Media Studies Lesson 7

Component 1 Images/design/text
Section A

Key Terms:

Images: This refers to everything within the mise-en-scene including costume, setting, props, colour,
lighting, facial expression, and body language.
Layout and design: This refers to the way the elements in the image have been organised. You might
comment on the camera shot or angle selected, the position of the ‘hero’ in the frame, the position
of the hero in relation to other elements in the frame, and the focus of the shot.
Text: This refers to any written codes you can see. This could include fonts used, tone and register,
as well as any language features such as alliteration, emotive language, rhetorical questions, simile,
metaphor, hyperbole, repetition, sarcasm, intertextuality, and colloquialism.

Activity 1: You are going to begin in your core group to whom you will feedback your research findings. You
are going to be responsible for analysing one aspect of the selected advert e.g. image, layout, or text. You
will have 20 minutes to gather as much information as possible in your research group. You will then go
back to your core group and feedback what you found out.

Use the grids below to write your own research notes as well as taking notes from other people in your
core group.

Name:
Date:
 Media Studies Lesson 7
Component 1 Images/design/text
Section A

images denotation connotation

costume
(incl. props,
hair and
makeup)

set design

facial
expression/
body
language

colour &
lighting

the
character

Name:
Date:
 Media Studies Lesson 7
Component 1 Images/design/text
Section A

layout/design denotation connotation

camera
shot/angle

lens focus
(shallow
focus, deep
focus)

position of
hero in the
frame

position of
hero in
relation to
other
characters

position of
the text incl.
logo and
slogan

Name:
Date:
 Media Studies Lesson 7
Component 1 Images/design/text
Section A

text denotation connotation

font styles

language

tone

inclusion of
other
information
e.g. social
media

Name:
Date:
Media Studies Lesson 7
Component 1 Images/design/text
Section A

Name:
Date: