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Proposed MBA (Day& Part – time – Evening 2 years) Structure and Syllabus As Per CBCS
with Guidelines Effective From 2016-2017
Year-II –Semester-III
Course Course Title Nature Credits HPW Max Marks
Code (IA+UE) 100
MB301 Operations Management Core 5 5 20+80
MB302 E- Business Core 5 5 20+80
MB303 Interdisciplinary Courses ID 5 5 20+80
1.Managerial Communication
2.Entrepreneurial Development
3.Management Theory and Practice
MB305 Discipline Specific Elective- I DSE 4 4 20+80
1. Financial Risk Management(F)
2.Product & Brand Management (M)
3.Compensation Management (HR)
4.Decision Support Systems (SYS)
MB306 Discipline Specific Elective – II DSE 4 4 20+80
1.International Finance(F)
2.Promotion & Distribution Management(M)
3.Organization Development(HR)
4. Business Analytics (SYS)
MB307 Tutorials 1 2 ------
Project work Tutorials/Case Study/ R
Programming
Semester Credits 24 25 500
Year-II –Semester IV
Note :
1. A Comprehensive Viva – Voce Examination will be Conducted at the end of the
fourth semester.
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Master of Business Administration (MBA) Syllabus
Paper Code – MB101
Course: MANAGEMENT AND ORGANIZATION BEHAVIOUR
Unit – II: Decision Making and Negotiations: Approaches to Decision making – Rational,
Behavioral, Practical, and Personal Approaches – Open and Closed Models of Decision
Making, Types and steps in planning, Authority, Responsibility, Centralisation,
Decentralisation and Recentralisation, Bureaucracy.
Unit – III: Psychological contract – Personality Traits, Big 5 personality traits, MBTI
inventory, the Process of Perception – Perceptual distortions and errors, Kelly’s personal
construct Theory, Motivation – Content Theories: Maslow, Alderfer, Herzberg, McCleland.
Process Theories: Vroom, Porter and Lawler, Equity Theory – Goal Theory – Attribution
Theory.
Suggested Readings
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Business Administration (MBA) Syllabus
Paper Code – MB102
Course: ACCOUNTING FOR MANAGEMENT
Unit - I:
Meaning, Definition and Scope of Financial Accounting; Accounting concepts and
conventions, their implications on accounting system –Double Entry Accounting System –
Accounting Process – Types of Accounts – Primary and Secondary Record – Preparation of
Journal, Ledger Posting Balancing and Preparation of Trial Balance (Including Numerical
Problems) – Errors Disclosed and Not disclosed by Trial Balance – Suspense Account -
Accounting Equation – Static and Dynamic view - Accounting standards – their rationale
and growing importance in global accounting environment, International Financial
Reporting Standards (IFRS).
Unit – II:
Distinction between capital and revenue expenditure; Preparation and presentation of
financial statements – Trading, Profit and loss account, Balance Sheet(Including Numerical
Problems); provisions of the Indian Companies Act regarding preparation and presentation
of financial statements;
Depreciation concept, Depreciation methods – their impact on measurement of business
income- external auditor’s report, the report of the Board of Directors, and voluntary
disclosures
Unit – III
Financial Statement analysis – Ratio analysis – Rationale and utility of ratio analysis –
classification of ratios -calculation and interpretation of ratios-liquidity ratios-activity / turn
over ratios – Profitability ratios – leverage and structural ratios (Including Numerical
Problems)-Diagnostic and Predictive Power of ratio; common size statement analysis.
Unit – IV
Cash Flow Statement – Advantages and Utility of Cash flow statement – Preparation of
Cash flow statement (Including Numerical problems) - Tax planning – Tax Avoidance – Tax
evasion–Balance score card, methodology of BSC and its importance.
Unit – V:
Cost concepts – Fixed and Variable cost – Classification of Costs – preparation of cost
sheet.- CVP analysis – Break-even Point - concept of contribution and PV Ratio(Including
Numerical problems) - Managerial uses of Break-even concept – product mix, make or buy
decision, capacity utilization, plant shut down decision.
Nash Equilibrium in Game Theory – Prisoner’s Dilemma Re visited.
Reference:
1. Grewal T. S. Introduction to Accounting, 2009, S Chand Publishers
2. Ramachandran, Ramkumar Kakani, Financial Accounting for Management, 2009, 2nded,
Tata McGraw Hill Publishing , Pvt., Ltd.
3. Shah Paresh, Basic Financial Accounting for management , 2009, 5th Ed, Oxford University
Press
4. Shashi K. Gupta & R.K. Sharma Management Accounting Principles and Practice
Kalyani Publishers, 12th Revised . Ed.
5. Bhattacharyya Asish K, Financial Accounting for Business Managers, 2nd edition, PHI
6. Ambarish Gupta, Financial Accounting for Management, 2009 An Analytical Perspective,
3rd Ed. Pearson education.
7. Earl K. Stice and James. D. Stice, Financial Accounting – Reporting and Analysis, 2009, 7th
Ed. South Western, Cengage Learning.
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Master of Business Administration (MBA) Syllabus
Unit – I: Basics:
Marketing, Market, Marketing Management. Tasks, Philosophies, Marketing Mix-expanded
Marketing Mix, Marketing Program and Marketing Strategy, Managing marketing effort,
Global marketing, Marketing Environment - Company's Micro and Macro Environment –
Interface with other functional areas.
Suggested Books:
1. Kotler Philip, Garyarmstrong, Prafullay. Agnihotri, EU Haque, “Principles of Marketing”,
2010,13th Ed, Pearson Education Prentice Hall of Indi.
2. Paul Baines, Chris fill, Kelly page, “Marketing Management”, 2009, 1st Ed. Oxford
UniversityPress.
3. Roger j. best, “Market- Based Management”, 2009, 1st Ed. PHI Learning Pvt. Ltd.
4. Kurtz & Boone, “Principles of Marketing”, 2010, 12th Ed. Cengage Publications.
5. Tapan k panda, “Marketing Management”. 2010, 1st Ed. Excel books.
6. Ramaswamy V.S. Namakumari S, “Marketing Management”, 2009, The Global
perspective-Indian Context Macmillan India Ltd.
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Master of Business Administration (MBA) Syllabus
Unit - V: Ethical and Value based Considerations – Need and Justification – Business ethics
and efficiency – Social responsibility of business – Fair and just cooperation among owners,
managers, workers and customers – Fair Market Wages – Integrity and ethical consideration
in business operations – Indian value system and it’s relevance in Management.
Suggested Books:
1. N.D. Kapoor, “Elements of Mercantile Law”, 2007, Sultan Chand & Co.
2. AkhileshwarPathak, “Legal Aspects of Business”, 2007, 3rd Ed. Tata McGraw Hill.
3. K.R. Bulchandani, “Business Law for Management”, 2009, HPH.
4. PPS Gogna, “A Text Book of Company Law”, 2006, S. Chand
5. Paul Wetherly and Dorron Otter, “The Business Environment – Themes and Issues”,
2010,Oxford University Press.
6. Marianne moody Jennings, “The Legal, Ethical and Global Environment of Business”,
2009, South western Cengage learning, New Delhi.
7. Richard Schaffer, Agusti& Earle.
8. K. Aswathappa, “Essentials of Business Environment”, 2009, HPH.
9. V. Ramakrishna Raju, “Business Laws and Economic Legislations”, 2005, HPH.
10. S.S Gulshan, Business laws, 2010, Excel Books.
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Master of Business Administration (MBA) Syllabus
Unit – III: Technology Transfer – Models Modes, Technology search strategy, Dimensions
of Technology Transfer, features & Routes of Technology Transfer, Technology absorption
capabilities, Pricing of Technology Transfer agreements, Code of Conduct for Technology
Transfer , Government initiative Technology transfer and absorption Process at Unit Level,
Unit – IV: Technology absorption and Diffusion - Technology – Package and Technology
Dependence, Concepts Constraints of Technology absorption, Technology Import in India,
Government initiative, Benefit Technology absorption. Technology Assessment (TA)
Organization and Management of Technology Assessment, Technology Evaluation.
Diffusion – Major Diffusion activates, Diffusion strategy.
Suggested Books:
1. Sharif Nawaz : Management of Technology Transfer & Development, APCFT,
Bangalore, 1983
2. Rohtagi P.K, Rohatagi K and Bowonder B: Technological Forecasting, Tata MCGraw
Hill, New Delhi
3. Detz Fredrick: Managing Technology, Prentice Hall, New Jersey.
4. Gaynor: Handbook of Technology Management, McGraw Hill.
5. Track Khalil: Management of Technology, McGraw Hill International, 2000.
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Master of Business Administration (MBA) Syllabus
3: MANAGERIAL ECONOMICS
Unit – I: Nature & Scope of Managerial Economics:
Fundamental Economics Concepts: Opportunity Cost, Discounting principle, Time
perspective, Incremental reasoning, Equi-marginal concept. Marginal concept Theory of
Firm- profit and wealth maximization. Econometrics- Use of Econometric Models in
decision making.
Unit – II: Demand Analysis:
Basis for demand ; Concept of Utility- cardinal and ordinal approaches of utility, Law of
marginal utility,. Maximization of consumer utility, Consumer-Surplus Demand Analysis:
Determinants of demand, Law of demand-Price, Income and cross elasticity of demand.
Managerial applications of elasticity of demand- Demand forecasting and measurement
methods.
Unit – III: Production and Cost Analysis:
Production Function; Cobb Douglas and CES Production functions. Laws of diminishing
marginal returns to scale, Returns to scale. Optimal combination of input factors.
Optimization of two inputs and single output through graphic method. Expansion path and
ridge lines. Economies & and Diseconomies of scale. Economies of scope. Learning curve.
Cost analysis: Economic and Accounting Costs. Role of time in cost analysis. Cost-volume
Profit Analysis.
Unit – IV: Market Structure and Modern Pricing Practices:
Price determination under perfect competition. Monopoly, oligopoly and Monopolistic
competition. . Game theory basics, dominant strategy, Nash equilibrium, prisoners dilemma.
pricing and non pricing strategies. Sophisticated market pricing: price discrimination–using
coupons and rebates for price discrimination. Peak load pricing. Transfer pricing: A
perfectly competitive market for upstream product. The global use of transfer pricing.
Unit – V: Macro economics & Business:
Nature, Concept and measurement of National Income. Classical and Keynesian approaches
to Income, Employment and Investment. Inflation: Types, causes and measurement of
inflation. Philips curve, stagflation. Trade cycles causes and policies to counter trade cycles.
Suggested Books:
1. Dominik Salvatore, “Managerial Economics”, 2016, 8th Ed. Oxford University Press
2. Mark Hirschey, Log “Managerial Economics – An Integrative Approach”, Cengage
Learning.
3 Allen, Wegelt, Doherty & Mansfield, “Managerial Economics - Theory, Application &
Cases”, 2010, 7th Ed. Viva-Norton Student E
4. D.M. Mithani, “Managerial Economics” 2008, Himalayan Publishing House.
5. P L Mehatha , “Managerial Economics”, 8th Ed S.Chand Publishing.
6. Trunett & Trunett, “Managerial Economics”, 2009, 8th Ed Weiley India.
7. Samuelson & Nordhaus, “Economics” 2010, 19th Ed., Tata McGraw Hills.
8. Atmanand, “Managerial Economics”, 2009, Excel Publishing.
9. Sumitra Paul, “Managerial Economics”, 2008, Macmillan.
10. Jospeh G. Nellis & David Parter “Principles of Business Economics”, 2009, 2nd Ed.
Pearson Ed.,
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Master of Business Administration (MBA) Syllabus
Suggested Books:
1. Turban, Rainer and Potter, “Introduction to Information Technology”, John & Wiley
Sons.
2. Anita Goel, “Computer Fundamentals”, Pearson.
3. Ramesh Behl, “Information Technology for Management”, McGraw-Hill Companies.
4. Ken Laudon, Jane Laudon&RajnishDass, “Management Information System”, 11nd Ed.
Pearson.
5. B. Muthukumaran, “Information Technology for Management”, 2010, Oxford.
6. Alex Leon & Mathew Leon, “Fundamentals of Information Technologies”, 2009, Leon
Vikas, 2ndEd.
7. S. Sudalaimuthu& S. Anthony Raj, “Computer Applications of Business”, 2010, HPH.
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2. BUSINESS COMMUNICATION
Unit – I:
The role of and process of communication. Barriers to communication Surmounting barriers
to communication, Types of communication; Listening process–Elements of good listening–
improving listening competence. Importance of feedback – Principles of feedback.
Unit – II:
Characteristics of non verbal communication–Types and functions of non verbal
communication–Interpreting non verbal communication; Negotiations-Approaches to
negotiations–Preparing for and conducting negotiations
Unit – III:
Making Presentations–Choosing a method of speaking–Analyzing the audience–Nonverbal
dimensions of presentations–Speeches for commemorative occasions–Effective presentation
strategies. Persuasive speaking.
Unit – IV:
Report writing–Types of reports–Structure of reports–Individual and committee reports–
Essentials of good report writing .Business letters–Drafting letters relating to enquiries and
replies; orders and replies; complaints and claims. Effective business correspondence
.drafting a resume
Unit – V:
Media relations–Building better relations with media. Investor relations–Framework for
managing investor relations. Managing government relations–ways and means of managing
governing power. Crisis communication–Do’s and dont’s in the wake of a crisis.
Suggested Books:
1. Penrose, Rasberry and Myers, “Business Communication for Managers”, Cengage
Learning.
2. Kathleen Fearn-Banks, “Crisis Communications, A Casebook Approach”, Routledge.
3. Mary Munter, “Guide to Managerial Communication” 6th Ed Pearson Education.
4. Lesikar, R.V. and M.E. Flatley, “Basic Business Communication”, 2008 11th Ed. New
York,McGraw-Hill.
5. Disanza, “Business and Professional communication”, Pearson Education.
6. CSG Krishnamacharyalu and L.Ramakrishnan, “Business Communications”, 2009,
HimalayaPublishing House.
7. Paul A Argenti, “Strategic Corporate Communications”, Tata McGraw Hill.
8. Krizan, Merrier, Logan and Williams, “Effective Business Communication”, 2008
CengageLearning.
9. Paul R.Timm, “Straight Talk: Written communication for career success”, Routledge
Publication.
10. David Irwin, “Effective Business Communications”, 2009, Viva Books.
11. Kelly Quintanilla and Shawn T Wahl, “Business and Professional communication”, Sage
Publications.
12. U S Rai& S M Rai, “Business Communication”, Himalaya Publishing House.
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3. CUSTOMER RELATIONSHIP MANAGEMENT
Suggested Books:
1. Francis Buttle, “CRM: Concepts and Technologies”, Elsevier, 2009, a division of Reed
Elsevier India Pvt. Ltd., 2nd Ed.
2. JagdishN.Sheth, AtulParvatiyar&G.Shainesh, “Customer Relationship Management”,
“Emerging Concepts, Tools and Application”, 2009, TMH.
3. Dilip Soman& Sara N-Marandi,” Managing Customer Value” 1st edition, 2009,
Cambridge.
4. Alok Kumar Rai, “Customer Relationship Management: Concepts and Cases”, 2008, PHI.
5. Ken Burnett, the Handbook of Key “Customer Relationship Management”, 2005, Pearson
Education.
6. MukeshChaturvedi, Abinav Chaturvedi, “Customer Relationship Management- An
Indian Perspective”, 2008, Excel Books, 2nd edition.
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Master of Business Administration (MBA) Syllabus
Computer - Lab
1. MS-EXCEL
2. MS-ACCESS
Suggested Books:
1. David Whigham, “Business Data Analysis Using Excel”, Oxford University Press, Indian
Edition.
2. Paul Cornell, “Accessing & Analyzing DATA with MS-EXCEL”.
3. R & D, “IT Tools and Applications”, Macmillan India Ltd.
4. Sanjay Saxena, “A First Course in Computers – Based on Windows Office XP”, Second
Edition – Vikas Publishing House.
5. P. Sudharsan & J. Jeyabalan, “Computers Systems & Applications”, Jaico Student
Edition- Jaico Publishing House.
6. D.P. Apte, “statistical Tools for Managers – using MS Excel”, 2009, Excel Books.
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