Luis Jesús Durand Cardeña

Organizational Communications
Los Pumas Av. 751 Matellini – Chorrillos, Lima Perú
Telephone: (511) 252 1154
Mobile phone: (511) 990 558076
luisjesusdc@gmail.com
33 years old

Professional Experience

Topitop Corporation (Industrial and Retail)

www.topitop.com.pe
Head of Internal Communications
January 2008 - May 2010

• Improved the HR Department's image among 7500 workers of the corporation.

• I worked in the neutralization of more than 120 organizational conflicts in Peru and
Venezuela,through more than 50 focus groups in 24 months. Seven of those conflicts
were serious for the company.
• I improved the interpersonal communications directly and indirectly in about 53% of
the workforce of the company through RAP sessions and workshops on communication.
• I promoted a rise from 51% to 65% the level of labour satisfaction among 600 workers of
the patterns plant.
• The communications team led by me, saved $ 3,000 to the organization in planning
and design of internal corporate magazine.
• I set up and managed the business social networks (Facebook, Twitter and Blogger) in
order to get workers communicated among them in Peru, Venezuela and Colombia.
• I promoted a rising of 300% the worker's participation in company's suggestion boxes.
• I used to conceptualize the internal electronic newsletter (acquisition of
topics,conducting interviews, writing articles, research)

Figueroa & Associates / Porter Novelli

www.fbc.com.pe
Account Executive VisaNet Peru -
April-September 2007

• Daily media evaluation for brands like Visa, Visanet and its competitors.
• I promoted media appearances valued in 20 000 dollars
• I used to write electronic reports in order to measure media brand exposure
• I was encharged of company's event Lima Norte Vende Mas. A trade project valued
in more than US$ 1 m
• Design of advertising campaigns
 Communication Research Centre CIC
Communication and Media Consultant
October 2000-December 2006

• Planning and organization of internal and external communications projects

• Development and planning of corporate policies.
• Design of communication materials for human resources training.
• I conducted several Social marketing researches.
• I designed agenda setting for clients.

Jaime Bausate Journalism School and Mesa - Peru

Professor of Advertising
October 2003 - July 2004

• I conducted advertising workshops .

• I was trainer of marketing research workshops.
• I conducted workshops about visual semiotics.

Textil San Cristobal SA Lima & Chincha – Peru

www.tsc.com.pe
Human resources and internal communications analyst.
May 1999 - October 2000

• I was Nike code of conduct trainer.

• I designed Human Resource procedures.
• I designed strategies to improve the corporate culture.
• I designed a corporate identity projects.

Education and Languages

University of San Marcos - Lima - Peru

Social Communication
Major in Organizational Communications
April 1995 - December 1999

English - Cambridge University FCE Certification

Basic German

Professional Interests

• Internal Marketing.
• Strategic Planning.
• Corporate Social Responsibility