.

AKNOWLEDGEMENT
 ACKNOWLEDGEMENT

As I submit this project I must acknowledge many of those who have

encouraged and facilitated the successful of the project.

My deepest thanks to all the people who directly or indirectly supported me in

making this project very object oriented and useful for others.

I express my gratitude to Dr.Agraval, Principal of college of computer &

management studies, Vadu. And my project guide Mr.Harshad Patel for their support and a heart
felt thanks to all my faculty members. Special thanks to Mr.Ashok Chaudhary, Director of
vishwas bio-genetics pvt.ltd who give me supported, guided and helpful for practical knowledge
of project report.
PREFACE
 PREFACE

In the partial fulfillment of the course of BBA, while is three-year full time
course conducted by the North Gujarat University in the College of computer & management
studies, Vadu. The students are required to prepare a project in the final year, that is undertaken
in the subject in which the student specializes.

It suffices to the practice training and fieldwork, which students are required to
undergo as the part of BBA. This project is thus composed as a part of the academic requirement
under the course curriculum.
 INDEX

SR.NO TOPIC PAGE NO

CHAPTER:-1 GNERAL INFORMATION
■ INTRODUCTION
■ HISTORY OF INDUSTRY
■ NAME & ADDRESS OF THE
ORGANIZATION
■ BOARD OF DIRECTORS
■ HISTORY OF COMPANY
■ PRODUCT PROFILE

CHAPTER:-2 DISTRIBUTION CHANNEL

■ INTRODUCTION
■ NATURE OF DISTRIBUTION
■ FUNCTION OF DISTRIBUTION
CHANNEL
■ DISTRIBUTION CHANNEL LEVEL

CHAPTER:-3 RESEARCH METHODOLOGY

■ FORMULATING THE RESEARCH
PROBLEM
■ RESEARCH DESIGN
■ SOURCE OF DATA
■ SURVEY METHOD
■ SAMPLE DESIGN AND SAMPLE SIZE

CHAPTER:-4 FINDINGS & ANALYSIS

CHAPTER:-5 MODEL QUESTIONNAIRE

CHAPTER:-6 CONCLUSION

CHAPTER:-7 BIBLIOGRAPHY
 GENERAL
INFORMATION
 INTRODUCTION

Agriculture is the lynchpin of Indian economy. Ensuring food security for more than 1 bn Indian
population with diminishing cultivable land resource is a herculean task. This necessitates use of
high yielding variety of seeds, balance use of fertilizers, judicious use of quality pesticides along
with education to farmers & use of moderfarming techniques.

It is estimated that India approximately loses 18% of the crop yield valued at Rs. 900 bn due to
pest attack each year. The use of pesticides help to reduce the crop losses, provide economic
benefits to farmers, reduce soil erosion & help in ensuring food safety and security for the nation.

The Indian pesticide industry with 82000 MT of production for 2005-06 is ranked second in Asia
(behind China) and twelfth globally. In value terms, the size of the Indian pesticide industry was
estimated at Rs 68 bn for 2006, including exports of Rs. 28 bn.

Globally, due to consolidation in the industry, the top 5 global MNCs control almost 60% of the
market. In India, the industry is very fragmented with about 30-40 large manufacturers and about
400 formulators.

Per hectare consumption of pesticide is low in India at 381 grams when compared to world
average of 500 grams. Low consumption can be attributed to fragmented land holdings, low level
of irrigation, dependence on monsoons, low awareness among farmers about the benefits of usage
of pesticides, etc. India, being a tropical country, the consumption pattern is also more skewed
towards insecticides which accounted for 67% of the total pesticide consumption in FY06.

India due to its inherent strength of low cost manufacturing and qualified low cost manpower is a
net exporter of pesticides to countries such as USA and some European & African countries.
Exports formed 41% of total industry turnover in FY06 and have grown at a CAGR of 18% from
00-01 to 05-06.

Prior to 2005, i.e. in the process patent regime, Indian companies focused on applied research and
concentrated on marketing generic and off-patent products. Due to this R&D expense by Indian
companies was lower at approximately 1% of turnover. Global companies focused on high-end
specialty products and dominated the market for patented new molecules. However, with onset of
product patent regime in India since 2005, Indian companies will need to increase R&D expense
to meet competition from MNCs. Alternatively Indian companies can be competitive in the area
of CRAMs.

With the advent of the IPM technique, the use of biopesticides & GM seeds has increased.
Globally, GM seeds are used mainly for commercial crops like cotton, maize, soyabean & canola.
In India Bt cotton is widely used and the acreage stood at 3.80 mn ha (42% of total cotton area)
for 2006. Use of GM seeds may diminish use of insecticides but use of herbicides may improve.
 HISTORY OF INDUSTRY

Since before 2500 BCE, humans have utilized pesticides to protect their crops. The first known
pesticide was elemental sulfur dusting used in Sumeria about 4,500 years ago. By the 15th
century, toxic chemicals such as arsenic, mercury and lead were being applied to crops to kill
pests. In the 17th century, nicotine sulfate was extracted from tobacco leaves for use as an
insecticide. The 19th century saw the introduction of two more natural pesticides, pyrethrum
which is derived from chrysanthemums, and rotenone which is derived from the roots of tropical
vegetables.

In 1939, Paul Muller discovered that DDT was a very effective insecticide. It quickly became the
most widely-used pesticide in the world.

In the 1940s manufacturers began to produce large amounts of synthetic pesticides and their use
became widespread. Some sources consider the 1940s and 1950s to have been the start of the
"pesticide era." Pesticide use has increased 50-fold since 1950 and 2.3 million tonnes (2.5 million
short tons) of industrial pesticides are now used each year. Seventy-five percent of all pesticides
in the world are used in developed countries, but use in developing countries is increasing.

In the 1960s, it was discovered that DDT was preventing many fish-eating birds from
reproducing, which was a serious threat to biodiversity. Rachel Carson wrote the best-selling
book Silent Spring about biological magnification. The agricultural use of DDT is now banned
under the Stockholm Convention on Persistent Organic Pollutants, but it is still used in some
developing nations to prevent malaria and other tropical diseases by spraying on interior walls to
kill or repel mosquitoes.
 NAME & ADDRESS OF THE ORGANISATION

■ NAME:- VISHWAS BIO-GENETICS PVT. LTD.

■ FACTORY ADDRESS:-

VISHWAS BIO-GENETICS PVT. LTD,

421-G.I.D.C. MANSA,
DIS:- GANDHINAGAR-382845,
GUJARAT, INDIA.

PHONE:- (O) 91-2763-274838, (R) 91-2763-273538

■ REGISTER OFFICE ADDRESS:-

VISHWAS BIO-GENETICS PVT. LTD,

PLOT NO:-E-2/2, GREEN CITY,
OPP.RIDDHI MARUTI SERVICE STATION,
SECTOR:-26,
GANDHINAGAR-382026.

■ E-MAIL:-

VISHWASBIOGENETIC@YAHOO.COM
 BOARD OF DIRECTORS

(1) DINESH BHAI B. CHAUDHRY

(2) AMBABEN A. CHAUDHARY

(3) RAMILABEN V. CHUDHARY

 HISTORY OF VISHWAS BIO-GENETIC PVT.LTD.

VISHWAS BIO-GENETICS PVT. LTD. Established on 1999 in mansa as a proprietor firm.

Vishwas bio-genetics pvt. ltd. has two plant in mansa.

The name of plant is:-

(1) vishwas hybrid seeds co. ,

(2) vinsent crop science chemicals ,

“vishwas hybrid seeds co”. mainly produced hybrid seeds, & “vinset crops science chemicals”
mainly produced pesticides products in their plants.

At that time they mainly produced, the production of cirtify seeds like in cotton, caster and wheat
etc. After some years they focused on devloped their plant capacity to produce more products and
get more share in market.

Then after in 2007, the “vishwas hybride seeds company & vinsent crop science chemicals ”
has been converted proprietor firm to pvt.ltd. Company and create new name “vishwas bio-
genetics pvt.ltd.” Now they are produce the production of cirtify seeds like in cotton, caster and
wheat and also hybrid cotton, hybrid caster, hybrid bajara, hybrid wheat & pesticide products.
 PRODUCT PROFILE

■ Hybrid wheat:-

■Hybrid cotton:-
■ Hybrid bajara:-
DISTRIBUTION CHANNEL
 DISTRIBUTION CHANNEL

■Distribution - introduction

Distribution (or "Place") is the fourth traditional element of the marketing mix. The other three
are Product, Price and Promotion.

■The Nature of Distribution Channels

Most businesses use third parties or intermediaries to bring their products to market. They try to
forge a "distribution channel" which can be defined as

"All the organizations through which a product must pass between its point of production and
consumption"

Why does a business give the job of selling its products to intermediaries? After all, using
intermediaries’ means giving up some control over how products are sold and who they are sold
to.

The answer lies in efficiency of distribution costs. Intermediaries are specialists in selling. They
have the contacts, experience and scale of operation which means that greater sales can be
achieved than if the producing business tried run a sales operation itself.
■Functions of a Distribution Channel

The main function of a distribution channel is to provide a link between production and
consumption. Organizations that form any particular distribution channel perform many key
functions:

Information Gathering and distributing market research and intelligence - important

for marketing planning
Promotion Developing and spreading communications about offers
Contact Finding and communicating with prospective buyers
Matching Adjusting the offer to fit a buyer's needs, including grading, assembling
and packaging
Negotiation Reaching agreement on price and other terms of the offer
Physical distribution Transporting and storing goods
Financing Acquiring and using funds to cover the costs of the distribution channel
Risk taking Assuming some commercial risks by operating the channel (e.g. holding
stock)

All of the above functions need to be undertaken in any market. The question is - who performs
them and how many levels there need to be in the distribution channel in order to make it cost
effective.
■Numbers of Distribution Channel Levels

Each layer of marketing intermediaries that performs some work in bringing the product to its
final buyer is a "channel level". The figure below shows some examples of channel levels for
consumer marketing channels:

In the figure above, Channel 1 is called a "direct-marketing" channel, since it has no

intermediary levels. In this case the manufacturer sells directly to customers. An example of a
direct marketing channel would be a factory outlet store. Many holiday companies also market
direct to consumers, bypassing a traditional retail intermediary - the travel agent.

The remaining channels are "indirect-marketing channels".

Channel 2 contains one intermediary. In consumer markets, this is typically a retailer. The
consumer electrical goods market in the UK is typical of this arrangement whereby producers
such as Sony, Panasonic, Canon etc. sell their goods directly to large retailers such as Comet,
Dixons and Currys which then sell the goods to the final consumers.

Channel 3 contains two intermediary levels - a wholesaler and a retailer. A wholesaler typically
buys and stores large quantities of several producers goods and then breaks into the bulk
deliveries to supply retailers with smaller quantities. For small retailers with limited order
quantities, the use of wholesalers makes economic sense. This arrangement tends to work best
where the retail channel is fragmented - i.e. not dominated by a small number of large, powerful
retailers who have an incentive to cut out the wholesaler. A good example of this channel
arrangement in the UK is the distribution of drugs.

RESEARCH
METHODOLOGY
 RESEARCH METHODOLOGY

1. formulating the research problem

- Unnoticed opportunities are used

2. Research design

- Descriptive research design

3. Sources of data

- Primary as well as secondary data

4. Survey method

- Personal and telephonic interview

5. Sample design and sample size

- Sample design - probability sample design and under probability sample design
we used
- Random and area sampling
- Sample size-sample size is 100
1.Formulating the research problem

The first step in the research process is to formulating the research problem it is the most
important stage in applied research, as poorly defined problem will not yield useful result. There
are three types of problem;

1. over difficulties

2. Latent difficulties

3. Unnoticed opportunities

In this project the “unnoticed opportunities” problems are used. The problems like customer
satisfaction is very important to know and if it is not checked in time, would some become
evident.

■ Units of analysis:-

The individual or object whose characteristics are to be measured is called as unit of analysis in
this research unit of analysis in this research unit of analysis are the buyer of products of
“vishwas bio-genetics pvt.ltd.”

■ Space boundries:-

Space boundary means the area that we are using for the field survey. In this research the scope
for the survey was Gandhinagar city.

■ Characteristic of interest:-

This aspect identifies the focus of the problem. In this project characteristic of the interest is to
know the customer satisfaction level of the buyer of the products of “vishwas bio-genetics
pvt.ltd.”

■ Environment condition:-

This aspect indicates the uniqueness or generality of the problem. The company wants to know
the customer satisfaction level of the buyer of the products of “vishwas bio-genetics pvt.ltd.” In it
different factor like models, features, delivery, quality are taking in to consideration and it is
research through questionnaire.
 ■ Hypothesis development:-

A hypothesis is a proportion or assumption which the researcher wants to verify. While the
formulation and testing of hypothesis are important in research but it is not necessary that every
marketing research study have a hypothesis. So we have not taken hypothesis.

2. Choice of research design

A research design specifies the methods and procedure for conducting a particular study. There
are three types of research design.

1. Exploratory research design

2. Descriptive research design
3. Causal research design

The exploratory research is one in which problem is to discover. But in project work no problem
is discovered so that exploratory study is not used by me.

A causal research is one in which cause and effect relationship is to be researched but in objective
is not related with the cause and effect relationship thus also not used this research design.

A descriptive study is under taken when the researcher wants to know the characteristics of
certain group.

In project, I used this research design for analyzing the group of buyer, how they purchase and
their purchasing power. The cross sectional studies is used because to collect the more
information from the respondent.

3. Determining the source of data

This step is related with the collection of data. There are two types of sources from which the data
has to be received.

1. Primary data
2. Secondary data

For this project I used primary data in terms of the questionnaire to collect the information from
the distributers, dealers and customer. Secondary sources are also useful in this project in terms of
the magazines and web sites.
4. Designing data collection form

Once the decision of collecting the primary data is taken one has to decide about the mode of
collection. There are two types of methods.

A. Observational methods:-

A. structured - unstructured observation

B. disguised – undisguised observation

C. observation under laboratory setting – natural setting

D. direct – indirect observation

E. human – mechanical observation

B. survey method:-

A. personal interview

B. telephonic interview

C. mail interview

D. dairy interview

I used survey method in terms of personal interview and telephonic interview.

I used a structured questionnaire which is the format list of questions to get the information.
Questionnaire is of two types:

A. structured – non disguised

B. structured – disguised

A structured – non disguised questionnaire has been used by me where the listing of the question
is in a pre arranged order and where objective of the research known to the respondents.

We used both the types of the questions i.e. open ended and close ended.
5.Determining the sample design and sample size

Once the researcher has developed a research design including the questionnaire, he has to decide
the information to be collected from the population. In this project I used sample survey. The
sample size is of 100. There are two types of sample design:

1. Non probability sample design:-

A. Quota sampling
B. Judgment sampling
C. Convenience sampling

2. Probability sample design:-

A. Random sampling
B. Systematic sampling
C. Stratified random
D. Cluster sampling
E. Area sampling
F. Multiple sampling
G. Sequential sampling

For the research, I have used the probability sample design “Random sampling” and “Area
sampling” in which different areas of Gandhinagar and mansa city has been interviewed.

6. Organizing and conducting the field survey

It is the most important step in the research process. Having prepared the questionnaire and select
the sample design, sample size now organizing and conducting the field survey is to be taken.
Two important aspects are considered:

1. Interviewing

2. Supervision of the field work

In this project, interviewing has been done by me and I face difficult to some extent because of
non availability and time limit contributed by respondents, otherwise with our tact, initiative and
approached they were ready to give the response.

7. Processing and analyzing the collected data:-

After the field survey is over and filled up questionnaire has been received, the next step is to
processing and analyzing the collected data. For that we have used the number of tables to bring
out the main information in a meaningful manner. Some dummy tables and hand tabulation is
also used for the proper analysis and interpretation of the data, which is shown under the cheaper
– finding and analysis of the research.

8. Preparing the research report:-

Lastly, after the tabulation, interpretation and analysis of the data, a proper report containing the
finding of the research study and suggestion is prepared. As a research, a sufficient cares taken by
me for the presentation of the report. Use of tables, charts and principles of writing the report are
also considered. A written report is prepared including the logical format, which is prepared in
the form of table of contents/index.
FINDINGS
AND
ANALYSIS
 FINDINGS AND ANALYSIS

It is very important chapter apart from the earlier chapter. Because in this chapter the researcher
his findings to the relevant parties.

Finding and analysis of each question is shown below:

Q.1 Awareness of products

Objective:-

The main objective behind this question is measure the awareness of product into the market

Answers Yes No Total

Percentage 47 53 100

Percentage

Yes
No
Interpretation:-

From the above chart and table, it is clear that most of the awareness of product is 47 percent in
the market.

Suggestion:-

Company should increase their awareness in the market to get more market share and get more
benefits to take sell their products into the market, so company has to increase their marketing in
the market.
Q.2 Medium of awareness:-

Objective:-

To know the medium through which the respondents came to know about the products of
“vishwas bio-genetics pvt. Ltd.”

News
Medium Friends Family Ads Magazine paper Personal
Percentag
e 41% 9% 16% 6% 9% 12%

MED IU M OF AW AR N ESS

45%
40%
35%
30%
25%
Percentage
20%
15%
10%
5%
0%
s
ds

al
ily

r
ine
Ad

pe

on
ien

az

pa
Fa

rs
Fr

ag

Pe
ws
M

Ne
Interpretation:-

From the above table and chart, we can see that friends and ads are the most popular medium of
awareness.

Suggestion:-

Reference selling is the best medium to know about the vishwas bio-genetics products. Positive
word of mouth has created more awareness in respondents. The other medium i.e. ads and other
promotional measures have not contributed much to the sell. Thus company has to more consider
the less promotional medium of awareness.
Q.3 Price of the vishwas bio-genetics products

Objective:-

The main objective behind this question is to know weather the customer are price sensitive or
not.

Price High Very high Fair Low

Percentages 9% 6% 85% 0%

P ec entage

High
V ery high
Fair
Low

Interpretation:-

More than 50% of customer perceived the price at which products offer is fair.

Suggestion:-
The price at which the vishwas bio-genetics products is selling, it is pursued as a reasonable price
looking at the features provided by the company.

Q.4 Problem in products of vishwas bio-genetics pvt.ltd

Objective:-

To know is there any problem in a product of vishwas bio-genetics pvt.ltd.

Problem No Yes
Percentage 72% 28%

P roblem of produ ct

100%

50% P erc entage

0%
No Y es

Interpretation:-

From the above table and chart, 28% of the customer believes that there is problem in products.

Suggestion:-

The company and dealer have tried to solve the customer problem as soon as possible and make
them satisfied customer through their better service.
Q.5 Reason for choosing the products of vishwas bio-genetics pvt.ltd.

Objective:-

Reason Percentage
Reputation of the company 27%
Brand image of the company 37%
Easy avaibility in market 21%
Maintenance 15%

Reputation of the
company
Brand image of
the company

Easy avaibility in
market

Maintenance

Interpretation:-

Most of the customers are purchasing the car because of brand image of the company, reputation
and maintenance.

Suggestion:-

The company has good reputation and brand image in the market. Thus, company has to maintain
image in the market.
Q.6. Overall pleasure

Object:-

The objective is to know what the customers feel when they use the product of vishwas bio-
genetics pvt.ltd.

Criteria Very good Good poor

Percentage 31% 69% 0%

Percentage

Very good Good poor

0%
31%

69%

Interpretation:-

Most of the customer is satisfies when they use the products of vishwas bio-genetics pvt.ltd.

Suggestion:-

Because of the great pleasure felts by the customer when they use the products, thus the company
provides the great comfortableness to their customers.
Q.7 Intention to change vishwas bio-genetics product with other Brands

Objective:-

The aim is to explore that whether the users want to change the products with other products.

Inention Yes No Can't say

Percentage 20% 75% 5%

Can't say Yes

5% 20%
Yes
No
Can't say
No
75%

Interpretation:-

Most of the customers do not want to change their product only 20% customers want to change.

Suggestion:-
 As almost 1/4th customers want to change products of vishwas bio-genetics pvt.ltd. The company
should make some critical amendments like further price revising,adding new features, easy
maintenance etc.

Q.8 Prefered brand other then vishwas bio-genetics pvt.ltd.

Ankur hybrid seeds Vikram Vishwas bio-

Brand pvt.ltd. Avni seeds ltd Mahyco seeds ltd. seeds ltd. genetics pvt.ltd.
Percentage 28% 14% 18% 19% 21%

21% 28%

19%
14%
18%

Ankur hybrid seeds pvt.ltd. Avni seeds ltd

Mahyco seeds ltd. Vikram seeds ltd.
Vishwas bio-genetics pvt.ltd.

Interpretation:-

Ankur hybrid seeds pvt.ltd. leads the market while vishwas bio-genetics pvt.ltd. Follows the
ankur with 21% market share.

Suggestion:-

Vishwas bio-genetics pvt.ltd. Should go for a different and better strategies relating to production,
marketing etc. to achieve.
Q.9 Prediction about the future of vishwas bio-genetics pvt.ltd.

Objective:-

The objective to know what the consumers think about the future of vishwas bio-genetics pvt.ltd.

Criteria V.good Good Average Poor

Percentage 25% 55% 16% 4%

P e rc e n t a g e

60% 55%
50% V .g o o d
40% G ood
30% 25%
16% A ve ra g e
20%
10% 4% P oor
0%
V .g oo d G ood A ve ra g e P oor

Interpretation:-

Most of the consumers think that vishwas bio-genetics pvt.ltd. Will achieve good result in future.
Q.10 Suggestion from customers

After analyzing the findings and analysis of “customer satisfaction level of products of vishwas
bio-genetics pvt.ltd.” I here by present few suggestions from our side and from the buyer of seeds
& pesticide products, which are in our view, prove to be helpful to the company:

1. The first and very important suggestion is that the dealer/company must
have to improve it’s service and features of products like more strong output
from seeds & pesticide product

2. The dealer has to give proper training to their executives/sales man staff
should be well trained.

3. Friend reference is most contributed medium of awareness of the vishwas

bio-genetics products, thus the dealer/company has to maintain/improve
good relation with the customers for more selling of products.

4. Dealer has to use the vishwas bio-genetics reputation/brand image as a

promotional tool in market.

5. Vishwas bio-genetics pvt.ltd. has to increase their marketing strategy to

increase market share & awareness of their products into the market.
 MODEL
QUESTIONNAIRE
 QUESTIONNAIRE

Q.1 Are you use any type of pesticide products or hybrid seeds in your farming activity?

1) Yes 2) No

Q.2 Are you heard the name of “vishwas bio-genetics pvt.ltd”?

1) Yes 2) No

Q.3 which of the following company is much popular in pesticide or hybrid seeds industry?

1) Ankur hybrid seeds pvt.ltd.

2) Avni seeds ltd.

3) vishwas bio-genetics pvt.ltd.

4) Mahyco seeds ltd.

Q.4 How did you came to know about “vishwas bio-genetics pvt.ltd.”?

1) Friends

2) Family
 3) Advertisement

4) Magazine

5) News paper

6) Any other

Q.5 which is the most viewable products of vishwas bio-genetics pvt.ltd in the market?

1) Hybrid seeds 2) Pesticide products

Q.6 The price level of products of vishwas bio-genetics pvt.ltd?

1) Very good 2) Good 3) Average 4) Poor

Q.7 Your opinions about the features of the products of vishwas bio-genetics pvt.ltd?

1) Very good 2) Good 3) Average 4) Poor

Q.8 Reason, why you select the product of vishwas bio-genetics pvt.ltd?

1) Reputation of the company

2) Brand image of the company

3) Easy avaibility in market

4) Maintenance

5) Any other ____________

Q.9 what about the overall products pleasure?

 1) Very good 2) Good 3) Average 4) Poor

Q.10 Do you want to change “vishwas bio-genetics pvt.ltd.” brands, if yes, then which company’s
brand you will prefer?

1) Ankur hybrid seeds pvt.ltd.

2) Avni seeds ltd.

3) Mahyco seeds ltd.

4) Vikram seeds ltd.

Q.11 Can you tell about future of vishwas bio-genetics pvt.ltd?

1) Very good 2) Good 3) Average 4) Poor

Q.12 which are the features that considered by you at the time of buying of products of “vishwas
bio-genetics pvt.ltd.”?

1) Model

2) Price

3) Quality

4) Quantity

Q.13 From your point of views any problem in products of vishwas bio-genetics pvt.ltd.?

1) Yes 2) No
 If yes, what?

_________________________________________________________________

Q.14 Any suggestions?

________________________________________________________________________
______________________________________________________________________________
__________________________________________________________________
CONCLUSION
 CONCLUSION

On the bases of the company visit to “vishwas bio-genetics pvt.ltd.” I can conclude that vishwas
bio-genetics pvt.ltd. is trying to become the leader in few products in seeds & pesticide products.

In the company, cordial relation exists between the workers-workers and workers-management.
Managers have been adopting reactive strategy towards industrial relations.

Thus through this company visit to such a wonderful developing industrial unit, I came to know
about each and every minute process and sections and their working and which proved to be a
added knowledge.
BIBILIOGRAPHY
 BIBLIOGRAPHY

Reference book:-

Philip kotler – marketting management

Website:

www.google.com

www.wikipedia.com

www.indianfoline.com