Académique Documents
Professionnel Documents
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Ethical Dilemma
Straetegic Management
Lecture : Rusdi Akbar, PhD, CMA, CA, Akt
Prepared by : GROPU 10
1. Ricky Imanda (17/421942/PEK/23519)
2. Alfianita Dewi S (17/421848/PEK/23425)
Topics Covered
• Company Background
• Vision & Mission
Statement
• Product Offered (Brand)
• PepsiCo’s Ethical
Dilemma
• Analysis & PepsiCo’s
Willingness
• PepsiCo’s Commitment
• Others Ethical Issue
• Conclusion
Company Background
1965
Merger with
1898 Frito-Lay, Inc.
2001
Coining the name
Merger with Quaker Oats
“Pepsi-Cola”
1988
The acquisition of Tropicana
1902
Creating the Pepsi-Cola
Company
1880s
Making recipe for the
soft drink
PepsiCo’s Vision Statement
• PepsiCo’s vision statement is “to deliver top-tier financial performance
over the long term by integrating sustainability into our business
strategy, leaving a positive imprint on society and the environment.”
PepsiCo adds that this vision statement is built on the idea of
“Performance with Purpose.”
• Based on these considerations, PepsiCo’s vision statement has the
following main points:
1. Top financial performance
2. Sustainability
3. Corporate social responsibility
PepsiCo’s Mission Statement
PepsiCo’s mission statement is :
• “To provide consumers around the world with delicious, affordable, convenient and
complementary foods and beverages from wholesome breakfasts to healthy and fun daytime
snacks and beverages to evening treats.”
• “We are committed to investing in our people, our company and the communities where we
operate to help position the company for long-term,
sustainable growth.”