APPENDIX

QUESTIONNAIRE

1
I am research scholar doing Ph.D on the topic "A Study of Factors Affecting Small
Town Buyers to Clad in Buying Luxury Branded Goods in Meerut District" from
JJTU, Rajasthan.

I would like to express gratitude for your participation in this research. The purpose of
this study is to gain knowledge of consumer purchasing behaviour regarding luxury
goods in Meerut (UP). You may click/tick any of the answer that shows how strong
your feelings are. There are no right or wrong answers. Do not worry about or puzzle
over individual statement. It is your first impression and the immediate feeling about
the questions that we want. The information will be used only for this research and is
strictly confidential.

The realm of luxury goods in this research

Although the realm of the luxury goods is wide, the luxury goods of interest in this
study can be defined as "something adding to pleasure or comfort but not absolutely
necessary an indulgence in something that provides pleasure, satisfaction, or ease",
including apparel, footwear, and accessories (Sunglasses, Watch, Handbags, Belts,
Perfumes, Jewelry.)

Part A: Personal Information

A1. Name:

A2. Address:

A3. Gender:

Male Female

A4. Age:

Under 20 21-30 31-40 41-50 Above50

A5. Education:

High school or Less Intermediate Graduate

Post Graduate Ph.D Others

A6. Monthly Household Income (Rs.):

Below 30,000 31,000-40,-000 41,000-50,000

51,000-60,000 60,000 or above

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A7. What percentage of your income do you currently spend on luxury products?

Less than 10% 11%-20% 21%-30% 31%-40%

41%-50% over 50%

A8. Occupation:

Class I Govt. Employee Govt. Employee

Senior Company Manager Private Co. Employee

Doctor or Teacher Self-Employed

Others

Part B: Consumption Information

B1. Please choose the brand(s) that you have known (you can click as many as you
know)

APPAREL FOOTWEAR ACCESSORIES

Mom and Me North Star Tanishq

Numero Uno Woodland Rado
Wills Metro Dior
Blackberry Reebok Omega
W Adidas Original Gucci
Van Heusen Carton London Calvin Klein
US Polo Assn Hush Puppies Armani
Ralph Lauren Burberry
Versace Hugo Boss
Louis Vuitton(LV) Oriflame

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B2. In which of the following three categories, you always prefer to buy brands?
{Rank (1 to 3) the following categories according to your preference}.

Rank Order

1. Apparel

2. Footwear

3. Accessories
(Sunglasses, Watch, Handbags, Belts, Perfumes, Jewelry)

B3. Have you ever bought any luxury goods(s) in the past one year?

Yes No

Part C: Behaviour Information

C1. Please state the strength of agreement or disagreement regarding the following
statements by clicking/checking the appropriate number (Be sure that you check every
statement; do not omit any)
Strongly Strongly
disagreement agreement

1 2 3 4 5 6 7
Purchasing luxury
goods is noticed and
admired by others
1 2 3 4 5 6 7
Many people buy
luxury brands to show
off
1 2 3 4 5 6 7
I choose those luxury
brands known by many
people.
1 2 3 4 5 6 7
Luxury brands are a
symbol of social status

1 2 3 4 5 6 7
Purchasing luxury
goods makes one feel

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superior and unique.
1 2 3 4 5 6 7
I prefer to buy luxury
branded products for
their superior quality.
1 2 3 4 5 6 7
Consumption of luxury
goods is a symbol of
successful people
1 2 3 4 5 6 7
I buy a luxury brand
because I like the style
of the brand’s
designer.
1 2 3 4 5 6 7
Purchasing luxury
brands satisfy my own
pleasure.
1 2 3 4 5 6 7
Price of luxury brands
makes my purchase
decision harder.
1 2 3 4 5 6 7
When the price of
luxury brands is very
high, I am unlikely to
buy.
1 2 3 4 5 6 7
I think purchasing
luxury brands can give
me lot of pleasure.
1 2 3 4 5 6 7
I think price is the
most important thing
to me when I purchase
luxury products.
1 2 3 4 5 6 7
I like a lot of luxury in
my life.
1 2 3 4 5 6 7
I think buying luxury
is a way to show
wealth.

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 1 2 3 4 5 6 7
I think luxury branded
goods is bought only
by elite class.

1 2 3 4 5 6 7
I think luxury brands
can built my social
status.
1 2 3 4 5 6 7
I think luxury branded
goods presents good
quality.
1 2 3 4 5 6 7
I think buying the
luxury brands can
show off my
personality.
1 2 3 4 5 6 7
I admire people who
own luxury products.
1 2 3 4 5 6 7
I like to own luxury
products to impress
people.
1 2 3 4 5 6 7
I consider a lot of
details when I
purchase luxury
products.
1 2 3 4 5 6 7
It is important for me
to have really nice
things.
1 2 3 4 5 6 7
The things I own
represent how well I
am doing in my life.
1 2 3 4 5 6 7
I like the atmosphere
and ambience at luxury
shops.
1 2 3 4 5 6 7
I think it is worth to
pay huge money for
the branded products.

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C2. Please rank (1 to 5) the values of luxury goods indicating the strength of

importance of these values you consider when you buy luxury branded goods.

Rank Order

1. Unique value of luxury goods

2. Social value of luxury goods

3. Quality value of luxury goods

4. Conspicuous value of luxury

goods
(you purchase luxury because of price)

5. Hedonic value of luxury goods

(you give more importance to your own
thoughts, feelings, and less emphasis on
price as an indicator of prestige)

C3. Please indicate the possibility of your purchasing luxury goods during the next
twelve months

Impossible 0 1 2 3 4 5 6 Very
Possible
/Certain

C4. Please indicate your attitude towards purchasing luxury goods

Negative 1 2 3 4 5 6 7 Positive

Unfavourable 1 2 3 4 5 6 7 Favourable

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C5. For me, to purchase luxury branded goods is

Difficult 1 2 3 4 5 6 7 Easy

C6. I prefer to buy luxury branded goods more at the time of offers (discount/sale).

Yes No

C7. Are you satisfied with the product you bought at luxury shops?

Yes No

C8. Please indicate how frequently you shop for luxury branded goods?

Exclusively

Frequently

Sometimes

Seldom

C9. What is your purpose in buying luxury goods? (You can click/tick more than one,
according to your preference)

Guaranteed quality

Feel confidence when use them

Design

Only designer goods can show top fashion

Influenced by the media and celebrity

To feel belonging to a group

Reflect social level

High prices

Loyal towards brands

The end of the questionnaire.

Thank you very much for your participation and support!