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CHAPTER-1

INTRODUTION
NEED FOR THE STUDY
SCOPE OF THE STUDY

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INDUSTRY PROFILE

Retail industry largest industry, accounting for are 10% of the country's GDP and around 8% of
the employment retail industry in India is at the cross roads. It has emerged as one of the most
dynamic and fast paced industry with several players entering the market, but because of the
heave initial investment required break even is difficult to achieve and many of these players
have not tasted success so far.

However the future is promising; the market is growing, government policies are becoming more
favorable and emerging technologies are facilitating operations. Retailing in India is gradually
inching its way towards becoming the next boom industry. The whole concept of shopping has
altered in terms of format and consumer buying behavior ushering in a revolution in shopping in
India.

SOMEKEY FACTORS

. RETAIL IS India's largest industry accounting for over 10% of the country's GDP and around
8%of the employment.

The market size of th Indian retail industry is about US $312 billion.

Retailing in India is gradually inching its way towards become the next boom industry.

.A large young working population with average age of 24 years

INTRODUCTION TO BIG BAZAAFR

A chain of shopping malls in Indian currently with 31 outlets owned by Kishore Biyani
Pantaloon group

Big Bazaar is not just hyper market.

Provide the best products at the best price.

Reflects the look and feel of Indian bazaars at their modern outlets

Allover India, Big Bazaar attracts a few thousands customers on any regular day

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ABOUT COMPANY: The first Big Bazaar store, with an area of about 24,000 square feet,
opened on VIP Road, Kolkata in August 2001. This was followed by stores in Hyderabad,
Bangalore, Mumbai and Gurgaon. The initial categories on offer were apparel, general
merchandise and food. Later, several brands from categories like electronics, furniture, music,
communications and books were added to the bouquet of products. Big Bazaar implemented
SAP in 2005 to run its stores in the most efficient manner that technology could provide. With an
increasing number of customers 26 SUPERBRANDS patronizing its stores, it was time for Big
Bazaar to reach out to them. To pay tribute and to tell them how much they were appreciated,
Big Bazaar launched a co-branded credit card. In association with ICICI bank, the Big Bazaar-
ICICI Bank credit card made its first appearance in May, 2002.As an extension of its customer
relationship initiatives it also launched Shakti, a credit card for housewives, in February 2006.
The card was unique, for it required no proof of income. Today the Big Bazaar-ICICI Bank co-
branded card is one of the largest loyalty credit card programs in the country. Big Bazaar is now
an agglomeration of multiple, carefully chosen categories and brands. Within the store, Big
Bazaar has created several sub categories: Depot is its books and music section; Staples
Offers office stationery products while Star & Sitars is a beauty salon and provide product and
service to customer.
Every day, Future Group brings multiple products, opportunities and services to millions of
customers in India. Through more than over 17 million square feet of retail space, we serve
customers in 102 cities across the country. Most of all, we help India shop, save and realize
dreams and aspirations to live a better quality of life every day.

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India’s retail pioneers with multiple retail formats, we connect a diverse and passionate
community of Indian buyers, sellers and businesses. The collective impact on business is
staggering: Around 300 million customers walk into our stores each year and choose products
and services supplied by over 30,000 small, medium and large entrepreneurs and manufacturers
from across India. And this number is set to grow.
Future Group employs 36,000 people directly from every section of our society. We source our
supplies from enterprises across the country, creating fresh employment, impacting livelihoods,
empowering local communities and fostering mutual growth.
We believe in the ‘Indian dream’ and have aligned our business practices to our larger objective
of being a premier catalyst in India’s consumption-led growth story. Working towards this end,
we are ushering positive socio-economic changes in communities to help the Indian dream fly
high and the ‘Sone Ki Chidiya’ soar once again. This approach remains embedded in our ethos
even as we rapidly expand our footprints deeper into India.

Services:-
While retail forms the core business activity of Future Group, group subsidiaries are present in
supply chain logistics, learning & development, brand development, retail media and future
ideas.
Finance:-
In the financial space, our group companies offer consumer finance and insurance to customers,
as well as corporate loans and equity investments to companies engaged in consumer businesses.

Mission, Vision & Values:-

Our mission, vision and values outline who we are, what we seek to achieve, and how we want
to achieve it. They provide a clear direction for our Company and help ensure that we are all
working toward the same goals.

Our Mission:-
We share the vision and belief that our customers and stakeholders shall be served only by
creating and executing future scenarios in the consumption space leading to economic
development.

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We will be the trendsetters in evolving delivery formats, creating retail realty, making
consumption affordable for all customer segments – for classes and for masses.

Our Vision:-
Future group shall deliver Everything, Everywhere, Every time for every Indian customer in the
most profitable manner.

Our Values:-

Indianans: Believing in the Indian way and in oneself


Leadership: In thought and in business
Respect & Humility: In dealing with everyone within & outside the organization
Introspection: For continuous learning, self-development and personal excellence
Openness & Adaptability: Open to new ideas, knowledge and proactive in meeting challenges
emerging from changing business scenarios
Valuing and Nurturing Relationships: With customers, business associates, stakeholders,
communities and society
Simplicity & Positivity: To foster innovation, speed and imagination
Flow: Learn and be inspired from the universal laws of nature

Founders' Board:

Kishore Biyani | Group CEO, Future Group


Anil Biyani | Director, Future Group
Rakesh Biyani | Director, Future Group
Sunil Biyani | Director, Future Group
Vijay Biyani | Director, Future Group

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Meet India's king of Retail

Pantaloon's Kishore Biyani has become India's largest retailer, but still has several aces up his
John Miller shirtsleeves

In India's chaotic markets, Ishore Biyani is the unchallenged king of retail. He has the knack of
catching rivals off-guard and striking where it hurts most

And now that he's set himself the task of retaining control of the largest retail space in the
country, he won't let anyone suppliers or international promoters included catch him slacking.

The latest to face the wart of the 43-year-old is South African hyper market Shoprite, which
opened shop in Mumbai (images) last month through a franchise agreement with local company
Normal Lifestyle

The hypermarket began retailing products from big boys Nestle (Get Quote), Unilever and
Procter &Gamble at consumer discounts of 20-30 percent, loweer than even Biyani's his Big
Bazaar Stores

Instead of chewing his nails, Biyani termed confrontationist, asking why the multinationals were
offering Shoprite better prices, even withdrawing Nestle products from his stores when the
company did not respond

Two days later the Nestle products were back, but not before the company had clarified its
stance. Says Biyani, "shoprite is involved in predatory pricing. There are rules against this in
every part of the world."

But as a result of his tough stance, the three MNC's have asked Shoprite to roll back the offers or
face withdrawal of supplies, he says.

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and he was proved right when the Kolkata Pantaloon store became a raging success and Biyani
stepped on to the turf as a super retailer.

Other professionals have wondered where Biyani picked up the tricks of the retailing trade.
Some has learned from his own mistakes, he admits. Others he picked up from the big boys of
international retail

"I read every book on Sam Walton, Macy's, Marks & Spencer and management gurus like Tom
Peters whose book 'Reimagine' impressed me." Even now he reads a management book every
fortnight Stephen Covey, Robert Kaplanor James Collins.

But unusual as it might seem, he also made it a point to stay away from these stores. The reason:
"by going to a Wal-Mart or a Macy's, you could get overwhelmed into thinking that was the best
model and stop learning," he says

Mr.Gopikishan Bivani, Whole time Director

Gopikishan Biyani is a commerce graduate and has more than twenty years of experience in the
textile business

Mr.Rakesh Bivani, Whole time Director

Rakish Biyani is a commerce graduate and has been actively involved in category management,
retail stores operations, IT and exports. He has been instrumental in the implementation of the
various new retail formats

Mr.Vijay Kumer Chopra, Independent Director

V.K Chopra is a fellow member of The Institute of chartered Accountants of India (ICAI) by
profession and is a certified Associate of Indian Institute of Bankers (CAIIB). His banking career
spans over 31 years and he has served senior management position in Central Bank of
Commerce, SIDBI Corporation Bank and SEBI.

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INTRODUTION TO CONSUMER BEHAVIOR

One thing that we have in common is that we all are consumers. In fact everybody in this world
is a consumer. Every day of our life we are buying and consuming an incredible variety of goods
and services. However, we all have different tastes, likes, dislikes, and adopt different behavior
patterns while making purchase decisions

The term consumer behavior refers to the behavior that consumers display in searching for
purchasing using evaluation and disposing in searching for purchasing using evaluating and
disposing of products and services that they exact will satisfy o how individuals make decisions
to send their available resources (time, money and effort) on consumption related items. It
includes the study of "What they buy", "Why they buy", "When they buy", "Where they buy it",
"how often they buy it" and "how often they use.

DEFINITIONS:

Consumer Behavior (or Buyer Behavior) is broadly defined by various scholars & researchers as:

1. it’s the behavior displayed by the consumers during the acquisition, consumption and
disposition of products, services, time and ideas by decision making units

2. It is the body of knowledge which studies various aspects of purchase and consumption of
products and services by individuals with various social and psychological variables at play.

A MODEL OF CONSUMER BEHAVIOR

A consumer decisions to purchase a particular product of service is the result of complex


interplay of a number of variables. The starting point of the decision process is provided by the
companies marketing stimuli in the shape of product, promotion, price and distribution strategy.
Consumer often purchases new products that are associated with a favorable viewed brand name.
The term consumer behavior refers to the behavior that consumer display in searching for
purchasing, using, evaluating and disposing of products and services that they expect will satisfy
these needs. The study of consumer behavior in the study of how individuals make decisions to
spend their available resources (time, money, effort) on consumption related items. It includes
the study of "what they buy", "why they buy", "when they buy", "where they buy" "how often
they buy" and "how they use",

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CULTURAL FACTORS:

Culture: Culture is the most fundamental determinant of a person’s wants and behavior like set
of values, perceptions, preferences and behaviors through his or her family member

Subculture: social classes are relatively homogeneous and enduring divisions in a society which
are hierarchically ordered and whose members shares similar Values, interest and behavior and
social classes includes upper class, middle class and lower class

SOCIAL FACTORS:

References Groups: A persons reference groups consist of all the groups that have a direct (face
to face) are indirect influence on the persons altitude or behavior. This group to which the
person, belongs and interacts.

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Personal Factors: A consumer decision also influenced by personal characteristics notably the
buyer’s age & life cycle stage, occupation, economic circumstances, life style and personality
and self concept.

PSYCHOLOGICAL FACTORS:

Motivation: A person has many needs at any given time. Some needs are biogenic. They arise
from psychological states of tension such as hunger, tryst and discomfort.

Perception: Perception is defined ass "the process by which an individual selects, organizes,
intercepts, information, inputs to create a meaningful picture of the world

Problem recognition you realize that something is not as it should be. Perhaps, for example, your
car is getting more difficult to start and is not accelerating well. Information search- what are
some alternative ways of solving the problem? You might buy a new car, buy a used car, take
your car in for repair, ride the bus, ride a taxi, or ride a skateboard to work A customer can
obtain information from several sources Personal sources: family, friends, neighbors etc.

A customer can obtain information from several sources

Personal sources: family, friends, neighbors etc.

Commercial sources: advertising, sales forces retailers, dealers

Packaging, point-of sale displays.

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Public sources: news papers, radio, television, consumer organizations Special magazines.

Experimental sources: handling, examining, using the product

Internal and external search for information to make a decision

Internal search: Scan memory.

External search: shopping, personal sources, public media, Advertisements.

Evaluation of alternatives: A skateboard is inexpensive, but may be ill-suited for long distances
and for rainy days

Purchase stage, and sometimes a post-purchase stage (eg, you return a product to the store
because you did not find it satisfactory), in reality, people may go back and fourth between the
stages. For example, a person may resume alternative identification during while evaluating
already known alternatives.

The decision maker(s) have the power to determine issues such as

Whether to buy?

Which product to buy?

Which brand to buy?

Where to buy it? And

When to buy?

Note, however, that the role of the decision maker is separate from that of the purchaser. From
the point of view of the marketer, this introduces some problems since the purchaser. can be
targeted by point-of-purchase (POP) marketing a effort that cannot be aimed at the decision
maker. Also note that the distinction between the, purchaser and decision maker be somewhat
blurred the decision maker may have to make a substitution if the desired brand is not in stock,
the purchaser may disregard institutions (by error or deliberately)

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NEED FOR THE STUDY

Consumer behavior plays a major role for the growth of the company in the modern market
scenario. The basic idea of this study is to find the consumer behavior towards Big Bazaar. The
needs have to be recognized and necessary steps have to be taken to make the changes

India is growing rapidly and changes are dynamic. People are changing, the preference and the
demand is changing. The market also has to change accordingly

The purpose of consumer behavior is not only for retaining the customers but also attracting new
customers and increasing the sales also creating and maintenance of brand awareness

In this competitive market the level of consumer satisfaction decides the success of any product
and any company. The night consumers have to be targeted and the right strategy should be
implemented at the right time. This will give the desired results.

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SCOPE OF THE STUDY

 The scope of the study is to identify the consumer behavior towards Big Bazaar.
 It is aimed at enlightening the company about different steps to be taken up to increase
the share of Big Bazaar with regard other competitor and also to make the company to
provide better consumer services.
 The scope of the study is only confined to the area covered under Bathinda and only
confined in studying about the consumer behavior towards Big Bazaar.
 This research will be based on primary data. This study will focus on both rural and
urban consumer behavior towards Big Bazaar because the research will be conducted in
Bathinda. The scope of research will be limited for Bathinda area.

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CHAPTER-2
OBJECTIVES OF THE STUDY

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OBJECTIVES OF THE STUDY

The main objective is to determine the current consumer behavior levels of the customers with
regards to Big Bazaar.

 To study the consumer behavior regarding purchases products and services to future
retail Bathinda.
 To study the effect of reference groups on the customer buying behavior.
 To study and analysis consumer shopping behavior towards big bazaar.

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CHAPTER-3
LIMITATIONS

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LIMITATIONS
 Time has been a major constraint throughout the study as it has been only for duration of
2 months.
 The consumer behavior varies according to different products.
 Quality verses price was not taken into the consideration
 The project is based on the interview methodology by a stared questionnaire and the
personal skills of the person undertaking the project affect the results.

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CHAPTER-4
RESEARCH METHODOLOGY

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RESEARCH METHODOLOGY

The survey technique is intended to secure one or more items of information from a sample of
respondents who are representatives of a larger group. The information is recorded on a form
known as questionnaire. As data are gathered by asking questions from persons who are believed
to have desired information, the method is known as questionnaire technique

REASONS FOR WIDE USE OF THIS METHOD

. It can secure both quantitative and qualitative information directly from the respondents

. It is the only method of directly measuring attitudes and motivations

I is quite flexible in terms of the types of data to be assembled, the method of collection or the
timing of research

Meaning of Research

According to D. Slessinger and M. Stephenson in the Encyclopedia of social sciences define


research as "the manipulation of things, concepts or symbols for the purpose of generalizing to
extend, correct or verify knowledge whether that knowledge aids in construction of theory or in
the practice of an art.

TYPES OF RESEARCH

1 Exploratory Research,

2. Descriptive Research

Exploratory Research:
Exploratory research studies are also termed as formulate research studies. The main purpose of
such studies in that of formulating a problem for more precise investigation or of developing the
working hypothesis forms an operational point of view

Descriptive Research:
Diagnostic Research studies determine the frequency with something occurs or its association
with something else In this project, information pertaining to customer needs satisfaction and
their demographic profile was collected; hence it is a descriptive research

1) Primary data:

Meaning: Primary sources of data are the data which needs the personal efforts of collect it and
which are not readily available Primary source of data are the other type of source through which
the data was collected
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Following are few ways in the data was collected:

1. Questionnaires: It is the set of questions on a sheet of paper was being given to the of fill it,
bases on which the data was interpreted.

2. Direct interviewing: Direct interviewing involved the process where I asked the questions
directly to the customers and I got the feedback

2) Secondary data:

Secondary sources are the other important sources through which the data was collected.

These are the readily available sources of the data where one had need not put much effort to
collected, because it is already been collected and part in an elderly manner by some researcher,
experts and special.

The secondary sources helpful for the study were

1) Text books like marketing management research methodology

Advertisement and sales promotion etc

2) Internet was made use for the collection of the data

3) News papers were also referred

4) Collection of Data:

Questionnaire and personal interviews are the methods that I have used for collecting the data.

Area of study: - The study will exclusively do in the Bathinda area of big bazaar marketing.

Sample size: - 100 Consumer

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CHAPTER-5
DATA ANALYSIS

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DATA ANALYSIS

Q1) how did you come to know about Big Bazaar?

 Advertisement
 Colleagues references
 Friends/relatives references
 Any other specify

40

38
35
36

30

25

20

15
16

10
10
5

0
Advertisement Colleagues Friends/relatives Any other specify
references references

Interpretation: -

The rendered information states that people who came to know about big bazaar through
advertisement, constituted about 38% and masses who got friends and relatives references were
almost 2% less than the former .However, number of people to whom their colleagues referred
big bazaar , consisted of 16%. The left one - tenth people knew it through any other
specifications

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Q2) How frequently do you visit Big Bazaar?

 Once in a week
 Twice in a week
 Once in every 15 days
 Once in a month

26 26 26

22

Once in a week Twice in a week Once in every 15 Once in a month


days

Interpretation: -

From the given data , it is clear that about 22% people visited big bazaar once in every 15 days
,however, number of people who visited once in a week , twice in a week , once in a month,
constituted 26% each .

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Q3) what is the main purpose of purchase?

 Personal Usage consumption


 To Gift
 Any other pl. Specify

60 54

50

40
28
30
18
20

10

0
Personal Usage To Gift Any other pl. Specify
consumption

Interpretation: -

The rendered information reveals that the main purpose for the purchase was for personal
usage which constituted almost half portion of people (50%) ,and, the people purchase to give as
a gift were 28 % and almost 18% of people purchased from big bazaar for any other purposes.

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Q4) which category of Products do you buy most at Big bazaar?

 Food items
 Clothes
 Electronics
 Any other pl. Specify

40 40
40

35

30

25

20

15 10 10
10

0
Food items Clothes Electronics Any other pl.
Specify

Interpretation: -

The given information states that food items and clothes were most bought products at big bazaar
by 40% of people. The remaining products, electronics and any other products were bought by
20% people (10% each).

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Q5) you prefer to go in big bazaar with

 Family members
 Spouse
 Friends
 Others

48

36

10
6

Family members Spouse Friends Others

Interpretation: -

The rendered information shows that almost half of the proportion (48%) prefers to go to big
bazaar with their friends and 36% people like to go with their family members. However, 6%
proportion likes to go with their spouses and the remaining 10% with others.

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Q6) which mall you like the most in the city

 Big bazaar
 The peninsula mall
 Reliance mall
 Stella complex

Stella
comple
x,8

Reliance mall, 18

The peninsula Big bazaar, 62


mall, 12

Interpretation: -

The given information shows that majority of people which 62% is like to visit big bazaar and
reliance mall is visited by 18% .People who likes to visit peninsula mall constituted 12% and the
least preference is given by people to Stella complex (8%).

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Q7) what is the reason behind purchasing in Big Bazaar?

 Good satisfaction over products


 Reasonable prices
 More offers
 Any others

Any others, 4

Good
satisfaction over
products, 22

More offers, 44

Reasonable
prices, 30

Interpretation: -

The given information shows that because of more offers about 44% people like to visit big
bazaar and 30% visit because of reasonable prices. However, 22% people purchased due to good
satisfaction over products and remaining 4 % purchased due to any other reason.

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Q8) how do you rate the pricing of products at Big Bazaar?

 Expensive
 Competitive
 Affordable
 Reasonable

Reasonable, 18 Expensive, 20

Competitive, 24
Affordable, 38

Interpretation: -

The given information states that about 28% people buy from big bazaar because it is affordable
while 24% people think price is competitive however, 20% think it is expensive and remaining
18% people think price is reasonable.

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Q9) why do you prefer to shop in Big Bazaar?

 Availability of adequate stock


 Convenience of location and timing
 Offers and discounts
 Variety of products

Variety of Availability of
products, 12 adequate stock,
6

Convenience of
location and
timing, 32

Offers and
discounts, 50

Interpretation: -

the given information shows that half proportion of people prefer shopping in big bazaar because
of offers and discounts, while, 32% shop from here because of convenience of location and
timing, however, 12% prefer due to availability of variety of products, and 6% shop because
adequate stock is available .

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Q10) what more facility would you like to get at Big Bazaar?

 Membership Card
 Discount Card
 Free packing Offers
 Lucky draw Offer

Lucky draw Offer 8

Free packing Offers 14

Discount Card 34

Membership Card 44

0 10 20 30 40 50

Interpretation: -

The given information shows that 44% people like to get amenity of membership card and , 34%
people like to get discount card, whilst 14% prefer service of free packing , and 8% people want
lucky draw offers.

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Q11) how often do you ask for Assistance from store staff in selecting you Purchase?

 Almost Always
 Frequently
 Sometimes
 Never

10
Never

24
Sometimes

48
Frequently

38
Almost Always

Interpretation: -

It is clear from the given information that almost half of proportion (48%) frequently ask
for assistance from store staff while 24% people sometimes ask for help, however, people
who almost always ask constituted about 38% proportion and one- tenth of people never
asked for help.

33 | c o n s u m e r b e h a v i o r t o w a r d s b i g b a z a a r
Q12) how is your overall experience in Big Bazaar?

 Excellent
 Good
 Poor

2
Poor

48
Good

50
Excellent

0 10 20 30 40 50

Interpretation: -

The rendered information states that half of the people had an excellent experience at big
bazaar an48% people says that the experience was good while 2% people thought it to be
poor.

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Q13) would you visit Big Bazaar again?

 Sure
 May be
 Never

18
Never

40
May be

42
Sure

0 10 20 30 40 50

Interpretation: -

The given information shows that 42% people wanted to surely visit big bazaar again, while,
40% says the might visit again, and 18% people says they will never visit again.

35 | c o n s u m e r b e h a v i o r t o w a r d s b i g b a z a a r
Q14) Do you suggest any one to shop at Big Bazaar?

 Yes
 No

22
No

78
Yes

Interpretation: -

the given information show that 78% people like to suggest other people to shop at big bazaar,
but 22% refuse to do so.

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Q15) How, do you suggest to Big Bazaar management to making present Big Bazaar to more
attractive?

 To maintain quality products


 Reasonable prices
 Giving more offers and discounts
 Convenience

Convenience, 12 To maintain
quality products,
22

Giving more
offers and
discounts, 36
Reasonable
prices, 30

Interpretation: -

the given information show that 22% people suggest that big bazaar should maintain quality of
products, 30% people give suggestion for reasonable price, 36% people want more offers and
discounts , and 12% people suggest big bazaar should be more convenient.

37 | c o n s u m e r b e h a v i o r t o w a r d s b i g b a z a a r
CHAPTER-6
FINDINGS

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FINDINGS

From the responses of 100 customers the findings can be listed as:

1. It was found that mostly 17-46 age group people come in big bazaar.
2. 38% people know about the big bazaar with the through of advertisement.
3. Mostly people come in big bazaar once in a week.
4. Mostly people purchase products in big bazaar foe personal usage consumption.
5. Mostly people buy only food, clothes products in big bazaar.
6. Mostly people prefer to go in big bazaar with friends.
7. In to 100 peoples 62 peoples like big bazaar mall in Bathinda city.
8. Mostly consumer purchasing reason in big bazaar is that offers which provided by big
bazaar.
9. Mostly people like membership card facility in big bazaar.
10. 50 % peoples experience in big bazaar is excellent.
11. 78 % peoples like to suggest any one to shop in bag bazaar.

39 | c o n s u m e r b e h a v i o r t o w a r d s b i g b a z a a r
CHAPTER-7
SUGGESTIONS

40 | c o n s u m e r b e h a v i o r t o w a r d s b i g b a z a a r
SUGGESTIONS

An attempt has been made to suggest to the Big Bazaar a few measures. These suggestions have
been made within the preview of the data available

1) The company must go for some more promotional activities rather than TV, advertisement,
hoarding and news papers.

2) The company has to conduct the periodical meetings with customers and take their valuable
suggestions

3) Mostly people suggest the problem faces at the time of billing should be improved.

4) Mostly people suggest some times we are confused at time of product searching so the
products should be at proper place.

5) Some customers suggest the price of the products sometimes very high so price should be less.

6) Some customers suggest the quality of the clothes very lesser. So quality of clothes should be
high

41 | c o n s u m e r b e h a v i o r t o w a r d s b i g b a z a a r
CHAPTER-8
CONCLUSION

42 | c o n s u m e r b e h a v i o r t o w a r d s b i g b a z a a r
CONCLUSION

We conclude that most of people are favors in the big bazaar. The reviews of the customers are
positive. Customers are satisfied with the product and services of the big bazaar. The behavior of
customers is positive related with the services and the products. Mostly joint family persons visit
in the big bazaar and buy the products for the purpose of the monthly shopping. Mostly the some
customers visit in a big bazaar many times in one month. Mostly people are liked purchasing at
big bazaar. Some customers faced the problem at the time of billing but rarely. Customers are
satisfied with the range and product price. Customers are satisfied with behavior of employees.
Most of the people come in the big bazaar and buy the products with self reference generally in
the case of fashion accessories. And the most of customers buy the buy the fashion accessory one
time in a month. The rating of customers related the products quality or employees behavior are
very positive. Many of people time spend in big bazaar. One thing more the customers when buy
the products in the big bazaar the purpose is that the product be in the offer price. The customers
liked the offer which going on in the big bazaar. Mostly are customers happy to big bazaar.

43 | c o n s u m e r b e h a v i o r t o w a r d s b i g b a z a a r
CHAPTER-9
Appendices

44 | c o n s u m e r b e h a v i o r t o w a r d s b i g b a z a a r
QUESTIONNAIRE

(The information furnished by the respondent is strictly for Academic purpose only)

Dear Respondent, as a part of research, a survey is taken up to study the Consumer Behavior
towards the Big Bazaar. Kindly provide the following Information.

Name: - Location: -

Age: - Occupation: -

Gender M/F: - Education: -

Income for month: -

Q1) how did you come to know about Big Bazaar?

 Advertisement
 Colleagues references
 Friends/relatives references
 Any other specify

Q2) How frequently do you visit Big Bazaar?

 Once in a week
 Twice in a week
 Once in every 15 days
 Once in a month

Q3) what is the main purpose of purchase?

 Personal Usage consumption


 To Gift
 Any other pl. Specify

Q4) which category of Products do you buy most at Big bazaar?

 Food items
 Clothes
 Electronics
 Any other pl. Specify

45 | c o n s u m e r b e h a v i o r t o w a r d s b i g b a z a a r
Q5) you prefer to go in big bazaar with

 Family members
 Spouse
 Friends
 Others

Q6) which mall you like the most in the city

 Big bazaar
 The peninsula mall
 Reliance mall
 Stella complex

Q7) what is the reason behind purchasing in Big Bazaar?

 Good satisfaction over products


 Reasonable prices
 More offers
 Any others

Q8) how do you rate the pricing of products at Big Bazaar?

 Expensive
 Competitive
 Affordable
 Reasonable

Q9) why do you prefer to shop in Big Bazaar?

 Availability of adequate stock


 Convenience of location and timing
 Offers and discounts
 Variety of products

Q10) what more facility would you like to get at Big Bazaar?

 Membership Card
 Discount Card
 Free packing Offers
 Lucky draw Offer

46 | c o n s u m e r b e h a v i o r t o w a r d s b i g b a z a a r
Q11) how often do you ask for Assistance from store staff in selecting you Purchase?

 Almost Always
 Frequently
 Sometimes
 Never

Q12) how is your overall experience in Big Bazaar?

 Excellent
 Good
 Poor

Q13) would you visit Big Bazaar again?

 Sure
 May be
 Never

Q14) Do you suggest any one to shop at Big Bazaar?

 Yes
 No

Q15) How, do you suggest to Big Bazaar management to making present Big Bazaar to more
attractive?

 To maintain quality products


 Reasonable prices
 Giving more offers and discounts
 Convenience

Q16) Suggestions/Feedback, if any

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47 | c o n s u m e r b e h a v i o r t o w a r d s b i g b a z a a r
CHAPTER-10
BIBLIOGRAPHY

48 | c o n s u m e r b e h a v i o r t o w a r d s b i g b a z a a r
BIBLIOGRAPHY
Websites:

www.consumerbehavior.com

www.bigbazaar.com

www.panthalone.conm

www.futuregroup.com

49 | c o n s u m e r b e h a v i o r t o w a r d s b i g b a z a a r

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