A REPORT ON INTERNSHIP AT AL MIRATH TYRES

TRADING LLC, DUBAI

Project Submitted to
SCHOOL OF BUSINESS
MANIPAL UNIVERSITY – DUBAI CAMPUS

In the Partial Fulfillment of the requirement for the Degree of

MASTERS OF BUSINESS ADMINISTRATION

By

NIGISH GOPINATH NAIR

REG. NO: 1712034

Under the Guidance and Supervision of

PROF. RAJESH PAI

MANIPAL UNIVERSITY – DUBAI CAMPUS

SCHOOL OF BUSINESS
ACADEMIC CITY, DUBAI, U.A.E.

1
 JUNE 2017

Prof. Rajesh Pai

Associate Professor
School of Business
Manipal University – Dubai Campus
Academic City, Dubai, U.A.E.

Date: DD/MM 2017

CERTIFICATE

This is to certify that the summer internship report work entitled, ‘A REPORT ON INTERNSHP
AT AL MIRATH TYRES TRADING LLC,DUBAI” submitted to MANIPAL UNIVERSITY
– DUBAI CAMPUS for the award of the degree of Maters of Business Administration, is a record
of the original work done by Mr. NIGISH GOPINATH NAIR (REG NO: 1712034) during the
period of her study in the School of Business, Manipal University - Dubai Campus, UAE, under
my supervision and guidance, and the project work has not previously formed the basis for the
award of any degree, diploma, fellowship, associate ship or any other similar title, to any candidate
of any university.

Signature of the Guide

2
Annexure III

ON THE COMPANY’S LETTERHEAD

CERTIFICATE

This is to certify that NIGISH GOPINATH NAIR a student of Master of Business Administration
(MBA), School of Business, Manipal University – Dubai Campus, bearing Registration
No.10006669231 has undertaken the Internship Training at AL MIRATH TYRES TRADING
LLC of Companies during…………… to …………… under my supervision & guidance. He/She
has conducted a study & completed the Project on .…………

Signature of the Organization Guide

Name of the Guide:
Designation:
Address:

Seal of Organization

3
Annexure IV

DECLARATION

I, NIGISH GOPINATH NAIR hereby declare that matter embodied in this report entitled ‘A
REPORT ON INTERNSHP AT AL MIRATH TYRES TRADING LLC, DUBAI, UA.E. the
result of the analysis of observations and interviews carried out by me under the guidance of Prof.
Rajesh Pai School of Business, Manipal University - Dubai Campus, UAE. This project work has
not previously formed the basis for the award of any degree, diploma, fellowship, associate ship
or any other similar title, to any candidate of any University.

NIGISH GOPINATH NAIR

REG. NO: 1712034

4
Annexure V

TABLE OF CONTENTS

CHAPTER DESCRIPTION PAGES

NO:

1 INTRODUCTION 7-12

2 INDUSTRY PROFILE 13-24

3 COMPANY PROFILE 25-39

4 RESEARCH METHODOLOGY 40-41

5 ANALYSIS AND INTERPRETATION 42-54

6 DISCUSSION/LEARNINGS 55-59

7 CONCLUSION 60-61

REFERENCE 62

APPENDIX 64-67

5
 Acknowledgement

The internship opportunity I had with AL MIRATH TYRES TRADING LLC was a great chance
for learning and professional development. Therefore, I consider myself as a lucky individual as I
was provided with an opportunity to be a part of it. I am also grateful for having a chance to meet
so many wonderful people and professionals who led me through this internship period. Bearing
in mind previous I am using this opportunity to express my deepest gratitude and special thanks to
the HR Manager Mr. Jagjit Singh Maan who in spite of being extraordinarily busy with his duties,
took time to hear, guide and keep me on the correct path and allowing me to carry out my project
at their esteemed organization and extending during the training.

I express my deepest thanks to Prof. Rajesh Pai for giving necessary advices and guidance and
arranged all facilities to make life easier. I choose this moment to acknowledge his contribution
gratefully regarding preparation of internship report. I perceive this opportunity as a big milestone
in my career development. I will strive to use gained skills and knowledge in the best possible
way, and I will continue to work on their improvement, in order to attain desired career objectives.

Hope to continue the cooperation with all of you in the future

Regards

NIGISH GOPINATH NAIR

REG NO: 1712034

6
 CHAPTER I

INTRODUCTION

Internship provides an opportunity to link a student’s academic preparation with the

experience gained in the corporate industry. The importance of internship cannot be

overstated, nowadays favor those graduates that have done not only one internship but

several internships. A college education will serve to propel a graduate into a profession

by acquiring a degree which demonstrates an academic proficiency in various theoretical

and practical examples of ways that a job might be performed.

An internship makes the classrooms abstract theories and learned examples concrete by

placing the student in a real-life work situation with real live colleagues performing actual

professional tasks towards which the job encompasses. Therefore, the payoff of an unpaid

internship is that you will gain in valuable professional experience, yourself-confidence

and self-esteem grows. At all levels of your education, you can earn credits toward your

degrees. Finally, your internship experience goes on your resume as professional

experience.

The main importance of industrial training is to expose students to the working

environment in industry. So, it will enable students to understand the theories studied with
more detailed and hands on practice within a real job situation. Through this industrial
training, all students will be given exposure fully within the real job situation. In addition,

7
it can help students to gain their self-confidence and discover their own ability. It can also
be a preparation or a preview to working environment later in future. In addition, students
also participate in team work from different ages in which we need more mature and open-
minded when at work.

Industrial Training refers to a program which aims to provide supervised practical training
within a specified time frame. This training can be carried out either in government
organizations or in the private sector. In today’s world, merely having a degree is no
guarantee of employment, nor is it a reliable indicator of the individual’s competence in a
job. Rather, graduates must have current and relevant knowledge, practical experience,
soft skills and a positive attitude to allow them to be competitive in the job market. They
must possess the necessary knowledge and skills before they go out into the working
world. In line with this, the Industrial Training component of the undergraduate program
constitutes a vital component in the drive to strengthen the key competencies required to
improve the graduates ‘ability to work. The main aim of the Industrial Training program
is to produce graduates who are ready to face the working world. The program also aims
to produce the knowledgeable, skilled and experienced graduates, demanded by
employers, who are able to apply the knowledge acquired at university to the working
world.

Students will also be able to familiarize themselves with receiving the advice and comply
with all directions given employers and able to do a job that is entrusted with complete
besides being responsible and dedicated employees. Students will be able to foster the spirit
is always there to do almost any job and indirect new students also gain experience in their
respective fields before to face real working environment. At the same time, industrial
training can also nurture a student’s leadership ability and responsibility to perform or
execute the given task. Besides of that, the student will be more disciplined to follow rules
and regulations when conducting industrial training. They would be trained for proper

8
schedule planning and time management. This situation will be fostered responsibly and
independent to students.

Placing students in industry also increases their chances of employment after graduation,
as there is a strong possibility that they will be offered a job in the same place where they
do their training. Apart from this, the training experience will further solidify the on-
campus learning process and activities, while also providing students with relevant work
experience. Finally, through this industrial training student can take this as a challenge and
test their perseverance and thinking abilities when facing a decision-making situation.
Industrial Training is a great and invaluable experience for students.

1.1 Few Major Benefits

1. Most of the employers want new-grad experience to come from internships or co-op
programs. One will clearly have an edge over the classmates who haven’t done many
internships.

2.Not only does participation in an internship make the student a more attractive
candidate but it can also be an avenue to a job. Recent trend shows that hiring from the
intern program is growing. Studies have also shown that internship programs produce the
highest quality candidates, the most productive hires, and the hires with the highest
retention rates.

3.One might discover by interning in a planned career field that it’s not what one thought
it would be like or one niche of your field is a better fit than another. After gaining
experience and exploring growth opportunities, finally we can test out creative ways to

9
combine our interests and forge a career path by applying for a job of that interest and
achieve both organizational and personal objectives.

4. We as students can gain valuable understanding of our major field and be better able
to grasp how our course work is preparing us to enter our chosen career. You may also
discover gaps between our classroom learning and what we need to know in the real world
and can strategize how we will fill those gaps.

5. Maybe we already have the great interpersonal skills employers seek. But with the help
of an internship, we can help ourselves by sharpening our skills & talents by interacting
with people on a professional level. The same goes for the teamwork, communication,
leadership, and problem-solving skills that employer’s lust for.

1.2 Nature, Scope and Aim of the Internship

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The internship is conceived as a professional learning bridge between the end of preservice
professional preparation and the first year of teaching. It is an extended school-based
placement in which interns are expected to consolidate their knowledge and experience
across all facets of the role of the teacher in the school. It provides an opportunity to further
develop skills in teaching and for interns to be mentored in preparing as thoroughly as
possible for their early experiences of teaching. The summer internship program is
introduced and adopted as a part of regular curriculum in many colleges that offers
specialized degree programs. One such educational program is MBA courses. Being a
specialized program that aims to equip the young graduates with the knowledge to handle
various business operations, it intends on offering an understanding to the students of the
real-world scenario

MBA program is an application-based educational course. Therefore, it is not enough to

learn the theoretical aspects, it is equally important to get acquainted with the functioning
and norms of the corporate world. Summer internship program provides the necessary
exposure to the world of business and different industries within it to the management
students. This program is usually held during the summer vacations after the completion
of third semester. Students must work for around a month or two in a company and learn
practical aspects of the subject which they have taken for specialization.

This is an observational study where the data are archived from databases or archived
sources.

1.3 Objectives of the Internship:

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1. To understand the procedures to be followed during recruitment of a potential

employee. This includes the handling of all required documents.

2. Get familiarized with the roles and duties of the HR department in the company.

3. Understand the roles and responsibilities of the legal and public relations

department.

4. To understand the concepts of human resources management and its implementation

in organizational culture

5. Acquire a clear insight on the risk and consequences to be faced on violation of the

HR norms and regulations.

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 CHAPTER II

Industry Profile

2.1 Introduction

The economy of the UAE at present is fairly recovering from downfall and diversifying in
different sectors to enhance growth. Due to the rise of oil prices, oil sector represents the
more than one third of the GDP. Demand from its neighboring countries has also
strengthened its export activities.

UAE is likely to see real GDP growth of 2.5% in 2010 and double to 5% next year which
is 2011, as a risk appetite grows, and investments began to flow in Dubai in real estate
sector. Investors who were shying away from committing their money have once again
started to show interest in long term investments. 2010 is considered a year of recovery
and it is also a year of consolidation. Increasing oil prices will continue to be fundamental
to original recovery in the short term. Over the next 12months energy, technology and
green sectors would see maximum interest with an increased appetite for mergers. Oil is
still the number one sector contributing 63.6% to GDP in Abu Dhabi. Dubai's GDP rose to
0.3% in the first quarter of year 2009. In the first quarter of 2008 it was DH 68.21m rose
to DH 68.397 million in 2009. The five most pre- dominant sectors which have shown
resilience to the economic downturn and led to the first quarter rise are wholesale trade,
retail trade, manufacturing, restaurants and hotels. Dubai's inflation eased to 4.1% in 2009
13
from 11.3% in 2008 which was the highest inflation rate in over 20years.

Being a close observer on the activities of Al Mirath I got to understand trading companies
are businesses working with different kinds of products which are sold for consumer,
business or government purposes. Trading companies buy a specialized range of products,
maintain a stock or a shop and deliver products to customers. Different kinds of practical
conditions make for many kinds of business. Usually two kinds of businesses are defined
in trading. Importers or wholesalers maintain a stock and deliver products to shops or large
end customers. They work in a large geographical area, while their customers, the shops,
work in smaller areas and often in just a small neighborhood.

Most small businesses sell to other businesses or to consumers, and the acronyms B2B and
B2C represent these relationships in abbreviated form. And there are exceptions, as a
cleaning service could clean office space as well as private homes. Whom you sell to makes
a difference in what marketing methods are effective.

Business to Business

B2B is shorthand for business to business. The products and services of the business are
marketed to other businesses. Examples include advertising agencies, web hosting and
graphic design services, office furniture manufacturers and landlords who lease office and
retail space. Business to business relationships are developed and ongoing, and the sales
processes involved take longer than business-to-consumer relationships. B2B decision
making may take place at more than one level. For instance, the salesperson meets with the
departmental manager, who then has to get approval from the business owner before the
sale is closed.

Business to Consumer

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The final customer is the consumer with a B2C business. Housecleaning services,
restaurants and retail stores are examples of B2C companies. Websites that offer consumer
products are B2C. The B2C sales cycle is shorter. The consumer is encouraged to buy the
product immediately. For example, a mother is looking for educational toys. She finds the
site, reviews the product and buys the toy. Purchases are made on an emotional basis as
well as on the basis of price and product. It gets a little confusing when the product is
marketed to consumers but goes through several steps to get to the customer.

Business to consumer (B2C) refers to the transactions conducted directly between a

company and consumers who are the end-users of its products or services. The business to
consumer as a business model differs significantly from the business-to-business model,
which refers to commerce between two or more businesses. While most companies that
sell directly to consumers can be referred to as B2C companies, the term became
immensely popular during the dotcom boom of the late 1990s, when it was used mainly to
refer to online retailers, as well as other companies that sold products and services to
consumers through the internet.

Although numerous B2C companies fell victim to the subsequent dotcom bust as investor
interest in the sector dwindled and venture capital funding dried up, B2C leaders such as
Amazon and Priceline survived the shakeout and have since seen great success.

Business to consumer (B2C) is among the most popular and widely known of sales models.
The idea of B2C was first utilized by Michael Aldrich in 1979, who used television as the
primary medium to reach out to consumers. Traditionally, B2C referred to mall shopping,
eating out at restaurants, pay-per-view and infomercials. However, the rise of the internet
created a whole new B2C business channel in the form of e-commerce or selling goods and
services over the internet.

Businesses that rely on B2C sales must maintain good relations with their customers to
ensure they come back. Unlike business to business (B2B), businesses that rely on B2C
15
must make the consumer have an emotional response to your marketing. In B2B, marketing
campaigns are geared to show value of the product or service.

B2C and Retail

Marketing Automation for B2C allows personalized and automated communication with
particular customers using their profiles developed on the basis of their previous
transactions as well as behavioural data. In the next step, the solution enables you to reach
your customers with fine-tuned messages and sales activities. The Marketing Automation
system is used by hotel and tourism businesses as well as consultancies and training course
providers, car dealers, banks, insurance companies and legal consultancies.
Using the wide scope of possibilities offered by behavioural analysis and automated
communication, companies from B2C sector can recognize their contacts’ interests and
accordingly fine-tune the content of emails and the moment these should be sent as well as
the look of the website and the ads published in RTB network.

Internet Retailers Continue to Threaten Traditional B2C Storefronts

During the 1990s, the dotcom era had arrived and brought a new technology that changed
the world. During the subsequent bust, most businesses were fighting to get a web presence
in order to reach a whole new demographic of consumers. Decades from the dotcom
revolution, B2C companies with website presence are continuing to dominate over their
traditional brick-and-mortar competitors. Companies such as Amazon, Priceline, Zappos
(bought by Amazon in 2009), eBay and Victoria’s Secret are survivors of the early dotcom
boom, but have gone on to expand upon their early success to become industry disruptors.

After Dotcom Success, B2C Companies Look to Next Area of Growth: Mobile

Decades after the e-commerce boom, B2C companies are continuing to eye a new growing
market: mobile computing. With smartphone apps and traffic continuing to see year-over-
year growth, B2C companies have been shifting attention to mobile users and capitalizing

16
on the popular technology. Throughout the early 2010s, B2C companies were rushing to
get out mobile apps, just as they were with websites decades earlier. In short, success in a
B2C model is predicated on continuously evolving with the appetites, opinions, trends and
desires of consumers.

B2C Business Models in the Online World

There are typically five types of online B2C business models that most companies use
online to target consumers:

1. Direct sellers: The most familiar kind of model, where people buy goods from
online retail sites. These can include manufacturers or small businesses or simply
online versions of department stores that sell products from different
manufacturers.
2. Online intermediaries: These are liaisons or go-betweens who don’t actually own
products or services that put buyers and sellers together. Think of sites like Expedia,
Trivago or Etsy.
3. Advertising-based B2C: This model uses free content to get visitors to a website.
Those visitors, in turn, come across digital or online ads. Basically, large volumes
of web traffic are used to sell advertising, which, therefore, sells goods and services.
An example would be media sites like the Huffington Post, a high-traffic site that
mixes in advertising with its native content.
4. Community-based: Sites like Facebook, which builds online communities based on
shared interests, help marketers and advertisers get their products directly to
consumers. Websites will target ads based on users’ demographics and geographical
location.
5. Fee-based: Direct-to-consumer sites like Netflix will charge a fee so consumers can
access their content. Sometimes, the site can also offer free, but limited content,
while charging for most of it. The New York Times and other large newspapers
often use a fee-based B2C business model.
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SIZE AND PRODUCTS
Curiously, retail activity on the Internet is by far the best known new business model of
the Information Age—yet it is a rather small proportion of total electronic commerce. The
U.S. Census Bureau began collecting and tabulating data on electronic commerce in 1999,
with the first comprehensive tabulations available for 2000. The data capture all economic
exchanges for major economic sectors whether they take place over the Internet or by
means of privately maintained electronic data interchange (EDI) channels.

Between 2000 and 2003 (the last year available), electronic trade as a whole increased from
7.2 percent of total trade activity to 10.1 percent. During this four-year period, B2C has
represented a small fraction of total e-trade: 6.1 percent in 2000 and 6.3 percent in 2003
(including both retail sales and services); but in 2002, the B2C's share dropped temporarily
to 5.7 percent.

In light of the rather extensive publicity regarding Internet business activity, these results
may appear surprising. But the reasons for this lie in the fact that business-to-business
electronic transactions predate the rise of the Internet by many decades; they were already
massive when the Internet appeared; and businesses were also first in exploiting the
Internet for B-to-B trading.

In 2003, B2C volume was, nevertheless, a respectable $106 billion and represented 1.3
percent of all business-to-consumer sales. B2C was also growing more rapidly than its
more massive B-to-B electronic counterpart, reflecting its relative novelty and immaturity.
The B2C activity was further subdivided into retail sales of products (52.8 percent of total)
and services delivered by electronic means (47.2 percent).

Electronic Retail
As reported by the Census Bureau, and using the Bureau's industrial categories, B2C retail
sales in 2003 were dominated by Nonstore Retailers, more specifically by Electronic
Shopping and Mail Order Houses, a subdivision of Nonstore: 72.4 percent of all B2C retail
18
flowed through the category. Other major participants and their shares were Motor Vehicle
and Parts Dealers (17.1 percent); Other Nonstore Retailers (2.1); Miscellaneous Retailers
(1.7); Sporting Goods, Hobby, Book, and Music Stores (1.5); Electronics and Appliance
Stores (1.4), Clothing and Clothing Accessories Stores (1.3); and Building Materials and
Garden Equipment and Supplies Stores (0.8 percent).

Within the largest category, Electronic Shopping and Mail Order Houses (those that do not
have physical "stores"), the top five subdivisions (ignoring the large miscellaneous
category), were Computer Hardware (12.1 percent of B2C retail), Clothing and
Accessories, including Footwear (9.9); Office Equipment and Supplies (6.2); Furniture and
Home Furnishings (6.2); and Electronics and Appliances (5.2 percent of B2C retail).

Based on these data, in electronic retailing the winners are '¦ Autos, Computers, and
Clothing, together claiming more than a third of all sales. And pure electronic retailing
wins over brick-and-click by a long country mile.

Electronic Services
Within the services categories delivered by electronic means, all of which the Census
Bureau classifies as B2C, the biggest categories, arranged by share of total e-services
delivered, were Travel Arrangements and Reservation Services (13.5 percent of total e-
services); Publishing Industry (12.0); Computer Services (10.9); Stock Transactions (8.8);
Truck Transportation (6.6). The last category, somewhat puzzling, is presumably centered
on the truck rental business.

The biggest industrial grouping within services is Information (24.8), which includes
Publishing but also Broadcasting and Telecommunications and Online Information
Services. Second is Administrative Support (23.2) which holds Travel Arrangements and
many other linking services. Third is Professional, Scientific, and Technical Services (16.4
percent of all e-services); it includes computer-based but also laboratory, legal, tax
preparation, and other similar services.
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TYPES OF B2C
In its article on "Business-to-consumer electronic commerce," based in part on the work of
Sandeep Krishnamurthy, Wikipedia divides B2C commerce into five major categories: 1)
direct sellers, 2) online intermediaries, 3) advertising-based models, 4) community-based
models, and 5) fee-based models. These categorizations somewhat mix apples and oranges
in that they put side-by-side strategies of distribution, positions in the sales channel, and
strategies aimed at reaching particular audiences. Thus the categories present views of B2C
that are not necessarily mutually exclusive.

Direct sellers are further subdivided into e-tailers and manufacturers. E-tailers ship product
from their own warehouse and also, as Amazon.com does, from other's stocks by triggering
deliveries. Manufacturers (e.g., of software, computers) use the Internet as a sales channel
and thus entirely or in part avoid intermediaries. The Internet thus becomes a
manufacturer's catalog.

Intermediaries perform a brokerage function. In these cases the B2C business fulfills the
role of a middleman between consumers who visit its site and businesses whom it
represents. Brokers provide a variety of services to buyers by assembling attractive arrays
of products and to sellers by, for instance, facilitating the financial side of the transactions.

Advertising-based models make use of high-traffic or specialized sites in order to attract

consumers by advertising placed at these sites. Advertising itself may be the "business."
These approaches are identical to traditional marketing but are specifically adapted to the
Web. The high-traffic approach emphasizes sheer numbers and thus offers products of wide
interest at median price-point. Those using the niche approach are willing to pay
substantially for a pre-qualified audience with specific income and/or interest profiles
(sports aficionados, conservatives, executives, etc.).

The community-based model may be seen as a hybrid of the two advertising approaches.
The communities in question are "chat groups" and interest groups with specific
20
preoccupations. Thus sites used by computer programmers for exchanging information—
or by gardeners trading advice—are good venues for advertising software and hardware
product to one group, tools and seeds to another.

Fee-based models rely on the value of the content that they present on the Internet. Paid
subscription services or pay-as-you-buy services are differentiations within the category.
The latter approach is used, for example, by sellers of single articles of which they show
parts or a summary as teasers; the former approach is used to sell on-line subscriptions to
journals.

THE FUTURE
The future of B2C appears to be bright. This type of commerce may still only be in its
infancy and likely to grow simply because it is a convenient form of purchasing and also
because looming storm clouds on the energy horizon may soon cause a quick trip to the
store cost consumers a tidy sum. Leaves in the wind, suggesting the trend, are provided by
the recent history of electronic retailing, more than half of all B2C.

Total retail sales in the U.S. (overwhelmingly "brick") experienced an annual compounded
rate of growth of 4.8 percent between 2000 and 2005—yet in that same period the
electronic portion grew at an annual rate of 26 percent each year. In 2005 e-retail was just
a small fraction of total retail at 2.3 percent of total—but it was almost zero in 2000 (0.9
percent). These results were achieved during the time and in the quite visible presence of
the so-called dot-com bust. It came early in 2000 as the tech-heavy NASDAQ Composite
Index reached its all-time high and then dropped sharply. This meant that new B2C startups
could no longer count on deep investment pockets—but the dot-coms that survived the bust
have been doing very well. Many of them are small businesses—some of which are pure
B2Cs serving niche markets very effectively

21
B2B and B2C

An industry may include both B2B and B2C companies. The book-publishing industry is
a good example. Authors market their manuscripts to book publishers. Both the author and
the book publisher are in a B2B relationship. The publisher prints and markets the books
to booksellers, both online and in retail stores. This relationship is B2B as well. However,
the bookstores sell to the final consumer and are in a B2C relationship. Another example
is food. Food products are marketed to consumers but are sold by grocery stores. Both the
manufacturer of the food product and the store target their promotions to the final
consumer.

Marketing Strategies

Different marketing tactics are used in B2B and B2C, although the methods of advertising,
promotions and publicity are the same. If the final customer is a business, it won't help
increase sales by advertising in consumer magazines or the general media, such as
television and radio. Marketing is done through avenues that the business customer will
use. For example, industry publications, business magazines, trade shows and tech shows
would be more appropriate. The marketing message is based on value, service and trust.
B2C marketing is focused on price and the emotional satisfaction of obtaining the product.

22
 CHAPTER III
Company Profile

3.1 Introduction
AL MIRATH TYRES Trading Co. LLC is one among the leading tyre dealers and agents
in the UAE; it was established in 1995, Since then strong trade links has developed
throughout the GCC countries and most parts of South East-Asia, the hard work and
effort put in by the dedicated team within the group and a combination of superior tyre
quality and the permissive management style has established the company as one of the
leading tyre dealer and trader within region for more than 20 years.
We stock a wide range of all leading brands from Japan, Europe, America, Korea,
Thailand, India and China to cater to the needs of the customers. We supply tyres to
many of the UAE’s major fleets like taxi companies. The company has a well-developed
network of distribution across UAE.
Our philosophy of providing our customers with the best prices with professional and
efficient services has contributed to our success, assuring the customers of receiving the
highest possible standards of workmanship at the best affordable prices. The high
standard is applied consistently and nationally, ensuring that our customer’s needs are
satisfied.
With a continuous effort for development, we stay adjusted to consumer requirements
and every sales and service tactics are market focused, to be on the top of competition at

23
all times. Our Mobile Service units are an example to our nonstop struggles to
accomplish customer satisfaction over the past many years.
Al Mirath tyre has both the experience and knowledge to meet the demands and needs of
our markets. We have dedicated staffs who could smoothly execute tire trading activities
in a manner consenting with international regulatory bodies without declining the needs
of our valuable clients.

Our Competitive Edge

High quality product at competitive prices, offering excellent sales service, and having
the ability to adapt in highly diverse business environments under unusual market
conditions

AL MIRATH TYRES Trading Co.LLC

AL MIRATH TYRES Trading Co.LLC

Our Services
We will not only help you choose the right brand of wheel or tyre for your vehicle. We
can also help with:
• Wheel alignment, balancing and rotation
• Tire Fitting
• Vibration Control
• Puncture assessments and repairs
• Nitrogen fill-ups
• Tire Safety and Checks
• Mobile Tire Service
• Wheel locks
• Free battery testing
• Insurance for your new or used tyres

24
• Affordable Credit on all products and services
• Oil Change

Company Mission
Al Mirath Tyre is dedicated to customer service excellence and satisfaction, has a deep
respect for individuals, sells premium branded products and operates on a sound financial
basis, resulting in profitable growth, thereby ensuring career opportunities, personal
growth and added value for all its stakeholders.
Company Vision
Our vision is to maintain a high level of product and service to our customers, as we
manage the business with a spirit of being responsible and professional.

Core Values:
• Excellent Service is the expression of employee value
• Market demand is the manifestation of corporate value
• Customer growth is the pursuit of our value

AL MIRATH TYRES Trading Co.LLC

AL MIRATH TYRES Trading Co.LLC

Company Information
Type of Co : LLC.
Established in : 1995
Registered Office : AL-RASHIDIYA and DIP-2
Loan Facility : Nil
Credit Facility : Yes
Working Capital : Self-Financed

25
Contact Details
Pb No: 36103
Dubai-UAE
TEL: +971 4 2862835, FAX: +971 4 2844035
MOB: +971 50 6984806 / +971 55 8206492

Our Branch:
Opp : BCI-DIP-2,
Dubai-UAE
TEL: 04-8895007 / MOB: 0556984806
FAX: 04-2844035

Visit our Web site @

http://www.bluestardubai.com/tyres.html

AL MIRATH TYRES Trading Co.LLC

AL MIRATH TYRES Trading Co.LLC

Product and Service that we offer
All types of Agricultural Tyres and Batteries

AL MIRATH TYRES Trading Co.LLC

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 CHAPTER IV

RESEARCH METHODOLOGY

4.1 Research design

Descriptive research does not fit neatly into the definition of either quantitative or
qualitative research methodologies, but instead it can utilize elements of both, often
within the same study. The term descriptive research refers to the type of research
question, design, and data analysis that will be applied to a given topic.

Descriptive research can be either quantitative or qualitative. Descriptive research

involves gathering data that describe events and then organizes, tabulates, depicts, and
describes the data collection. Educational researchers might use observational, survey,
and interview techniques to collect data about group dynamics during computer-based
activities. These data could then be used to recommend specific strategies for
implementing computers or improving teaching strategies.

4.2 Data Sources

Primary source

 Working at the company, collecting information by asking firsthand information

to my reporting boss and fellow colleagues.

 Enquiring other departments on the tasks and activities majorly undertaken by the
respective departments.

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Secondary source

Information collected through company website and general information through various
websites.

4.3 Limitations of the study

1. Initially it was hard for me to manage both work and academic course classes
simultaneously. It was majorly due to the commute issues I faced on my way from
office to university.
2. An in-depth study of the company could not be carried out due to shortage of time.
3. There were difficulties in obtaining data from executives and managers due to their
busy work schedule.
4. Certain crucial information like company’s financial report and other HR statistical
records are restricted for an intern. It is not advisable to seek out or attain the same.

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 CHAPTER V
ANALYSIS AND INTERPRETATION

The analysis and interpretations that I have observed during my internship period were
categorical and functional based in the organization. The functional departments present
in AL MIRATH TYRES TRADING LLC Head Office are as follows:
 Accounts Department
 Audit Department
 Human Resource Department
 Public Relation Department
 IT Department

5.1 Overview on the departmental structure:

Accounts Department
The activities of an accounts department in AL MIRATH TYRES TRADING LLC Head
Office cover a wide range from basic bookkeeping to providing information to assisting
managers in making strategic decisions. At the base level, finance department is
responsible for all day to day transactional accounting for the business. This will include
the tracking of all transactions and the management of any government reporting. The
accounts department is also responsible for management of the organization’s cashflow
and ensuring there are enough funds available to meet the day to day payments. This area
also encompasses the credit and collections policies for the company’s customers, to
ensure the organization is paid on time, and that there is a payment policy for the
company’s suppliers.

The department helps in contribution of management and improvement of the operations

by measuring and reporting regularly on key numbers crucial to the success of the

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organization. Accounts department is headed by Chief Financial Controller. He is assisted
by General Manager – Group Accounts, Manager - Group Accounts. Each company under
the group has its own accountants and cashiers who do the daily function at their respective
places.

Functions of Accounts Department

 To keep systematic records

 To protect business properties
 To ascertain the operational profit and loss
 To facilitate rational decision making
Management of Company Accounts
 Banking Management and Controls

 Accounts Receivables and Payables Management

 Inventory/Purchase Administration

 Preparation of Year End Accounts

Management of Leasing-Real Estate Accounts

 Preparation and renewal of rental contracts
 Maintaining accounts of owner’s personal properties.
 Preparation of Ejari contracts and final reports of rental contracts.

The software’s used for the above tasks are Peachtree, Oracle and Focus. The Chief
Financial Officer is responsible for maintaining funds at an optional level.

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Audit Department
The Audit Unit of Al Abbas –Group is responsible for overseeing the procedures and
accuracy of recordkeeping and accounting functions within that company. The audit
department conducts periodic audits, typically with a much greater emphasis on detail than
that of a company's independent public accountants. The Audit department includes Audit
Manager, Senior Auditor, Audit Executives and Junior Auditor.
The tasks of the Senior Auditor include to:
 Provide information and assistance to managers and staff to enable them to
comply with financial and statutory requirements.
 Carry out reviews of specific functions and processes to promote best value and
recommend improvements.
 Assist in the development of any internal audit program to ensure that all
functions are subject to systematic review
 Supervise audit staff if required to ensure that they carry out their
responsibilities effectively.
 Develop and maintain new systems and procedures to assist supervisor and staff
in complying with financial regulations and meeting their objectives.
 Review and evaluate internal procedures and supporting documentation to
ensure that they provide an effective control system and to identify any
weaknesses.

The tasks of an Audit Executive include to:

 Supervise audit staff to ensure that they carry out their responsibilities
effectively.

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  Review and evaluate internal procedures and supporting documentation to
ensure that they provide an effective control system and to identify any
weaknesses.
 Carry out independent audits.
 Report & working paper verification of staffs before being finalized.
 Develop and maintain new systems and procedures to assist supervisor and staff
in complying with financial regulations and meeting their objectives.
 To conduct spot checks quarterly to ensure the compliance of policy and
procedures in a consistent manner with organizational objectives.
 Keep a vigil on Inventory Trends, AR and other operations affecting the
profitability of the company.

The tasks of a Junior Auditor include to:

 To provide information and assistance to senior auditor in performing internal audit
and compliance reviews.
 To assist senior auditor in conducting reviews of assigned organizational and
functional activities.
 To conduct spot checks to ensure the compliance of policy and procedures in a
consistent manner with organizational objectives.
 To examine and analyze journal and ledger entries, bank statements, inventories,
expenditures and other accounting and functional records, documents and systems
to ensure financial recording accuracy and compliance.
 To conduct Real Time Audit of assigned companies and assist special reviews on
the request of management
 To maintain and update internal audit file of individual company audits and others.
 To scrutinize the invoices, credit notes, GRNs and purchase orders for the
purchases made or services obtained.

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  To verify the petty cash vouchers, receipts and bills for the monthly expenses of
various group companies.

Human Resources Department

An organization cannot build a good team of working professionals without good Human
Resources. The key functions of the Human Resources Management (HRM) team include
recruiting people, training them, performance appraisals, motivating employees as well as
work place communication, workplace safety, and much more. In AL MIRATH TYRES
TRADING LLC the scope of HR department is very vast. For each division under group,
from selection to recruitment, the HR department is there to do all the things which are
necessary for the betterment of employees and for the growth of the organization. The
beneficial effects of these functions are discussed here.

Recruitment and Training

This is one of the major responsibilities of the human resource team. The HR manager and
Senior HR Recruiter come up with plans and strategies for hiring the right kind of people.
They design the criteria which is best suited for a specific job description. Their other tasks
related to recruitment include formulating the obligations of an employee and the scope
of tasks assigned to him or her. Based on these two factors, the contract of an employee
with the company is prepared. When needed, they also provide training to the employees
according to the requirements of the organization. Thus, the staff members get the
opportunity to sharpen their existing skills or develop specialized skills which in turn, will
help them to take up some new roles. The software’s used by Al Abbas HR department to
undergo these tasks are ORACLE HRMS, DMS-data management software and
KENSIUM Solutions to store employee records.

33
Maintaining work atmosphere

This is a vital aspect of HRM because the performance of an individual in an organization

is largely driven by the work atmosphere or work culture that prevails at the workplace.
A good working condition is one of the benefits that the employees can expect from an
efficient human resource team. A safe, clean and healthy environment can bring out the
best in an employee. A friendly atmosphere gives the staff members job satisfaction as
well.

Managing Disputes
In an organization, there are several issues on which disputes may arise between the
employees and the employers. You can say conflicts are almost inevitable. In such a
scenario, it is the human resource department which acts as a consultant and mediator to
sort out those issues in an effective manner. They first hear the grievances of the
employees. Then they come up with suitable solutions to sort them out. In other words,
they take timely action and prevent things from going out of hands.

Developing Public Relations

The responsibility of establishing good public relations lies with the HRM. They organize
business meetings, seminars and various official gatherings on behalf of the company to
build up relationships with other business sectors. Sometimes, the HR department plays
an active role in preparing the business and marketing plans for the organization too.

34
5.2 DEPARTMENT STRUCTURE

HR Manager

Senior Senior Recruiter Senior Payroll

Executive Executive

Payroll
HR Executive
Executive

Intern Intern

The Human Resource Department works under the guidance of the Human Resource
Manager. The main activities of Human Resource are:
 Recruitment

 Selection

 Wages and salary administration

35
  Providing good working condition

 Minimizing labor turn over

 Employees welfare activities

 Payroll

The Current Recruitment process followed in AL MIRATH TYRES TRADING

LLC:

1. RECRUITMENT
Recruitment is a linking activity that bring both together the jobs and the job-seekers.
There are two main sources to supply the required manpower- internal and external.
Internal sources refer to the present labor force of an organization. External source refers
to the recruitment of candidates from outside the organization. AL MIRATH TYRES
TRADING LLC allows the external source mainly for recruitment. The main sources
are:


Advertisement: Advertisement is the best method of recruiting skilled workers and
persons for hire. Advertisement in newspaper (i. e Gulf News, Khaleej Times) and
on online recruitment sites (i.e Indeed, Naukrigulf) are the convenient method for
outsourcing people.


Transfer: Transfer refers to the shifting of an employee from one job to another job
or from one branch to another without any change in the responsibility or
compensation. It arises when situation demands.

36
 
Recruitment Agency: Whenever a need arises, Al Abbas approaches recruitment
agencies to source local candidates as well as oversees candidates.

 Employee Referral: Employee referral is an internal recruitment method employed

by AL MIRATH TYRES TRADING LLC to identify potential candidates from
their existing employees' networks. But the company does not entertain any
reference of the Employees’ relatives.

2. SELECTION PROCESS:

Selection is the process of carefully screening the application for a job and to choose the
most suitable person. The selection process adopted by AL MIRATH TYRES TRADING
LLC is as follows:

The organization follows the basic principles of selection i.e., the right person for the right
job and is purely based on academic and personnel skills. The HR department will first
review all the applications received to take the best from all. Only those applications will
be taken which fulfill the requirement of the post.

 Telephonic interview: This interview is usually conducted over phone and the
candidates are provided with a Job Applicant Detail From and it helps to eliminating
the unqualified applicants, during preliminary interview the employer tries to find
out whether the candidate is physically and mentally fit for the job.


First round of interview: An interview is a face to face communication to evaluate
the candidate. It is conducted to know more about the candidate and to get

37
 information about the job. In AL MIRATH TYRES TRADING LLC the first round
interview is conducted by the senior recruiter and in this the candidates ability to
communicate, skills and body language is keenly observed.

 Second Round of Interview: Once the candidates are shortlisted from the first round
then the CVs of the candidates are sent to the Division Manager. The Division
Manager conducts the second round of interview for the candidates to judge their
technical abilities


Checking reference: The reference check is conduct before the employee gets the
Offer letter. The person called for the reference checks are the previous employers
of the candidate.


Final selection: After a candidate has cleared all the challenges of the selection
procedure, he is called to sign the Offer Letter after which the HR generates a Work
Permit Application for the PR Department.

3. SALARIES AND BENEFITS:

Al Mirath Tyres Trading LLC complies with the UAE Labor Law in terms of work timing
i.e. the employees work for 48 hour/week. The organization has well defined salary
structures for employees at different levels. In addition to salary, the other benefits offers
are health insurance, air ticket allowance, gratuity etc. Employees are having a total 30
days of annual leave per year.

4. PAYROLL:

38
In today’s computerized environment, payroll system has also developed itself into
automated software that performs every action needed by the payroll process. It helps in
calculating the payable amounts and deductions very easily. It also helps in generating the
pay slips in lesser time. Automated calculations result in no errors. Data is validated
automatically by the software. It is the due to the payroll executive to input all the data in
the software regarding the paid and unpaid leaves taken and he is responsible for running
the payroll at the end of each month. The software used by AL MIRATH TYRES
TRADING LLC is Oracle-HRMS.

5. EMPLOYEE TRAINING AND CAREER PLAN

The employees are selected based on the requirements on the job description. Accordingly,
the employees are provided with on the job training on their field of work for both-skilled
and unskilled workforce. These new joinees are provided with customer service orientation
by their respective training managers for better performance and career development.

For example: Marry Brown employees are provided with orientation and customer service
training by their Training manager and Restaurant manager on the do’s and don’ts,
customer satisfaction and company policies.

Their performances are monitored for a period of 6 months; thereby probation review
report is prepared and forwarded to the divisional heads by the HR department. As per the
policy, If the employee breaches the contract or is found guilty for misconduct of behavior
he will charged with termination on immediate effect. i.e. drunken brawl, fights, stealing
of company records and software’s, etc.

39
 6. EMPLOYEE WELFARE AND BENEFITS

The employees are also interested with the welfare measures provided by the company.
The welfare programs adopted by Al Mirath are:

 Workmen compensation
 Employee death cover to its dependents.

 Annual paid leaves for 30 days every year.

 Travelling allowance (based on levels)

 End of service benefits,

 Health insurance to spouse and children of employees (based on levels)

 Yearly picnics and gatherings.

Public Relations Department

Public Relation department works hand in hand with the HR department. This department
is headed by the PR Manager with three other PR Executives. Their main job is related to
the Ministry of Labor.

The activities performed by the department are as follows:

 Arranging visa (work permit, husband sponsored visa, visit visa etc.) for expatriates
and their family.

40
  Schedule employee’s visa, medical, coordinating with other internal and external
departments.

 Collect all appropriate documentation necessary for visa and permits required to be
processed

 Responding to staff queries on Visa/ Labor/ Passport related matters.

 Ensure all visa, medical and labor permits are up to date and arrange timely renewal.

 Assist in all general inquiries concerning labor and immigration matters.

 Maintaining records of all the employees.

 Cancelling visa for the employees who resigned or terminated by the company.

IT Department
The department enhances inter-departmental and intra-departmental flow of information
and speedy data processing. Data access is controlled within and between departments.
Constant updating is done to catch up with the modern developments. This department is
responsible for maintenance and troubleshooting of all the software and hardware used in
Head Office as well as in all the Divisions.

All departments are interdependent and interrelated to each other for their functioning. One
department cannot operate without the absence of the other. The performance of the
company depends on the interdepartmental functioning rather than the department wise
functioning.

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 CHAPTER VI
DISCUSSION/LEARNINGS

Experience

I started my internship with Al Mirath Tyres Trading LLC as an HR Intern on the 9th of
July 2017. I was hired as an HR Intern for a period of 6 months by AL MIRATH TYRES
TRADING LLC, And my job responsibilities included assisting the HR Executives under
HR Department. The main objective was to gain a clear insight into the basic duties and
responsibilities of Human Resources Department in corporate culture.

I was guided and instructed by my boss and HR Manager-Mr Jagjit Singh Maan on the
Recruitment process followed in Al Mirath. The basic task assignments on recruitment
process and other responsibilities included:
 Sourcing the candidates through recruitment cells based on the job description and
job specification.
 Screen candidates resume and job application; forwarding the profile to the HR
Manager & Senior HR Recruiter for review.
 Conduct telephonic interviews with the candidates.
 Organizing and scheduling the candidate’s interview and emailing the interview
details and location map.
 Updating candidate’s details and application status on recruitment tracker.
 Preparing the files of newly selected candidates; receiving the documents of both
external and internal hires for filing and other procedures.
 Listing the documents of candidates in chronological order from the existing folder
of new applicants.

42
  Assist with recruitment activities and coordination which may include meeting
compliance/procurement requirements.
 Assist in maintaining HR records (electronic and otherwise)
 Manage the HR front desk i.e. receiving phone calls and guiding them as needed.
 Be responsible for collecting/collating leave application records.
 Photocopying, scanning and updating the documents as required.
 Prepare New Recruitment Agreement on MS-Word.
 Conduct reference checks via telephone for newly hired candidate.
 Prepare letter of confirmation, HR clearance form and other documents when as
required.

The Major Tasks to be undertaken where:

6.1 Managing the HR front desk

o Keep front desk tidy and presentable with all necessary material.

o Greet and welcome guests

o Answer questions and address complaints

o Answer all incoming calls and redirect them or keep messages

o Receive letters, packages etc. and distribute them

o Stamping the received documents.

6.2 Screening and interviewing job applicants

43
 o The divisions generate the requirement for the vacancy.

o After which the sourcing of candidates starts.

o The candidates are externally sourced from Naukrigulf, Gulf News or other
recruitment agencies.

o All the CVs received are screened and the candidates with suitable profile
are called for a telephonic interview and asked to fill the Job Applicant details
form through email and send back.

o Then the shortlisted CVs are sent to the Senior Recruiter for further
processing.

6.3 Management of Employee Records

All employees have their own files with their complete record. The company has a
separate file room where the files are arranged division wise according to the
employee’s employment number.

My responsibility was to create new files for the newly recruited applicants and
arrange them according to a sequence on their respective folders and to update the
exit tracker of the terminated or ex-employees.

44
6.4 Note and report employee queries and grievances.

The new joiners and employees contact HR Department for many queries. I listen to them
and transfer them to the concerned person. During their absence, it is my responsibility to
take down the message and then communicate on the query to the concerned later.

6.5. Guiding new employees through joining process

o When the candidate gets selected for a certain designation they are instructed
to submit their requirements to the HR office. Accordingly, his Passport
copy, and Visa copy collected are sent for further process.

o Then it is forwarded to the PR department to generate the Medical

Application.

o Further instruction is provided to the candidate to complete his Medical

procedure and Emirates ID typing.

o After medical application completion the candidate will be asked to fill New
Employee Joining Form, Personal Detail Form and Bank opening form in
case he did not have a bank account and Salary Transfer form if he had a
bank account. His passport and stamped visa copy will be collected to send
it for visa stamping.

o Once the medical certificate arrives the employee is informed to report to

their respective divisions.

Findings

45
  Understanding learned theory and applied theory in the corporate world.
 Working under Human Resource department and exploring opportunities and
growth prospects to various roles pertaining the same.
 Under HR department knowing procedures and policies that are maintained and
followed by the company.
 Having knowledge of documents to be handled with utmost care and top most
priority. Documents like Passport, Visa, Labor Contract, Offer letters, etc.
 Knowing about UAE labor laws has been one of the major input in gaining
knowledge.

The employees of each department were ready to spend ample amount of time from their
busy schedule to explain how their respective departments functioned and as a result by
end of the internship I have a complete knowledge on how an organization operates.
Working in this organization helped to develop the interest and knowledge to pursue my
career in Human Resources.

CHAPTER VII

CONCLUSION

I would conclude this report by mentioning that the internship that I have undergone in Al
Mirath Tyres Trading LLC, Dubai had given me various opportunities to learn new things
about human resources and employee relationship management related to corporate world.
46
Through this internship, I’ve learned the importance of employee database management
and employee records, how to create various databases, verification of the documents,
filing of the important documents which will be useful in future, interacting with the
management and co-workers and knowing their needs, etc.

During my internship period, I have been exposed to how a human resource department
works and nature of office life surrounding it. Throughout my internship, I could
understand more about the definition of a Human Resource Management and prepare
myself to become a responsible HR expertise in future. This internship helped me to learn
how an organization functions and assured me that I fit into Human Resources stream than
any other stream. I enjoyed working in this corporate culture due to the warm, informal
and comfortable atmosphere shared among the people in the department. I am grateful to
Mr. Jagjit Singh – HR Manager of Al Mirath Tyres Trading LLC for giving me the
opportunity to work with his team. Also, I have received feedback and advice from
reporting boss and colleagues when mistakes were made. However, those advices are
useful guidance for me to change myself and avoid myself making the same mistakes
again. In summary, the activities that I had learned during my internship really are useful
for me in future to face challenges in a working environment. In a nutshell, this internship
has been an excellent and rewarding experience.

I can conclude that there have been a lot I’ve learnt from my work at AL MIRATH
TYRES TRADING LLC. Two main things that I’ve learned a r e : the importance of
time -management skills and self-motivation. The internship was also good to find out
what my strengths and weaknesses were. This helped me to define what skills and
knowledge I have to improve in the future. After my masters I think I could begin my
working career in HR. It would also be better if I can present and express myself more
confidently. In all, I would like to thank everyone who helped me to be where I am today
and will continue to thrive for excellence in corporate world in the future.
47
 Reference

1. http://www.alabbas.com/grpcompanies.htm

2. http://gulfnews.com/business/sectors/features/building-a-trading-empire-
1.583627

48
3. http://www.dubaichamber.com/whats-happening/chamber_news/dubai-
chamber-analysis-shows-uae-retail-sector-growing-5-each-year-through-
2017

4. https://www.bayut.com/mybayut/uae-real-estate-market-report-may-2017-
great-investment-opportunity-investors/

5. https://government.ae/en/information-and-services/visiting-and-exploring-
the-uae/travel-and-tourism
6. http://www.emirates247.com/business/economy-finance/uae-retail-sector-to-
grow-5-each-year-through-2017-dubai-chamber-2016-04-11-1.626809

7. http://www.atbss.org/blogs.htm

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 APPENDIX

Appendix I: Job Application form (Sample)

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51
Appendix II: Work Permit Application form (Sample)

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