Contents

0) Initial Docs – 15p

a. Title page – 1p

b. Certificate – 1p

c. Acknowledgement – 1p

d. Abstract – 1p

e. Page separator – 11p

1) Project Overview – 5p

a. Refer the project approval document from IGNOU to write this message. It
should match with abstract submitted to them. – 5p

i. Objective

ii. Introduction

iii. Approach

iv. Assessment

v. Solutions

vi. Future Work

vii. Summary

2) Company Introduction – 10p

a. The company mentioned in submitted doc. Need to map the services

associated with similar company

i. Write company information – 5p

1. How is it started

2. What was its focus

3. Services offered
 4. Where it located

5. Company profile

ii. Write about generic recession – 5p

1. What is recession

a. Definition

2. Identify recession

a. How do you measure

3. Reasons for recession

a. Local & Global

4. Impact of recession

a. Economy & Industry

b. Individual lifestyle

5. Generic solutions to control recession

a. Possible precautions

b. Actions after recession

3) State of Company in FY2009 (Apr,2009 to Mar,2010) – 10p

a. Put financial (income & expenses), resources and business state of the
company during this period. Have graphs and tables as possible

i. Write detailed business plan for FY2009 – 5p

ii. Quarter wise sales statements for FY2009 – 2p

iii. Quarter wise financial statements for FY2009 – 4p

iv. Review of capital & operational expenses – 2p

v. Report on plan vs actual & reasons for loass – 2p

4) Possible Strategies for improvements – 10p

 a. Workout difference possible solutions to make the business sustain in case of
global recession for a start of company

i. Alternative strategies for facing recession in FY2010 – 10p

1. Service mix for offer

2. Promotional expenses

3. Capital expenses

4. Admin expenses

5. Salaries & Benefits

6. Interest & Tax

7. Plan for reserves

5) Analyze & filter best strategy for FY2010 – 4p

a. Out of possible solutions pick one best solution and explain why this is best.

i. Write Pros & Cons

ii. What situation it can fit

6) Challenges in implementing Strategy – 6p

a. List out all possible risks and challenges to implement this strategy and
mitigation plans planned to address in case these risks arrives

i. Employees

ii. Vendors

iii. Customers

iv. Investors

v. Partners

vi. Financial

vii. Marketing

viii. Delivery

ix. Operations
7) Review of Company state in 1H-2010 (Apr,2010 to Sep,2010) – 5p

a. Review the company state again on business, finance and resources and show
improvements based on implemented strategy

i. Business – Customer satisfaction

ii. Finance – Revenues vs Profits

iii. Employees – Retention of talent

iv. Accounting – Expenses vs Incomes

v. Reserves – Investment capacity

8) Further course of Actions for 2H-2010 (Oct,2010 to Mar,2011) – 4p

a. Identify if any further modifications required and suggest for 2nd half of the
year to carry forward

9) Learning experience from this project – 2p

a. List all the learning from execution of this project

10) Appendix – 4p

a. Any additional information of graphs can be added here

11) Abbreviations – 2p

a. All the abbreviations for short forms used if any

12) References – 3p

a. Give the list of books or links referred