Hello! We are the researches from Access 2.

We are here to conduct a survey on students’ awareness and

attitude about product placement in films or movies.
Product placement – “defined as the deliberate placement of product brands in TV, films, or video games for
marketing purposes. For example, actual products may appear in the background or can be used by an actor or
character in the context of a TV program, film, or video game.
Kindly, read carefully the given statements below and check the appropriate box that best suits your answer
about the statements. All of your answers are confidential. Thank you! 

RATING SCALE
5 4 3 2 1
Strongly Agree Agree Neutral Disagree Strongly
Disagree
Name (Optional): ______________________________ Gender: ______________
Section: ____________________________

1. Were you aware of product placement (as defined above) prior to reading the introduction of this
survey?
 Yes
 No
2. How many hours per week you spend watching movies?
 0 – 1 hour
 1 – 3 hours
 4 – 6 hours
 7 hours and above
 I do not watch movies at all
3. Have you noticed product placement on movies?
 Yes
 No

4. Please respond to the following statements by indicating your level of agreement.

 1 2 3 4 5
Strongly Disagree Neutral Agree Strongly
Disagree Agree
1. Product placement in movies is a good
way of helping film makers fund their
film. (A)
2. Product placements in movies can be
distracting to the viewers. (AT)
3. Product placement in movies is an
unethical form of advertising.
4. Product placement in movies can
enhance the realism of the film. (
5. I believe that I am influenced by product
placements that I see in movies. (B)
6. Product placement in movies should be
banned altogether.
7. I do not mind seeing product placement
in movies as long as they are not
excessively present.
8. I believe that other viewers are
influenced by the product placements
that they see in movies.
9. There should be some reasonable
restrictions on the amount of product
placement in a movie.
10. I see a lot of product placement on
movies than I did a year ago.
11. If I see my favorite character use a
certain brand during the film, I am more
likely to use that brand myself.
12. I don’t really pay that much attention to
product placement in movies.
13. Movies should only contain product
placements of products essential to the
film’s plot.
14. The well-known brand will be more
recognized when placed in movies.
15. The way how the product is portrayed in
a movie affects my feelings towards it.
16. You saw the brand of product you like so
you buy it after the movie.
17. Product placement in movies makes it
more realistic towards our daily life.
18. Product placement affect my enjoyment
of a movie.
19. I enjoy watching my favorite stars
sporting certain brands in their movies.
 20. I buy the brands advertised in movies.
21. I have no problem with product
placement in movies.
22. I hate seeing brand name products in
movies if they are placed for commercial
purposes.
23. I try to avoid movies that contains
product placement.
24. I like it when for example, I can see the
brand of a car they are driving.
25. I like when a character refers to a brand
name.
26. I buy brands that I see movie stars using
or holding in movies.
27. Buying decision is influenced by the
product I see in movie.
28. The product visible on the screen in a
movie affects my response towards that
product.
29. Use of product by lead character in a
movie makes it easy to recall.
30. Product placement in movies is favorable
for new product launch.
31. Zoom level of the product influences the
buying decision of the consumer. (B)
32. Brand name visibility helps for easy
association with the product. (BR)

References:
www.surveymonkey.com
www.my3q.com
www.samplequestionnaire.com
www.scribd.com