Vijay Bliss

Digital Marketing Plan

 INDEX

➢ Channels Shortlisted

➢ Strategies

➢ Channel Wise Plan

Campaign Strategy : Work Flow
 Channels Shortlisted :

Platforms for the Campaigns

Google Search & Display
Facebook Campaign
Taboola
 Strategies
Google Search Campaign/ Ad Copies
• Brand Campaign
• Location Campaign
• Nearby Location Campaign
• Competitors Campaign
Keywords such as 'new launch in khar west' 'new project in khar' 'luxury homes in khar west' &
competitor keywords will be targeted on the Google seach results page. Text ads will be displayed
which will be charged as per CPC
 Channels Campaigns Keywords

flats in khar, project in khar,

Project Location
property in khar,2bhk in khar

flats in santacruz, project in

Nearby Location
bandra
Google Search
Competitiors sothebysrealty.

raunak group, raunak

Brand
developers, raunak real estate.
Google Display Campaign/ Ad Copies/Responsive Ad
•Manganed Placements
•Custom Affinity
•Responsive Ads
•GSP
•DSK
•Remarketing Campaign
•InMarket Buyers
 Channels Campaigns Keywords

Managed Placement Targets premium websites across GDN

Targets the interest from purchaser's intent by using real

In Market Buyers time data to categorize a potential customer with intent to
buy property.

Targets business professionals and avid investor audiences

Affinity Audience across the web, on any screen.

Interactive ads at the top of Gmail inbox. When someone

Google Display clicks a collapsed Gmail ad, it expands just like an email does.
GSP Targets the audience who has subscribed to luxury real
estate pages, luxury cars, etc..

Responsive ads can show as almost any size text, image, or

Responsive Ads native format.

DSK Target variety of websites with related content

Remarketing It helps to remarket your own audience bucket list

 Placements Targeted
News Channels News Channels
www.thehindu.com www.bbc.com
www.timesofindia.com www.cnbc.com
www.dnaindia.com www.nytimes.com
indianexpress.com www.washingtonpost.com
indiatoday.intoday.in www.ndtv.com
www.hindustantimes.com www.msnbc.com
www.ndtv.com www.cnn.com
zeenews.india.com www.skynews.com
www.rediff.com www.foxnews.com
www.news18.com www.geo.tv
www.newindianexpress.com www.world-newspapers.com
www.iba.org.in www.w3newspapers.com
www.indiatvnews.com in.reuters.com
www.economictimes.com www.bseindia.com
www.ddinews.gov.in timesinternet.in
• Sponsored news feed and right column ads will be shown to targeted users

• Targeting : Custom audience, Lookalike Audience, HNI Audience and Real Estate interest category

• Age : 30+

• Location : Mumbai, Thane.

 Campaigns Description

We can use combinations of behaviors, demographics, and geo location data to reduce our
audience and far more useful for us. (E.g.. We would be targeting people who are CFO,
Interest/ HNI(Senior Manager Level)
CXOs, Senior Managers, Jewelers, Investors, Business professionals and also people who
have liked Real Estate related pages.)

The given strategy is an advanced feature that enables us to connect on Facebook with our
existing contacts. Getting in front of your existing customers on facebook reinforces your
Custom Audience brand, but also gives us the opportunity to increase lifetime customer value, order
frequency, and loyalty. Custom Audiences are created by uploading your customer phone
list, email list in CSV or TXT format, to Facebook.

We would be creating a Remarketing List and target the people who have already visited
Website Audience
our website. This will enable us to retarget them.

Language Audience We would also be targeting maharashtrian audience through facebook.

Ad Preview
Sample Ads
 Taboola Target Audience :
NDTV

Times of India - MTS

Times of India - Economic Times

Times of India – Times of India

Times of India – NBT – Mobile Apps

MSN - Edge Default Homepage - India

NBCUniversal - CNBC

NDTV - News App

IndiaToday – aajtak

IndiaToday - IndiaToday

IndiaToday – BusinessToday

NDTV - Hindi News App

 Monthly Budget Allocation
Budget Allocation
Min Max
Channel Campaigns Budget Min CPL Max CPL
Leads Leads

Google Search & Display Search & Display 200000 100 111 1800 2000

Facebook Sponsored Ads 150000 107 125 1200 1400

Taboola Taboola Ads 150000 125 150 1000 1200

Total 500000 332 386 1333 1533