitabh Bachchan fell ill in
2006.[2] Mr Bachchan had shot 61 of the 85 episodes when he fell ill. He announced he
would return after he recovered, but when his health prevented him
filming the remaining 24 episodes, Star TV took the decision to axe it.
Star Television roped in Shahrukh Khan to host the third season of the show. Khan was at
peak of his career then and was considered an ideal replacement for Amitabh Bachchan as the
host of the show. The grand prize amount of 2 crore rupees (approx. $430,000 USD) was still
used in KBC3. The third season of the show began airing on January 22, 2007. But all the
hysteria receded soon after and its TRP went down. The third season did not receive good
reviews from audiences. The show ended on April 19, 2007 with a special finale. The key
sponsors of the third season were AirTel, Unit Trust of India (UTI Mutual Funds) and ITC
Limited. The fourth season (called KBC4) was hosted by Amitabh Bachchan and started on
October 11, 2010, on Bachchan's 68th birthday. According to online news sources, over five
million (50 Lakh) people participated in KBC 4 auditions.[3] The prize money was decreased
to 1 crore, however a jackpot question for 5 crore (approx. USD 1 million) was added. The
fourth season of the show was highly successful due to the return of former host Amitabh
Bachhan.[4] The season ended on 9 December 2010. The fifth season started on 15 August
2011 on the Independence Day of India with the same format.
2.2 Rules
First of all, 2-3 months before the show starts, a question is asked on television and users can
have to answer that question in order to come in that show, only a selected contestants are
selected and come in the show. The contestants must undergo an initial round of "Fastest
Finger First", in which the host introduces the ten contestants of the episode and asks them all
the same question. The contestants must then arrange the answers in the order described in
the question. The contestant that places the four options in the correct order in the fastest time
gets the chance to go on the "hotseat".
All contestants must be over the age of 18 and a citizen of India in order to be eligible. The
person must not be a former "Kaun Banega Crorepati" contestant and, as defined in the
Income Tax Act, 1961, must also be a resident of India.At the hotseat, the contestant is asked
a series of general knowledge questions consistently rising in difficulty with every question.
Each question has four options with only one correct answer. The contestant wins a certain
amount of money with each correct answer, and may choose to give up and retain the money
they have already won if they decide not to answer the currently shown question. The
contestant is asked to pick a "Padao", which means that after a certain question, for example
after Question 6, he will at least get that amount of money after answering that question
rightly. Until that question, 45 seconds will be given to the contestant to answer, and after
that question, there will be no time limit. The money won after each question is roughly
doubled from the previous amount won, exponentially increasing the
amount won after each correct answer until the contestant reaches the final question, after
which they win the maximum prize (currently 5 crores in KBC 4). The current sequence of
prize amounts on KBC are as follows.
2.3 Lifelines
A contestant can use a lifeline when he/she is undecided about which answer is correct. A
lifeline can only be used once. The current lifelines in KBC4 are the same as KBC3 with the
only difference being the "Fifty-Fifty" lifeline replaced by "Double Dip" and "Flip The
Question" lifeline replaced by "Expert Advice".
• Audience Poll: If the contestant uses this lifeline, it will result in the host repeating the
question to the audience. The studio audience get 10 seconds to answer the question.
Audience members use touch pads to designate what they believe the correct answer to be.
After the audience have chosen their choices, the results are displayed to the contestant in
percentages in bar-graph format and also shown on the monitors screens of the host and
contestant, as well as the TV viewers.
• Phone a Friend: If the contestant uses this lifeline, the contestant is allowed to call one of
the three pre-arranged friends, who all have to provide their phone numbers in advance. The
host usually starts off by talking to the contestant's friend and introduces him/her to the
viewers. After the introduction, the host hands the phone call over to the contestant who then
immediately has 30 seconds to ask and hope for a reply from their friend.
• Ask an Expert: This lifeline allows the contestant to ask an expert via live face-to-face
audio and video connection. The expert could be anyone from a celebrity to a previous
Millionaire contestant. Ask the Expert is available throughout the game. There is no set time
limit, and the contestant and expert are allowed to discuss the question.
• Double Dip: This lifeline allows the contestant to make two guesses at a question. This
lifeline is available after the contestant correctly answers the seventh question. A second
incorrect answer results in a loss and the contestant's winnings dropping back down to the last
milestone achieved. This lifeline differs from others in that -once the player has chosen to use
this lifeline, he/she has to answer the question. There's no way the player can leave the seat
without answering the question.
MGT 108 Business Environemnt Page 25
Group III
Season 1
Guest(s) Year Amount won Notes
Aamir Khan 2000 50,00,000 First celebrity guest to play the game
Shahrukh Khan 2000 50,00,000 Played during New Year Special, than later Khan replaced Bachchan in 2007 due to Amitabh's illness
Rani Mukerji 2000 25,00,000 Played before Khan during New Year Special and later appeared on KBC3 with Khan as host
Sachin 2001 50,00,000 Won 50,00,000 each in Special episode to raise funds for helping victims of a natural disaster
Tendulkar
Madhuri Dixit
Smriti Irani 2001 50,00,000 To celebrate the first anniversary of the show
Amar Upadhyay
Season 2
Saif Ali Khan 2005 50,00,000 To promote their film "Salaam Namaste"
Preity Zinta
Season 3
Karan Johar February 14 Valentine's Day Johar before appeared in the audience with Bachchan in 2000 to support Shahrukh Khan
Farah Khan
Preity Zinta February 27 Holi Special Both Zinta and Mukerji's second time on the show
Rani Mukerji
Season 4
Madhuri Dixit 2010 Appeared in the Grand Finale and Dutt's and Dixit's third and second time on show
Deepika Padukone
Sanjay Dutt
Anil Kapoor
Dharmendra
2.7 Winners
• Harshvardhan Nawathe — 1st winner of KBC in 2000.
• Ravi Saini — Winner of the equally popular series KBC Junior ( 1,00,00,000) that
featured children under the age of 18 as contestants in 2001.
• Vijay and Arundhati Raul — Winner of KBC Jodi ( 1,00,00,000) in 2001.[9]
• Ajay Devgan and Kajol — Winner of 1,00,00,000 in 2005.
• Brajesh Dubey — Winner of KBC 2 leaving with 1,00,00,000 when the top prize was
2,00,00,000.
• Rahat Taslim — Winner of 1 crore in Season 4. She quit at the jackpot question (for 5
crore).
2.8 Awards
•
Kaun Banega Crorepati 1
year Award Category Awarded to
2001 Indian Telly Awards Best Show of The Year 2000 KBC 1
2001 Indian Telly Awards Best Marketing Activity of the Year 2000 KBC 1,STAR Plus
2001 Indian Telly Awards TV Personality of the Year 2000 Amitabh Bachchan
2001 Indian Television Academy Awards Best Anchor of a Game Show Amitabh Bachchan
2002 Indian Telly Awards Best Game Show of The Year KBC 1
2005 Indian Telly Awards Best Game Show of The Year KBC 2
2005 Indian Television Academy Awards Best Anchor of a Game Show Amitabh Bachchan
2006 Indian Television Academy Awards Best Anchor of a Game Show Amitabh Bachchan
2007 Indian Telly Awards Best Game Show of The Year KBC 3
2008 The Global Indian Film and Television Honours Best TV Anchor Shahrukh Khan
2008 The Global Indian Film and Television Honours Best Game/Quiz Show KBC 3
2007 Indian Television Academy Awards THE ITA LAUREL FOR 'ULTIMATE Amitabh Bachchan
EMINENCE'
2010 BIG Star Entertainment Awards BIG STAR Non-Fiction Show of the Decade' KBC
Personal details
Religion Islam
3.1 Introduction
Avul Pakir Jainulabdeen Abdul Kalam pronunciation (Tamil: அ�ல் பகீ ர்
ைஜ�லாப்த�ன் அப்�ல் கலாம்; born 15 October 1931) usually referred to as A. P.
J. Abdul Kalam, is an Aerospace engineer, professor, and chancellor of the Indian Institute
of Space Science and Technology (IIST), who served as the 11th President of India from
2002 to 2007.[1] During his term as President, he was popularly known as the People's
President.[2] [3] He was awarded the Bharat Ratna, India's highest civilian honor in 1997.
Before his term as India's president, he worked as an aeronautical engineer with DRDO and
ISRO. He is popularly known as the Missile Man of India for his work on development of
ballistic missile and space rocket technology.[4]
Kalam played a pivotal organizational, technical and political role in India's Pokhran-II
nuclear test in 1998, the first since the original nuclear test by India in 1974.[5] He is
currently the chancellor of Indian Institute of Space Science and Technology, a professor at
Anna University (Chennai), a visiting professor at Indian Institute of Management
Ahmedabad, Indian Institute of Management Indore, and an adjunct/visiting faculty at many
other academic and research institutions across India.
In May 2011, Dr. Kalam launched his mission for the youth of the nation called the What
Can I Give Movement.[6] Dr. Kalam better known as a scientist, also has special interest in
the field of arts like writing Tamil poems, and also playing the music instrument Veena.
3.3 Career
After graduation from Madras Institute of Technology (MIT - Chennai) he was the Project
Director, he was heavily involved in the development of India's first indigenous Satellite
Launch Vehicle (SLV-III). As Chief Executive of the Integrated Guided Missile
Development Program (I.G.M.D.P), he played a major part in developing many missiles in
India including Agni and Prithvi although the entire project has been criticised for being
overrun and mismanaged.[9] He was the Chief Scientific Adviser to the Prime Minister and
the Secretary of Defence Research and Development Organisation from July 1992 to
December 1999. Pokhran-II nuclear tests were conducted during this period and have been
associated with Kalam although he was not directly involved with the nuclear program at the
time.
• Wings of Fire: An Autobiography of APJ Abdul Kalam by A. P. J Abdul Kalam, Arun Tiwari;
by K. Bhushan, G.Katyal; A. P. J. Pub. Corp, 2002.
• Scientist to President by Abdul A. P. J. Kalam; Gyan Publishing House, 2003.
• Ignited Minds: Unleashing the Power Within India by A.P.J. Abdul Kalam; Penguin Books,
2003.
• India 2020: A Vision for the New Millennium by A.P.J. Abdul Kalam, Y.S. Rajan; Penguin
Books India, 2003.
• India-my-dream by A.P.J. Abdul Kalam; Excel Books, 2004.
• Envisioning an Empowered Nation: Technology for Societal Transformation by A.P.J.
Abdul Kalam; TATA McGraw-Hill Publishing Company Ltd, 2004.
• Guiding Souls: Dialogues on the Purpose of Life by A.P.J. Abdul Kalam, Arun K Tiwari;
Ocean Books, 2005.
• Children Ask Kalam by A.P.J. Abdul Kalam; Pearson Education, ISBN 81-7758-245-3
• Indomitable Spirit by A.P.J. Abdul Kalam, 2006
• The Scientific Indian: A Twenty-first Century Guide to the World around Us by APJ Abdul
Kalam and YS Rajan
• My Journey by APJ Abdul Kalam, Published By: V Suryanarayana Murthy
Biographies
• Eternal Quest: Life and Times of Dr. Avul Pakir Jainulabdeen Abdul Kalam by S. Chandra;
Pentagon Publishers,2002.
• President A.P.J. Abdul Kalam by R. K. Pruthi; Anmol Publications, 2002.
• A. P. J. Abdul Kalam: The Visionary of India by K. Bhushan, G. Katyal; A.P.H. Pub. Corp,
2002.
• A Little Dream (documentary film) by P. Dhanapal; Minveli Media Works Private Limited,
2008.[16]
• The Kalam Effect: My Years with the President by P.M. Nair; Harper Collins, 2008.
• My Days With Mahatma Abdul Kalam by Fr.A.K. George; ISBN No:978-8190452953;
Publisher: NovelCorporation, 2009.[17]
References:
Aaj Tak
• The World Factbook: Internet users (https://www.cia.gov/library/publications/the-world-
factbook/rankorder/2153rank.html)
• CIA World Factbook: Field Listing - Television broadcast stations.
(https://www.cia.gov/library/publications/the-world-factbook/fields/2015.html)
• BBC/Reuters/Media Center Poll: Trust in the Media
(http://news.bbc.co.uk/1/shared/bsp/hi/pdfs/ 02_05_06mediatrust.pdf)
• Indian Consumers on TOP of the WORLD, Global Consumer Confidence Report :
Sept’06, Source : AC Nielson Online survey
• TV Today Network Ltd, Investor Information Powerpoint,
• Aaj Tak (http:/ / twitter. com/ aajtakhindi) on Twitter
• Aaj Tak (http:/ / www. facebook. com/ aajtak) on Facebook
"Female tailor from Jharkhand winner in 'Kaun Banega Crorepati' game show" ,
Monday 03 October 2011 04:05 PM
• (http://sify.com/news/female-tailor-from-jharkhand-winner-in-kaun-banega-crorepati-
game-show-news-national-klurufeiaib.html). Sify. . Retrieved 23 November 2010,
Monday 03 October 2011 04:05 PM