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1.0 Objective
Naman and Govind were planning to set up a travelling agency. The business plan was based
setting up a travelling agency that will be able to book tickets and air tickets on commission.
They plan to differentiate their service by providing tickets within ten minutes. However, their
business plan left out the impact of the environments on the business of a travelling agency. The
objective of the case study is therefore to provide an insight to Naman and Govind on the
environmental factors that will affect their business decisions. Also to provide them with insight
on how technological improvements and shifts in consumer behavior may hinder their business
performance.
When setting up a business like a travel agency is it very good to set up the goals and objectives
of the business. However, this goals and objective must take into consideration the business
environment that may impact on the performance of the organization. The business environment
that may impact the setup of the travel agency can be classified into two. The internal
Environment and External Environment the internal environment is composed of the factors
within the organization, including current employees, management, and especially corporate
culture, which defines employee behavior. The internal environment has two components which
are the Strength and weakness of the organization. The external environment is factors that are
external to the business organization but have impact on the business decision. The external
environments are further broken down into Macro and Micro Environment. Micro Environment
deals with the Individual and the Industry like Customer, Supplier, competitors and Public, while
the Macro environment deals with the aggregate these includes the Social-cultural, Economic,
Understanding the internal environment otherwise called organizational environment will enable
to recognize their strength and weakness. The strength will enable them to harness the
Opportunities within their external business environment while minimizing their weakness. The
understanding of their external environment will allow them to understand the threat and
3.0 Recommendation
Norman and Govind should scan the business environments continuously and adjust their
business decisions according to the actions presented by their business environment. This is one
of the prerequisites for business success. The business organization is an open system and it
interacts in a dynamic way to affect the business activities. They must align their policy, goals
4.0 References
Palgrave,