Abstract

This feasibility study aims to explore the nature of relation and effect between market analysis and
feasibility of establishing LET Review Center inside the Pangasinan State University, Bayambang Campus.
Four independent variables were identified to market analysis: location, demand, price and competitors.
The study population consisted of (163) cases and the researchers used a close ended 42-item
questionnaire, with a (83.43%) reliability coefficient, as per the Chronbach Alfa equation for collecting
the primary data of the study. Furthermore, two types of analysis were employed: simple regression
analysis and stepwise multiple analysis. The study made a number of conclusions, most important of
which is: there is a statistically significant relationship between the location, demand, price and
competitors and the feasibility of establishing small businesses.