Waves Cool Industries

Internship Report of Waves (Cool Industries Pvt Ltd)
ACKNOWLEDGMENT
In the name of ALLAH ALMIGHTY, the creator of creators, most Beneficent and
Merciful.
First of all we thank ALLAH who created man from clot and who taught man to read
and write and His HOLY PROPHET MUHAMMAD (P.B.U.H) whose blessings
remained with us on every turn of life and enabled us to achieve our ambitions and
goals in every stage.
Secondly, I am thankful to my Parent because there thankless efforts are always being
with me and they have support me in every part of the life
Thirdly, I am grateful to our honorable teacher Prof. NISAR AHMAD whose sincere
efforts and guidance remained with us in every aspect of our course and project which
encouraged us to complete this project in a best possible manner. This is a person who
appreciates our team work on every level in making the project by giving solid advices
and also his unconventional and friendly style of teaching made the subject very
interesting and understandable. We all are thankful to our respected Sir.
Then, I am very thankful to the WAVES cool industries (G.M) Mr. Zia Ahmad Raza,
and special thanks for Mr. Salman Minhas, Mr. Rizwan Yaqoob, Mr.Imran Javed, Mr.
Atiq ur Rehman, Mr. Muhammad Ali & Mr. Tayyab Bukahri.
1
University of Central Punjab
Table of Contents
Executive Summary ................................................................................................................................... 4
Home Appliances Industry in Pakistan .................................................................................................. 5
Company Profile ........................................................................................................................................ 7
MISSION, VISION, GOALS & OBJECTIVES ....................................................................................... 11
Mission Statement ................................................................................................................................ 11
Vision ..................................................................................................................................................... 11
Waves Business Process .......................................................................................................................... 12
Deep Freezer Production Process ...................................................................................................... 13
Refrigerator Production Process ........................................................................................................ 14
Organization Departments Structure .................................................................................................... 15
Company Departmental Function ......................................................................................................... 16
SWOT Analysis ........................................................................................................................................ 19
PEST Analysis ........................................................................................................................................... 22
Marketing .................................................................................................................................................. 25
Segments and Target Market.............................................................................................................. 25
Marketing Mix (4Ps) ............................................................................................................................ 26
Product .................................................................................................................................................. 26
Refrigerators ..................................................................................................................................... 27
Deep Freezers ................................................................................................................................... 28
Air Conditioners............................................................................................................................... 29
Washing Machines ........................................................................................................................... 30
Microwave Ovens ............................................................................................................................ 30
Small Appliances.............................................................................................................................. 30
Pricing .................................................................................................................................................... 33
Promotion.............................................................................................................................................. 34
Place ....................................................................................................................................................... 36
Market Share ......................................................................................................................................... 37
Unique Selling Propositions ............................................................................................................... 37
Competitive Analysis .......................................................................................................................... 37
Main Marketing Strategies and Market Positioning ....................................................................... 40
2
Porter’s Five Forces Model ..................................................................................................................... 41

Major Problems at Waves ....................................................................................................................... 44
Purposed Solution of Problems.............................................................................................................. 45
Conclusion ................................................................................................................................................ 46
Bibliography ............................................................................................................................................. 48
Appendix I ................................................................................................................................................ 49
Appendix II ............................................................................................................................................... 50
Appendix III.............................................................................................................................................. 51
Pictures in Office ...................................................................................................................................... 52
3
Executive Summary
This internship is been done on Waves (Cool Industres Pvt Ltd) a well-known name in
the home appliances market of Pakistan. The Basic Purpose of this Internship was to get
practical life time experience to polish my skills. Why I have choose Waves as my
company for internship program because I want to upscale myself into the same
industry on the commercial level. I want to learn that how these Billion Rs worth
companies work and what policies and strategies they are using to get the ultimate
success.
After Spending Six week at Waves (Cool Industres Pvt Ltd) I am able to translate
company polices and strategies. This was not possible without Waves Management
kind support. I were been place at Sales & Marketing Department I have learn the basic
sales force structure which is Matrix (Geographical and Customers Type). This Report
talks about how the basic process of the sales is ensured and what standard operating
procedure are been followed.
This Report also talk about the Value proposition and Marketing mix of Waves (Cool
industries Pvt Ltd) that how they have developed that value for their target market.
During my time period I have visited the production facility and analyze the strength
and weaknesses of Waves and communicate with those analyses to the Middle level
management at Waves.
I am also able the elaborate the Departmental and organizational structure that how
does they are integrated with high end communication system. Waves have also my
technical skill about the product knowledge that how they basic principle of
refrigeration are work in process. That experience was a life time experience for me to
polish my particular skills to come with new ideas in this field and to perform better.
4
Home Appliances Industry in Pakistan

Home Appliances industry and specially freezing unit industry (refrigerators & Deep
freezers) is facing the intense competition. There is no such big merger is taking place in
this industry. The freezing unit industry shows that the competitors are of two types,
local and imported. The local competitors are Dawlance, Waves, PEL, Singer, Varioline
and imported competitors are LG, Samsung, Siemens and General, Kenwood, Hitachi,
Orient, Acson, Mitsubishi. Haier is a joint venture of Government of China and Private
sector of Pakistan, so it is the only multinational company which has its plant in
Pakistan.
Local manufacturers of Home Appliances Including Dawlance, Waves, PEL and Singer
roughly cater 80% need of the market. Imported Manufacturers of Home appliances LG,
General, Haier and Samsung. Dawlance, PEL and Waves the top three position holders
in the market respectively followed by Haier in the fourth place.
Currently there is a decline in the manufacturing industry in Pakistan and especially in

the home appliances and freezing unit industry but from last six to seven years industry
growth rate is almost ten to eleven percent. There are many factors behind it like
political uncertainty, economic crush which came worldwide and energy problem in
Pakistan, but now the situation is very much under control. From the last few years
there is a major change in buying patterns of people, per capita income increased and
living standard of the people also changed which overall increased the demand for
freezing units. Decrease in family size also increased the demand. (YSAforum)
One of the major factors in this industry growth the Export potential to the Afghanistan
Market because of recent development in the infrastructure. Waves, Dawlance and PEL
are also playing there major Role in Afghanistan Market. But at the same time Key
accounts are playing very vital role in the Development of this industry the major
clients are Foods Companies Including Pepsi, Coke, Menu, K&Ns etc and most of the
time they are about 20-25% of the total business growth of these companies.
5
Hot weathers and increase in population also increase the demand for products which
overall increased the production. Demand on the occasions like marriages also
increased. Technology is also changing in this industry and people are also becoming
health conscious there is a technological change like Older refrigerators were using
chlorofluorocarbon or CFC but now Instead they use another type of gas called HFC-
134a, also called tetrafluoroethane which is environmental friendly.
The Air-conditioning technology was in use in Pakistan since 1947 at the time of its
independence. It was a period when local expertise was developing only upon the
supply and installation of imported and locally manufactured equipment in accordance
with the system designs prepared abroad. Our engineers, technicians, architects and
entrepreneurs soon recognized the importance of this field and they became active in
developing the expertise in consultancy, installation, commissioning, operating,
maintaining, and manufacturing.
Major Player in Home Air-Conditioning industry are same local and imported but our
major industry is cater by the imported brands the local manufacturer are Sabro, Daikin
and Petal, The imported brands are Mitsubishi, Orient, Haier, Ascon, Dawlance, Waves,
Gree but the major market player in this industry are Mitsubishi, Orient and Haier
respectively.
Some of home appliances are the major part of this industry these products included
washing Machine, Microwave Oven, Irons, Sandwich Maker, Water Dispenser and
many small appliances. These product parts are imported and then locally assemble in
Pakistan. Major Players in small home appliance are Dawlance, Haier, Boss, Kenwood,
Electrolux, Waves etc.
6
Company Profile
Cool Industries (Pvt) Ltd. established in 1973, is a leading manufacturer of Home
Appliances, including Deep Freezers, Refrigerators, Air conditioners, Vacuum cleaners,
Food processors, Washing machines and other wide range of appliances waiting to
launch in a market very soon. Our brand name Waves is undisputed leader in the
market, both in residential and commercial sector in Pakistan. Waves is also exporting
its products to Middle East and Central Asian States including Afghanistan.
Our company is known for its commitment to the latest technological advancements in
design & manufacture. Engineering experience and skills available, the identification
and adaptation of new techniques, materials and know-how, our production processes
and products requires a minimal lead-time. This flexibility in our production has given
us distinguished edge over our competitors in the market. We have brought into the
market a 100% indigenously designed and manufactured split air conditioning system
with different innovations and choices, which has attracted a large customer base.
The company is fully committed to protecting the environment and has been awarded a
substantial grant by the World Bank to phase out ODS (Ozone Depleting Substances) its
production processes. This is an ongoing activity and is being given all the importance
it deserves for a timely and successful competition and using R-134 ozone free
refrigerant. Waves have introduced complete new range of Digital micro wave ovens
equipped, Fashion Color electric Iron, easy & quick toaster, fine & fast blender, twin
Tub turbo contract Jet washing machine with Dryer. Its specific design and jet flow
system provides extra ordinary cleanliness by using minimum quantity of washing
powder. (Waves)
Waves split AC are energy savers and provide strong cooling because of its T4
compressor. Waves have announced ‘One year free Replacement Warranty of complete
unit within one year’ for its split AC. It is undoubtedly height of confidence and such an
7
offer is for the first time for any of the air conditioning company in Pakistan.
Another sizzling entry is the latest technology curved sliding Glass Door Freezers
whose tapered shape provides extra visibility to the products. Though WTO regime is
in the offing and national companies all over the world are feeling threat from
multinationals. Waves Home Appliances claim affinity with the Homeland more than
any of foreign company as it provides easy and efficient after sale services and parts
availability throughout Pakistan.
In terms of market share in deep freezers, Waves is still the No. 1 brand while in home
appliances collectively, Dawlance is the market leader followed by PEL and Waves in
the second and third positions respectively. The Waves brand has a market of 70% in
the deep freezers market. Despite a strong threat from imported Chinese products in
the market currently, the local manufacturers still have a stronger hold over the market
because of their extensive after sales networks around the country. The consumer
durables such as fridges and freezers definitely require an effective after sales service
which the Chinese manufacturers have not been able to establish here despite being
able to grab around 5-10% market share and having extensive distribution.
With the prevailing boom in the real estate sector of Pakistan, there seems to be huge
potential for increase in demand for these durables. The more the construction of
houses, the greater the demand for these goods will be. Despite inflation on the rise,
there has still been increase in demand for these goods as they were earlier considered
luxuries but now the trend has changed and they are considered to be necessities. Due
to the intensity of competition there is the need to have a quality focus and more
features in order to remain competitive.
Most recently, Waves has proudly introduced miraculous "CoolBank Technology" in its
new series "CoolBank Refrigerators and Deep Freezers”. The main reasons behind
launching this technology are acute power shortage, foreseeable increase in load
8
shedding and high electricity bills. Waves CoolBank technology facilitates not only the
consumers but also the country in its need to economize scarce energy resources.
The CoolBank refrigerators and deep freezers consist of double back up system, one
stores electricity and other stores cooling. In case of power failure or load shedding,
CoolBank provides internal light and cooling to maintain temperature up to 5 hours.
Contrary to CoolBank, common refrigerators and deep freezers loose their cooling
rapidly within 20~30 minutes and food gets spoiled.
Organizational Hierarchy
The organization follows a functional hierarchy. The head of the organization is the
Chief Executive Officer, Mr. Javed Akhtar Butt, who is assisted by the Executive
Director, his brother Mr. Pervaiz Akhtar Butt and a third active partner as Director
Corporate, Mr. Saeed Shamsi.
There is a centralized decision-making authority and the managers of all departments

report to the CEO directly.
Location of Office/Factory
The head office of Cool Industries (Pvt) Limited is located near Azam Park, Hanjarwal,
Multan Road, Lahore.
Apart from this, they currently have 17 area offices in various cities of Pakistan
including Karachi, Bahalwalpur, D.G.Khan, Hyderabad, Sargodha, Multan, Sukkur,
Sahiwal, Gujranwala, Sialkot, Faisalabad, Rawalpindi, Peshawar and Quetta. Two more
offices are under construction.
The factory of Cool Industries is located adjacent to the head office at 9 Kilometers,
Hanjarwal, Multan Road in Lahore.
9
Number of Total Employees
The company employs a total 1000 – 1100 employees of which 840 are the factory
workers. There are approximately 5-6 persons in each of the 17 branch offices and
nearly 40 people in the head office.
Nature of Business
Manufacturer of consumer durables/home appliances – they fall into the light

engineering sector.
Type of Ownership
It is a private limited company. The family business is owned by Javed Akhtar and
Pervaiz Akhtar Butt and their active partners are Mr. Saeed Shamsi & Mr. Jahangir
Malik.
Key Players in the Organization
Mr .Javaid Akhtar Butt (left) is the Chief Executive Officer of Cool Industries (Pvt.)
Limited and he is an engineer by profession. His engineering skills and vision for
prosperity have helped the organization reach where it is today.
Mr. Parvez A. Butt is the Executive Director & also serves as Head of the Marketing
Department.
Mr Saeed Shamsi and Mr. Safdar Malik are active partners in Cool Industries and hold
the positions of Directors.
10
MISSION, VISION, GOALS & OBJECTIVES
Mission Statement
Cool Industries Pvt. Limited has no formally written mission statement but from an
interview with the production manager we were informed that:
“Waves are committed to providing quality products in home appliances with the best
after sales services and breakthrough innovations at a competitive price.”
Vision
“We want to be the leader in home appliances”
Short-term goals
 Launch new products from time to time as a result of our strong research and
development.
 Maintain and/or enhance deep freezers’ market share of 70%
 Use Cool Bank technology to further enhance the market share in
refrigerators
 Increase the market for other home appliances through extensive promotion
and advertising
Long-term goals
 To become leader in refrigerators apart from deep freezers.

 To launch more domestic products.
11
Waves Business Process
This is the Cool Industries Process flow which indicates the integration among the
department that planning on every step. This Process ensures the primary sales and
lead to business profitability and growth. After analyzing the Cool Industry Business I
have developed this process flow that how does business is working in Waves. In This
Process Management, Sales Team, MIS Sales, Coordinator, Finance and Warehouse
departments help company to develop and Implement the company policy and
strategy.
12
Deep Freezer Production Process
•CRC Roller Machine

•Notching
•Cutting
•Bending
•Outer Body
Ten Section •Door Forming
•Sutffo Sheet Forming

•Evaporator Coiling
•Utatic Pad solution
Inner Body
•Joint of Inner & Outer Body

•Polyol & Isocynate Injection
•Sealed
Body
Completion
•Unit Plate Fiitting

•Gas Charging
Refragrant •Testing
Section
•Packing
•MIS System
•Dispatch
Completion
13
Refrigerator Production Process
•CRC Roller Machine

•Notching
•Cutting
•Bending
•Outer Body
Ten Section •Door Forming
•Thermo Forming
•Evaporator Fitting
•Utatic Pad solution fitting to upper Box
Inner Body
•Joint of Inner & Outer Body

•Polyol & Isocynate Injection
•Sealed
Body
Completion
•Unit Plate Fiitting

•Gas Charging
Refragrant •Testing
Section
•Packing
•MIS System
•Dispatch
Completion
14
Organization Departments Structure
15
Company Departmental Function

Sales Department
The Basic Function of Sales Department is to ensure the primary sales to the dealers and
other clients. Department make the polices and implement through the sales force team
from all over Pakistan and also take care of the payment recoveries. Sales Department
has given about 1 Billion sales from last year and now it has reached to 5.62 Billion.
Sales report of 2011 and 2012 is included in appendix I.
This structure represents the Sales force structure in the Cool Industries Pvt Ltd
16
Production Department
The Function of the Production department to meet the requirement of the sales
department and to insure the quality production. The data of production is also
included in Appendix II.
After Sales Department

This Department help Waves valuable customer if they face any problem and it have
after sale office all over Pakistan. Resolves 100% customer complaints within 48 hours.
Purchase Department
The Function of Purchase department is to arrange the pre requisites by the Production
department to take it off to the optimum level.
Warehouse Department
Warehous, Store & Dispatch department have to keep their minimum inventory level to
insure the timely and accurate delivery to the customer.
Media Department
Media Department working on the promotional activities and new launches programs
and maintains relationship with media partners for Advertisement on different Media
communication.
Finance Department
Finance department work with all departments to meet the short term and long term
financial constraints. Check and Balance on Credit Control and implement the financial
policies.
17
MIS Department
MIS department In Cool Industries work in three dimensions it have a in House
Software development system which develop the Sales, Account and HR system.
Second is Networking system which connect the whole organization on the given rights
.It update the data from all over Pakistan after 10 Minutes. The third part is MIS sales
which insure the sales polices in MIS sales system and to give the desire sales reports.
Admin Department
Admin Department work on the administration side for the business operations and
also play the role of HR department.
Import Department
Import Department work Production department and meet the requirement of
imported material. There Furcation is to Import and Deliver on the time.
Audit Department
Internal Audit work is to check the leakages in the Financial, Production and sales
system that why this department is part of in every department.
R&D Department
R&D Department is working with production department to innovate new technologies
and designs the recent development is Cool Bank Technology.
18
SWOT Analysis
Strengths
Well renowned Brand

Cool Industries is Working since 1973 in the market and have invested in developing
the brand now in 2012 most of the people in Pakistan know the Waves Brand with the
Slogan of “Name he Kafi Hai”
80% Market share in Deep Freezers

Waves is the largest player of Deep Freezer Market and have 80% Market share by
defeating the competition.
Contemporary Management Information Systems

Waves have one of the in House sophisticated MIS systems in Pakistan which enable
the whole organization to integrate.
Computer Aided Manufacturing (Quality Products)

The production system of Waves is highly involved with computer system and
manufacturing is state of the art in Pakistan.
One of the Largest Selling Brand of home appliances in Pakistan

Waves is one the largest selling brand in the Market and have significant market share
in different products.
Weaknesses
Highly centralized Decision Making (Less employee empowerment)

In Cool Industries the major weakness is centralized decision by the management which
often led employees to demotivation and less empowerment.
Production Capacity Constraints

The biggest problem in Waves is Production Capacity contains and Waves is not able to
deliver the desire output.
19
Lack of proper Training programs

No, Training program is been conducted in the Waves formerly which can be feel in
employees easily.
Depends on Push Strategy only

Cool Industry is only focus on Push strategy to the dealer and don’t attract to the
customer and don’t engage them directly. There is no sales promotion for the customer
which is particularly needed for Refrigerators.
Not proper positioning of the Brand

Some of Waves ads are not properly communicated and don’t have any meaning and
proper positioning which create ambiguity in customers mind.
No Customer Engagement
There is no customer engagement by the Waves directly.
After sales issues

Due to the shortage of spare parts Waves is not able to resolve after sales issues on time.
Opportunities
Market Gap
There is a Market gap in the industry which needs to be filled by the major market
players.
Rapid Urbanization
People are coming to the cities and demand is increasing day by day of home
appliances even in villages people are using Refrigerators.
20
Changing demographics of Family Structure

Family structures are also changing which is increasing the number of household and
creating demand in this industry.
Changing Technologies
New Technologies are coming to the industry which have increase the quality of the
products and innovation is the key driver of success so it has create a new demand in
people life just like waves new technology Ice Magica and Cool Bank.
Export Opportunities
Many under develop countries are not able to produce home appliance so local industry
can fulfill the requirement of that goods. Afghanistan is potential market for upcoming
years.
Threats
Intense Competition
Competition is very intense in this market which is reducing the profit margins of the
companies and fall into price war
Dawalance have more market share in Refrigerators and Microwave

Oven
Dawlance is the major player and having more than 60% Market share in refrigerator
and Micro waves Oven Market.
More Aggressive and organized marketing campaigns by competitors

Competitors have more marketing budgets which create a clear impact on their sales
and promotional activities so they are more aggressive and organized on media.
Better Brand Positioning & customer promotion

Dawlance, Orient and Haier have clearer cut marketing position which delivers the
clearer message to their target market.
21
Attractive Pricing Strategies by Competitors

Haier and Orient give more flexible prices to the customer and allow more credit days
which create a negative impact on the market.
Competitor’s products are more attractive with respect to aesthetics

Waves competitors have the products which are more beautiful and good aesthetics
wise which create a negative image in urban areas.
PEST Analysis
Political and Legal
The government is focusing a lot on the Engineering Sector and plan to making it the
main driver of economic growth. They set a goal of increasing the share of the
engineering sector in manufacturing by enhancing it from the present 19% to 25 % by
the end of 2009. A rationalized tariff structure has been devised for facilitating the
availability of raw material and machinery not manufactured locally.
In policy formation and preferences for import of plants and machinery, priority to less
value-addition areas for investment and tariff support and lack of adequate incentives
to attract investment in high value-added sector, unfavorable cost structure due to lack
of economies of scale in production, high inventory carrying cost, low labour
productivity, high utilities cost and high cost of local inputs, particularly steel products,
poor quality culture, lack of R&D, design and support facilities, resulting in the
inadequate vending/sub-contracting facilities, and lack of entrepreneurs and
management skills.
22
In this behalf, the government has been urged to remove discrepancies and anomalies
of preferential treatment for duty-free import of products and greater and effective use
of existing R&D institutions in close collaboration with the concerned industry
established by the ministry of science and technology, such as Pakistan Council for
Scientific and Industrial Research (PCSIR), having laboratories in provincial capitals,
technology incubators involving many industries in the National University of Science
and Technology (NUST) and Pakistan Council for Renewable Energy Technology
(PCRET).
Economic
It has been stated that the engineering goods industries demonstrate strong linkages
essential for rapid economic growth and employment generation. It currently
employees around 600,000 workers and contributes significantly to the GDP. The
performance of the engineering sector is, however, less than satisfactory. Its share in
meeting local demand is merely 25 per cent and the growing domestic demand for
imports has almost doubled over the last eight years. The increasing trade deficit, a
cause of concern, needs to be addressed by policies that facilitate growth of export-
related industry while at the same time reliance on imports should be reduced.
Engineering sector accounts for 63 per cent share in the world trade; increase in the
engineering products offers opportunity to capture a relatively large share of global
exports. Manufacturing is the second largest sector of the economy in terms of output
and employment. In Pakistan, the share of engineering sector in manufacturing is 19 per
cent, while the share of engineering goods in country’s total exports is about four per
cent. Home appliances sector has also shown an outstanding performance over three
years ending 2005-06. For instance, air conditioners registered a remarkable growth of
64 per cent followed by refrigerators 27 per cent, deep freezers 23 per cent and TV sets
23
21 per cent. However, ample amount of potential still lies unutilized as there exists a
huge demand-supply gap in the local consumer market.
Social/Demographic
Over recent times, consumers’ attitudes toward product quality have changed. Rising
per capita income has contributed toward people’s lavish lifestyles and they demand
more innovative and quality products than they did before. Also, as consumers realize
the importance of social responsibility they demand more environmental friendly
products. There is a lot of unmet demand for home appliances that has led to imports of
these products.
Technological
Since venturing into the international market, Pakistan's engineering goods have
acquired a reputation for top quality, reliability and performance. Since Independence
in 1947, the country's low industrial base has developed rapidly under progressive
government policies, incentives and acquisition of modern state-of-the-art technology.
Updated technology brings quality and versatility to the manufacture of engineering
industry. There are several technological advancements taking place in the engineering
sector across the world.
Concave Reflection System (CRS) in microwaves ensures even cooking. T3 and T4 super
tropicalized technology along with 5 pipes oil-cool mechanisms are being used in air
conditioners. Copper condensers along with efficient oil cool compressors provide great
cooling performance even at temperatures above 50 degrees Centigrade and enhance
the compressor’s life.
24
Split Air Conditioners are installed with Self-Diagnosis and Auto Protection functions
to detect errors and display diagnosis on a series of flashing LEDs on the indoor unit.
Dry function allows dehumidification without changing the room’s temperature.
Waves’ latest CoolBank Technology in Refrigerators and Deep Freezers is a

breakthrough solution to problems faced by people in the unforeseen absence of
electricity for a few hours at a stretch that often leads to spoilage of certain food
products.
Marketing
MARKETING
Cool Industries has a team of dedicated professional, sales staff in Marketing &
Sales. They are connected through a computer network with Area Sales Offices in 17
cities throughout Pakistan. The sales staff is well-qualified and trained for their specific
tasks. The Area Sales Offices closely monitor their local area dealers, and respond to all
their demands promptly.
Segments and Target Market
The primary market for Cool Industries is households and their target market is
families and females as they are manufacturing and marketing domestic appliances.
They are currently concentrating on Pakistan and exporting to Afghanistan, in the mean
time they are considering other markets for exports too.
25
Customers usually belong to the lower middle, middle and upper middle classes.
They try to provide different models of home appliances that can cater to needs of these
different segments.
Apart from households, they also have institutional customers including:
 Pepsi Cola International (Pvt.) Ltd.

 Canteen Stores Department, (CSD) Pakistan Army, Rawalpindi.
 Coca-Cola (Export) Pakistan.
 Be Be Jan Protein Farms Ltd.
 Pakistan Fruit Juice Co. (Pvt.) Ltd.
 Hico Ice Cream.
 Departmental Stores.
 Value Chicken
 Nestlé
 Mun-o-Salva
Marketing Mix (4Ps)
Product
The objective of Waves is to provide home appliances to all people who fall in lower
middle, middle, and upper middle class in this country such that most of the families
should have these appliances in their home as they enhance the quality of life. Waves
have got products, which are as per international standards and carry all the basic
features, which are required in such type of appliances.
26
Refrigerators
Waves Refrigerators are environmental friendly, equipped with genuine Danfoss

compressors and deodorizer, strong wire shelves and crystal clear door racks. Waves
refrigerator will be with you for a long time ... It’s the hardest working and longest
lasting household Item that you will probably buy. Once again Waves offers you a
comprehensive range of new models, so that you can be sure of a lifetime of service, at
prices, which we will always strive to keep more than competitive.
Waves offer five series of refrigerators:
Regular Series – 10 models Kombo Series 1 Model
Ice Magica with 2 models Cool Bank with 10 models
27
Deep Freezers
Being the pioneer in Refrigeration Technology in Pakistan, we have been manufacturing

Waves freezers for the last 30 years. Holding the ISO 9001 certification, Waves freezers
are undoubtedly the best freezers in Pakistan and have the excellent reputation. In fact
Waves freezer is the one that has almost eliminated the concept of foreign freezers in
Pakistan.
Deep Freezers are offered in 6 series:
Normal Door – 5 models Glass Door - 2 models
Sliding Glass Door - 2 models Triplet has 3 models
WAVES Triplet is a unique product with

three compartments i.e.
1- Ice Box for quick ice making.
2- Deep Freezer for frozen foods.
3- Refrigerator Box keeps food fresh &
chilled.
o Upright has 1 model o Cool Bank has 4 models

including 1 with glass
sliding door
28
Air Conditioners
Waves Split Type Air Conditioners are perfect for those that do not have central air
conditioning, and do not want to settle for the noise and inefficiency of window units.
Waves Split systems offer higher efficiency and reduced noise without a large hole in
the wall or an open window. By separating the compressor and condenser coil from the
fan and evaporator coil, the noisiest component is away from the room. The indoor unit
will usually have remote control capabilities and a timer to cycle the system only when
needed.
The powerful Waves Floor Standing Split Type Air Conditioners are suitable for
commercial as well residential use. Waves Floor Standing Split Systems offer higher
efficiency and reduced noise with maximum cooling. By separating the compressor and
condenser coil from the fan and evaporator coil, the noisiest component is away from
the installed area. The indoor unit will usually have remote control capabilities and a
timer to cycle the system only when needed.
Split Air Conditioners are offered in 5 different models:
Wall mounted models 5-Models
29
Washing Machines
The Waves top load washing machines are available in two models.
They use a powerful agitator action and rinse systems have been optimized to
deliver maximum cleaning, saving you and the environment on excessive use
of water.
Microwave Ovens
A new range from the functional to sophisticated. Cook evenly at great speed retaining
all the nutrients. Boils, cooks, bakes, roasts, grills and even barbecues for healthier food
in no time. It's time you created waves in your kitchen.
With Grill - 10 models Without Grill – 4 models
Small Appliances
Unlike other panning grills, this one has a special lid that closes all the way so you can
grill both sides of your sandwich at once. The lid's unique hinge also lets you lower it
just far enough so you can grill open-face sandwiches as well. The cooking surfaces are
flat and are nonstick for easy cleanup. In addition to bistro-style sandwiches, use it for
cooking eggs over-easy - you won't even have to flip them.
30
The new Waves 18 speed electronic blenders operates with a heavy-duty 300-watt to
500-watt motor to perform even the toughest tasks. An eighteen-speed twist dial, easy
on/off/pulse/ice crush buttons, and a specious glass blender jar provide almost
endless blending options. Easy to operate and clean, Waves Blenders, equal power plus
versatility.
Waves kitchen products are the combination of flawless engineering and design style.
The 150watt-300watt food processors normally includes a 3 quart bowl, universal blade,
whipping whisk, dough hook, reversible slicing and grating discs, citrus juicer, and
plastic blender. Features include a container that does not discolor, strong kneading
action, powerful double drive, beater whisk for egg dishes and light batters, easy citrus
juicer attachment, stainless steel reversible slicing disk for even slices, stainless steel
grating discs for fine or coarse grating.
Enjoy English muffins, bagels, bread and more just the way you like it. Waves two slice
toaster features a unique Toastec System that produces breads that are soft on the inside
and crispy/crunchy on the outside. It works by incorporating little shutters at the top of
the bread guides, designed to prevent the escape of heated air so food browns more
quickly while using less energy. Other features include extra large variable slots for
thick or thin breads, Cancel, Bagel, Reheat and Frozen settings, variable browning
control, a cool-to-the-touch body, removable crumb tray and cord storage.
Sandwich Makers – 4 models Food Processors – 2 models
Blenders – 2 models Toasters – 4 models
31
Waves believe that whatever they provide to their customers should be durable and
reliable. All the products manufactured and marketed by Waves are durable and
therefore they reinforce this by providing warranties on all products.
Waves believes that after sales service is one of the most important elements of
marketing mix and thus give due emphasis in providing quality after sale service to its
customers. Waves has got qualified & trained engineers in its team of after sale service
and also properly trained technicians who look after service centers and provide
reliable quality after sales service to its customers.
Waves have more than 16 of its own service centers in different parts of country.
Besides, they have got 154 franchise workshops to cover remote areas, where its service
center doesn't exist. Wherever there is a Waves dealer is, there you'll find Waves
workshop or franchise workshop to take care of service need.
In order to provide satisfactory after-sales service, Waves ensures that all of its service
centers and franchise workshops maintain sufficient inventory of spare parts. Waves
after sales service is the only service who provide the facility to customers by meeting
complaints same day on just one phone call. Waves after sale service also provide the
facility to customer of lifting their units from residence to service center and delivering
within 48 hours.
Waves have got the policy first of all to carry out repair, if required at customer place.
Incase if the problem is not diagnosed at customer premises then it is taken to the
nearest workshop. Whenever they get any complaint, they prepare job sheets and put
the record into the computer and whenever at later date if complain is repeated, in that
32
case they also have a history with them of such product in their data bank. Even after
five years if you want to find out from Waves service center that how many times their
products have been referred on account of technical problem to their center, they can
dig out from their computer record. In nutshell, we can say that Waves’ after sales
service workshops are very well properly organized and they work according to
international service standard. As far as service charges are concerned Waves considers
that it is not a profit center rather it's a support center for sales.
Pricing
From the prices of their products it is easy to identify that they target the middle and
upper middle class. However, they have some selected range for upper class as well.
Waves have a policy that their all product prices should be the same in all cities and
towns in the Pakistani market. Wave’s bears freight cost and makes their product
available to their dealers irrespective of where they are located. For this, they give
uniform margin to their dealers. Dealers are bound into contracts to sell products at a
certain price to ensure that they get sufficient profit margins in order to motivate them
to sell Waves products and to keep a uniform perception in consumers’ minds for the
firm’s products.
Wave’s products are priced competitively, therefore when prices in the markets rise, the
prices of their products respond proportionately.
Price List :
Appendix III
33
Promotion
Waves has a very renowned slogan that is known by even young children. The slogan
represents their quality focus.
Waves’ promotion budget is around 3% of their turnover. 40% spending of their budget
is on Print Media, 20% goes on TV, 20% on Outdoor advertising and about 20% on Sales
Promotion activity. On promotion, their spending is more on consumer incentive
schemes. Since it pays them and there is direct relationship between sales and
consumer. Further, it gives customer a direct benefit in shape of price reduction.
Advertising in Pakistan has over the years played a crucial role in developing public
awareness. It has given consumers the right to choose. Cool Industries have their own
in-house Advertising Agency (Media Center) for promoting all Waves products.
Frequently advertised messages can generally expect 50 to 70% recall rates aims at
promotional advertising of products for which they have a dedicated, professional and
technical staff who are experts in their respective fields. They are producing new
commercials with indoor and outdoor shootings including computer animations,
graphic designing, press campaigns in their own purpose built studios equipped with
latest equipment.
Cool Industries have their own independent printing and designing section equipped
with the latest computer software and hardware for artwork and designing. Brochures,
instruction manuals, installation guides, instructional and directional stickers, package
designing, posters, stickers, buntings and giveaways are all produced in-house. They
use many media for advertising at the same time.
34
35
Place
Over 500 dealers of Waves are present across Pakistan. They ensure that their
appliances are available almost in all appliances markets of Pakistan. They have got 50-
60% penetration in the dealer sector. One can get very easily their product in most cities
of Pakistan but not in smaller towns.
Waves has got various types of dealers according to their potential. Around 25% of
dealers are "A-class" dealers who sell over 1000 units and above per year. "B-class"
dealers are those dealers who sell from 400 units up to 999 units per year. They are
around 50% in total dealer and the rest are in best 25% of "C-class" dealers sell from 200
up to 399 units per year.
In order to provide quick and timely delivery to their dealers: they have got big
warehouses located in almost all big cities and towns. Whenever they get an order from
the dealer they try to provide supplies to their dealer from closest warehouse. The
maximum delivery time incase stock is delivered is four days, if it is to be delivered
directly from the factory. However if supply is given from closest warehouse then
hardly it takes 2-3 hours’ time. They believe in replenishment of dealer stock based on
their sales. It means dealers stock always remain within a limit, doesn't exceed beyond 1
week level. They believe that, timely delivery of their product to the dealers is one of
the important elements for their success in Pakistan.
They also have got a policy that retail price all over the country should be uniformed for
the customers, whether he/she buy from Karachi, Islamabad, or Peshawar so they bind
dealers into contracts for selling at a certain rate. This also ensures that dealers are able
to keep a reasonable margin for themselves so that they shall continue to sell Waves
products.
Transportation is provided by contractors for transporting goods from warehouses to

dealers.
36
Market Share
The market shares for various products under the Waves brand are as follows:
Product Market Share
1. Deep Freezers 80%
2. Refrigerators 10%
3. Air Conditioners 2%
4. Washing Machines 2.5%
5. Microwave Ovens 5%
6. Small Appliances 1%
Unique Selling Propositions
o Deep Freezer – First mover advantage

o Quality & Reliability
o Technological innovations backed by strong R&D capabilities
Competitive Analysis
There are two types of players in the Pakistan domestic appliances market: those who
manufacture refrigerators locally and those who import and market the same in
Pakistan.
Local manufacturers of Home Appliances are: Dawlance, Waves, PEL and Singer. These
manufacturers roughly cater 80% need of the market. Imported Manufacturers of Home
appliances are: LG, General, Haier and Samsung. Dawlance, PEL and Waves the top
three position holders in the market respectively followed by Haier in the fourth place.
37
The primary competitors of the Waves brand of Cool Industries include PEL and
Dawlance among the local manufacturers and Haier and LG among foreign
competitors. The target market for the local brands is quite similar whereas LG and
Haier focus more on upper middle and upper class.
Dawlance United Refrigeration Industries Ltd. was established in 1980. It is the Largest
Company in Pakistan engaged in appliance business. Dawlance stands for durable &
reliable household appliances. Its refrigerator Factory is located in Hyderabad. The
main Objectives are to provide dependable and reliable product at reasonable price to
majority of Pakistanis and to enhance their quality of Life. Present Market Share of
Dawlance product is: Refrigerators 65%, Washing Machines 35%, Microwave Oven
40%, Chest Freezers 25%, Air Conditioners 15%.
Pak Elektron Limited (PEL) is the pioneer manufacturer of electrical goods in Pakistan.
It was established in 1956 in technical collaboration with AEG of Germany. In October
1978, the company was bought by the Saigol Group of Companies. Since its inception,
the company has always been contributing towards the advancement and development
of the engineering sector in Pakistan by introducing a range of quality defined goods
and by producing hundreds of engineers, skilled workers and technicians through its
apprenticeship schemes and training programs.
Haniska International is a multinational company, located in Korea. LG is an agent of

Haniska International in Pakistan market. LG is an importer of home appliances in
Pakistan. It imports Refrigerators, Air Conditioners, Washing Machines & Microwave
Ovens from Korea and China. LG has got around 300 dealers all over the country.
Marketing objectives of L.G are: to provide world class product to upper and upper
middle class to enjoy real luxury in their life. Present Market Share of L.G product is:
Refrigerators 4%, Washing Machines 2%, Microwave Oven 3%, Chest Freezers nil, Air
Conditioners 25%.
38
Haier Pakistan is the Pakistan Sales & Marketing division of the international Haier
Group, a globally recognized manufacturer of world-class electrical home appliances. It
is a joint venture between Ruba General Trading Company and Haier Group of China.
Haier's manufacturing plant spreads over a vast area of 63 acres with a covered area of
0.6 million square feet. The project is expected to produce 0.9 million pieces of
household appliances per year with plans to export to the Middle East and all over
Asia.
Dawlance has a wide range of products and offers models with various colors and
features. Their dealership covers 25 cities.
Refrigerators - Monogram Series (2 models), Signature Series (5 models), Designer

Series (5 models), Single Door Series (5 models), No Frost Series (6 models)
Chest Freezers – 7 models in deep freezers
Split ACs – 6 models
Washing Machines – Washers (1 model), Twin Tubs (2 models), Fully Automatic (2

models)
Microwaves – Manual (3 models) and Touch (11 models)
Small Appliances – Vacuum Cleaners (4 models), Steam Iron (5 models), Food

processors (3 models), Juicers (2 models), Sandwich Makers (2 models)
Televisions – 14” (2 models), 21” (6 models), 29” (4 models), 34” (2 models)
PEL has extensive dealership in over 23 cities and an effective marketing strategy which
has led them to be the second ranker in the market.
39
Refrigerators – Premier Series (11 models), 6 series (3 models), Crystal Classic (4

models), Crystal Star Plus (4 models), Crystal (3 models), Mini Refrigerators (3 models)
Air Conditioners – Window type, Cassette type, Wall mounted split ACs (7 models),
Standing Split ACs (3 models)
Washing Machines – 2 models
Microwave Ovens – PEL Microwave Ovens (6 models), Silverline Series (5 models)
Generators – 5.2 kVA – 2 models
Water Dispensers – 5 models
Main Marketing Strategies and Market Positioning
Using the slogan, Waves has positioned itself as a provider of quality home appliances.
Their slogan emphasizes their quality consciousness and reliable products.
They want to position themselves as the leader of technological advancements in

household appliances in Pakistan. They have already positioned themselves as leaders
in deep freezers.
Cool Industries (Pvt) Ltd. has its own dedicated marketing and professional teams
capable of analyzing the market trends, envisioning the opportunities, meeting the
assigned challenges, develop efficient policies and strategies as well as effective
promotional plans. Owing to the training provided, the marketing professionals are
fully competent to meet targets and capture new markets by adopting ongoing market
evaluation techniques.
40
Media always plays a master role in the promotion of products, keeping this in mind,
Cool Industries (Pvt) Ltd. has its own Advertisement and Publicity department, where
all the advertisements are designed and developed by highly professional and creative
minds. Every advertisement is designed and released after the careful analysis of the
targeted market and audience. These Advertisements and Publicities are then
monitored and analyzed by the team of senior members to fill any grey areas and to
bring further betterment if any. Print media, banners, brochures, TV ads and posters are
all developed in-house.
Products of Waves are fully supported by the strong network of After Sales
services. With branches all over Pakistan, highly qualified engineers and technicians,
with all the equipment ensure that our after sales support is second to none.
Porter’s Five Forces Model
Potential Threat of New Competitors
The barriers to entry into the engineering sector are mediocre. The engineering industry
is capital intensive and as the existing players are well-positioned, survival of new
entrants can become difficult unless they develop a sustainable competitive advantage.
On the other hand, in addition to exports of conventional surgical instruments, cutlery

goods and other light engineering product, Pakistan still is far behind in export of
engineering goods as compared to Newly Industrialized Counties i.e. Korea and
Malaysia and thus offers huge potential for manufacture of engineering products. For
this reason, the government is now encouraging local manufacture of these goods to
substitute for imports and lower the trade deficits. To facilitate this, the Planning
41
Commission is offering a zero-rated import duty on raw materials to improve the

performance of manufacturing sectors.
Potential Development of Substitute Products
Currently there are a number of different models being offered by all market players in
the domestic appliance industry to cater to consumer needs. Dawlance offers five series
of refrigerators, three types of washing machines, manual and touch microwaves, and
few models of air conditioners, and televisions. PEL offers four series in refrigerators,
three series in air conditioners, two series in microwave ovens, two models in washing
machines, and other models in water dispensers and generators. Haier and LG are also
foreign competitors that have gained market share in the domestic appliance sector.
Other substitutes for these home appliances include locally manufactured air coolers
and imported Chinese domestic goods such as split air conditioners. With the arrival of
new manufacturing firms in the domestic appliance industry, it is more likely that more
substitutes would be available for consumers to choose from and this is likely to
intensify competition among rivals.
Bargaining Powers of Suppliers
Waves have an edge over suppliers because it buys in bulk from its suppliers and it has
established long-term relations with most of its buyers. The bargaining power of
suppliers is therefore low. Strategic partnerships with these suppliers help them reduce
their inventory and logistics costs, increase cost savings for themselves and their
suppliers, speed availability and enhance quality of parts and components. They have
multiple suppliers for different components and parts in China, Japan and Pakistan.
42
They also have in-house expertise to construct components such as dyes and fixtures
that have been designed and manufactured entirely in-house.
Bargaining Powers of Consumers
The consumers have little buying power in domestic appliances even though they have
many options to choose from because the demand for these goods is greater than the
supply. Firms are also focusing on providing extensive after sales services and extended
warranties to attract customers towards their products. Most of the products in the
domestic appliance industry are slightly differentiated while some may have significant
differences.
Rivalry among Competing Firms
Dawlance is the market leader in local home appliance firms, followed by PEL and
Waves in the second and third positions respectively. The intensity among current
rivals is intense and they are mostly competing on technological and quality bases to
create competitive advantages. Due to growth opportunities and government focus on
the engineering sector, there is a strong likelihood that competition will gradually
increase as new firms enter the industry.
43
Major Problems at Waves

Capacity Constrain
The biggest problem which I have identified in Cool Industries Pvt Ltd is Capacity
constrain. They have the enough demand from the market and there is market gap
available because of the fact that PEL have withdrawn its investment from the
appliances sector and have invested in Power sector. Which has create the demand for
other brands now the question come were we lack so we are not able to produce that
required demand which has enable our competitors to gain that share. Our systems and
space available does not support the required output.
Financial Management
This is the second biggest problem which affects our system is finance management.
Our finance department is very much committed to the business planning but due to
heavy credit given to the parties creates a negative impact to the financial obligation
which directly impacts the production system. Credit policy is the rule of the game in
the market which also affects our payment to the international Vendors and import
matters.
Import Issues
Some time we do have the capacity space but our all product major ingredient is
compressor and copper pipe which is short due to the financial constraints. Import
department have to clear the payment but they don’t clear it on time which means you
are not more able to produce until you don’t clear the payment. Demurrages and
detention on the port increase to the cost of production as well.
44
Purposed Solution of Problems

Capacity Constrain
By using the proactive approach we should forecast the demand before. We are already
doing this on yearly basis but we also need to the keep in mind to the competition. I
have visited the production facility and I am able to give two options.
Option one is when we analyze the production operation so there is so much space
available which can be utilized to faster the production process. But in this regard we
need to define some parameter to calculate adjutant and non-adjutant loads and revise
the facility layout. But again this thing would be short term.
Second option is that Cool Industry has much space available in Lahore which can be
utilized in developing a new facility layout to meet long term demands.
Financial Management
To resolve the cash flows issue cool industry need to focus on forecasting of cash flow
in a manner that they should adjust it with international vendor and Dealer with
payment terms. Cool industry should accomplish some policy on off peak season cash
flow management which create the disturbance for while year. Loan Limits
enhancement can also help them to come out from the financial constraints.
Import Issues
Import matter is only depending on planning. Waves make the whole year plan but not
implement it as such. Raw material should be available Just in time so by taking the
preemptive measure Waves should have at least one Month excess stock to meet any un
even demand which would help the production to meet it JIT. That also helps company
to come out from the sale and financial issues.
45
Conclusion
Waves Should Focus on strategic management, foster more decentralization, open

communication and empowerment because when involving employees more in
formulation of strategies gains more support and commitment from them and helps in
better strategy implementation. Develop vision and mission statements as they not only
provide direction to employees, they also emphasize the utility of customers. Strategies
should be communicated throughout the organization as secrecy can inhibit creativity.
Openness fosters more ideas, more support, understanding and communication within
the organization which is a critical factor for long-term sustainability.
Marketing strategies need to be improvised as ads are more or less repetitive and
creativity should be encouraged in the marketing strategies. The slogan is effective and
emphasizes quality and reliability but print media ads should be made more
interesting. Needs identification should be done more formally prior to developing
products so that the most important needs can be fulfilled. Ideas from marketing and
R&D should be encouraged. Ads should also emphasize their innovativeness. They
should also expand their after sales service network beyond 16 cities as competitors
have wider network of service centers.
Separate departments for HR, MIS and Quality Assurance need to be developed so that
specialized personnel can work in these departments and perform the expert activities
to their best abilities. Apart from this we would recommend that they further improve
their range & designs through product development, penetrate market through
effective marketing strategies to cater to unmet demand and develop market where
competitors are not present.
46
47
Bibliography
Waves. (n.d.). Retrieved 08 01, 2012, from Waves: waves.net.pk
YSAforum. (n.d.). Retrieved 08 01, 2012, from ysapak.com:

http://www.ysapak.com/YSAforum/index.php?action=printpage;topic=3771.0
48
Appendix I
49
Appendix II
50
Appendix III
51
Pictures in Office
Group Picture With Mr.Rizwan Yaqoob Picture with Mr. Zia Ahmad Raza (GM)
Corporate Sales Manager
Picture with Mr. M.Ali (Product Manager) Picture with Mr. Atiq Ur Rehman (Export Manager)
52

Waves Cool Industries

Transféré par

Informations du document

Description originale:

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

Waves Cool Industries

Transféré par

Droits d'auteur :

Formats disponibles

Internship Report of Waves (Cool Industries Pvt Ltd)

Porter’s Five Forces Model ..................................................................................................................... 41

Home Appliances Industry in Pakistan

Currently there is a decline in the manufacturing industry in Pakistan and especially in

There is a centralized decision-making authority and the managers of all departments

Number of Total Employees

Manufacturer of consumer durables/home appliances – they fall into the light

Key Players in the Organization

MISSION, VISION, GOALS & OBJECTIVES

“We want to be the leader in home appliances”

 To become leader in refrigerators apart from deep freezers.

Waves Business Process

Deep Freezer Production Process

•CRC Roller Machine

•Sutffo Sheet Forming

•Joint of Inner & Outer Body

•Unit Plate Fiitting

Refrigerator Production Process

•CRC Roller Machine

•Joint of Inner & Outer Body

•Unit Plate Fiitting

Organization Departments Structure

Company Departmental Function

After Sales Department

Well renowned Brand

80% Market share in Deep Freezers

Contemporary Management Information Systems

Computer Aided Manufacturing (Quality Products)

One of the Largest Selling Brand of home appliances in Pakistan

Highly centralized Decision Making (Less employee empowerment)

Production Capacity Constraints

Lack of proper Training programs

Depends on Push Strategy only

Not proper positioning of the Brand

After sales issues

Changing demographics of Family Structure

Dawalance have more market share in Refrigerators and Microwave

More Aggressive and organized marketing campaigns by competitors

Better Brand Positioning & customer promotion

Attractive Pricing Strategies by Competitors

Competitor’s products are more attractive with respect to aesthetics

Waves’ latest CoolBank Technology in Refrigerators and Deep Freezers is a

Segments and Target Market

Apart from households, they also have institutional customers including:

 Pepsi Cola International (Pvt.) Ltd.

Marketing Mix (4Ps)

Waves Refrigerators are environmental friendly, equipped with genuine Danfoss

Waves offer five series of refrigerators:

Regular Series – 10 models Kombo Series 1 Model

Ice Magica with 2 models Cool Bank with 10 models

Being the pioneer in Refrigeration Technology in Pakistan, we have been manufacturing

Deep Freezers are offered in 6 series:

Normal Door – 5 models Glass Door - 2 models

Sliding Glass Door - 2 models Triplet has 3 models

WAVES Triplet is a unique product with

o Upright has 1 model o Cool Bank has 4 models

Split Air Conditioners are offered in 5 different models:

Wall mounted models 5-Models

With Grill - 10 models Without Grill – 4 models

Sandwich Makers – 4 models Food Processors – 2 models

Blenders – 2 models Toasters – 4 models

Transportation is provided by contractors for transporting goods from warehouses to

Product Market Share