Human Resource Department of

Bottlers Nepal Limited

(Balaju)

AN INTERNSHIP REPORT

Submitted By:

Adharsha Katuwal
Nepal Commerce Campus
Exam Roll No : 10361/12
TU Registration No. : 7-2-25-827-2012

Submitted To:

Office of the Dean

Faculty of Management
Tribhuvan University

In partial fulfillment of the requirements for the Degree of

Bachelors of Business Administration (B.B.A)

Minbhawan, Kathmandu
September 2016

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 ACKNOWLEDGEMENT

If any of us think honestly reflects on who we are, how we got here, what we think we
might do well, and so forth, we discover a debt to others that spans written history. The
work so some unknown person makes our life easier every day. We believe it’s
appropriate to acknowledge this entire unknown person; but it is also necessary to
acknowledge those people, we know have directly shaped our lives and our works.

I am profoundly indebted to Nepal Commerce Campus for giving me as an opportunity

to use the theoretical knowledge in the practical field in the course of my two months
internship program. In this regard I would like to thank our Campus Chief Mrs. Jyoti
Panday, BBA Director Mr. Biraj Pyakurel and Mr. Krishna Thapa ,Deputy director
of BBA program for providing great help to work in the organization and without whose
approval this report would have never been completed.

My special thanks goes to Bottlers Nepal Limited (BNL) for providing necessary
support and guidance during the internship period. I would also like to extend my
heartfelt gratitude to my Supervisor and Regional branch manager Mr. Bishnu Bahadur
Bista, HR Service manager Mrs. Deepti Basnyat, Mrs. Indira KC and Mr. Balaram
Kunwar of HR Department and all the employees of the company for helping me to be
affluent with the organization and providing necessary information.

I would like to express my deep sense of gratitude to my respected teacher, Mr Biraj

Pyakurel who guided me throughout this report. I thank him for his guidance and
supervision that count in every way to complete this report.

Last but not the least importance, I take this opportunity to thank my parents and friends
who have been with me and offered emotional strength and more support.

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 DECLARATION

I hereby declare that this report entitled “An Internship Report on Human Resource
(HR) Department of Bottlers Nepal Limited, Balaju” has been submitted to Faculty of
Management, Tribhuvan University is my original work done in the form of partial
fulfillment of the requirements for the degree of Bachelors in Business Administration
(BBA) under the guidance of Mr.Biraj Pyakurel, Internship supervisor of Nepal
Commerce Campus, Minbhawan, Kathmandu.

…………………

Anish Ghimire

Roll no: 10364/12

TU Registration no: 7-2-25-830-2012

Nepal Commerce Campus (NCC)

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 TABLE OF CONTENTS

Cover page

Recommendation Letter

Internship Completion Letter

Acknowledgements

Table of contents

List of Tables

List of Figures

Acronyms

CHAPTER ONE Page No:

Introduction

1.1 General Background

1.2 Objectives

1.3. Methodology

1.3.1 Nature of Source of Data

1.3.2 Organization Selection

1.3.3 Placement

1.3.4 Duration

1.3.5 Activities performed

1.4 Limitations of the study

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Chapter Two
Introduction to Industry

2.1 Historical background of Beverage

2.2 Types of beverages

2.2.1 Alcoholic Beverage

2.2.2 Non-Alcoholic Beverage

2.3 Scope of Beverage Industries

2.4 Objectives of Beverage Industry in Nepal

2.5 Production of Beverage in Nepal

2.5.1 Production of Carbonated soft drinks

2.6 Demand for Beverages in Nepal

2.7 Supply of Beverage in Nepal

2.8 Financing of Beverage Industry

2.9 Government policies for overall Management of

Beverage Industry in Nepal

2.10 Social Aspects

Chapter 3
Brief Introduction to the Organization

3.1 Overview of Coca-Cola Company

3.2 History of Coca-Cola

3.3 Manifesto for growth

3.4 Introduction to SABCO

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3.5 Introduction to the Organization (BNL)

3.6 History of BNL

3.7 Ownership Structure

3.8 Values and Philosophy

3.9 Subsidiary Companies

3.9.1 Bottlers Nepal (Terai) Limited

3.9.1.1 Ownership Structure

3.9.2 Troika Traders Pvt. Ltd.

3.10 Products of Coca-Cola Nepal

3.11 Organization Structure and Hierachy

3.12 Various Functioning Departments of BNL

3.13 Competitors to BNL

3.14 Future Plans

Chapter Four
Analysis of Activities Done and Problems Solved

4.1 Background

4.2 Activities done during Internship

4.2.1 Maintaining and Updating Personal File of Employees

4.2.2 Maintaining the Employees Insurance Status and

Updating the Premiums

4.2.3 Screening and assessing CVs

4.2.4 Informing the Applicants and Fixing the Interview Time

4.2.5 Self Initiation of developing Personal History Form

4.2.6 Managing the Seminars and Programs

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 4.2.7 Preparation of Newsletter

4.3 SWOT Analysis of BNL

4.3.1 Strengths

4.3.2 Weaknesses

4.3.3 Opportunities

4.3.4 Threats

4.3.5 Tabular Representation of SWOT Analysis

4.3.5.1 Internal Factors

4.3.5.2 External Factors

4.4 Problems Identified and Solved

Chapter 4
Conclusion, Lesson Learnt and Recommendation

5.1 Conclusion

5.2 Lessons Learnt

5.3 Recommendation

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 List of Tables

Tables Page No.

Table No.1: Duration of Internship

Table No.2: Strength and Weakness of BNL

Table No.3: Opportunities and Threats of BNL

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 List of Figures

Figures Page No.

Fig 2.1 Types of Beverages

Fig 3.1 Ownership Structure of BNL

Fig 3.2 Ownership Structure of BNTL

Fig 3.3 Organizational Structure and Hierarchy of BNL

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 List of Acronyms

BBA - Bachelor of Business Administration

BNL - Bottlers Nepal Limited

BNTL - Bottlers Nepal Terai Ltd.

BPM - Bottlers Per Minute

CCS - Coca Cola SABCO

CSR - Corporate Social Responsibility

DPS - Display Support

EBI - Electronic Bottle Inspection

FY - Fiscal Year

HRD - Human Resource Development

MNC - Multi-National Company

NPR - Nepalese Rupee

PAC - Public Affairs and Communication

PET - Poly Ethylene Terepthalete

POSM - Point Of Sales in Market

PR - Purchase Requisition

RGB - Returnable Glass Bottle

TCCC - The Coca-Cola Company

TU- Tribhuvan University

Sabco -South Africa Bottling Company

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 CHAPTER ONE

INTRODUCTION

1.1 General Background

Tribhuvan University has designed various management degrees under Faculty of

Management (FOM) and among them one of the outstanding developments is in the form
of Bachelors of Business Administration (BBA), which had been established in 2002.
This program felt necessity to link between knowledge and practice to give
professionalism as the pressing requirement of HRD (Human Resources Development) to
suit microeconomic needs of the country. It is Four- Year program designed with eight
semesters as a complete package of BBA eligibility and tries to cover the operations and
transactions of the practical business world with particular focus on Nepalese context.
This course deals with the fundamental concept of corporate worlds which are essential
for any persons aspiring to be the active participant of this competitive world. The BBA
program aims to overcome the drawbacks of other existing management degrees of TU
and hence focuses on the development of the students through field visits, report
preparation, presentation and of course, internship program. The entire above mentioned
and other course matters helps the educational institutions to produce the skillful,
confident, knowledgeable and dynamic middle level managers for this country.

As mentioned earlier, internship is one of the important components of the 4 year BBA
Program. It not only provides the platform for the BBA products to do the self-evaluation
of them in the practical business world but also act as a feedback forum for the policy
makers of the Tribhuvan University to revise the course as per the requirement and need
of the changing business world.

As per the course requirement of the BBA program every eighth semester student should
prepare the internship report after the completion of the eight weeks internship in the
institution. Since, I completed my internship in Bottlers Nepal Limited (BNL); this report
is the outcome of the valuable real life experiences I obtained during my internship.
period in this organization. Getting involved in Bottlers Nepal Limited as an intern I
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confront real job-place experience and got the chance to feel the different situations from
the perspective of both the employees and the customers. This internship had been
fruitful because it had helped me to explore and work in the environment of multi-
national company’s like Bottlers Nepal Limited (BNL).

There are different department in Bottlers Nepal Limited (BNL) among them I completed
my internship in Human Resource (HR) department. This report completely deals with
the activities being conducted under HR department of multi-national company’s like
Bottlers Nepal Limited. There are many functions under HR which were quite interesting
to learn especially, the human resource management, workforce alignment, incentives
and offers and various other activities being run by BNL. Similarly, getting chance of
involving in farewell programs, seminars and Bottlers Nepal associates was also
interesting.

1.2 Objectives

The general objective of the internship is to attain exposure about real business projects
and problems, development of technical skills and increased insights regarding
organizational work environments thereby enhancing communication skills as the
foundation of professional correspondence and understanding the general structure of
most business situations by acquiring the new information and ideas so as to apply them
for the benefit of the organization as well as one’s own career development. The
internship program helps to gain a better understanding of the organization structure and
its processes. The work done in the internship period enables to incorporate the
theoretical knowledge into real business situation which has increased the level of
knowledge and understanding about the real business world.

However, the specific objectives of the study are:

 To identify the organization structure and management of human resources on

MNC’s.
 To observe and conduct HR initiatives and activities being carried out by BNL.

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1.3 Methodology

The report outcome is basically dependent on the knowledge and idea gained during the
internship. The materials have been prepared from both primary and secondary
information’s; fact, figures, website data, and published documents. Interaction with the
staffs, customers and the operational knowledge gained is the main source of primary
data for this study. Besides, the website of the company, the company’s annual report is
also the source of secondary data.

Literally this study is based on the descriptive and analytical research design. An
analytical research design is defined as “a study undertaken in areas where vey littler
prior knowledge or information is available on the subject under investigation”. It is thus
the initial research conducted to study and define the nature of a problem. Purposes for
analytical research are:

 Diagnosing a situation
 Screening alternatives, and
 Discovering new ideas

The qualitative studies using observation techniques and interviewing as means of

gathering data are investigative in nature.

Descriptive research describes phenomenon as they exist. Such studies involve the
systematic collection and presentation of data to give a clear picture of a particular
situation. These studies attempt to obtain a complete and accurate description of a
situation. This report is based on the daily interaction with employees of Bottlers Nepal
Limited.

1.3.1 Nature of Sources of Data

There are two types of data that have been used in this study.

 Primary data: Primary data is original data gathered by researcher for the
research project at hand. It is collected for specific objectives of the study. The
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 sources of primary data used for preparing this report are observation, interaction,
involvement and questionnaire.

 Secondary data: It refers to those data already gathered by others. They are both
published and unpublished information available with the external parties.The
sources of secondary data used are document, records, newspaper articles,
Boucher’s, published report, websites.

1.3.2 Organization Selection

Selection of the organization tends to be the most crucial part of the internship because
success in the fulfillment of the objectives of the internship completely depends on the
type of the organization that had been selected. So, initiation was taken in doing the
internship in Bottlers Nepal Limited since it is one of the leading multi-nationals
Company in Nepal and could add value to my career. The internship in Bottlers Nepal
Limited was possible only after dropping the recommendation letter of the college
together with CV and followed by interview.

1.3.3 Placement

During my internship period at Bottlers Nepal Limited, I got the opportunity to work in
industry itself located at Balaju Industrial Area. As BNL believe in specialization rather
than generalization, placement was made in a HR department throughout the internship
period. However, I was sent to supply chain, Marketing and sales department to get the
complete knowledge of overall industrial activities which has impact on HR department
and useful to carry activities smoothly under it.

1.3.4 Duration

This internship was started from 7 June, 2016 and ended on 7 Aug, 2016. This was
a full eight week internship. On the first day Regional HR manager and Service
manager from HR department of BNL gave a briefing about the internship,
organization rules and regulations and task to be performed during the internship
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period. Report of activities conducted was to be presented frequently to the Regional HR
manager addressing the progress about the assigned task. The working hours started from
9:00 am till 5:00 pm (Sunday- Thursday) and 9:00 am till 1:00 pm (Friday).

Table No. 1: Duration of Internship

Working 1 2 3 4 5 6 7 8
Periods
(Weeks)
Activities
At HR
Department

1.3.5 Activities Performed

During the internship period, I worked as a sound member of HR department. Before

formally starting the internship I was given Code of Business Conduct (COBC) ,
Brochure which has information’s about the company as well as activities to be
conducted under this department. For the first week I was kept in close supervision of the
seniors to educate about the different services, products, HR related activities of the
Company. I learned the theoretical, technical and practical knowledge about the activities
and services of the HR department for the first 2 days. For the first week I helped the
department head with the documentation and data entry of various members, maintaining
book keeping through effective filing of employees based upon certain level of grades.
From the second week I was given autonomy in performing the assigned task and work
equally as other member. Gradually I was assigned major tasks, which has direct relation
in the performance of department of the company.

The activities conducted were:

 Identification of the Insurance status of all the employees of time being and
submitted figures about the renewal of employees and termination of retired
employees’ policies and of premiums.
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  Assisted in filling the insurance papers and online backup.
 Assisted in preparation of semi-annual newsletters which is use for internal
circulation and possess all the activities conducted by BNL and BNTL from
January-June (H1).
 Arrangement and maintenance of Employees files by replacing documents in new
files in systematic order.
 Assisted in managing seminars, trainings and informing other related employees
about the meetings.
 Assisted in assessing and screening CVs .

1.4 Limitations of the Study

Though, I have tried my level best to gain adequate knowledge of corporate culture and
working environment of MNC’s there were some challenges while attaining the relevant
information. Some of the common limitations were:

 This report is mainly based on my individual understanding and knowledge

gained during the internship period and theoretical knowledge that has been
previously studied.
 The financial data of current fiscal year 2015/16 could not be collected as the
auditing process was not complete.
 The company’s policy in keeping some matters confidential prevented me from
analyzing the various critical facts and issues.
 As I had work only in one particular department, I could not witness and
scrutinize the overall operations of the company.
 Time and resources constraints are the major limitations of this report.

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 CHAPTER TWO

INTRODUCTION TO INDUSTRY
2.1 Historical Background of Beverage
Beverage has an incident history. This concept was developed since the beginning of the
16 century. Human desires increases with increase in civilization and development. Man
is not satisfied with food he eats, but he desires some flavors and new taste. He desire
refreshment when he eat and drinks. This has given birth to beverage products. Finally,
beverage products have been a part of human civilization in society.

2.2 Types of Beverages

 Non- alcoholic beverage

 Alcoholic beverage

Figure 1: Types of beverages

Beverages

Non-
Alcoholic
alcoholic

Non-
Carbonated
carbonated

Cola Non-cola Non-cola

Source : Internet
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2.2.1 Alcoholic beverage

Alcoholic beverages that have lower alcohol content (beer and wine) are produced by
fermentation of sugar –or starch-containing plant material; beverages of high alcohol
content (spirits) are produced by fermentation followed by distillation.

 BEER:
The process of making the beer defines the finished product. Beer involves a short
(incomplete) fermentation process and a short aging process (a week or two); typically
resulting in an alcohol content of 4%-6% ABV. Beer is naturally carbonated beverage.

 WINE:
Wine involves a longer (complete) fermentation process and a relatively longer aging
process (months or years-sometimes decades) resulting in an alcohol content between 7-
18%. Sparkling wine is generally made by adding a small amount of sugar before bottling
which causes a second fermentation to continue in the bottle.

 SPIRITS:

Spirits contain at least 20% ABV. Liqueurs are characterized by the way in which their
flavors are infused and typically have higher sugar content.

2.2.2 Non-alcoholic beverages

Non-alcoholic beverages that have nil alcohol content are produced by addition of water
as most efficient component.

 CARBONATED SOFT DRINKS:

A carbonated drink is a beverage that has carbon dioxide dissolved in it under certain
conditions. The content of carbon dioxide in carbonated drinks (times of volume at 20
degree Celsius) is no less than 2.0 times. This does not apply to the drinks that produce
carbon dioxide by fermentation.

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  BOTTLED WATER :

Bottled water are the most essential form of beverage that require less attention for
marketing but much attention for water treatment. There are various methods of water
treatment available, such as coagulations, ion-exchange reverse osmosis, chlorination and
filtration. Coagulation is the most commonly used form of treatment but due to
economies of space efforts to maintain an easily automated plant, ion-exchange is also
showing it to be a very adapted and popular process.

 TEA AND COFFEE:

This is unnoticed sector of beverage that has its base in the historical era. If cared
properly the industry can florist with its all effort and can even hold the good part of
Nepalese economy. Basically eastern part of Nepal is for the tea and coffee production.
Tea and coffee can be used as cash crop in Nepal. Sloped terrains that are unsuitable for
other crops can be used as the area for the production of tea and coffee. Thus, the
production of tea and coffee has good scope in Nepal.

 FRUIT JUICE:

Fruit juice is the easiest industries from the production point of view as component for
production of juice arrive in Nepal in Powder form. Only thing done in Nepal is mixing
with water and packing in attractive packs or bottles. Juice industry major problem is
water purification and tight completion with rival industries.

2.3 Scope of Beverage Industries

Beverage covers a wide range of liquor and drinks. So beverage industries are a big
industry associated directly with the public’s food and drinking habits.

Today’s consumers are more or less health conscious and equally needs the refreshments
in their life. Beverage products are basically for the refreshments and enjoyments from
the daily drinking habit. People also want their health upgrade or in proper condition
while they enjoy or refresh themselves by drinks. And many of beverages have fulfilled

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this demand though some alcoholic drinks are not good for the health. So, beverage
industries and their products has been an inevitable essence of modern society.

Traditional drinks like tea coffee and traditional wines are taken the symbol of human
civilization and they are being used in almost every society around the globe from the
very ancient periods. These drinks are the part of our daily drinking habit. Non-alcoholic
soft drinks and alcoholic hard drinks are the modern concept of drinking habit which is
used all over the world in very wide range. These all types of drink have been a
civilization symbol today. This signifies the scope of beverages industries and their
product.

2.4 Objectives of Beverage Industry in Nepal

Beverage industries in Nepal have the following specific objectives to run the industry;

 To meet the demand of different beverages within the country.

 To mobilize the local resources during production.
 To provide employment opportunities to the people.
 To make profit and gain good will of the company within the country.
 To consider the issues of upgrading of health while providing the refreshment to
the consumers through the drinks.
 To help in growth of country’s economy.

2.5 Production of Beverage in Nepal

Production refers to the creation of consumable beverages by processing raw materials. It

is based on demand and supply status within the market boundary.

2.5.1 Production of carbonated soft drinks

Carbonated soft drinks are the beverage that has carbon dioxide dissolves in it under
certain condition. Water is always the main ingredient and represents approximately 86%
of a carbonated drink. Soft drinks ingredient can be divided into two categories:

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  Food substances:
Such a fruit, fruit juice, sugars and starches, this can be used without limit and do not
have an E number.

 Additives :
Sweetener or a preservative. They are defined under the Nepal food Law and consumer
protection.

The general procedures followed in the preparation of soft drinks are as follows;

Water is pumped out of the bore well and then goes to the raw water storage tank. The
water there is allowed for coagulation by adding some coagulation substances and then it
is filtered. Filtered water is passed through U.V rays to free from germs. Then after by
polishing it, it is then taken to production plant. The production plants conduct the work
of making the water carbonated, mixing the carbonated water with syrup, and then filling
the bottles after cleaning them. These filled bottles are also caped, leveled, and dated by
the Plants. Finally the bottles are cased and supplied out.

There are three soft drinks manufacturing companies in Nepal. Varun Beverage, Bottlers
Nepal Ltd, and Bottlers Nepal Terai Ltd. These all companies are multinational
companies.

Bottlers Nepal is a company which has its factory setup in two part of the country. One is
in the Kathmandu and the other is in the Terai region. This company is working under the
Coca-Cola Company of USA. It holds the big market share about 80% in case of soft
drinks in Nepal. It brings most of its raw materials from Egypt. Its production rate is 430
bottles per minute for RGB and 100 bottles per minute for PET .It has been one of the
major industries in Nepal in terms of production.

Varun beverage is the other major industry producing the soft drink in Nepal. It holds
about 20% market share of soft drinks. It has got a single factory set up in Nepal and is
located in Kathmandu. It is also multinational company and is working under the Pepsi
Cola International of USA. It also brings its raw materials from outside the country. It
brings mango pulp from the India for the production of its very popular fruit product
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slice. Its production rate is 15000 liters per hour. So, it is also major production soft
drinks industry.

2.6 Demand for beverages in Nepal

The demand for beverage in Nepal basically depends on the seasonal factors. Beverages
like soft drinks are very dependent on the seasons. The hot seasons are likely to be
favorable for the carbonated soft drinks. April, May, June is the month which covers 41%
of the total volume of production and rest 59% is remaining 9 months. The alcoholic
drinks like hard drinks and beer are likely to have more demand on the colder seasons.
Moreover the soft drinks and alcoholic beverages also receives higher demand in the
festivals and the occasions. The demand of mineral water and. juices, tea and coffee is
independent of the seasons and they have higher demand independent of time as the
population is growing higher.

According to the Bottlers Nepal, for the current market, there is demand of about one
core cases of carbonated drinks per day if it is considered as average demand within
Nepal. Demand of almost all types of drinks depends on the place to place and its day to
day climate.

Nepal has higher demand of almost all type of beverage where the population is dense
and in most of the tourist area. All the beverages companies are trying to create higher
demand by the means of advertising and providing awareness about their product and
their use throughout the country. Some company are also involved in some social and
public programs to interact with their consumers directly.Anyway the demand of all types
of beverages is growing higher day by day and the industries relating to beverages are
able to meet the demand.

2.7 Supply of beverages in Nepal

The supply of beverages is basically dependent on the demand and production of the
beverage products. The volume of supply is always greater when demand is greater. The
common procedures followed by almost beverages industries in Nepal for the supply for
its product.
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After the production, the product goes to the plant warehouse. From the plant warehouse
it is then supplied to the distributor warehouse. Again from there it is supplied to the
retailer and finally to the consumer from the retailers.

The overall demand and supply relations of beverages can be judged on the basis of three
attributes; Availability, Affordability and Accessibility. The most of the business and city
centers are the places where the availability of the beverages drinks is most. People living
in these places can afford for the price of beverages drinks. People are accessible to any
kinds of beverage products at these places because of the good means of transportation.
That’s why these places have the good demand of the beverages product and the supply
of these places seems to be higher. Consumer’s affordability on the beverage product is
also dependent on the economic conditions and social and religious status of the general
public.

2.8 Financing of Beverage Industry

Nepal does not attract much foreign direct investment in spite of policy. Reforms initiated
in the early 1990s to attract it. Nevertheless, the investment on beverage industries seems
to be in good condition. The investment on the beverages industry in Nepal is both the
local and foreign investment. The leading industries in soft drinks like BNL and Varun
beverages and industries producing alcoholic drinks like Himalayan distilleries Pvt. Ltd.
are a part of multinational companies operating in Nepal.

These industries are major part of Nepalese economy. Linkages between foreign investor
and the linked Nepalese enterprises dealing with the beverages products have also been
mutually beneficial. The former can benefit from low cost supply in input and
specialization in the production of final beverages outputs. The local suppliers receive an
assured market within the country. They are likely to receive technical advice from the
foreign investors, who have a strong interest in the high quality of the suppliers they
procure. There is however for the cases of all the beverages industries, the linkage effect
has been strongly positive for the Nepalese economy.

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2.9 Government policies for the overall management of beverages
industries in Nepal

Government has made some of the policies for the better management of beverages
industries within the country. Some of the policies include EIA and IEE.

 Industries requiring EIA report (Environmental impact assessment report)

Distillery works which include boiling and fermentation with the production rate capacity
of over 500,000 liters per day.

Brewery works which include boiling and fermentation with the production capacity of
over 500,000 liters per day.

 Industries requiring IEE (Initial Environmental Examination)

Alcohol manufacturing by blending process and distillery works which include boiling
and fermentation with capacity up to 500,000 liters per day.

Brewery and wines works which include boiling and fermentation with the capacity up to
500,000 liters per day.

2.10 Social aspects

The most of the beverages industries in Nepal are found to be responsible for the society
in the various sectors. Different beverage industries are lunched and participating in
various social activities. Bottlers Nepal Pvt. Ltd. has successfully completed the cleaning
programmer of the base camp of the Mount Everest. It has also been involved in the
various voluntary services in different festivals inside and outside the valley. It has also
been helping to some of the orphanage homes and social schools. It has contributed
significantly and played active role in helping and funding Earthquake, Flood and other
crisis victims in various forms. Similarly, other beverage industries are also involved in.
Some of the beverage industries which are not involved in such social responsibility are
not good in production and consist of less important market share. Involvement in social
responsibility has also provided the industries, a type of reputation and fame.

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 CHAPTER THREE
BRIEF INTRODUCTION TO THE ORGANIZATION
3.1 Overview of Coca Cola Company

The Coca Cola Company is one of the leading beverage companies. The company is the
world’s leading manufacturer, marketer and distributor of non-alcoholic beverage
concentrates and syrups, used to produce nearly 400 beverage brands. Recognized as a
multinational company, it has more than 200 subsidiaries in the world. With the largest
beverage distribution system, consumers in more than 200 countries drink the company’s
beverages at a rate exceeding 1.5 billion servings each day. The company mainly
produces carbonated beverage. A carbonated beverage is a beverage that contains the
characteristics of carbonation. Carbonation creates bubbles and fizzing in a carbonated
beverage due to the presence of the carbon-dioxide gas. Carbonation occurs both
naturally and artificially. Carbonated beverages include spring water, beer and soda.

3.2 History of Coca-Cola

Coca-Cola was invented by Doctor John Pemberton a pharmacist from Atlanta Georgia in
May of 1886. He concocted the Coca-Cola formula in a three legged brass kettle; all this
was done in his backyard. The name of Coca-Cola was actually given to him by his
bookkeeper Frank Robinson that had excellent penmanship. He first scripted “Coca-
Cola” into the flowing letters which has become famous logo we know and love today.

The soft drink was first sold to public at the soda fountain in Jacob’s Pharmacy in Atlanta
on May 8; 1886. About 9 servings of soft drink were sold each day. Sales for the first
year added up to a total of about 50$. The funny thing was that it cost him over 70$ in
expenses, so the first year of sale were a loss. Until 1905, the soft drink, marketed as a
tonic, contained extracts of cocaine as well as the caffeine-rich Kola nut. In 1887, another
Atlanta pharmacist and businessman, As a Candler bought the formula for Coca-Cola
from inventor John Pemberton for $2300.

By the late 1890s, Coca-Cola was one of America’s most popular fountain drinks;
Candler’s aggressive marketing of the product takes credit for that. With As a Candler,

1
now at the helm, the Coca-Cola Company increased syrup sales by over 4000% between
1890 and 1900.

Advertising was an important factor in John Pemberton and As a Candler Success and by
the turn of the century, the drink was sold across the US and Canada. Coca-Cola began
selling syrup to independent bottling companies licensed to sell the drink. Still today, the
US soft drink industry is organized in this principle.

3.3 Manifesto for growth

The world is changing all around us. To continue to thrive as a business over the next 10
years and beyond, we must look ahead, understand the trends and forces that will shape
our business in the future and move swiftly to prepare for what’s to come. We must get
ready for tomorrow today. That’s what our 2020 vision is all about. It creates a long term
destination for our business and provides us with a “Roadmap” for wining together with
our bottling partners.

Our Mission:
Our roadmap starts with our mission, which is enduring. It declares our purpose as a
company and serves as the standard against which we weigh our actions and decisions.

 To refresh the world.

 To inspire moments of optimism and happiness.
 To create value and make the difference.

Live our Values:

Our values serve as a compass for our actions and describe how we behave in the world.
 Leadership; the courage to shape a better future
 Collaboration; leverage collective genius
 Integrity; be real
 Accountability; if it is to be, it’s up to me
 Passion; committed in heart and mind

Focus on the market:

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  Focus on needs of our consumers, customers and franchise partners
 Get out into the market and listen, observe and learn
 Possess a world view
 Focus on execution in the marketplace every day
 Be insatiably curious
.

3.4 Introduction to SABCO

Coca-Cola SABCO (CSS) is a non- anchor bottler in the company worldwide. The South
African Bottling Company (SABCO) Pvt. Ltd. was established in 1940 on Port Elizabeth,
South Africa. The first bottling operation was commission in Port Elizabeth, with a Dixie
unit capable of producing 75 cases of regular size Coca Cola per hour. The total sale was
142 cases and 5 bottles. The Port Elizabeth plant sold 151bcases in the first year. This is
where CCS’s international head office is based, serving operations in 12 countries in Asia
and Africa.

As part of the global Coca Cola system, Coca Cola SABCO Pvt. Ltd. Plays an active role
in ensuring that quality ice-cold Coca Cola is within an arm’s reach of all customers in its
territories. CCS manufactures and distributes the core brands of Coca Cola, Fanta, Sprite
as well as other brands owned by the Coca Cola Company such as Schweppes, Sparletta,
and Krest. In addition CCS bottles water and other still brands and brands specific to the
different territories in which it operates.

Coca Cola SABCO operates in seven Southern and East African Countries and five Asian
Countries and employs more than 9500 people. It operates 25 bottling plants and aims to
fulfill the refreshment needs of more than 240 million consumers that live in its markets.
Coca Cola SABCO strives to create a working environment where our people are
passionate about their performance.

Coca Cola SABCO’s reach stretches to its bottling plants in South Africa, Namibia,
Tanzania, Ethiopia, Uganda, Kenya, Vietnam, Sri Lanka, Nepal and Cambodia.

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3.5 Introduction of the Organization (BNL)

Bottlers Nepal Limited has been in operation for the last 37 years. It is a public Limited
Company and is duly listed on NEPSE with 76.61% shares being held by Coca-Cola
SABCO Group based in South Africa. The company is currently producing Coke, Sprite,
Fanta, and Kinley Soda. The company along with its subsidiaries is the only authorized
bottlers in Nepal for the Coca-Cola Company.

With NPR 194 million paid up capital today this company holds the total assets
investment of NPR 2255 million, which in turn has successfully generated the net sales
revenue of NPR 3059 million in FY 2071-2072. High standards of corporate governance,
strong technical credentials, prudent risk management approach and a culture of
dedication and strong distribution networks are company key driving forces. The
company is regarded as one of the most prestigious multinational Company in Nepal.

3.6 History of BNL

Bottlers Nepal Limited was established in 1979 with capacity of 85 BPM (Bottles Per
Minute) plant. This company is situated in Balaju of Kathmandu Municipality and has
covered one Acres of land area. New 220 BPM plant was added in 1985, then after 10
years the 220 BPM capacity plant was changed due to increase in demand therefore, in
order to fulfill the customer demand increased the production capacity by 430 BPM in
1996/97 which is prevailing till now. BNL is only bottler of Coca Cola products in Nepal.
BNL, Kathmandu produces both RGB and PET products of Coca Cola and supplies RGB
to Kathmandu valley and some other nearby places of Nepal .BNL is the only company
in Nepal that is fulfilling the desire of the customers and consumers on the taste of soft
drink.

BNL is the subsidiary of Coca Cola Company of South Africa Management. It currently
employs 500 plus staffs and leads the carbonated soft drink segment with a market share
of around 80% amongst a population of Nepal. The unit case sales volume is in
increasing trend so is the demand for Coca Cola and Nepal got award for being able to
make high levels of sales growth in South Asian Countries in 2009.

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3.7 Ownership structure

Coca-Cola SABCO Group took over the company management in May 2004 after
acquiring shares of the company in the name of its one of the group companies. Coca-
Cola SABCO (Asia) Ltd, incorporated in Dubai, UAE. It is also known as M/s Coca-Cola
Southwest Asia.

Coca-Cola SABCO is one of the key anchor bottlers of The Coca-Cola Company
(TCCC), with its Head Office in Port Elizabeth, South Africa. Like any other anchor
bottlers, TCCC holds equity in Coca-Cola SABCO. Coca-Cola SABCO operates in nine
countries through its two divisions, Northern and Southern. The Northern Division has its
base in Dubai, overseeing Nepal, Sri Lanka and Ethiopia.

22% of the total shares are owned by M/S Gorkha Brewery Pvt. Ltd, a renowned brewery
company of Nepal. The general public holds the rest of the shares of the company

Figure 2: Ownership Structure of BNL

Ownership Structure
1.84%

22%

Coca-Cola SABCO
M/S Gorkha Brewery Pvt. Ltd.
General Public

76.16%

Source: Annual report of BNL

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Mission

Bottlers Nepal Limited is committed to be the most celebrated international business in

Nepal, with consistency toward the sound business growth and maximum stakeholders
‘value through its performances metrics, strategies imperatives and corporate social
responsibility, along with good corporate governance.

3.8 Values and Philosophy

Here at Coca-Cola SABCO our culture is that all winning businesses are driven by
unique leadership, strategy, brand power, capital resources, committed people, great
execution, passion, commitment and values. We believe in growth, and the pace of
growth is defined in terms of revenue, volume, cost management and profit.

The Bottlers Nepal Limited simply embraces the philosophy wherein the operation of
each unit business is executed in the spirit of integrity, individual initiative, customer
value, teamwork, people development, mutual trust and respect and commitment. We
create our future with constructive discontent, the force that keeps every one of us
marching and makes us stand out versus others. Everything we do in our business is
executed in an economically, socially and environmentally sustainable way.

Vision

 Grow faster than NARTD (Non-Alcoholic Ready To Drink) industry;

 To have a strong distribution network with availability all across the country;
 To be consistently the leading brand in Nepal with market share improvements
every year;
 To exhibit best practice of the global Coca-Cola methodologies in technological,
operational and governance fronts;
 To be the “Employer of Choice”;
 Provide high quality products to the customers; and
 To increase the shareholder’s value consistently.

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3.9 Subsidiary Companies
The company has investment in two companies. It holds 90.78% of the total shares of
Bottlers Nepal (Terai) Limited, a listed public company with operation in Bharatpur.
While it also owns the 100% shares of another company called Troika Traders Pvt. Ltd.

3.9.1 Bottlers Nepal (Terai) Limited

Bottlers Nepal (Terai) Limited (also referred as “BNTL”) is a subsidiary of BNL since its
incorporation, with 90.78% holding of its shares owned by Bottlers Nepal. The company
has one manufacturing unit with two production line – RGB (Returnable Glass Bottles)
and PET (Poly Rthylene terephthalate) line.

In FY 2071/2072, BNTL has made profit before tax of NPR 276 Million, against the
profit of NPR 111 million during the previous year. This profit is earned out of sales
revenue of NPR 4134 Million which is around 2274 Million more that the last year’s
figure.

3.9.1.1 Ownership Structure

BNL with its head office in Kathmandu holds 90.78% of the total share of the company.

Figure 3: Ownership Structure of BNTL

Ownership Structure

9.22%

Bottlers Nepal Ltd.

Public Sharesholders

90.78%

Source: Annual report of BNTL

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3.9.2 Troika Traders Pvt. Ltd.
It is wholly owned subsidiary company. Troika remains active for most parts of the year
for importing and marketing the CAN products and also catering the capacity constraints
through the right pack import during various times of the year.

This company is also the medium of product experiment in market. This company helps
management to introduce new products which both BNL & BNTL have not produced so
that the new opportunities in market can be grabbed in time.

3.10 Products of Coca- Cola Nepal

The Coca-Cola Company offers a wide range of products to the customers including
beverages, fruit juices and mineral water. The company is always looking to innovate and
come up with, either complete new products or news ways to bottle or pack the existing
drinks.

The products of the company is non- alcoholic carbonated beverage. There are four
different flavors produced in Nepal. They are:

 Coca-Cola
 Sprite
 Fanta (orange and lemon)
 Kinley Soda
 Kinley Mineral Water

These products are packaged in:

 250 ml RGB (Coca Cola, Sprite, Fanta Orange, Soda)

 500 ml PET (Coca Cola, Sprite, Fanta Orange & Lemon, Soda)
 1 lt. PET (Coca Cola, Sprite, Fanta Orange)
 1.5 lt. PET (Coca Cola, Sprite, Fanta Orange, Soda)
 2.25 lt. PET (Coca Cola, Sprite, Fanta Orange)

They are now importing Maaza from India i.e. juice item in order to meet the competition
with Real Juice of Dabur and Slice of Pepsi Cola.
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3.11 Organization Structure and Hierarchy

Fig 4: Organization Structure and Hierarchy

Managing
Director(MD)

Country Country Human

Country Sales Country Supply Country PAC Country Finance
Marketing Resource
Manager Chain Manager Manager Manager
Manager Manager

Regional Regional Supply Regional Human

Regional Sales Assistant PAC Regional Finance
Marketing Chain Manager Resource
Manager Manager Manager
Manager Manager

Asssistant Assistant Human

Assistant Sales Assistant Supply Assistant Finance
Marketing Co-workers Resource
Manager Chain Manager Manager
Manager Manager

Co-workers Co-workers Co-workers Co-workers Co-workers

Source: HRD BNL

3.12 Various Functioning Department of BNL

 Sales Department:
This department deals with the overall process of transferring finished goods from
warehouse to the final consumer with the help of different channel and
distribution process. “Consumer should get product at arm’s reach of desire”.

 Marketing Department
In order to penetrate the market and grow the category, the brand is made
affordable to that new entrants in the category by using marketing strategy. The
marketing initiatives are well executed at the market level by the sales team to get
the maximum out of each initiative. This helps cash flow situation of the company
during the off season.

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 Supply Chain Department
In any manufacturing concern the supply chain function plays the demand
fulfillment function. It varies from sourcing of inputs, converging inputs to
product and finally supplying the outputs as per demand. Supply chain function is
presently broadly classified into departments like manufacturing, quality
assurance and warehousing. The Coca-Cola system has world renowned stringent
quality checking processes which makes sure that every bottle that goes out of the
company has all the key product attributes as it required.

 Human Resource Department

The team work is the divine secret behind all the achievements and the credit goes
to the employees who see their future in the future of the company and are totally
dedicated to make a positive change. This department deals with acquisition,
management and control of activities of human resource in the organization. The
learning and development goals of the company are aimed to provide world class
individual and organizational capability development and growth opportunities to
staff, regardless of their employment level.

 Finance Department
It is the life blood of every organization. The company made a commendable
growth of 28% in the net sales revenue. It is the fourth top listed company to pay
the dividend to the shareholder.

 PAC Department
The PAC department deals with corporate marketing. It informs, engages and
energizes people and thereby plays a vital role to shape and influence public
agenda and support sustainable communities. It also helps to promote and
enhance the company and its brand.

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3.13 Competitors to BNL

The competitors to the product of the company mainly lie in the non-alcoholic beverage
industry consisting of juice and soft drinks. The key competitors in the industry are as
follows:

 PepsiCo:

The PepsiCo challenge, to keep up with archrival, the Coca-Cola Company never ends
for the world, carbonated soft drinks maker. The company’s soft drinks includes Pepsi,
Mountain Dew, Slice and Mirinda. Cola is not the company’s only beverage; PepsiCola
sells Tropicana orange juice brands. PepsiCo and Coca-Cola hold together, a market
share of 95% out of which around 78% is held by Coca-Cola and the rest belongs to
Pepsi.

 Nestle:

Nestle does not give that tough competition to Coca-Cola as it mainly deals with milk
products, baby foods and chocolate. But the iced tea that Nestea which has been
introduced into market by Nestle provides a considerable amount of competition to the
products of the company. Iced tea is one of the closest substitutes to the Cola’s as it is a
thirst quencher and it is healthier when compared to fizz drinks.

 Dabur:

Dabur in Nepal is one of the most trusted brands as it has operating since times and
people have laid all their trust in the company and the products of the company. Apart
from food products, Dabur has introduced into the market Real Juice which is packaged
fresh fruit juice. These products give a strong competition to Maaza.

 Frooti and Rio:

On local levels these two pose a great threat to our products. These products are
hampering the sales Coca-Cola’s product on the margins especially in rural areas.

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The competitors to BNL are those who are competitors to Coca-Cola and not any other
franchise of our competitors.

3.14 Future Plans

Besides new investment, for the year the key focus will be on volume generation and cost
management. Merchandising and advance order collection is two areas where the
company wants to excel.

Despite a challenging environment from the company’s perspective the future holds
opportunities. However, the company will approach these opportunities with caution. The
differential capabilities stemming from the group Expertise and other players in market
enables to anticipate and respond to the extraordinary changes that may take place in the
future. The objective is to add value to the stakeholders at an acceptable risk.

The company will continue to invest in people and develop them to a level so that
required performance and output are obtained. For communities the company will
endeavor to make a real difference. It will consciously drive and maintain high level of
governance. And for shareholders the company will strive to provide the best returns.

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 CHAPTER FOUR

ANALYSIS OF ACTIVITIES DONE AND PROBLEM SOLVED

4.1 Background

A human resources department is a critical component of employee well-being in any

business, no matter how small. HR responsibilities include payroll, benefits, hiring,
firing, and keeping up to date with state and federal tax laws. It informs,engages and
energizes employees and thereby plays a vital role to shape and influence organization
structure and duties and responsibilities. Around 305 people are working in Bottlers
Nepal which is the prime concern of the department to facilitate them with the simplified
working environment, add core values to their performance. The HR department is set to
review the employee performance, fulfilment of the position in the company, and deal
with entire human resource aspects of the associates.

The major functions of HR department are:

 Recruitment and selection function

 To provide a safe working environment for employees
 Employee and Labor Relations Functions
 Compensation and Benefits
 Compliance with Labor and employment laws
 Training and Development of Human Resource.
{

4.2 Activities done during internship

The HR department of Coca Cola was the focal point of the study. An opportunity was
provided to involve and deal with all the activities and projects being run to carry out the
major functions of the department. During the internship period, I was acquainted with
the task that were conducted on daily basis. The HR department was mainly focused on
updating personal file of all the employees and updating insurance premium of all the
associates. Likewise, other various activities were conducted on regular basis.

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4.2.1 Maintaining and Updating Personal File of Employees

The HR department decided to replace the old book keeping system of employees
personal file with the new pattern which included the modern filing, arrangement of
Papers and Certificates, fulfilling the missing documents and online backing up of the
records for the future use. Thus, I was assigned to maintain the personal file of the
employees upto the certain level in the hierarchy, arrange them according to the set style,
refile the documents in new files and backing it up online which I completed in around 2
weeks.

4.2.2 Maintaining the Employees Insurance Status and Updating the

Premiums

The Company has covered the insurance policies of the employees on the basis of their
level of Hierarchy. The insurance policies were covered in group basis which the
company felt difficult to track the individual policies and Company decided to adapt
insurance policies on individual basis. Thus, during the internship I checked the databases
of the Insurance policies of the employees and tallied it according to the Hard Copy
present in the personal files; on the basis of which I reviewed the policies, prepared final
database about the required insurance amount to be added or deducted and updated my
supervisor about the premium amounts to be paid.

4.2.3 Screening and assessing CVs

I worked in the cabin of HR service manager who was duly assigned to play major role in
recruitment of the employees and on the basis of the advertisement of the vacancy, the
various CVs were received. Thus I was assigned to keep the records of CVs and assess
the vital informations from them such as Age, Education, Work Experience etc. and
maintain the database about them which was later duly checked and confirmed by HR
service manager.

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4.2.4 Informing the Applicants and Fixing the Interview Time

I was assigned to inform the applicants in the selection process about the further process
on the telephone and the fix interview schedule for them. Similarly on the Interview
period I was responsible for the managing sitting arrangement of the applicants,
providing them forms, collecting forms and manage them.

4.2.5 Self Initiation of developing Personal History Form

As I was maintaining the book keeping of the employees records, I suggested the
management about developing the brief Personal History form which would contain the
most vital informations such as Career Movement, Last Promotion Date, Salary which
could be easily used by executives and need not to surf the personal file every time to
seek any information. I filled the Personal History forms of around 200 employees.

4.2.6 Managing the Seminars and Programs

I was duly responsible for informing the other departments about the upcoming seminars
and activities and played significant role in managing activities the departments such as
Farewell Programs, Labor Union Meetings and developing the notice about the programs.

4.2.7 Preparation of Newsletter

Newsletter is a kind of Brochure which is prepared to circulate the information internally.

It is prepared every six months. The newsletter incorporates the details of all the activities
conducted by BNL and BNTL within the definite period i.e. 6 months(jan-June).

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4.3 SWOT Analysis of BNL

4.3.1 Strength:

 Distribution network:

The company has a strong and reliable distribution network. The network is formed on
the basis of the time of consumption and the amount of sales yielded by a particular
customer in one transaction. It has a distribution network consisting of a number of
efficient salesmen and retail outlets.

 Strong Brands:

The products produced and marketed by the Company have a strong brand image. People
all around the world recognize the brands marketed by the Company. Strong brand names
like Sprite, Fanta and Maaza add up to the brand name of Coca Cola Company as a
whole. Coca-Cola has been named the world’s top brand for a fourth consecutive year in
a survey by consultancy Interbrand. It was estimated that the Coca-Cola brand was worth
$70.45 billion.

 Low cost of Operations:

The production, marketing and distribution systems are very efficient due to forward
planning and maintenance of consistency of operations which minimizes wastages of
both time and resources leads to lowering of costs.

4.3.2 Weakness:

 Low export levels:

The brand produced by the company are brands produced worldwide thereby making the
export levels very low. Over that even domestic demands are sometimes go unfulfilled.
In Nepal, there exists a major controversy concerning pesticides and other harmful
chemicals in bottled products including Coca-Cola that can contribute to cancer and a

1
breakdown of the immune system. Therefore, people abroad are apprehensive about
Coca-Cola products from Nepal.

 Import from India:

Import of few particular packaging’s from India ads a cost to the businesslike importing
of Maaza from India as well as 600ml PET bottles.

4.3.3 Opportunities:

 Large domestic market

The domestic market for the products of the Company is very high as compared to any
other soft drink manufacturer. Coca-Cola Nepal claims 80% share of the soft drinks
market.

 Higher income among people

Development of Nepal as a whole has a lead to an increase in the per capita income
thereby causing an increase in disposable income. Unlike olden times, people now have
the power of buying goods of their choice without having to worry much about the flow
of their income. The beverage industry can take advantage of such a situation and
enhance their sales.

4.3.4 Threats:

 Imports

As Nepal is developing at a fast pace, the per capita income has increased over the years
and a majority of the people are educated, the export levels have gone high. People
understand trade to a large extent and the demand for foreign goods has increased over
the years. If consumers shift onto imported beverages rather than have beverages
manufactured within the country. It could pose a threat to the Nepalese Beverages
industry as a whole in turn affecting the sales of the company.

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  Slowdown in Rural demand

The rural market may be alluring but it is not without its problem: low per capita
disposable incomes that is half the urban disposable income; large number of daily wage
earners, acute dependence on the vagaries of the monsoon; seasonal consumption linked
to harvests and festivals and special occasion; poor roads; power problems; and
inaccessibility to conventional advertising media. All these problems might lead to a
slowdown in the demand for the company’s product.

4.3.5 Tabular representation of SWOT Analysis

4.3.5.1 Internal Factors

Table 4.1: Strengths and Weakness of BNL

Strengths Weakness
Popularity Word of mouth
Well known Lack of popularity of many Coca-Cola
Branding obvious & easily recognized brands
Lot of finance Most unknown and rarely seen
Customer loyalty Result of low profile or non-existent
International trade advertising
Health issues

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4.3.5.2 External Factors

Table 4.2: Opportunities and Threats of BNL

Opportunities Threats
Many successful brands to pursue Changing habit consciousness attitude
Advertise its less popular products Legal issues
Buy out competition Health ministers
More brand recognition Competition (Pepsi)

4.4 Problems Identified and Solved

 Mismanagement of documents and Insurance papers

At the starting of my Intern, I saw many useless documents and insurance papers that
were left there to be verified before disposal thus I verified the application of the papers
and treated them accordingly.

 Difficult to deliver notice to all the employees

Due to shifts in working it was difficult to deliver the notice such as filling form of
Insurance. Thus various notice boards were placed on each departments where notice
could be pasted which eased in delivering the notice to all the employees.

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 CHAPTER FIVE

CONCLUSION, LESSON LEARNT AND RECOMMENDATION

5.1 Conclusion

After the completion of this internship of eight weeks, the real meaning of the work life
and the actual pressure of the job has been felt. This feeling has changed the previous
perception of the job-life. It has been a fruitful experience for the present as well as for
the future also. The charm of the corporate life in the view of the public has been changed
now and the reality of the charm backed by the intense pressure has been felt. The ‘to be
known world’ has been known now and also a thought that, besides books and
knowledge of the syllabic books there are a lot of things to be known and learnt, has
emerged. It was really a great opportunity to know new kinds of people, new kinds of
experiences, new kind of environment and a completely new atmosphere around. It was a
learn by doing kind of opportunity and has been successful to make a change within me.

Being in BNL (Bottlers Nepal Ltd.) as an intern wouldn’t be much interesting without the
support of the BNL family. From them, I have learnt that the workplace is also a family
for any worker and how important is it for the social wellbeing of the worker. I also got
the chance to be the part of CSR projects being run by BNL and do something for the
welfare of the society. Being part of HR department I have learned that the corporation is
established to not only earns profit but also to serve the society where it exists. It was a
great privilege and absolute pleasure to work for one of the world’s leading brand
wherein I had the opportunity to not only get firsthand experience to the corporate world
but also gathered the various skill set necessary to lead a professional life in order to
work towards a profitable, socially acceptable and environmental friendly corporate
structure.

The study also concludes that, Coca-Cola has the biggest consumer market against any
other beverage producing company. It has a big market share because of demand and this
is the way the bargaining power of suppliers is weak. And consumers love it so much so
that prices hardly matters for them.
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While concluding this report, I must admit that I am intensely satisfied with the
internship and its outcome. This experience will not only be beneficial today but also in
the future.

5.2 Lessons Learnt

The objective of this internship was to garner knowledge as well as the practical
implications of various theoretical knowledge. All the lessons learnt can’t be expressed in
the language form because much knowledge is related to the realization rather than the
new knowledge.

Anyways, the important lessons learnt can be expressed as:

 Real-life working is a very pressurized task and hence cool and calm mind is
essential for success.
 To speak, function and work in corporate way.
 To adapt with the institutional culture and its values.
 Importance of effective communication in the job-place
 Interacting and behaving in a professional way with the clients to make them
satisfied with the services.
 The factors to be considered while organizing the events
 The overall process of manufacturing carbonated beverage
 To treat each individual differently because of the individual differences among
them.
 Handing meetings and conversations with the employees.
 Learned to socialize with the professional.

During my internship of eight weeks I also become familiar to use the office equipment
like photocopy machine, printer, fax etc. I also came to know the importance of time and
punctuality and how to socialize with professionals. Similarly I also learned the various
processes to establish new relationship with other organizations like media house,

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hospitals which took place during my internship period. Thus, this internship has helped
me to shape my personality and character to greater extent.

Concluding this chapter with one saying “The best way of learning is by doing” by an
unknown author is very much appropriate at this stage to express the lessons that have
been learnt during the internship period. In internship practically the work is either
observed or done practically, which are the best means of learning. So, the internship
program is successful in bringing the change in the student closed in the boundary of the
classroom by exposing them in the real and very difficult and challenging external job
place.

5.3 Recommendations

This is a competitive world and there is always cut throat competition in the market.
Hence, not one company, be it the market leader should ignore its customers because they
are the main players of the market.

Hence, BNL should also:

 New schemes should be made and tried to attract the customers

 With people becoming health conscious, Maaza can be promoted.
 Shelf display should be promoted.
 Kinley water now should be pushed since packaged water is preferred by people
 Competing real in the market might not be possible until we have our own range
of juices.
 Likewise, new taste like Fanta lemon is highly liked by consumer, so more kind
of this products should be pushed
 Other various flavors should be innovated to grab new market and demand.

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 BIBLIOGRAPHY

1. Shrestha, M.K., Bhandari, and D.B. (2007). Financial Institution &

Markets. Kathmandu: Asmita Publication

2. Saunders, A., and Cornett, M.M. (2010). Financial Markets & Institutions,
New Delhi: Tata McGraw Hill Education Private Limited.

WEBSITES

1. Wikipedia
2. www.cocacolasabco.com
3. www.coca-colacompany.com
4. http://binodpandey.files.wordpress.blogspot.com/2014/15/reportbeverage.p
df

OTHERS

1. Annual Report of BNTL and BNL

2. Previous year Reports