Hollywood Reporter Morning Consult Reality TV

National Tracking Poll
Project: 181129
N Size: 2200 Adults
Margin of Error: ± 2%
Topline Report November 15-18, 2018
Question Response Frequency Percentage
HR1_1 Do you have a favorable or unfavorable impression of the following television show
genres? Action/Adventure
Very favorable 079 49%
Somewhat favorable 826 38%
Somewhat unfavorable 3 6%
Very unfavorable 57 3%
Don’t know / No opinion 07 5%
genres? Drama
Very favorable 846 38%
Somewhat unfavorable 99 9%
genres? Comedy
Very favorable 305 59%
Somewhat unfavorable  5%
Don’t know / No opinion 85 4%
genres? Thriller/Mystery
Don’t know / No opinion 8 5%
Page | 1
genres? Horror
Somewhat unfavorable 382 7%
genres? Sci-Fi/Fantasy
Very unfavorable 24 0%
genres? Documentary
Very favorable 9 4%
Somewhat unfavorable 22 0%
Very unfavorable 9 4%
genres? Reality
Very favorable 424 9%
Somewhat favorable 58 26%
Somewhat unfavorable 45 2%
genres? Food/Travel
Very unfavorable 07 5%
Don’t know / No opinion 22 0%
Page | 2
genres? Science/Nature
Very unfavorable 00 5%
HR2_1 And, do you think that there is too much, too little, or the right amount of the
following television show genres on TV right now? Action/Adventure
Too much 20 9%
The right amount 49 64%
Too little 336 5%
Don’t know / No opinion 245 %
following television show genres on TV right now? Drama
Too much 435 20%
The right amount 378 63%
Too little 65 7%
Don’t know / No opinion 222 0%
following television show genres on TV right now? Comedy
Too much 222 0%
Too little 520 24%
following television show genres on TV right now? Thriller/Mystery
Too much 72 8%
The right amount 332 6%
Too little 46 9%
following television show genres on TV right now? Horror
Too much 637 29%
The right amount 872 40%
Too little 36 6%
Page | 3
following television show genres on TV right now? Sci-Fi/Fantasy
Too much 33 4%
The right amount 22 5%
following television show genres on TV right now? Documentary
Too much 85 8%
The right amount 04 50%
Too little 632 29%
following television show genres on TV right now? Reality
Too much 344 6%
The right amount 550 25%
Too little 02 5%
following television show genres on TV right now? Food/Travel
Too much 44 9%
following television show genres on TV right now? Science/Nature
Too much 47 7%
The right amount 53 52%
Too little 62 28%
HR3_1 Compared to three years ago, do you think the following have gotten better or worse
as a television show genre, or have not changed? Action/Adventure
Has gotten better 64 29%
Has not changed 0 46%
Has gotten worse 24 0%
Page | 4
as a television show genre, or have not changed? Drama
Has gotten better 536 24%
Has not changed 047 48%
Has gotten worse 32 5%
as a television show genre, or have not changed? Comedy
Has not changed 852 39%
Has gotten worse 472 2%
as a television show genre, or have not changed? Thriller/Mystery
Has gotten worse 258 2%
as a television show genre, or have not changed? Horror
Has gotten better 45 2%
Has gotten worse 598 27%
as a television show genre, or have not changed? Sci-Fi/Fantasy
Has gotten worse 30 4%
as a television show genre, or have not changed? Documentary
Has not changed 032 47%
Has gotten worse 63 7%
Don’t know / No opinion 37 7%
Page | 5
as a television show genre, or have not changed? Reality
Has gotten better 272 2%
Has gotten worse 44 52%
as a television show genre, or have not changed? Food/Travel
Has gotten worse 228 0%
as a television show genre, or have not changed? Science/Nature
Has gotten better 62 28%
Has not changed 08 46%
Has gotten worse 7 8%
HR4_1 In general, how well do you think the following terms describe the reality television
genre? Dramatic
Describes very well 662 30%
Describes somewhat well 65 28%
Does not describe too well 292 3%
Does not describe at all 343 6%
genre? Entertaining
Describes very well 43 20%
Describes somewhat well 559 25%
Does not describe at all 588 27%
genre? Interesting
Describes very well 35 4%
Does not describe too well 39 8%
Does not describe at all 689 3%
Page | 6
genre? Funny
Describes very well 335 5%
genre? Sad
Describes somewhat well 467 2%
Does not describe too well 435 20%
Don’t know / No opinion 452 2%
genre? Trashy
Describes very well 06 48%
Does not describe too well 27 0%
Does not describe at all 58 7%
genre? Complex
Describes somewhat well 396 8%
Does not describe at all 72 33%
genre? Meaningful
Describes very well 77 8%
Page | 7
genre? Meaningless
Does not describe too well 240 %
genre? Suspenseful
Describes very well 247 %
Does not describe at all 68 3%
genre? Engaging
Describes somewhat well 54 25%
genre? Controversial
Does not describe at all 32 4%
genre? Current
Page | 8
genre? Honest
Does not describe too well 457 2%
genre? Emotional
genre? Inspirational
Describes somewhat well 27 2%
genre? Intellectual
Does not describe too well 44 9%
Don’t know / No opinion 3 4%
genre? Original
Describes somewhat well 45 9%
Page | 9
genre? Theatrical
Describes very well 686 3%
genre? Romantic
Describes somewhat well 48 9%
genre? Real
genre? Predictable
genre? Surprising
Does not describe too well 462 2%
Page | 10
genre? Fake
HR5 Which of the following statements best describes your view, even if neither are exactly
right?
The plots of reality TV shows are mostly determined 446 66%
ahead of time
The plots of reality TV shows mostly unfold in real time 280 3%
HR6 And, which of the following statements best describes your view, even if neither are
exactly right?
What actors say in reality TV shows is mostly based on 350 6%
a script
What actors say in reality TV shows is mostly 400 8%
unscripted
HR7_1 Have you ever: Compared your life to the life of a reality TV star
Yes, I have 366 7%
No, I have not 593 72%
Don’t know / No opinion 24 %
HR7_4 Have you ever: Followed a reality TV star on social media
Yes, I have 459 2%
No, I have not 55 69%
HR7_5 Have you ever: Felt inspired by a reality TV star
Don’t know / No opinion 25 %
HR7_6 Have you ever: Felt better about a situation after comparing it to a situation from a
reality TV show
Page | 11
HR7_7 Have you ever: Felt worse about a situation after comparing it to a situation from a
reality TV show
HR7_8 Have you ever: Bet on the outcome of a reality TV show
HR7_9 Have you ever: Followed the life of a reality TV star after their show ended
HR8_1 Do you agree or disagree with the following statements? My life would make an
interesting reality TV show.
Strongly agree 303 4%
Somewhat agree 324 5%
Somewhat disagree 346 6%
Strongly disagree 03 46%
Don’t know / No opinion 24 0%
HR8_4 Do you agree or disagree with the following statements? Reality TV shows represent
American society well.
Strongly agree 58 7%
Somewhat agree 364 7%
Somewhat disagree 474 22%
Strongly disagree 965 44%
HR9_1 Do you have a favorable or unfavorable impression of the following reality TV shows?
Keeping Up with the Kardashians (N=1,096)
Somewhat unfavorable 99 9%
Heard of, No opinion 56 4%
Never heard of 50 5%
Page | 12
Dancing with the Stars (N=1,046)
Very favorable 70 6%
Somewhat unfavorable 52 5%
Very unfavorable 53 5%
Impractical Jokers (N=1,060)
Somewhat favorable 85 7%
Somewhat unfavorable 2 %
RuPauls Drag Race (N=1,108)
Somewhat favorable 00 9%
Heard of, No opinion 278 25%
Survivor (N=1,047)
Heard of, No opinion 23 22%
Jersey Shore (N=1,070)
Heard of, No opinion 220 2%
Page | 13
Hells Kitchen (N=1,096)
Very favorable 28 20%
Never heard of 04 0%
The Voice (N=1,064)
Very unfavorable 9 %
Lip Sync Battle (N=1,065)
Somewhat unfavorable  0%
Heard of, No opinion 27 20%
Shark Tank (N=1,086)
Very favorable 209 9%
Very unfavorable 23 %
Heard of, No opinion 202 9%
Americas Next Top Model (N=1,042)
Very unfavorable 23 20%
Page | 14
Dance Moms (N=1,022)
Somewhat unfavorable 2 2%
The Real Housewives (N=1,009)
Somewhat unfavorable 7 2%
Heard of, No opinion 2 2%
Queer Eye (N=1,055)
Somewhat favorable 2 %
Very unfavorable 222 2%
Project Runway (N=1,109)
Somewhat favorable 6 5%
The Amazing Race (N=1,064)
Somewhat favorable 24 20%
Page | 15
Teen Mom (N=1,077)
The Bachelor (N=1,083)
The Bachelorette (N=1,054)
Very favorable 6 6%
American Idol (N=1,079)
Very favorable 28 20%
The Challenge (N=1,073)
Somewhat favorable 0 9%
Very unfavorable 7 %
Page | 16
Big Brother (N=1,080)
Somewhat favorable 24 %
Never heard of 0 9%
Americas Got Talent (N=1,094)
Never heard of 9 2%
Vanderpump Rules (N=1,080)
Never heard of 50 47%
Catfish (N=1,091)
Very favorable 7 %
Never heard of 336 3%
The Curse of Oak Island (N=1,065)
Somewhat favorable 8 %
Very unfavorable 0 9%
Page | 17
Pawn Stars (N=1,033)
Somewhat favorable 37 3%
Never heard of 7 7%
So You Think You Can Dance (N=1,082)
Never heard of 7 7%
Haunted (N=1,002)
Ink Master (N=1,084)
90 Day Fianc (N=1,068)
Page | 18
Storage Wars (N=1,088)
Very unfavorable 23 %
Never heard of 02 9%
Naked and Afraid (N=1,067)
Fear Factor (N=1,059)
Very unfavorable 206 9%
The Apprentice (N=1,102)
HR10_1 And, if you had the opportunity to be on the following reality TV shows, how likely
would you be to take it? Keeping Up with the Kardashians (N=1,046)
Very likely 74 7%
Somewhat likely 77 7%
Not too likely 83 8%
Not likely at all 755 72%
Page | 19
would you be to take it? Dancing with the Stars (N=1,012)
Very likely 94 9%
Somewhat likely 46 4%
Not too likely 69 7%
would you be to take it? Impractical Jokers (N=826)
Very likely 60 9%
Not too likely 4 4%
would you be to take it? RuPaul’s Drag Race (N=823)
Very likely 64 8%
would you be to take it? Survivor (N=1,007)
Very likely 9 9%
Not too likely 3 3%
would you be to take it? Jersey Shore (N=977)
Very likely 04 %
Not too likely 98 0%
Page | 20
would you be to take it? Hell’s Kitchen (N=992)
Somewhat likely 5 5%
Not likely at all 54 55%
would you be to take it? The Voice (N=1,032)
Don’t know / No opinion 5 5%
would you be to take it? Lip Sync Battle (N=795)
Very likely 95 2%
would you be to take it? Shark Tank (N=1,050)
would you be to take it? America’s Next Top Model (N=959)
Very likely 67 7%
Page | 21
would you be to take it? Dance Moms (N=818)
Very likely 37 4%
Not too likely 89 %
would you be to take it? The Real Housewives (N=949)
Very likely 56 6%
Somewhat likely 5 5%
Not too likely 04 %
Not likely at all 678 7%
would you be to take it? Queer Eye (N=793)
Very likely 4 5%
Somewhat likely 76 0%
Not likely at all 55 65%
would you be to take it? Project Runway (N=965)
Very likely 59 6%
would you be to take it? The Amazing Race (N=940)
Page | 22
would you be to take it? Teen Mom (N=911)
Very likely 55 6%
would you be to take it? The Bachelor (N=1,030)
Very likely 73 7%
would you be to take it? The Bachelorette (N=999)
Very likely 59 6%
Not too likely 08 %
would you be to take it? American Idol (N=1,049)
would you be to take it? The Challenge (N=591)
Very likely 5 9%
Somewhat likely 65 %
Page | 23
would you be to take it? Big Brother (N=979)
Very likely 77 8%
Somewhat likely 9 9%
would you be to take it? America’s Got Talent (N=1,075)
would you be to take it? Vanderpump Rules (N=570)
Very likely 34 6%
would you be to take it? Catfish (N=755)
Not too likely 86 %
would you be to take it? The Curse of Oak Island (N=604)
Very likely 69 %
Somewhat likely 9 5%
Page | 24
would you be to take it? Pawn Stars (N=962)
Very likely 5 6%
Somewhat likely 204 2%
Not likely at all 48 43%
would you be to take it? So You Think You Can Dance (N=1,010)
Very likely 76 8%
would you be to take it? Haunted (N=648)
would you be to take it? Ink Master (N=814)
Very likely 2 4%
Not likely at all 47 5%
would you be to take it? 90 Day Fiancé (N=710)
Very likely 35 5%
Page | 25
would you be to take it? Storage Wars (N=986)
would you be to take it? Naked and Afraid (N=889)
would you be to take it? Fear Factor (N=1,006)
Very likely 2 2%
would you be to take it? The Apprentice (N=1,003)
Very likely 57 6%
Somewhat likely 9 2%
HRdem1_1 How often do you watch or stream the following? TV shows
Every day 05 50%
Several times per week 503 23%
About once per week 42 6%
Several times per month 9 5%
About once per month 55 2%
Less often than once per month 83 4%
Never 93 9%
Page | 26
HRdem1_4 How often do you watch or stream the following? Movies
Every day 459 2%
Several times per week 570 26%
About once per week 337 5%
Several times per month 29 0%
About once per month 228 0%
Less often than once per month 94 9%
Never 93 9%
HRdem1_5 How often do you watch or stream the following? Sporting events
Every day 94 9%
Several times per week 342 6%
About once per week 363 6%
Several times per month 30 6%
About once per month 52 7%
Less often than once per month 309 4%
Never 70 32%
HRdem2_1 Do you, or anyone in your household, subscribe to the following? Cable television
I (or someone in my household) currently subscribe 927 42%
I (or someone in my household) subscribed in the past, 822 37%
but not now
I (or someone in my household) have never subscribed 45 20%
HRdem2_4 Do you, or anyone in your household, subscribe to the following? Satellite television
I (or someone in my household) currently subscribe 520 24%
I (or someone in my household) subscribed in the past, 682 3%
but not now
I (or someone in my household) have never subscribed 998 45%
HRdem2_5 Do you, or anyone in your household, subscribe to the following? Streaming service(s)
I (or someone in my household) currently subscribe 203 55%
I (or someone in my household) subscribed in the past, 286 3%
but not now
I (or someone in my household) have never subscribed 72 32%
Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-
lated for registered voters with demographic post-strati cation weights applied.
Page | 27
Morning Consult
Respondent Demographics Summary
Summary Statistics of Survey Respondent Demographics

Demographic Group Frequency Percentage
xdemAll Adults 2200 00%

xdemGender Gender: Male 062 48%
Gender: Female 38 52%
N 2200
age5 Age: 18-29 483 22%
Age: 30-44 530 24%
Age: 45-54 389 8%
Age: 55-64 362 6%
Age: 65+ 436 20%
N 2200
demAgeGeneration Generation Z: 18-21 73 8%
Millennial: Age 22-37 608 28%
Generation X: Age 38-53 589 27%
Boomers: Age 54-72 729 33%
N 2099
xpid3 PID: Dem (no lean) 748 34%
PID: Ind (no lean) 560 25%
PID: Rep (no lean) 89 4%
N 2200
xpidGender PID/Gender: Dem Men 322 5%
PID/Gender: Dem Women 426 9%
PID/Gender: Ind Men 294 3%
PID/Gender: Ind Women 266 2%
PID/Gender: Rep Men 445 20%
PID/Gender: Rep Women 446 20%
N 2200
xdemIdeo3 Ideo: Liberal (1-3) 78 33%
Ideo: Moderate (4) 462 2%
Ideo: Conservative (5-7) 694 32%
N 874
xeduc3 Educ: College 52 69%
Educ: Bachelors degree 444 20%
Educ: Post-grad 244 %
N 2200
Continued on next page
Page | 28
National Tracking Poll #181129, November, 2018

xdemInc3 Income: Under 50k 389 63%

Income: 50k-100k 546 25%
Income: 100k+ 265 2%
N 2200
xdemWhite Ethnicity: White 722 78%
xdemHispBin Ethnicity: Hispanic 349 6%
demBlackBin Ethnicity: Afr. Am. 274 2%
demRaceOther Ethnicity: Other 204 9%
xrelNet Relig: Protestant 447 20%
Relig: Roman Catholic 373 7%
Relig: Something Else 207 9%
N 027
xreligion1 Relig: Jewish 44 2%
xreligion2 Relig: Evangelical 708 32%
Relig: Non-Evang. Catholics 39 4%
N 027
xreligion3 Relig: All Christian 027 47%
Relig: All Non-Christian 302 4%
N 329
xdemUsr Community: Urban 540 25%
Community: Suburban 008 46%
Community: Rural 652 30%
N 2200
xdemEmploy Employ: Private Sector 63 28%
Employ: Government 5 7%
Employ: Self-Employed 20 0%
Employ: Homemaker 52 7%
Employ: Student 02 5%
Employ: Retired 494 22%
Employ: Unemployed 207 9%
Employ: Other 270 2%
N 2200
xdemMilHH1 Military HH: Yes 405 8%
Military HH: No 795 82%
N 2200
Page | 29
Morning Consult

xnr1 RD/WT: Right Direction 924 42%

RD/WT: Wrong Track 276 58%
N 2200
Trump_Approve Trump Job Approve 947 43%
Trump Job Disapprove 29 5%
N 2076
Trump_Approve2 Trump Job Strongly Approve 49 22%
Trump Job Somewhat Approve 456 2%
Trump Job Somewhat Disapprove 303 4%
Trump Job Strongly Disapprove 826 38%
N 2076
xnr3 #1 Issue: Economy 6 28%
#1 Issue: Security 403 8%
#1 Issue: Health Care 40 8%
#1 Issue: Medicare / Social Security 325 5%
#1 Issue: Women’s Issues 22 6%
#1 Issue: Education 39 6%
#1 Issue: Energy 90 4%
#1 Issue: Other 09 5%
N 2200
xsubVote16O 2016 Vote: Hillary Clinton 673 3%
2016 Vote: Donald Trump 727 33%
2016 Vote: Someone else 98 9%
2016 Vote: Didnt Vote 59 27%
N 289
xsubVote14O Voted in 2014: Yes 382 63%
Voted in 2014: No 88 37%
N 2200
xsubVote12O 2012 Vote: Barack Obama 885 40%
2012 Vote: Mitt Romney 52 23%
2012 Vote: Other 94 4%
2012 Vote: Didn’t Vote 707 32%
N 298
xreg4 4-Region: Northeast 394 8%
4-Region: Midwest 462 2%
4-Region: South 824 37%
4-Region: West 520 24%
N 2200
Page | 30
National Tracking Poll #181129, November, 2018

Trump_Fav Favorable of Trump 956 43%

Unfavorable of Trump 0 50%
N 2066
Trump_Fav_FULL Very Favorable of Trump 547 25%
Somewhat Favorable of Trump 409 9%
Somewhat Unfavorable of Trump 237 %
Very Unfavorable of Trump 873 40%
N 2066
dem1 Frequent TV Watchers 608 73%
dem2 Frequent Movie Watchers 029 47%
Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-
lated with demographic post-strati cation weights applied.
Page | 31
Morning Consult
Page | 32

Hollywood Reporter Morning Consult Reality TV

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National Tracking Poll

Respondent Demographics Summary

Summary Statistics of Survey Respondent Demographics

xdemAll Adults 2200 00%

Summary Statistics of Survey Respondent Demographics

xdemInc3 Income: Under 50k 389 63%

Summary Statistics of Survey Respondent Demographics

xnr1 RD/WT: Right Direction 924 42%

Summary Statistics of Survey Respondent Demographics

Trump_Fav Favorable of Trump 956 43%

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