Q.1. What does creativity signify? What is the creative process?

Hint: Elaborate your understanding of creativity and the creative process which you have
understood from the teamLab.

Q.2. What are the challenges to creativity? What is the creative paradox? How can firms
successfully manage creative challenges particularly as they grow larger?

Hint: creativity isn’t a smooth and straightforward process. Highlight the obstacles, glitches,
puzzles, and contradictions etc. that are part and parcel of the creative process.

Q.3. Analyze teamLab’s value proposition. What are the key strategic elements,
particularly in relation to fostering creativity that has made the firm successful? What the
challenges it is likely to face going forward, and how can it best manage these?

Hint: Discuss demands and needs of the customer TeamLab intend to satisfy via its services, that
is the value proposition. Discuss here the that has strategies raised them to the level of success.
Highlight the challenges that they might face while growing their ventures