Creativity As Commodity

Creativity:
Combining things that were previously considered unrelated.
Commodities:
Things that are assigned a value attributed to idiosyncratic qualities.
 woman!!!
or

Scientist: A man[sic] brings together two facets of reality and by

discovering a likeness between them, suddenly makes them one.
– Jacob Bronowski

Mathematician: ...invention or discovery takes place by combining ideas.

– Jacques Hadamard

Psychiatrist: New discoveries in science and mathematics often consist

of a synthesis between theories or concepts which have
hitherto been regarded as unconnected.”
– Anthony Starr

Writer: “...any mental occurrence simultaneously associated

with two habitually incompatible contexts.”
– Arthur Koestler

Poet: “The more distant and distinct the relationship between the two
realities that are brought together, the more powerful the image.”
– Pierre Reverdy
 solve renewal

innovation art

progress inspiration

invention design

Whatever the catalyst was, we’ve created something new.

Even if it’s purpose is defined after its inception.
 Creative Process: Oxymoron
The rate at which we experienced creative thinking was linear.
 Vast amounts of creativity, innovation, technology–
through specific mechanisms and direct, but closed channels.

Still linear. Still disconnected.

Learning, Experiencing creativity–channeled.
 Who here is an Expert?
An Expert Illustrator? Expert Writer? Expert Muscian? Expert Thinker?

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 To often creative thinkers have been marginalized
as executers for a given task.

While others are viewed as none-creative types despite their

ability to problem-solve within a given context of a problem.
Audio:Visual:Tactile
Ubiquitous Access/Information
 “Do or do not, there is no try.”

The thinker/doer. There is no trying.

 Top down creation:

Expert

Master Pro

iteration:
 Access/Information–innovation and creation:

iteration:
 Access/Information innovation and creation:

Companies are directly educated and influenced

by the greater sum of its people. Their capacity to learn.
And the rate at which new information is accepted/utilized.
Creativity and Innovation
 learn, share, learn
Putting creativity into a hierarchy hinders innovation.
Consider: We all have access to the same tools.
Markets are defined by the people that populate it.

“it”
No one is buying it anymore. Anyone can learn it.
Reference it. Contribute to it. Reshape it.
Creation of value–value in creation.
 5 +5 =
1 +7 +2 =
2 +1 +1 +6 =
1 +1 +1 +1 +1 +1 +1 +1 +1 +1 =

Out-think everyone or out-create them?

$

Marc Rapp
Renaissance Creative