10 Challenges of Chattogram Region

1. Competitors promotional activities to much strong other than me ex-Trade Program, QPS
Program.
2. Van puller drop out problem due to low earing.
3. Distributor ROI is less than other competitors company.
4. Increase of local dairy firm day by day.
5. Damage Policy is not a satisfactory level compare with other competitors company.
6. Manpower problem-that means manpower is not sufficient to cover the region.
7. Flavor milk, Sour Curd, Sweet Curd, Laban & Mata date of duration is too much short & no
replacement policy.
8. Retailer Divert to UHT milk because of high electricity bill & cold chain Hassle.
9. Brand awareness low few slam areas & local milk is available here.
10. Vehicle arrived in time is fluctuate.