W H AT A R E T H E B E S T

W AY S T O M A R K E T A
SMALL BUSINESS?
MADELEINE WHITE
I N D E P E N D E N T S T U DY M E N T O R S H I P - F A L L 2 0 1 8
MRS. CLICK
MENTOR
INTRODUCTION
My Mentor: Charlyn Williams
Mentorship Location: Starbucks
Company: Educational
Excursions
Business/Marketing

*some info in this

presentation is from
outside sources
INTRODUCTION TO ISM

• ISM is an advanced academics class designed to teach students about the workplace and enrich
their experience in the real world.
• In this course, we are required to do an in-depth semester long project, as well as activity logs,
journal entries, and many more activities.

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PROJECT TOPIC

• My project topic is marketing strategies for small businesses.

• I will research the best ways to get the word out about small start up businesses.
• I chose this topic because it will be the main focus in my mentorship this semester.

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ARTIFACTS
 KEY
POINTS
FAC E B O O K BU S I N E S S
PA G E
WEBSITE
BUSINESS CARDS
F LY E R S
BROCHURES
KEY POINT 1: FACEBOOK BUSINESS
PAGE
• 1.09 million people log into Facebook everyday
• Quality over quantity
• Post the best and most important content
• Use graphics and pictures
• Know when to post

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KEY POINT 2: WEBSITE
• Websites are the first thing a consumer looks for
• A way to showcase every aspect of a business
• Easy to navigate
• Memorable name

This Photo by Unknown Author is licensed

under CC BY
KEY POINT 3: BUSINESS CARDS
• Small and easy to handout
• Can be given anywhere at anytime
• Include all contact information

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BY
KEY POINT 4: FLYERS
• Eye-catching designs
• Can be put up in restaurants,
schools, etc.
• Advertise the best qualities of a
business
• Easy to use templates

This Photo by Unknown Author is

licensed under CC BY-NC-ND
CURRENT
EVENT

MY CURRENT EVENT
WA S A N A RT I C L E F RO M
FORBES ON MODERN
SOCIAL MEDIA
A DV E RT I S I N G
PRODUCT
• For my product, I created an
Instagram page where we can
share photos from past field
trips or post about field trips in
the future.
WO R L D O F
DA N C E F I E L D
TRIP
CONCLUSION

In conclusion, I hope that everything I have learned this semester will give me some insight when
I go to college and pursue a marketing degree. I’m so thankful that I got to work with my amazing
mentor this semester.

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licensed under CC BY-SA
THANK YOU

Thank you to my mentor for being such a wonderful teacher and making this semester such a
fun experience. Thank you to my evaluators for evaluating my presentation.

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WORKS CITED

• Segarra, Lisa. “Starbucks Apologizes After 2 Black Men Arrested While Waiting in Store.”
Fortune, Fortune, fortune.com/2018/04/14/starbucks-black-men-arrested-philadelphia/.