Académique Documents
Professionnel Documents
Culture Documents
Design
Student workbook
2
Contents
Unit 1 Page 1
Unit 2 2
Unit 3 3
Unit 4 4
Unit 5 5
Unit 6 6
Unit 7 7
Unit 8 8
Unit 9 9
Unit 10 10
Unit 11 11
Unit 12 12
Unit 13 13
Unit 14 14
Unit 15 15
Unit 16 16
Unit 17 17
Unit 18 18
Answer Key 19
ii Graphic Design
1
1 Find ten words relating to graphic design. a s d r a w i n g c
The words read from left to right (→) d l i s t e n e r r
and top to bottom (↓). s t s t y l e y l e
t e c h n i c a l a
drawing sketching creativity a s i d e a s f g t
discipline technical style l s p e l l i n g i
talent listener ideas spelling e v l l l e r t s v
n w i q m n o p i i
t s n g r o i s t t
s k e t c h i n g y
Graphic Design 1
2
1 Match the terms (1–5) with the definitions (a–e).
1 image editor a changing an image by making it larger or smaller
2 red eye b make an image clearer
3 rotate and crop c make an image smaller and change its direction
4 sharpen d caused when a camera flash is used
5 resizing e software that allows the process of altering images
tool natural photograph software eyes redness
You can use 1
to remove red eye. Using the sponge 2
you paint inside the
affected area. This causes the 3
to slowly fade. You can use the tool on both 4
if they are both affected. You can judge whether the tool is working by looking at whether or not the eyes
look their 5
colour in the 6
.
4 Match the digital touch-up techniques (1–5) with the descriptions (a–e).
1 cloning a trimming of unwanted parts of the image
2 cropping b selecting a common line and saturation level
3 colour adjusting c sampling a section of the image to replace another section
4 enhancing/sharpening d adjusting blurred areas of the image
5 exposure adjusting e changing the colour or contrast
2 Graphic Design
3
1 Match the terms (1–5) with the descriptions (a-e).
1 resolution a a step in the prepress printing process
2 thumbnail b a piece of graphic design software
3 typeface c the design for a set of fonts
4 photoshop d reduced size images
5 imposition e this is measured in pixels
electronic AdobePagemaker software publishing QuarkXpress
Desktop publishing 1
is a tool for graphic designers to create visual communications, as
well as for online or on-screen 2
publishing. The term desktop 3
was first used
to describe Aldus (now ) and among professional designers refers mainly to high-end
4
Graphic Design 3
4
1 Find ten words relating to offset printing. a s f d d i a z o c
The words read from left to right (→) r t y i n k j e t o
and top to bottom (↓). i n o r g a n i c n
g h j e k l o p u d
diazo coating halide silver t r e c v b h m k u
inorganic conductor thermal q w r t c v a n b c
direct hybrid inkjet t h e r m a l c u t
p o c o a t i n g o
s h y b r i d i n r
s r s i l v e r e r
2 Complete the sentences with the words listed below and draw the time on each clock.
finish shift late early leave overtime
1 My starts at 8.00am.
3 I work at 5.00pm.
3 Complete the table of advantages or disadvantages of offset printing with the issues listed below.
high quality image slightly inferior image quality quick and easy longer plate life chemical oxidation
time to create plates cost of creating plates lower cost easy adjustment not ideal for short print runs
Advantages Disadvantages
4 Graphic Design
5
1 Match the types of ink (1–3) with the descriptions (a–c).
1 etterset a used on direct imaging presses and are heat resistant
2 waterless b used in lithographic presses and are quite new
3 single fluid c used for presses that do not have dampening systems
2 Complete the sentences with the correct form of the verbs in brackets.
1 Dampened rollers apply water which covers the blank portions of the plate, but is
(repel) by the emulsion of the image area.
2 If the image was (transfer) directly to paper it would create a mirror image and the
paper would get too wet.
3 The plate rolls against a cylinder covered with a rubber blanket, which (squeeze) away
the water, picks up the ink and transfers it to the paper.
to 1
adaptation
to 2
approval
to assemble 3
to conceive 4
to 5
design
to develop 6
to produce 7
to 8
specification
Graphic Design 5
6
1 Complete the table of adjectives and adverbs.
Adjectives Adverbs Adjectives Adverbs
1 careful 9 late
2 clearly 10 patient
3 early 11 politely
4 fast 12 quick
5 freshly 13 quietly
6 good 14 regular
7 hard 15 seriously
8 immediate 16 slow
4 Complete the table with the expressions of quantity listed below. Some expressions are used twice.
a lot of a little I’ve got ... I haven’t got ...
any many
a lot of a lot of
a few much
lots of some
6 Graphic Design
7
1 Complete the sentences using the appropriate tense of the word in brackets.
1 When I (arrive) at work this morning, I was (prepare) for a very busy day.
2 By the time I made it to the office, the meeting (begin, already) without me. My
supervisor (be) very angry.
3 Since I began working here, I have (perform) several jobs. Now I am (charged)
of training.
advertisements image design logos colour
Common uses of graphic design include 1
and branding, websites, publications,
2
and packaging. Packaging might include a logo, text and 3
elements such as
shapes and 4
which bring together an overall 5
.
1 2
Surefast Insurance
Surefast Insurance whatever the problem!
connect connected connecting connections connectivity connection
1 is an important concept in global communications.
2 He only got that contract because he has in the government.
3 Make sure the is not loose before you call a service technician.
4 Once the new telephone lines are , our system should be more efficient.
5 How do I my computer to the wireless network?
6 If you’re having problems wirelessly you need to configure your wireless network.
Graphic Design 7
8
1 Complete the sentences with at, in or on.
1 He was working today but he’s probably home now.
2 Goodbye, I’ll be back the morning.
3 The customer will see you noon.
4 The inks are the shelf.
5 my opinion, we should finish the job now.
2 Complete these sentences with the correct form of the verb: infinitive or –ing form of the verbs
in brackets.
1 He objected (pay) for expensive telephone calls for Internet access.
2 He tried to (hack into) the system without (know) the password.
3 You needn’t learn how to (program) in HTML before (design) webpages.
4 I look forward to (input) data by voice instead of (use) a keyboard.
4 Complete the sentences with will have to or will be able to and the verbs listed below.
They may be positive or negative.
access work take on meet protect start
1 We our computer system against hackers.
2 Digital communication means that more people from home.
3 My computer has just crashed. I that presentation all over again.
4 The IT department is carrying out important work over the weekend so staff their
email accounts.
5 I’m free on Thursday so I you for lunch.
6 If the online business continues to grow, they more staff.
8 Graphic Design
9
1 Match the terms (1–5) with the definitions (a–e).
1 bleed a the design or look of letters
2 copy b a close to reality example of a product
3 gradient c the main text
4 mock – up d fade from one colour to another
5 typeface e part of a printed document that is outside the bounds of the final page
matching shades colours reproduction match printed
The Pantone Colour 1
System is a standardized colour 2
system. By
standardizing the 3
, different manufacturers in different locations can all refer to the
Pantone system to make sure colours 4
. The Pantone Guides consist of a large number
of thin cardboard sheets, 5
on one side with a series of related colour swatches and then
bound into a small pad. For example, a page might contain a number of blues of varying 6
.
Graphic Design 9
10
1 Read the text and answer the questions.
The term graphic design is said to have been
created in 1922 by the designer, illustrator
and artist William Dwiggins (1880-1956).
Today graphic design can be art itself, or more
commonly the creating of attractive designs,
particularly for advertising and marketing.
Graphic design aims to enhance knowledge and
visual messages by improving the overall layout
of text and images. Computers have become a
vital tool, but many creators still prefer to use
traditional methods.
1 Which two industries rely on graphic design to get messages across to customers?
2 When did Dwiggins die?
3 Graphic designers aim to enhance knowledge and visual messages. How is this done?
client capacity logo work opportunity
Victor: We have been contacted by Fab Fizzy Inc; they want to discuss the development of a
1
for a new product.
Marcel: That’s fantastic! They are a huge 2
; this could be great for our firm.
Victor: I know, but they want to 3
really quickly on this – I’m not sure we have the
4
to do it.
Marcel: We’ll have to make time and take on more staff. We can’t turn down this 5
.
10 Graphic Design
11
1 Read the text and answer the questions.
Technical illustration is the use of drawings or diagrams to visually communicate information of a
technical nature. The main aim of technical illustration is to generate expressive images. These images
must convey certain information effectively. Many computer programs are used to create technical
illustrations, including some 3D computer graphics software.
3 This job description for an illustrator has spelling mistakes. Underline the mistakes and write
the correct spellings.
1 Liaising with client, editors and to understand and interprete their needs.
2 Thinking creatively and using immagination.
3 Providing ruffs for approval.
4 Working to a brief within a set timescale and to tight deedlines.
5 Drawing, painting and using design pakages.
Italic bold underlined superscript uppercase
1 2 3 4 5
Graphic Design 11
12
1 Label the picture with the typographic terms listed below.
sans serif font ascender serif font descender point size cap height
1 1 2 3 4
2
3
4
5
6
Typography
5 6
2 Complete the sentences with the correct form of the verbs in brackets.
1 The software package I use for photo (edit) is great.
2 We need to (creating) a logo that is eye-catching.
3 The client has asked that we (designing) several versions of the logo.
4 I can start (upload) the images straight away.
5 We need to set up a meeting so we can (briefing) the design team.
listen understand communicate problem ideas effectively
A Prepress Technician has to be able to see details at close range. They have to do this in order to perform
their job 1
. They need the ability to 2
and to 3
information and
4
presented through the spoken word. They also have to be able to tell when something
is wrong or is likely to go wrong in the future. The job does not always involve solving a particular
5
, only recognizing there is a problem. The individual also needs to be able to 6
12 Graphic Design
13
1 Label the pictures with the words listed below.
ruler 1 2 3
pencil
pantone chart
brush
compass
1
2
3 4 5
4
5
Graphic Design 13
14
1 Write the numbers as words.
1 25
2 140
3 82
4 1,567
5 250,000
2 Complete the sentences with should have or shouldn’t have and the correct form of the verb.
1 Helena didn’t check the estimated costs. Her project went seriously over budget
Helena the estimated costs.
2 Eduardo criticized his secretary in front of other members of staff. They were very embarrassed.
Eduardo his secretary in front of other members of staff.
client delivery focus detailed schedule concept
All graphic design projects require a 1
design brief. There are two main reasons for this:
• It ensures the 2
knows exactly what they want to achieve from the project
• It acts as a point of reference for designers, forming the 3
of their work
14 Graphic Design
15
1 Match the beginning of a sentence (1–5) with its ending (a–e).
1 I worked very hard a if you don’t try hard.
2 you won’t succeed b because the MD was called away.
3 the meeting was cancelled c for clarification on the brief.
4 I called the client d and deserved my promotion.
5 the majority of our design work e is created electronically.
1 What is teamwork?
2 What does effective and efficient team go beyond?
3 When does effective teamwork come about?
Hi
I wonder if we could meet this week to discuss the design brief? I am out of the
office on Wednesday morning and Friday afternoon. Shall we meet in my office?
Best
Hugo
Graphic Design 15
16
1 Match the terms (1–5) with the definitions (a–e).
1 gradient a the positioning of a body of text
2 leading b the vertical spacing between lines of text
3 outline c tracing of the outer edge of text or a graphic image
4 alignment d gradual transition of colours
5 drop shadow e creating a shading offset behind a selected image
6 explain 5
8 deliver
6 7
Down
2 assist
3 pay
4 offer 8
7 order
4 Put the words in the right order to make typical ‘call centre’ sentences and questions.
In each sentence there is one word that you do not need.
1 just things need clarify a We few to must .
2 anything so far clear everything Is ?
3 far you done tell what Could you’ve explain so ?
16 Graphic Design
17
1 Complete the sentences using fewer or less.
1 We need to spend money on this project – we are going over budget.
2 The company restructure means we have employees.
3 This new software is far complicated than the old one.
4 We’d buy it if it were expensive.
5 I am sure I had days off work last year.
Graphic Design 17
18
1 Complete the sentences about successful customer meetings with do or don’t.
1 prepare for your meeting.
2 make sure you know about all your products or services.
3 take control of the discussion. let the customers decide what they talk
about and when they talk about it.
4 give customers only the information they want. overwhelm them with
extra information that they don’t really need.
18 Graphic Design
Answer Key
Unit 1 Unit 4
1 d r a w i
n g c 1 d d i a z o c
li s t e n
e r r i n k j e t o
s t y l e e i n o r g a n i c n
t e c h n i c
a l a e d
a i d e a s t c h u
l s p e l l i
n g i t a c
e l v t h e r m a l t
n i i c o a t i n g o
t n t h y b r i d r
s k e t c h i n g y s i l v e r
2 1 When do you want the website to be ready? 2 1 shift 4 early
2 Shall I resize that image?
3 Who is going to proofread this text?
4 Why isn’t this page loading? 2 late 5 overtime
3 1 A brief
2 They develop creative ideas and concepts
3 Creative flair 3 finish 6 leave
4 1 empty 4 colourful
2 American 5 customer 3 Advantages Disadvantages
3 mouse high quality image slightly inferior image quality
quick and easy chemical oxidation
Unit 2 longer plate life time to create plates
lower cost cost of creating plates
1 1 e 2 d 3 c 4 b 5 a
easy adjustment not ideal for short print runs
2 1 software 4 eyes
2 tool 5 natural
4 1 I enjoy working here; it is a good company to
work for.
3 redness 6 photograph
2 My shift pattern changes weekly.
3 1 Silver
2 Image editing Unit 5
3 Classic, timeless look 1 1 c 2 a 3 b
4 1 c 2 a 3 b 4 d 5 e 2 1 repelled 3 squeezes
2 transferred
Unit 3
1 1 e 2 d 3 c 4 b 5 a 3 1 Anodized aluminium
2 Film based silver halide plates
2 1 My father is arriving from Mexico next week. 3 Metal based silver halide plates
2 Will you pick him up at Jorge Chavez airport?
3 He said he would bring me my birthday present, a 4 1 adapt 5 design
new laptop. 2 approve 6 development
3 assembly 7 production
3 1 Did you believe the story about the business? 4 conception 8 specify
2 You might like to visit us tomorrow.
3 The Peruvians celebrate independence on July 28. Unit 6
4 In Peru voting is compulsory for all citizens aged
18 to 70. 1 1 carefully 9 late
2 clear 10 patiently
4 1 software 4 Adobe Pagemaker 3 early 11 polite
2 electronic 5 QuarkXpress 4 fast 12 quickly
3 publishing 5 fresh 13 quiet
6 well 14 regularly
7 hard 15 serious
8 immediately 16 slowly
2 1 on 2 at 3 in 4 at 5 in 6 on
Graphic Design 19
Answer Key
3 1 German 4 d e s i g n i
2 Goldsmith t v d
3 3600
r i e
4 I’ve got… I haven’t got… a l o g o s n
a little any t u t
a few many
c r e a t e a i
lots of much
some lots of g l t
a lot of a lot of y y
b r a n d i n g
Unit 7 c o n c e p t
1 1 arrived/ prepared
2 had already begun/ was Unit 10
3 performed/ in charge 1 1 Marketing and advertising
2 1 logos 4 colour 2 1956
2 advertisements 5 image 3 By improving the layout of text and images
3 design 2 1 today 4 today
3 draw graphics scale the graphic 2 yesterday 5 tomorrow
add text rotate the graphic 3 tomorrow
change attributes 3 1 logo 4 capacity
4 1 connectivity 4 connected 2 client 5 opportunity
2 connections 5 connect 3 work
3 connection 6 connecting 4 1 them 3 us
2 himself 4 theirs
Unit 8
1 1 at 2 in 3 at 4 on 5 in Unit 11
2 1 paying 1 1 Information of a technical nature
2 to hack into/ knowing 2 To generate expressive images
3 to program/ designing 3 Correct information
4 inputting/ using 2 1 d 2 a 3 e 4 b 5 c
3 u n d e r o 3 1 interpret 4 deadlines
t p p 2 imagination 5 packages
u r i g h t p a 3 roughs
r o r 4 1 uppercase 4 superscript
n o s a 2 bold 5 underlined
v l i l 3 italic
e e t l
Unit 12
r f e e
t l
1 1 cap height 4 serif font
2 sans serif font 5 descender
r a b o v e 3 ascender 6 point size
4 1 will have to protect 2 1 editing 4 uploading
2 will be able to work 2 create 5 brief
3 will have to start 3 design
4 won’t be able to access
3 1 effectively 5 problem
5 will be able to meet
2 listen 6 communicate
6 will have to take on
3 understand 7 listen
4 ideas
Unit 9
1 1 e 2 c 3 d 4 b 5 a 4 1 b 2 a 3 d 4 e 5 c
2 1 d 2 a 3 e 4 b 5 c Unit 13
3 1 matching 4 match 1 1 brush 4 pantone chart
2 reproduction 5 printed 2 compass 5 ruler
3 colours 6 shades 3 pencil
20 Graphic Design
Answer Key
2 1 d 2 c 3 e 4 b 5 a 3 1 c 2 d 3 a 4 b 5 e
3 c 4 1 We just need to clarify a few things.
f i r s t r 2 Is everything clear so far?
3 Could you explain what you’ve done so far?
s i e e
e n a a Unit 17
l a d t
1 1 less 4 less
e l y n e x t 2 fewer 5 fewer
c l d 3 less
t y
2 1 Internal resources available and how additional
t h e n costs will be handled
c o m b i n e d 2 An estimate
3 Fixed price, hourly rate or ‘price not to exceed’ figure
4 1 Computerized digital imaging technology
2 Computer file 3 a c
3 It is a paper copy of the page layouts used for a s p e n d i n g d a
final check before printing a x d r j t
v p l a n e u e
Unit 14
i e t d s g
1 1 twenty five n n a u t o
2 one hundred and forty
g s c i r
3 eighty two
4 one thousand and sixty seven r e c o r d e n i
5 two hundred and fifty thousand s g e
c a l c u l a t e s
2 1 should have checked
2 shouldn’t have criticized
3 shouldn’t have used
4 Income Expenditure
customer pays for a service buying new software
3 1 detailed 4 schedule receiving a bank loan rent
2 client 5 concept interest on savings tax
3 focus 6 Delivery tax refund purchasing a computer
4 1 Black and white Unit 18
2 The organization, the employees and the identity
of the organization 1 1 Do 3 Don’t; Do
3 They should be the same height and width 2 Do 4 Do; Don’t
2 1 The latest trends in the industry
Unit 15 2 Packaging or magazine design
1 1 d 2 a 3 b 4 c 5 e 3 A freelance basis
2 1 It is a joint action by a group of people 3 1 at 4 on
2 Individual accomplishments 2 on 5 at; on
3 When all individuals involved harmonize their 3 from; to
contributions and work towards a common goal
4 g p a
3 1 during 4 during
2 while 5 while o r d e r r s c
3 during a c t i o n i p t
l o e i
4 1 Hugo Morel
2 Alexandra Macdonald and Emma McIntyre s r c o
3 Hugo Morel’s office c o m p l e x i i n
4 The design brief t a s k l i s t f p
5 Monday, Tuesday and Thursday y i l
r e a l i s t i c a
Unit 16 r e v i e w n
1 1 d 2 b 3 c 4 a 5 e
2 Across Down
1 clarification 2 assistance
5 satisfaction 3 payment
6 explanation 4 offer
8 delivery 7 order
Graphic Design 21
acknowledgements
The publisher would like to thank the following for the permission to reproduce
photographs: Alamy Images pp6 (Gutenberg press / North Wind Picture
Archives), 10 (Piccadilly Circus / Eric Nathan), 13 (brush / Photorek),
(colour chart / Mouse in the House); OUP pp1 (graphic designer at work /
Blend Images), 13 (ruler / Photodisc), (compass / Photodisc), (pencil /
Dennis Kitchen Studio, Inc).
3 A001186
www.oup.com