ANNEXURE

c



 ANNEXURE

Dear Respondent,

I Rahul Ahuja student of MBA at Apeejay Institute of Management,

Jalandhar is conducting a study on the topic ³Study of Consumer Durable Market for
Videocon´. Kindly help me to gather the information by sparing your 5-10 minutes for filling
the questionnaire. I assure you that the information will be kept confidential. I will be very
thankful.

SECTION - A

Demographic Profile

1) NAME: ««««««««««««.

2) AGE:

a) < 20years b) 20-40years c) 40-60years d) > 60years

3) GENDER:

Female Male

4) EDCATIONAL QUALIFICATION:

a) Matriculate b) Graduate c) Post graduate d) Any other««««..

5) OCCUPATION:

a) Student b) Business c) Service d) Professional

e) Any other«««..

m



 SECTION ± B

Q 1: According to you who are the major competitors of Videocon?

a) LG
b) Samsung
c) Sony
d) Onida
e) Any other

Q 2 How much money customers are willing to spend on Air Conditioner?

a) Less than 12,000

b) 12,000 ± 18,000
c) 18,000 ± 24,000
d) More than 24,000

Q 3: Which brand is preferred by the most of the customers?

a) Videocon
b) LG
c) Samsung
d) Sony

Q 4: Which offer attracts the customers most?

a) Gift Scheme b) Scratch Coupons c) Discounts

d) Exchange Schemes

m




Q 5: What can Videocon do to motivate you to sell more Videocon products rather than any other brand?

a) More Percentage Margins

b) Cash Incentives
c) Gift Schemes
d) Lucky Draw

Q 6: Would you be interested in becoming an exclusive dealer of Videocon in the near future?

a) Yes
b) No

Q 7: Are you satisfied with the POP (Point of Purchase) provided by the Videocon?

a) Yes b) No

Q 8: According to you which company has the best Pricing Strategy and why?

«««««««««««««««««««««««««««

Q 9: While purchasing consumer durables which parameter influences customers?

Please rate the following statements on the basis of influence where

5 means highly influenced

4 means influenced

3 means neutral

2 means uninfluenced

1 means least influenced

m



 Highly Influenced Neutral(3) Uninfluen Least
Influenced(5) (4) ced(2) Influenced(1)

Price
Warranty
Looks
Brand Image
Features

Q 10: Rank the following companies on the basis of the incentive schemes provided to you

Where 1 means high incentives 5 least Incentives

a) Sony
b) Samsung
c) LG
d) Videocon
e) Onida

Q 11: What¶s your opinion about the product and services of Videocon?

a) Excellent b) Good c) Fair d) Poor

Q 12: Your suggestions for Videocon

««««««««««««««««««««««

m