PREEMPT COMPETITIVE RESPONSE:

Preempt competitive response is an action that company take to get the market share for goodwill
of company. Unless you’re starting a Tea Café business you possibly don't have a monopoly in the
market. This means you have companies like competitor. In fact, one of the common blunders I
think persons make when they go into business is thinking they must have a unique idea. If your
idea has never been done there is possibly a reason. Instead, if you're running a business with a lot
of competitors chances are there's a good demand for your products and services. In order to
effectively control the competition, you need to know something about your competitors. The more
you know about your competitor the easier it is to find the limits or differences between your
business and them. Once you find these differences it is important that you put them in order to
give your company the advantage. For example, OPPO mobile core competencies is Camera phone
and OPPO preempt competitive response is camera. If you are uncertain about your competition
limitations it is easy to look for. Call them by phone, purchase their products, become their
customers. By becoming a customer, you will know what their customers are. Undoubtedly all
businesses have problems. Point out the problems and challenges faced by your competitors and
then explain how your business solves the same problems. Knowing who your competitors are,
and what they offer, will help you to make your products, services and marketing. This will help
you set your competitive prices and help you answer the opposite sale campaign with your own
initiatives.
You can use this knowledge to create marketing strategies that exploit the weaknesses of your
competitors and improve your business performance. You will also find out any threats to two new
entrants in your market and current competitors. This knowledge will help you to be honest about
how successful you are. All businesses face competition Even if you are the only restaurant in the
city you must compete in theaters, bars and other businesses where your customers spend their
money instead of you. With increasing use of the Internet to buy things and services and find places
to go, you cannot compete with your neighbors. In fact, you can compete with businesses from
other countries. Your competitor may be a new business that provides a replacement or similar
product that makes your own difficulty.
Competition is not just a business that might get money from you. It can be a product or service
that is developed and that you need to sell or anticipate the license before someone brings it. And
do not just check what's in there. You should also keep an eye on the possible new competition.

How You Respond to competitor:

Evaluate the information you find about your competitors. This should tell you whether there are
gaps in the market you can exploit. It should also indicate whether there is a saturation of suppliers
in certain areas of your market, which might lead you to focus on less competitive areas. Draw up
a list of everything that you've found out about your competitors, however small. If you're sure
your competitors are doing something better than you, you need to respond and make some
changes. It could be anything from improving customer service, assessing your prices and updating
your products, to changing the way you market yourself, redesigning your literature and website
and changing your suppliers. Try to innovate not imitate. Now you've got the idea, can you do it
even better, add more value Your competitors might not have rights over their actual ideas, but
remember the rules on patents, copyright and design rights. For more information, consult the
Intellectual Property Toolkit.