THE CITY OF NEW YORK

OFFICE OF THE MAYOR

N E W Y O R K , NY 10007

FOR IMMEDIATE RELEASE

October 14, 2010
No. 434
www.nyc.gov

MAYOR BLOOMBERG AND SPEAKER QUINN LAUNCH

LOVE LOVE. HATE HATE. CAMPAIGN

Print and Video Public Service Announcements Will Celebrate Diversity

and Condemn Hate Crimes in New York City

Mayor Michael R. Bloomberg and City Council Speaker Christine C. Quinn today launched the
Love Love. Hate Hate. public service advertising campaign to celebrate diversity and condemn hate
crimes in New York City. Starting October 22nd, print ads will be placed at 100 bus shelters and 100
phone kiosks throughout the five boroughs, all either donated or from within the City’s existing
inventory. A video will air on two of the City’s television channels – NYC Life and NYC Gov – and
on television screens in New York City taxis. NYC & Company, which is producing the campaign –
the brainchild of Speaker Quinn – will also seek to team up with local television stations, radio stations
and outdoor ad space providers to place ads. Speaker Quinn will unveil the ad at the Empire State
Pride Agenda Fall Dinner this evening.

“New York City is the most diverse place in the world, and that diversity is one of the main
things that make it the greatest city in the world. The most American of ideals – those of freedom,
openness and acceptance – have always been incomparably alive in New York City. It’s up to us to
celebrate and protect those ideals, and that’s what this campaign is about.”

“In the past weeks and months there have been multiple bias attacks and deaths as a result
throughout New York and the country. This is unacceptable,” said Speaker Quinn. “We must continue
to educate our youth and spread the message to every New Yorker that we love who you are and hate
is not an option within our five boroughs. This campaign will help us do just that. New York is a state
where we value diversity. We need to continue our message of acceptance and love for all New
Yorkers.”

The campaign will run from mid-October through at least the end of the year. It will run in
English and Spanish. In addition to using traditional media outlets, NYC & Company will capitalize on
social media forums, including Facebook, flickr, Twitter, Youtube, Vimeo, and others. New Yorkers
will be invited to share their expression of Love Love. Hate Hate. and adopt the campaign messages in
tweets and text messages.

(more)
 “We invite both artists and the public to express their own creative interpretation and
expression of Love Love. Hate Hate,” said NYC & Company CEO George Fertitta. “Our hope is that
the campaign’s message of tolerance and diversity will be whole-heartedly embraced, and we
encourage everyone to show their support through text messages, tweets, likes and across other social
media forums.”

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Contact: Stu Loeser/Andrew Brent (Mayor) (212) 788-2958

Maria Alvarado/Eunic Ortiz (Speaker) (212) 788-7116