ETP Seminar II: Sept 2018

CREATIVE
THINKING
DESIGN
THINKING

Dr Hilmi Hussin ME
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 WHAT is
CREATIVITY?

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 WHAT is CREATIVITY?

Think different.
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 WHAT is CREATIVITY?
ETP TEAM #3 (SEPT 2015)

ALUMINIUM CAN FLING MACHINE

• Project objectives: to produce an attractive and

interactive can separating system that allows user
to play a game through putting used drink cans to
recycle.

• Description: This technology primary aim is to

inculcate the culture of separating wastes among
students by providing an interesting hands-on
approach to separate and throw aluminum can
that has the capability to grab the attention of
students to recycle.
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 WHAT is CREATIVITY?
 Creativity is the act of turning new and imaginative
ideas into reality

 Creativity is characterised by the ability to perceive

the world in new ways, to find hidden patterns, to
make connections between seemingly unrelated
phenomena, and to generate solutions

 Creativity involves two processes: thinking, then

producing. If you have ideas, but don’t act on them,
you are imaginative but not creative.
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 What is INNOVATION?

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 What is INNOVATION?

Innovation is the implementation of a new

or significantly improved product, service
or process that creates value for business,
government or society

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 INNOVATION is Not an EVENT

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 INNOVATION is a (DESIGN) PROCESS

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 INNOVATION in Handphone

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 CREATIVE
THINKING

Dr Hilmi Hussin Rev.A, Aug 2017

 CREATIVE THINKING

Creativity is 10% Inspiration

and 90% Perspiration

Thomas Edison

Dr Hilmi Hussin Rev.A, Aug 2017

 CREATIVE THINKING

PIONEERS, ARTISTS, LEADERS

Dr Hilmi Hussin Rev.A, Aug 2017

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 Finding PROJECT TOPIC……Avoid the PITFALLS

DO NOT START
with the
PRODUCT!!!
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 How to COME UP with a PROJECT TOPIC?

1.Find ISSUES (What is the problem & Who is facing it?)

2.In-depth DATA GATHERING (Apply Design Thinking)

3. Team DISCUSSION & BRAINSTORMING!

(Divergence & Convergence thinking)

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 How to COME UP with a PROJECT TOPIC?
ROAD
ACCIDENTS
LIVING
BUGLAR
COST

HOME
SAFETY
CAUSE 1
FIRE

HOME
SOCIETY CAUSE 2 POSSIBLE
WATER
ISSUES AREA !
CRISIS
HOW to
SOLVE it
Note: NEED to ensure
ENVIRO this is REAL ISSUE!
NMENT
To Get into the Final Topic/area, there are many processes
involved especially getting relevant INFO from relevant PEOPLE
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and BRAINSTORMING (Divergence thinking)
 Where to LOOK for REAL ISSUES (Design Challenge)?

Newspaper
Observation
Interview
Internet
Survey
Questionnaires

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 Search for more IN-DEPTH INFO and RELATED SOURCES

Websites /Portal
Magazines
Library
Journal
Newspaper
Internet
Survey
Questionnaires
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Interview
 WHAT IS DESIGN THINKING?
A Human Centered approach to innovation and problem solving
Design thinking is a process that combines empathy for the user,
with creative tools from design and ethnography, technical skills
from engineering, and the strategy skills of business

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 DESIGN THINKING & PROCESS

EMPATHIZE IDEATE

DEFINE PROTOTYPE

TEST

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 IDEATE TEST
EMPATHIZE
Create a large quantity Learn from user’s
Approach the problem
with the user in mind
DEFINE of ideas interaction with your
prototype
Frame an actionable
Ask & listen
problem statement PROTOTYPE
Make your idea
Need Insight tangible, let users
experience it

User

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 DESIGN THINKING Real Story:
Design for Affordable Incubator - Nepal
Reframe
Project
Objectives:
“Design an ultra
low cost,
portable way of
maintaining
babies’
temperatures
without the use of
electricity.”
 SOLUTION:

The Embrace Infant Warmer contains an inner heating pouch that keeps a baby
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warm for up to four hours. http://www.slate.com/blogs/the_eye/2013/11/04/embrace_infant_warmer_creative_confidence_by_tom_and_david_kelley.html
 Kirthi’s baby girl weighed just 1.6 kilograms when she was born. She was placed in the
Embrace warmer for a week. The baby, now 5 months old, is healthy and growing.
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 DESIGN THINKING

“DESIGN CHALLENGE: How might we enhance our

experience in Pasar Malam (Night Market)”
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 Hear A Good Story
1 1. Interview Your Partner on his/her experiences in Pasar Malam
a. Be human: build rapport

Introduce Yourself. “How are you today?”

“Nice to meet you. Tell me about where you’re from.”

b. Seek Stories

“Could you tell me story about a time you … (..going to pasar malam?)

“ Could you tell me what you like /don’t like about ..

“What would I find surprising about how you …..

c. Talk about feelings. Dig deeper by following up

“Why do you say that? ….”Tell me more.”

4 Min

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“How did you feel at that moment, when ……….happened?
Divergence
 What does that mean?
Gain Insights by thinking of what might be the deeper meaning behind what your heard. Have fun with it

22. Imagine the Meaning 33. Create a Brainstorming topic

(notice something, then what the meaning might be)
It’s interesting/surprising/telling that s/he …..
____________________________________________
(Turn your insight into a question)
Select the one hunch (“I wonder if this means …”)
that gives you the most unique and exciting
perspective. Write it below

One thing that seems to be important to him/her is … How might ETP act on my hunch that
__________________________?
____________________________________________
(This question should help you imagine products / services /
I wonder if this means ….. experiences in this context that capitalizes on your unique hunch)
(WRITE A COUPLE HUNCHES)

_______________________________________________________

_______________________________________________________

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Convergence 4 Min Divergence 3 Min
 New Ideas?
Generate a diverse set of concepts in response to your brainstorming questions.
Your goal is to build ideas on others.

. Share your work, then Brainstorm as a team

4
5
(Recap one story, share one inference and your question – then lead a brainstorm)

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 Sketch it Out
Pick an idea and stay in a generative mode as you work out the details.
Your Goal is to develop the idea and make it visual

5 Choose one idea and flesh it out into a product

or service
(what is it? How does one use it?)

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4 Min
Convergence
 LET’S SHARE !

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 TO RECAP

IDEATE TEST
EMPATHIZE
Create a large quantity Learn from user’s
Approach the problem
with the user in mind
DEFINE of ideas interaction with your
prototype
Frame an actionable
Ask & listen
problem statement PROTOTYPE
Make your idea
Need Insight tangible, let users
experience it

User

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