Vous êtes sur la page 1sur 164

B O C O N C E P T.

C O M
2019

FROM DENMARK.
TO THE WORLD.
Home. A space imbued with you. A composition of elements
that tells your unique story. Helping you find home has been
our life’s work since 1952. And this year, we show you the
way by shining a light on ours.

In these pages, explore Denmark, through our culture,


inspiring dwellings and ubiquitous appreciation for great
design. Meet local creatives and our renowned designers –
all driven by the passion of their craft.

Every hue, every detail, every word has been curated to


inspire your personal expression. Not a space built on
4
I

perfection. But a home made for living. From ours to yours.


PAGE

FROM DENMARK. TO THE WORLD.

FRONT COVER:
Amsterdam lounging module for sofa, medium armrest left As shown, dusty green Velvet fabric 3032/matte dark grey metal finish.
H24¾xW86¾xD42¼”. [Amsterdam - 8100] Waza rug As shown, silver, 100% viscose. W67xL94½”. [Waza]

PAGE 2-3:
Imola chair As shown, black Velvet fabric 3036/matte black structure lacquered. H43½/21½xW37½xD39”. [Imola - 8510] Imola
footstool As shown, black Velvet fabric 3036/matte black structure lacquered. H16¼xW26xD22¼”. [Imola - 8550] Curious table lamp
As shown, black metal. H23¾xØ4”. [Curious]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
P. 6 - 7 DANISH DESIGN SINCE 1952

Contents P. 8 - 9

P. 10 - 13
BEHIND THE FORM

10 YEARS OF AN ICON

P. 18 - 79 LIVING

P. 26 - 27 W AV E S O F C R E AT I V I T Y

P. 44 - 47 CURRENT TRENDS

P. 70 - 71 INTERIOR DESIGN SERVICE

P. 80 - 81 QUALITY BY TRADITION

P. 82 - 113 DINING

P. 114 - 117 M I K K E L K A R S TA D

P. 118 - 125 SLEEPING

P. 128 - 157 S T O R A G E & W O R K S PA C E

PAGE
P. 150 - 151 THE ART OF LOOKING FORWARD

P. 158 - 163 OUTDOOR FURNITURE

I
5

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
6
I
PAGE

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
In a sleepy town in 1950s Denmark, a pair of young cabinetmakers stand
at the entrance of their new factory. They’re proud. The space may be
modest in size but it is perfectly formed; all painstakingly built by their
hands.

DANISH DESIGN
SINCE 1952

PAGE
I
Just two years earlier, Jens Ærthøj and Tage the accompanying dining chair, designed by
T H E H I S T OR Y

7
Mølholm began their furniture business architect Arne Wahl.
in the hot summer of 1952. Then, their
only company was skill and youthful Joining those tenets with Jens and Tage’s
determination. Now, they are walking in innate business acumen, was a recipe for well-
with four employees, a growing list of orders crafted success. Just eight years later, they
and the satisfaction of a pursued ambition: moved to a new 14,000 square feet location.
to introduce quality Danish furniture to a There, the company grew, evolving from
broader audience. manufacturer to retail chain. From a small
firm to Denmark’s biggest and most global
Meeting that demand while maintaining furniture brand, with nearly 300 stores in
such high standards of quality required over 60 countries – and counting.
a pioneering spirit. They would have to
combine their traditional craftsmanship with Our headquarters sit on the same location we
Denmark’s wave of late industrialization. acquired in 1962 – an analogy to the brand:
Machines were now more affordable, efficient, design excellence rooted in heritage with a
and accurate. Investing wisely would speed keen eye to the future. It’s how Jens and Tage
up production and keep costs low, without worked then. It’s how we always will.
compromising the quality the customers
loved.

Jens and Tage stood on the principles that


made Danish design admired around the
world. Simplicity, craftsmanship, elegant
functionality, and quality materials. That
year, those values were seen in the smooth
movement of the company’s popular
extendable teak dining table. While their
belief in the pared-down aesthetic of Danish
Functionalism would be brought to life in

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
Anders Nørgaard / “My design is characterized
by beautiful lines, minimal styling, and perfect
proportions. However, functionality is always key.”
The Danish architect and furniture designer is famed
for his ability to conceive sofas and chairs that are
coveted around the world.
8
I
PAGE

ARDE / “Furniture is art in the form of functionality


and beauty. When a design has art, it strikes a
chord with the consumer.” Danish designer ARDE,
blends his homegrown minimalism with elements
of the unexpected, to create designs that pique the
Henrik Pedersen / “I don’t do this for money or imagination.
fame. My passion is creating good products that can
be used by customers around the world.” The Danish
furniture and lighting designer uses his innate
sensibility to produce captivating designs; including
the iconic Imola chair.

BEHIND THE FORM


We work with some of the most respected designers in Denmark and further afield. They’re all award-
winning experts, as you would expect. But perhaps more important is our mutual interpretation of
great design: elegant, well considered products that reflect our time and improve our lives.

As the creatives behind our collection, we trust them with our life. And with over a hundred fabrics
and leathers, and numerous material, colour and customization options, you can trust our designs to
enrich your home.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
Oki Sato / ‘‘We want to give something more with our
design. A little twist that catches the eye and creates
a small moment.” Founder of nendo, and youngest
ever Wallpaper Magazine Designer of the Year, Oki
Sato’s unique take on Japanese design has made him
a household name. Morten Georgsen / “When you combine pleasing
proportions with beautiful colours, materials, and
craftsmanship, you create a design that evokes a
good feeling.” Our longest running partnership, the
Danish designer has been conceiving designs for us
since 1993.

PAGE
I
9

Frans Schrofer / “My overall guiding


principle is to create tools for living. A
language of form without words.” Part of
Karim Rashid / ’’The object should include a sense of
more than three generations of renowned
humanity. Something soft that touches you and makes you
creativity, the award-winning Dutch
feel at ease.” The Egyptian-born, Canadian-raised New
designer draws from a rich palette of artistic
Yorker is one of the most famous, prolific and awarded
and technical knowledge.
designers of his generation.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
Henrik Pedersen
Henrik’s designs offer a warm minimalism; a luxury that calls to you
without the needless lexicon of ornamentation and glitz. His design
language is a blend of comfort, natural curves, clean lines, and honest
materials – honesty being one of his mantras.

10 YEARS OF AN ICON
10
I
PAGE

Walking into Henrik Pedersen’s home curves, clean lines, and honest materials –
T H E I MOL A C H A I R

confirms everything you have heard about honesty being one of his mantras.
the celebrated designer. It sits in an exclusive
location to the south of Denmark’s second “It’s where I always start. If you take on a
capital, Aarhus. And yes, it’s beautifully brief that you truly hate, there are likely to
designed, decorated, and furnished – as you be two outcomes: you will either fail utterly.
would expect. But grand and pretentious it’s Or you will succeed because you have no
not. This isn’t a space designed for asserting inhibiting emotion. But neither is fun,
status. Nor is it an homage to the owner’s because then it’s just a job – the passion has
aesthetic prowess. The space is a warm and gone.” One look at Henrik’s resume tells
welcoming home, made for living. you that design passion is a quality he has in
spades.
No surprise then to learn that “down to
earth” is a phrase often used to describe A LIFE IN DESIGN
the 51-year-old identity, graphic, packaging, Henrik trained as a Fashion Designer,
furniture, and lighting designer. Henrik graduating in 1989. During those studies,
Pedersen designs for clients all over the world, he identified his deeper affinity for graphic
and has conceived some of BoConcept’s most- design. He merged the two, landing a job
popular products, including the Adelaide producing graphics for a fashion label. And
collection, Monza table, and the iconic Imola would later move back to Aarhus to start a
chair. graphic, identity and packaging design studio
with his wife. “I didn’t get into design. Design
Henrik’s designs offer a warm minimalism; a got into me! [laughs] I’ve never met a fashion
luxury that calls to you without the needless designer who didn’t care about cars, graphics
lexicon of ornamentation and glitz. His and interiors – and vice versa. I see them all
design language is a blend of comfort, natural as one big interconnected element.”

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
PAGE
I
11

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
12
I
PAGE

01.

01 I Imola chair As shown, light grey Lux Felt fabric 2310/brushed


steel. H43½/21½xW37½xD39”. [Imola - 8510] 02 I Imola chair
with swivel function As shown, camel Sienna leather 5111/
brushed steel. H43½xW37½xD39”. [Imola - L002] Curious floor
02. lamp As shown, black metal. H53½xØ4”. [Curious]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
Henrik still runs his graphic design studio helps you find the best solution. You can frame conjures the illusion of levitation. Just
today. But it was in 2007 when his vision often encounter ten, twenty, or a hundred a few of the reasons for its success.
broadened to include furniture; almost two obstacles to making a functional product
decades after graduating and just one year at a decent price. I must always consider “I think the success of a living chair is in
before he would design the Imola chair. functionality, price, the target in the market, the eye of the beholder. If you want an icon
trends, my feelings (which I guess is a big part chair that isn’t so much for sitting, but rather
“At this point we owned furniture that we of what the client is paying for), plus input a showpiece, then you will choose it for its
before admired but could not afford. And from engineers and craftsman. Which is why looks. I sit in some chairs, and you can tell
living with those pieces inevitably sparked my I say that design is the opposite of art. An that comfort wasn’t high on the designer’s
desire to tackle interiors.” Henrik decided artist is about expressing him or herself – no list of priorities. In my opinion, a good living
to create a collection of ten lamps and compromise. A designer is a facilitator – a chair needs to be comfortable. I want it to be
speculatively booked a stand at a furniture midwife to a concept, you could say.” a place of relaxation.”
fair in Copenhagen. “I had no idea about
price or whether they would even sell. But I When asked about inspiration you get Imola comes with a swivel base option in
just wanted to see what happened. Luckily, I the same no-frills response that is by now steel. And its base frame option is available

PAGE
sold all ten designs to one manufacturer and expected and satisfying in equal measure. in both steel and on-trend brass. Henrik also
was nominated for a design award. I then “It’s never a landscape or the colour of snow. designed two matching footstools. All are
started my studio and attended another fair It’s generally everyday objects: the side of a available in our full range of over a hundred

I
with a new collection of furniture and lamps. mouse mat, the fabric of a cushion. I used to luxury fabrics and leathers. But what is

13
I acquired three clients there that I still work write down those moments of inspiration, but Henrik’s preference? “I like a very natural
with today; one of which being BoConcept.” now I just leave them and trust that my mind look. So, I would choose the brand’s new pure
will recall it when required.” aniline leather. It’s very close to completely
After a few minutes with Henrik, you’re raw leather. I need to see the patina in all the
aware that the no-stress-can-do attitude that DESTINED TO BE MADE right places.”
fueled his segue into furniture design is Delving into the process of designing Imola,
intrinsic to his life and work. “I’m on the back reveals an unknown fact: “It actually wasn’t When asked about the life impact of
of a horse, and I have absolutely no control to brief. [laughs] BoConcept wanted a designing such an iconic piece only a year
[laughs].” He talks about the importance of completely different product, a very classic into his furniture and lighting career, Henrik
not over-thinking the design process and even living chair, which I showed them. But I took laughs. “There was no impact. I don’t do
separates himself from his creativity. “My the liberty to show Imola as well, and they this for money and fame. I need to pay the
process is to just start. I simply sit down at my instantly wanted it instead. We all loved the bills, but my passion is creating products
desk, pencil in hand, and the little guy inside design but I don’t think anyone could have that can be manufactured for the right price
me says, don’t worry, I’ll figure this out.” It’s predicted its success.” The chair has gone on and used by clients around the world. I don’t
clear that Henrik is applying liberal duabs of to become both a high selling product and look back. I just want to continue creating
humility over the prep and theory that must an icon piece for the brand. This year we good products.” Hearing those words from
underpin such a successful career. Later, he mark 10 years of the design, producing hand- the mouths of others would have aroused
peels some of it away. crafted 1:16 miniature models and celebrating skepticism. In Henrik Pedersen’s case, you
the icon with a special winter anniversary can’t help but believe them to be true.
“Mind, pencil and paper, and then a campaign.
computer. That’s my approach. The computer
is the acid test because everything can Imola was inspired by one of the two swirling
be made to look amazing on paper. The halves of a tennis ball. Each of the form’s
computer is where the design asks, “You drew distinctive sides appears to have been born
me there, but do I really work?”, and that’s a from a single slice. Details that juxtapose the
key stage in the process.” design’s enveloping curves with the sharp
edges of the resulting side panels. The mix
“Compromise is invariably involved. Not that gives Imola tension and elevates your sense
compromise or resistance is a bad thing. It of visual comfort, while its low-profile base

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
14
I
PAGE

01.

TO CRAFT AN ICON
Today, there are only four craftsmen in the world who are qualified to make the Imola chair. All work
from the same factory in Europe, with two more craftsmen in training. That education, lasting a year,
is only offered to highly skilled upholsterers, and for good reason.

Imola is a handmade-to-order product of exceptional quality. Stretching and positioning such taut
upholstery over Imola’s sculptural form is no easy feat. It is physically demanding work that requires
years of expertise and a meticulous eye for detail. Each chair uses approximately four and a half
square yards of fabric or leather, and over sixty five yards of thread.

Like all passionate artisans, every Imola craftsman is driven by the beauty and satisfaction found in
his creation: one handcrafted Danish icon, ready to adorn a home somewhere in the world.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
PAGE
I
15

01 I Imola chair As shown, black Velvet fabric 3036/matte black


structure lacquered. H43½/21½xW37½xD39”. [Imola - 8510]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
01.
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
I
19
A M S T E R D A M S O FA . D E S I G N E D B Y H E N R I K P E D E R S E N
02.

01 I Amsterdam lounging module for sofa, medium armrest left As shown, dusty green Velvet fabric 3032/matte dark grey metal
finish. H24¾xW86¾xD42¼”. [Amsterdam - 8100] Amsterdam 2.5 seating module, armrest right As shown, dusty green Velvet
fabric 3032/matte dark grey metal finish. H24¾xW71½xD42¼”. [Amsterdam - 2502] Madrid coffee table As shown, smoke-coloured
glass/matte black structure lacquered/black concrete. H14¼/17½xW21¾xL21¾”. [Madrid - AD22] Waza rug As shown, silver, 100%
viscose. W67xL94½”. [Waza] Kuta floor lamp As shown, black. H78¾xØ15¾”. [Kuta] 02 I Amsterdam lounging module for sofa,
medium armrest left As shown, dusty green Velvet fabric 3032/matte dark grey metal finish. H24¾xW86¾xD42¼”. [Amsterdam - 8100]
Waza rug As shown, silver, 100% viscose. W67xL94½”. [Waza]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
Osaka sofa with resting unit, tufted seat As shown, forest green Napoli fabric 2256/brushed brass finish. H30½xW78xD55¾”. [Osaka
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M

- CV29] Lugo coffee table As shown, espresso oak veneer/brushed brass finish. H14¼xW19xL19”. [Lugo - AM05] Totoki rug As
shown, green, 100% viscose. W78¾xL118¼”. [Totoki]
20
I
PAGE
O S A K A S O FA . D E S I G N E D B Y A N D E R S N Ø R G A A R D
PAGE I 21
Hampton corner sofa with adjustable back and storage on left side As shown, stone grey Napoli fabric 2255/matte dark grey metal finish. H35xW117½xD97”. [Hampton - AX00] Hampton

S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
pouf on wheels with storage left and right sides As shown, stone grey Napoli fabric 2255/black. H15¾xW42¼xD42¼”. [Hampton - 0210] Lucca wing recliner with swivel function As shown,
black Estoril leather 0950/walnut veneer/matte black structure lacquered. H43½/15¾xW27¾xD34¾”. [Lucca - 1425] Madrid coffee table As shown, rust ceramic/matte black structure lacquered/
black concrete. H14¼/17½xØ39”. [Madrid - AD19] Lugano base cabinet with drop-down doors As shown, walnut veneer. H11¼xW75¾xD19”. [Lugano - SN00] Bordeaux wall system As
shown, charcoal grey lacquered/matte black structure lacquered. H12½xW49¼xD12¾”. [Bordeaux - 6370] Shanghai rug As shown, latte, 100% viscose. W78¾xL118¼”. [Shanghai] Kip floor
lamp Product not available in Canada

PAGE
I
23
LUC C A C H A I R . DE SIGN E D BY A N DE R S NØRGA A R D
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
24
I
PAGE

01.
H A M P T O N S O FA . D E S I G N E D B Y H E N R I K P E D E R S E N

01 I Hampton sofa with adjustable back, resting unit and storage both sides As shown, stone grey Napoli fabric 2255/matte
dark grey metal finish. H35xW117½xD66¾”. [Hampton - BH00] Hampton cushion As shown, stone grey Napoli fabric 2255.
H20½xW26½xD6½”. [Hampton - 9530] Bilbao coffee table As shown, smoke-coloured glass/grey concrete. H14¼xW32¾xL32¾”.
[Bilbao - AD13] Bilbao coffee table As shown, smoke-coloured glass/grey concrete. H18¼xW21¾xL21¾”. [Bilbao - AD12] Bordeaux
console table As shown, charcoal grey lacquered/matte black structure lacquered. H23¾xW12¾xL49¼”. [Bordeaux - 6310] Ring mirror
As shown, black, glass/medium density fiberboard. D1¼xØ27¾”. [Ring] 02 l Hampton sofa with adjustable back and lounging unit
right side, storage and armrest left side As shown, stone grey Napoli fabric 2255/matte dark grey metal finish. H35xW97¼xD42¼”.
[Hampton - 2712] Ottawa side table As shown, matte black structure lacquered. H21¾xW21¾xL12”. [Ottawa - 1660] Meinus rug As
shown, grey, 100% viscose. Ø59¼”. [Meinus] Kip floor lamp Product not available in Canada Magic light 3 Concrete art As shown,
grey/brown/off white, concrete. H44¼xW28½xD1”. [Magic light 3]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
02.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
Anders Nørgaard
“My design is characterized by beautiful lines, minimal styling and
perfect proportions. However, functionality is always key. I don’t do noisy
design. I want to give the client a cleaner canvas on which to paint their
personality.”

W AV E S O F C R E AT I V I T Y
26
I
PAGE

The fact that Anders Nørgaard’s studio is to attend a lot of local cultural events, which
DE S IGN E R P ORT R A I T

located on the Port of Aarhus seems fitting. I love.” As well as art exhibitions, music, and
The second capital of Denmark, owes a lot theatre, the designer also draws inspiration
to the body of water seen from Anders’ from furniture fairs, magazines, cooking, and
office. Seaborne trade has fueled the city’s another pastime, which pulls him back to the
growth for centuries, while Aarhus’ success sea.
and the business, academic, and cultural
opportunities it affords, has been central to “I recently caught a 200lbs tuna near Malaga,”
the 59-year-old’s life and career. he says through a broad smile. It’s the same
stretch of the Mediterranean seen from his
Just five minutes north from Studio Nørgaard summerhouse. Seascapes seem to be an ever-
is the Aarhus School of Architecture, where present feature in Anders’ life – reflecting
Anders studied Architecture and Furniture a career that is in constant motion; always
Design. His wife sits in an office 1 mile to evolving. Soon, the architect and award-
the west, as Program Director for Aarhus winning designer will add ‘farming’ to his list
Musikhuset, the biggest concert hall in of accomplishments. His summerhouse sits
Scandinavia. And Anders designed and on 3 acres of farmland – fertile soil that will,
built his villa in Risskov, the affluent Aarhus in two years, yield its first crop of Spanish
suburb, which also overlooks the bay. mangoes. “We live in the only location in the
region with the ideal climate and conditions
“We have a student population of 40,000 for mango production, so why not? [laughs]”
and I’m inspired by the youthful energy that
pervades the city. My wife’s work allows me Back to the cold of Aarhus, Anders speaks

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
PAGE
I
27
of his small close-knit team, which he says However, functionality is always key. I don’t mentor to a handful of young designers from
is another big source of inspiration. “I work do noisy design. I want to give the client Denmark and across Europe. When asked
with three female designers. As a man, it’s a cleaner canvas on which to paint their what his one piece of advice would be, he
hard to impart femininity into my designs, personality.” pauses.
which I believe is integral to modern
furniture. It’s important that my team’s On Danish design, Anders believes its lasting “Be yourself but respect the craftsmanship.
perspectives combine with mine to create success is down to historical context and the You have your vision, but always listen to
better products. It’s not a one-man show.” protection of the craft. “Unlike other nations, the craftsmen. Because, to create a great
our cabinetmaking industry wasn’t halted product, design and craftsmanship must work
The discussion moves to his early years. “My by World War II. Danish Functionalism, hand in hand and be optimized for modern
father was a chief technician for innovation which began in the early 1920s, was able to production.”
at IBM, and my mother was a respected evolve throughout. That craftsmanship is
pre-computer graphic designer. Their circle still taught in furniture schools around the
of friends included architects and furniture country. Today, many pieces are made on
designers. Prototypes of school furniture machines. But a lot of those operators can
would arrive at our house for me to test. And just as ably craft furniture by hand, and still
I was also lucky enough to get advice from do. We are also not so swayed by trends here
some of the greats, including Hans Wegner. in Denmark. We are trend led, but we tend to
So, I’ve been surrounded by design my whole reinterpret them to fit our aesthetic.”
life.”
Between drafting the plans for his latest and
“My design is characterized by beautiful lines, smallest home (a result of his sons moving
minimal styling, and perfect proportions. out) and his furniture design, Anders is also a

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
I
29
C E N O VA S O F A . D E S I G N E D B Y A N D E R S N Ø R G A A R D

Cenova sofa with resting unit As shown, dusty green Velvet fabric 3032/chrome. H35xW113xD61½”. [Cenova - GK52] Valencia side
table As shown, grey bonded leather/black-stained oak veneer. H18¼xW16¾xL16¾”. [Valencia - 1980] Valencia side table As shown,
grey bonded leather/black-stained oak veneer. H15xW16¾”. [Valencia - 1990] Shanghai rug As shown, Steel, 100% viscose. Ø59¼”.
[Shanghai] Crane floor lamp As shown, black metal with black fabric shade. H80xØ19¾”. [Crane]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
30
I
PAGE

01.
O S A K A S O FA . D E S I G N E D B Y A N D E R S N Ø R G A A R D

02. 03.

01 l Osaka sofa, tufted seat As shown, forest green Napoli fabric 2256/aluminum. H30½xW95½xD34½”. [Osaka - AD29] Basel side table
As shown, walnut veneer/matte black structure lacquered. H18¼xØ20¼”. [Basel - 2180] 02 l Fermo media unit with drop-down door and
drawer As shown, charcoal grey lacquered/anthracite grey burnished steel. H18xW60xD19¾”. [Fermo - HA07] Athena chair with reclining
back function and swivel base As shown, mole Estoril leather 0959/brushed steel. H45/16¾xW27¾xD29¼”. [Athena - 1370] 03 l Chiva
functional coffee table with storage As shown, walnut veneer/charcoal grey glass/brushed steel. H16/19¾xW34¾/43xL22/30¼”. [Chiva
- AD10] 04 l Osaka sofa, tufted seat As shown, dark green Velvet fabric 3038/brushed brass finish. H30½xW95½xD34½”. [Osaka - AD29]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
04.
01.
01 l Carlton sofa As shown, dark blue Napoli fabric 2257/matte black structure lacquered. H30¾xW94½xD36¾”. [Carlton - AD42]

S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
Carlton ottoman As shown, dark blue Napoli fabric 2257/matte black structure lacquered. H17xW36¾xD27¾”. [Carlton - AA42]
Lugo coffee table As shown, espresso oak veneer/matte black structure lacquered. H14¼xW19xL19”. [Lugo - AM05] Waza rug
As shown, blue, 100% viscose. W67xL94½”. [Waza] Ring mirror As shown, black, glass/medium density fiberboard. D1¼xØ19¾”.
[Ring] 02 l Carlton sofa As shown, dark blue Napoli fabric 2257/matte black structure lacquered. H30¾xW94½xD36¾”. [Carlton - AD42]
Adelaide lounge chair As shown, forest green Napoli fabric 2256/espresso oak veneer. H28¾/15¼xW23¾xD24¼”. [Adelaide - D085]
Alba side table As shown, anthracite grey glass/anthracite grey burnished steel. H24xW15xL19¾”. [Alba - 2120] Stockholm table
lamp As shown, smoke coloured glass, black marble base. H20½xØ11¼”. [Stockholm - Stockholm]

02.

PAGE
I
33
C A R L T O N S O FA . D E S I G N E D B Y A N D E R S N Ø R G A A R D
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
34
I
PAGE

S O FA E V O L U T I O N B Y
KARIM RASHID

Karim Rashid is one of the world’s most prolific designers. For the Ottawa sofa, he speaks of
employing ‘sensual minimalism’ – a design language that is “soft, comfortable, human with character,
yet reductive.”
O T T A WA S O FA . D E S I G N E D B Y K A R I M R A S H I D

The Ottawa sofa system is an innovative take on home seating and flexible living. Choose one or more
of its ten organically-shaped modules. Rearrange them to suit your changing needs. Each is distinct.
All give you varied ways to sit and interact. The design has captured the industry’s imagination,
garnering the prestigious Good Design Award and iF Design Award.

Ottawa sofa As shown, blue Velvet fabric 3031/black lacquered. W82¾xD33½”. [Ottawa - 2501] Ottawa triangular pouf with tray
matte black structure As shown, blue Velvet fabric 3031/black lacquered. H16¾xW36½xD43½”. [Ottawa - 0210] Ottawa side table
As shown, matte black structure lacquered. H21¾xW21¾xL12”. [Ottawa - 1660] Litore rug As shown, blue, 50% wool/50% viscose.
W67xL94½”. [Litore] Ball floor lamp Product not available in Canada Tone mirror As shown, clear, glass/medium density fiberboard.
D1xØ39½”. [Tone]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
I
37
COMFORT IN MOTION BY
FRANS SCHROFER

Frans Schrofer is an award-winning Dutch designer whose work contributes to over three generations
of celebrated creativity. His early studies in electro-mechanics and mechanical engineering reflect a

PA R M A S O FA . D E S I G N E D B Y F R A N S S C H R O F E R
lifelong fascination with cars. His furniture blends that technical knowledge with the fluidity of his
parents’ renowned artwork.

The magic of that balance is embodied in the new Parma recliner sofa. Take a seat in this bold design,
characterized by muscular lines, folded stitch details, and sleek sculptural legs. Then find your ideal
seating position at the touch of elegantly concealed switches. It’s comfort in effortless motion.

Parma reclining sofa As shown, blue Verona fabric 3072/brushed steel. H27¾/31½xW80½xD41½/63”. [Parma - AB00] Lugo coffee
table As shown, ash ceramic/matte black structure lacquered. H10¼xW23¾xL40½”. [Lugo - AM02] Lugo coffee table As shown,
ash ceramic/matte black structure lacquered. H21xW19xL19”. [Lugo - AM06] Como wall system As shown, charcoal grey lacquered.
H40½xW40½xD8½”. [Como - 1110] Waza rug As shown, blue, 100% viscose. W78¾xL118¼”. [Waza] Lean on Me table lamp
Product not available in Canada

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
38
I
PAGE
M I A M I S O FA . D E S I G N E D B Y A N D E R S N Ø R G A A R D

Miami seat with back As shown, tobacco Estoril leather 0951/brushed steel. H26½xW37½xD37½”. [Miami - 1250] Miami corner unit left side As shown, tobacco Estoril leather 0951/brushed
steel. H26½xW37½xD37½”. [Miami - 6002] Miami footstool As shown, sand Verona fabric 3073/brushed steel. H15¾xW37½xD37½”. [Miami - 0300] Miami seat with back As shown, tobacco
Estoril leather 0951/brushed steel. H26½xW28xD37½”. [Miami - 1000] Miami cushion As shown, sand Verona fabric 3073. H15¾xW23¾xD5¼”. [Miami - 9500] Madrid coffee table As shown,
clear glass/matte white structure lacquered/white concrete. H14¼/17½xØ39”. [Madrid - AD18] Madrid coffee table As shown, clear glass/matte white structure lacquered/white concrete.
H14¼/17½xØ31½”. [Madrid - AD20] Shanghai rug As shown, latte, 100% viscose. W78¾xL118¼”. [Shanghai] Curious floor lamp As shown, black metal. H53½xØ4”. [Curious] Tone mirror As
shown, clear, glass/medium density fiberboard. D1xØ39½”. [Tone]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
01.
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
02.

PAGE
I
41
M A DR I D TA BL E . DE SIGN E D BY MORT E N GE ORG S E N
03.

01 l Miami sofa As shown, tobacco Estoril leather 0951/brushed steel. H26½xW112¼xD37½”. [Miami - AD00] Miami cushion As
shown, sand Verona fabric 3073. H15¾xW23¾xD5¼”. [Miami - 9500] 02 l Miami corner unit left side As shown, tobacco Estoril
leather 0951/brushed steel. H26½xW37½xD37½”. [Miami - 6002] Miami seat with back As shown, tobacco Estoril leather 0951/
brushed steel. H26½xW37½xD37½”. [Miami - 1250] Miami seat with back As shown, tobacco Estoril leather 0951/brushed steel.
H26½xW28xD37½”. [Miami - 1000] Miami footstool As shown, sand Verona fabric 3073/brushed steel. H15¾xW37½xD37½”. [Miami
- 0300] Miami cushion As shown, sand Verona fabric 3073. H15¾xW23¾xD5¼”. [Miami - 9500] Madrid coffee table As shown, clear
glass/matte white structure lacquered/white concrete. H14¼/17½xØ39”. [Madrid - AD18] Madrid coffee table As shown, clear glass/
matte white structure lacquered/white concrete. H14¼/17½xØ31½”. [Madrid - AD20] Shanghai rug As shown, latte, 100% viscose.
W78¾xL118¼”. [Shanghai] Curious floor lamp As shown, black metal. H53½xØ4”. [Curious] 03 l Madrid coffee table As shown,
clear glass/matte white structure lacquered/white concrete. H14¼/17½xØ39”. [Madrid - AD18] Shanghai rug As shown, latte, 100%
viscose. W67xL94½”. [Shanghai] Tone mirror As shown, dark grey, glass/medium density fiberboard. D1xØ39½”. [Tone]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
42
I
PAGE

Lucca recliner with swivel function As shown, beige Lucca wing recliner with swivel function As shown, light Lucca wing recliner with swivel function As shown, black
Mojave fabric 0300/matte white structure lacquered. grey Salto leather 0967/oak veneer/matte white structure Estoril leather 0950/walnut veneer/matte black structure
H43½/15¾xW27¾xD34¾”. [Lucca - 1445] lacquered. H43½/15¾xW27¾xD34¾”. [Lucca - 1425] lacquered. H43½/15¾xW27¾xD34¾”. [Lucca - 1425]

THE RECLINER FOR


E V E RY TA S T E
LUC C A C H A I R . DE SIGN E D BY A N DE R S NØRGA A R D

Lucca’s flexibility goes way beyond the arc of its effortlessly smooth motion. Our new comfort
recliner, designed by Anders Nørgaard, offers flexible design options to suit your style and home.

Lucca’s back design, with broad head-support, gives the form masculinity. While its slender and subtly
tapered alternative delivers an understated expression. Add warm notes with oak side panels or don’t.
Then finish your Lucca with a choice of three swivel base finishes, in grey, black, or white.

Lucca recliner with swivel function As shown, beige Bristol fabric 3063/oak veneer/matte white structure lacquered.
H43½/15¾xW27¾xD34¾”. [Lucca - 1430] Kip floor lamp Product not available in Canada

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
Margrethe Odgaard
What is influencing next year’s colours and interior design trends? Is it
even relevant to talk about trends when they are inherently transient and
neither sustainable nor good for your budget? Danish textile designer
Margrethe Odgaard is in no doubt. Trends are inescapable and an
expression of the age we live in. Right now, home furnishing trends
revolve around intimacy, warm textiles, muted colours, and soft furniture
as a result of changeable times and a major global world order.
Meet her here.
44
I
PAGE

CURRENT TRENDS
WRITTEN BY: MAJA HAHNE REGILD / PHOTOGRAPHER: ANDREAS OMVIK,
KRISTINE AUTZEN

Trends have always been around as a deeply- our food, and the clothes we will be wearing
T R E N D S 2019

rooted human need for renewal and change. tomorrow.


In both interior design and fashion, there
have been changing fads in the look, colour MUTED COLOURS AND TRUE BROWN
intensity, and design of textiles. Perhaps Trends are therefore not only about what is
as an expression of hope for the future, or hot right now, but are based on something
a snapshot of the current time. Margrethe that runs much deeper. In our current age
Odgaard has been preoccupied with the and in ourselves. If we are looking for a new
effects colours and materials have on people colour for our wall, or shape for the new sofa,
since she left the Danish Design School in she believes we are searching and longing for
2005. She is one of the first of her generation the reflection of our emotions. If we want to
in Denmark to go against the flow in how she understand why a colour becomes a trend, we
uses colours and materials. She sees trends need to dig down and see what feelings are
as an expression of reactions in time and the in play at the present time – such as anxiety,
basic cultural mood we find ourselves in, feelings of isolation, enthusiasm, or optimism.
which guide our choices in interior design,

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
PAGE I 45
46
I
PAGE

“Right now, for example, we are seeing that a reaction to this. The body has been pushed what is in them, and to send their children to
the spicy and muddy colours – in other words, out to the periphery for a time, but we have the scouts. All these things are an expression
the ‘coloured browns’ – are popular. Friendly now discovered that we cannot live without of returning to our roots and the peasant
colours which make us feel comfortable in a these things,” says Margrethe. culture.
world where so many feel insecure. You can
also read it as a reaction to the virtual world, On the colour front, she therefore predicts SIGNIFICANCE OF TEXTILES
which has taken over our lives at several that we will see even more browns and muddy Margrethe divides her working time equally
levels. If you just think back 5-10 years, colours in the near future, as an expression of between commercial and artistic projects.
materials and colours were facing a strong a purely physical need for care, identification, Each is dependent on the other. For
headwind. Our society was characterized by and intimacy, where we as individuals example, after spending months creating
progress up through the 2000s. Computers, are ‘embraced’ by the physical surfaces, her own colour index, she can draw on this
tablets, and web-based media made inroads, materials, and colours of the surroundings. experience when developing colours for
in private and professional life, at a pace our Rounded shapes in various forms have others. Her training as a textile designer is
bodies found difficult to keep up with. Our become permissible again in furniture over a great personal passion, and over the years,
buildings were intended to radiate power the last few years, after a long period with she has illustrated what textiles do to us as
and wealth. They had to be bigger, and were sharp edges. And the trend will not only sensual individuals in several design academy
often characterized by the hard, sterile, shiny be reflected in interior design and fashion. projects.
surfaces typical of modern architecture. I Margrethe believes it is for the same reason “Just as the use of colours expresses our time,
believe we have reached a saturation point. that local values are being cultivated again from a trend perspective, many of the same
To put it bluntly, we feel unstimulated as after having been ‘out’ for many years. People cultural values apply to our relationship to
sensual individuals, and the explosive use of want to make their own bread or chocolate textiles. Right now, warm colours are gaining
colours and materials seen in recent years is covered marshmallows again, so they know ground in response to an unsettling world,

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
and the same applies to the use of textiles. is important to orient ourselves toward all the can survive changing fads – whether brown or
Any surface can be seen as the transition senses, and not just the visual. Ask yourself lime green is in fashion.
from material to person as a sensual creature. these questions: How are the acoustics? Is it a “A constant search for replacement and
Textiles offer a surface which is warm to some pleasant place to be? Is there contrast in the renewal is deeply rooted in us. Why this is the
degree, in contrast to surfaces such as steel, surfaces and does the room design alternate case is a study in itself. But you can do a lot
glass, metal, concrete, and brick, which are between sharp and soft? Something sensual yourself by focusing on quality and genuine
hard and cold. Textiles are also the first thing also arises in contrasts. The philosophical art, and steering clear of fashion fads, which
our body encounters in the world, because Feng Shui interior design and architecture are typically also expensive. Danish design is
we wear clothes. At a subconscious level, movement is relevant to look at when it renowned for quality around the world and
textiles have an inherent care and intimacy comes to harmonious and inviting interior is something we have excelled at for decades.
by nature. People are not conscious of it, design, as it takes a holistic approach. It is not At an aesthetic level, we must go beyond ‘style
but nevertheless recognize it as something simply a matter of buying a can of paint. Buy and trend’. Design needs to be able to do
comforting. A space can be beautiful, but if some quality paint because aesthetics are far more in my view. It is only when we buy our
there are no textiles, it can seem threatening. broader than that. It’s not about just buying dream sofa and keep it for the rest of our lives
There is also the issue of acoustics. Textiles a designer chair and feeling that the job is that you can talk about true sustainability.”
help improve these by absorbing sound, and done. Take into account the entire sensory
thereby serve as a constructive element in the spectrum,” says Margrethe.
room,” says Margrethe.
Put briefly, she sees textiles as the closest we AESTHETIC SUSTAINABILITY
can get to caring, in a material. If a child is Margrethe also sees an increasing trend
crying, we wrap it in textiles in an embrace. It currently in the need for quality based on a
is a primordial inherited emotion in humans ‘less is more’ principle. But where the concept
over generations, that textiles help to make previously focused primarily on minimalism,
us feel secure alongside materials such as clay it is now all about getting the most out of

PAGE
and wood. If we make greater use of textiles what you have. If we spend financial resources
in interior design, Margrethe believes this will on material products they should ideally,
help create a sensation of warmth, security, from a design point of view, be made of the

I
care, and intimacy. They embrace and enfold best materials and have a wealth of detail in

47
us. Even just pillows on a sofa help code the the structures, surfaces, and hues that make
room as being a pleasant place you want to them stand apart.
spend time in. “I’m personally convinced that if we surround
“I recently stayed at a stunning holiday home ourselves with quality architecture, design,
filled with incredible marble. But the house and surfaces, made by designers with
was furnished without textiles, and I felt attention to detail, love and care, we will
restless as a result, because my body didn’t be able to sense this as consumers. The
know what it should do. Transferred to an probability that we will go out and recreate
urban context, where concrete, glass, roofing this care ourselves is very high. Just as a smile
felt, and bricks dominate the landscape, is contagious, our surroundings also rub off
textiles are therefore the key to feeling on us. We will simply want to give more of
comfortable, as they stimulate the senses in ourselves, because we sense that other people
a tactile manner. It therefore matters what get a boost. I believe we can make a difference
furnishings you use, whether at the workplace by communicating through quality surfaces
or at home,” says Margrethe. and materials. Design should therefore be
seen as something the designer gives rather
ABC OF AESTHETICS than takes, by cultivating generosity,” she
To understand our relationship with colours says.
and materials, in interiors and furniture,
Margrethe believes we must take a step ANTI-TREND IN 2018/19
back and understand the full meaning of So, from a trend perspective, Margrethe is
aesthetics. convinced that the clearest trend in 2018 is
It comes from the Greek word ‘aisthetikos,’ a kind of anti-trend – a quest for intimacy.
which means sensory perception – seeing, Instead of buying mindlessly, there is more
smelling, hearing, feeling, and tasting. of a caring attitude towards the world,
“Aesthetics is often only connected with where you only buy what you really want.
something visual, but in order for a room to Furniture items that have a clear function and
really work, it has to speak to all your senses stimulate the senses through their colours You can also read Margrethe Odgaard’s
– not just your eyes. In an Instagram world, it and materials, can handle repeated use and interior design tips on BoConcept’s website.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
01.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
E X P L O R E A L L A C C E S S O R I E S A T B O C O N C E P T. C O M
PAGE
I
49
02.

HANDMADE TO ANY SIZE


Our luxe, hand-woven rugs come in a range of sizes and looks. But if you need a rug in a bespoke
size, we can help. We can tailor selected designs from our collection to your exact size requirements.
Simply come into the store for a quote.

01 l Nivel rug As shown, bordeaux, 100% wool. Ø59¼”. [Nivel] Dimas rug As shown, black, 100% leather, variation is natural. Ø59¼”.
[Dimas] Radius rug As shown, petrol, 60% wool/40% viscose. Ø59¼”. [Radius] Shanghai rug As shown, mustard, 100% viscose.
Ø90¾”. [Shanghai] Shanghai rug As shown, Steel, 100% viscose. Ø59¼”. [Shanghai] 02 l Beijing rug As shown, Steel, 100% polyester.
W78¾xL118¼”. [Beijing] Cosenza rug As shown, ocean, 100% wool. W67xL94½”. [Cosenza] Elpida rug As shown, ochre, 10%
wool/90% viscose. W67xL94½”. [Elpida] Shanghai rug As shown, latte, 100% viscose. W78¾xL118¼”. [Shanghai] Connection rug
As shown, chocolate coloured, 50% New Zealand wool/50% viscose. W67xL94½”. [Connection]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M

01.
52
I
PAGE
C A R M O S O FA . D E S I G N E D B Y A N D E R S N Ø R G A A R D

Extend Carmo’s seat depth, by up to 8 inches, at the touch of an elegantly concealed switch.

01 l Carmo motion sofa with resting unit As shown, light grey Lux Felt fabric 2310/black lacquered. H27¾xW101xD68¼”. [Carmo
- CJ00] Carmo ottoman As shown, light grey Lux Felt fabric 2310/black lacquered. H16¾xW37¼xD37¼”. [Carmo - 0300] Adelaide
living chair As shown, yellow Leeds fabric 3026/oak. H34¾/17¾xW34xD33¼”. [Adelaide - 1410] Adelaide footstool As shown, yellow
Leeds fabric 3026/oak. H14¾xW22½xD16¾”. [Adelaide - 1390] Bornholm coffee table As shown, white marble laminate/oak veneer.
H15½xØ23¼”. [Bornholm - 1610] Elpida rug As shown, ochre, 10% wool/90% viscose. W67xL94½”. [Elpida] Cone floor lamp As
shown, oak with black metal shades and base. H68¼”. [Cone] 02 l Carmo motion sofa with resting unit As shown, light grey Lux
Felt fabric 2310/black lacquered. H27¾xW101xD68¼”. [Carmo - CJ00] Copenhagen wall system As shown, matte white lacquered/
oak veneer. H89½xW102xD15½”. [Copenhagen - CY00] Pebble shape mirror As shown, clear, glass/medium density fiberboard.
H19¾xW15¾xD1”. [Pebble shape]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
02.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
54
I
PAGE

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
I
55
I N D I V I 2 S O FA . D E S I G N E D B Y A N D E R S N Ø R G A A R D

Indivi 2 corner sofa with lounging unit As shown, light grey Mojave fabric 0301/brushed steel. H30xW106¾xD79¼”. [Indivi 2 - NI33] Veneto chair with swivel function As shown, camel
Estoril leather 0957/aluminum. H29½xW30¼xD30¼”. [Veneto - 790012] Lugo coffee table As shown, oak veneer/matte white structure lacquered. H21xW19xL19”. [Lugo - AM06] Lugo coffee
table As shown, oak veneer/matte white structure lacquered. H14¼xW19xL56¾”. [Lugo - AM07] Bordeaux wall system As shown, matte white lacquered/matte white structure lacquered.
H63¼xW25¾xD14¾”. [Bordeaux - 6450] Shanghai rug As shown, latte, 100% viscose. W67xL94½”. [Shanghai] Outrigger floor lamp As shown, oak with white powder coated metal shade and
legs. H71xØ11½”. [Outrigger] Autumn Feeling oil painting As shown, cream/brown/orange, canvas. H47¼xW39½xD1¾”. [Autumn feeling]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
Carlton sofa with lounging unit As shown, golden beige Napoli fabric 2252/matte black structure lacquered. H30¾xW110¼xD82½”.
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M

[Carlton - AQ42] Madrid coffee table As shown, ash ceramic/matte black structure lacquered. H16xØ39”. [Madrid - AD25] Trento
chair with swivel function As shown, tobacco Estoril leather 0951/matte black structure lacquered. H37¾/15¾xW30¾xD35½”. [Trento
- 1270] Bordeaux wall system As shown, charcoal grey lacquered/matte black structure lacquered. H63¼xW25¾xD14¾”. [Bordeaux
- 6450] Waza rug, size made to order Per m2 (per 10,76 square feet) As shown, silver, 100% viscose. [Waza] Curious floor lamp As
shown, black metal. H53½xØ4”. [Curious]
56
I
PAGE
T R E N TO C H A I R . DE SIGN E D BY A N DE R S NØRGA A R D
PAGE I 57
01.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
I
59
02.

LUGA NO SI DE BO A R D . DE SIGN E D BY MORT E N GE ORG S E N

01 l Lugano sideboard As shown, walnut veneer/anthracite grey burnished steel. H29xW90¾xD19”. [Lugano - SR00] Como bookcase
As shown, anthracite grey burnished steel. H15¼xW15¼xD14”. [Como - 7010] 02 l Fargo sofa As shown, camel Estoril leather 0957/
brushed steel. H33¼xW98½xD39”. [Fargo - DF17] Madrid coffee table As shown, clear glass/matte black structure lacquered/
black concrete. H14¼/17½xØ31½”. [Madrid - AD20] Basel side table As shown, walnut veneer/matte black structure lacquered.
H18¼xØ20¼”. [Basel - 2180] Ball floor lamp Product not available in Canada

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
60
I
PAGE

01.
I N D I V I 2 S O FA . D E S I G N E D B Y A N D E R S N Ø R G A A R D

02.

01 l Indivi 2 sofa As shown, brown Sienna leather 5110/brushed steel. H30xW95¾xD36”. [Indivi 2 - EF10] Lugo coffee table As shown,
ash ceramic/matte black structure lacquered. H14¼xW36¼xL36¼”. [Lugo - AM01] Main floor lamp As shown, antique brass with black
fabric shade. H63xØ24½”. [Main - Main] 02 l Ankara rug As shown, blue, 80% wool/20% viscose. Ø59¼”. [Ankara] 03 l Lugano wall
mounted cabinet As shown, walnut veneer. H60½xW15¼xD14”. [Lugano - 2600] Adelaide living chair As shown, dusty green Velvet
fabric 3032/matte black structure lacquered. H34¾/17¾xW34xD33¼”. [Adelaide - 1400]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
03.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
62
I
PAGE
BO STON C H A I R . DE SIGN E D BY H E N R I K PE DE R S E N

Mezzo corner sofa with lounging unit As shown, light taupe Estoril leather 5022/chrome. H34¼xW113xD92¾”. [Mezzo - FZ52]
Boston chair with swivel function. Also available with tilt function As shown, black Sienna leather 5112/brushed steel.
H45¾xW31¼xD36¼”. [Boston - L043] Barcelona functional coffee table with storage As shown, walnut veneer/charcoal grey glass.
H14/19½xW31½/37¼xL43½/49”. [Barcelona - 3750] Alba side table As shown, anthracite grey glass/anthracite grey burnished steel.
H24xW15xL19¾”. [Alba - 2120] Waza rug As shown, silver, 100% viscose. W78¾xL118¼”. [Waza] Duo floor lamp As shown, black
metal. H59¼xØ8½”. [Duo] Bouquet canvas print As shown, blue/yellow, medium density fiberboard/canvas. H63xW43½”. [Bouquet]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
01.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
02.

I
65
J A PA N E S E I L L U S I O N B Y
O K I S AT O

Oki Sato is the founder and Chief Designer of award-winning design studio, nendo. The Canadian-
born Japan-based designer fuses Japanese minimalism with surprise and illusion. This subtle yet often
astonishing blend has garnered his work huge attention and pushed him into the realms of art, with a
host of exhibitions in some of the world’s most prestigious museums. F U SION DAY BE D . DE SIGN E D BY N E N D O

The fusion chair typifies that playful aesthetic. Based on origami, the Japanese art of paper folding,
fusion’s voluptuous cushions and deep crevices invite you closer – daring you to try the impossible
and unfold its form.

01 l fusion day bed As shown, blue Velvet fabric 3031/oak. H18¼/22¼xW79½xD43¾”. [fusion - FU02] Cushion As shown, camel
Sienna leather 5111. H6¾xW23¼xD11¼”. [fusion - 0170] fusion chair As shown, dark blue Lux Felt fabric 2319/oak veneer.
H29¼xW38¼xD30¾”. [fusion - L042] 02 l fusion chair As shown, dark blue Lux Felt fabric 2319/oak veneer. H29¼xW38¼xD30¾”.
[fusion - L042] fusion footstool As shown, dark blue Lux Felt fabric 2319/oak. H14xW26¾xD14¼”. [fusion - F011]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
66
I
PAGE

01.
X T R A F O O T STO OL . DE SIGN E D BY A N DE R S NØRGA A R D

Impromptu houseguest? Xtra goes from a pouf to a single bed in minutes.

01 l Xtra tufted footstool with sleeping function As shown, camel Estoril leather 0957. H16¾xW27¾/78¾xD27¾”. [Xtra - XT02] Xtra
footstool with sleeping function As shown, blue Velvet quilt 3001. H16¾xW27¾/78¾xD27¾”. [Xtra - 603031] Beijing rug As shown,
Steel, 100% polyester. W78¾xL118¼”. [Beijing] 02 l Osaka sofa, regular seat As shown, cognac Chester leather 5091/aluminum.
H30½xW80xD34½”. [Osaka - GC29] Bordeaux console table As shown, charcoal grey lacquered/matte black structure lacquered.
H37¾xW11¼xL32/49¼”. [Bordeaux - 6340] Macka rug As shown, black, 60% wool, 40% flax. W78¾xL118¼”. [Macka] Kuta floor
lamp As shown, black. H78¾xØ15¾”. [Kuta]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
02.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
68
I
PAGE

Athena chair with reclining back function and swivel Athena chair with reclining back function and swivel Athena chair with reclining back function and swivel
base As shown, light grey Salto leather 0967/brushed steel. base As shown, light grey Lux Felt fabric 2310/oak. base As shown, tobacco Estoril leather 0951/walnut.
H45/16¾xW27¾xD29¼”. [Athena - 1370] H45/16¾xW27¾xD29¼”. [Athena - 1360] H45/16¾xW27¾xD29¼”. [Athena - 1360]

Y O U R P R I VAT E H I D E A W AY
Playful. Expressive. Voluptuous. Athena is for you if you desire an alternative to the traditional
AT H E NA C H A I R . DE SIGN E D BY F R A N S S C H ROF E R

masculine recliner. It’s also a relaxing antidote to the stresses of everyday life – a quality voiced by its
soft and flowing lines.

Frans Schrofer designed Athena to never dominate a space, but rather to converse with its
surroundings. Its enveloping form evokes a deep comfort that is both visual and tactile. The look
is finished with a flawlessly engineered swivel base, available in a range of finishes, and an optional
footstool.

Athena chair with reclining back function and swivel base As shown, mole Estoril leather 0959/brushed steel. H45/16¾xW27¾xD29¼”.
[Athena - 1370] Athena footstool As shown, mole Estoril leather 0959/brushed steel. H17xW21xD18¼”. [Athena - 1340] Monika rug
As shown, beige, 100% polyester. W67xL94½”. [Monika] Duo floor lamp As shown, black metal. H59¼xØ8½”. [Duo]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
70
I
PAGE

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
Interior design in 2018 should be personal, engaging and reflect who you
are. Thankfully, BoConcept has developed an Interior Design service
where specially trained Design Consultants make home visits, guiding
customers to find their own style. Meet Design Consultant, Mia Petersson.

MIA PETERSSON,
D E S I G N C O N S U LT A N T

Mia Petersson has been working with points. Sometimes it doesn’t take much. through a combination of personal mood

PAGE
interior design for over ten years, and she Other times it’s a complete shake-up,” she boards, drawings and close dialogue, we find
is now a Design Consultant for BoConcept continues. a mutual solution. I use our catalogue and
with customers throughout Zealand. In her 3D drawing program to adapt the style and

I
A MATTER OF TRUST

71
opinion, interior design means creating a atmosphere and, as our product range offers
personal style based on things that matter For Mia, help with interior design is a matter almost infinite variations, there’s plenty
at an individual level. Therefore, according of trust, above all. That’s why she always of scope to arrive at personal aesthetics by
to Mia, it is most important to start with the makes a point of familiarizing herself with playing around with the array of colours,
things you love. As a Design Consultant for her customers’ situations, both in terms of textiles, etc.”
BoConcept, Mia has been visiting customers the interior design and the varying levels of “The greatest pleasure for me personally is
since 2015. She helps them find the core of personal and financial investment involved. that, in interacting with our customers, I can
their own personal interior design style, be create their own personal oasis, where they
that through minor tweaks using just a few “In my line of work, no job is too big or can find relaxation and contentment for many
new items, or a full makeover. small. Above all, I’m here to help find the years to come. To know that I’ve been allowed
right solution. I do that by immersing myself to participate in realizing their dream home
“My primary focus is finding out what matters in who and what I am dealing with, because is a truly unique feeling and my strongest
to my customers. My point of departure my starting point is always the human motivation of all,” Mia Petersson concludes.
is always the furniture that the customer touch. That’s why I’m also very honest in my
wants to keep, and then I look at how we approach and will always say what I think is
can integrate it with BoConcept’s furniture needed to find the right solution. I hope the
universe,” Mia explains. She is particularly end result is a happy and trusting customer
enthusiastic about the brand’s range because – who’s also been presented with something
it is so flexible and adapts easily to individual new and exciting,” she says.
wishes and needs.
TOOLS OF HER TRADE
“There are endless possibilities in terms For this reason, Mia Petersson’s approach to
of what we can create. The flexibility of the people she meets is personal and hands-
the furniture makes it a playground full on. Each project is backed by a personal
of opportunities, limited only by the commitment and frank dialogue, especially
imagination. I have customers who haven’t when big decisions arise.
changed their home interior for 30 years,
and others who follow the latest trends. This “I’ll start off with a visit to the customer’s
is what makes my job even more interesting, home to explore what is needed. I’m good at
because people have such different starting decoding rooms and people. And together,

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
01.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
02.

I
73
S M A L L S PA C E .
ENDLESS STYLE.

Whether it’s a compact city apartment or a small country eco-home, a shrinkage in space needn’t
demand a reduction in style. Our flexible furniture for compact living makes the best use of every
square foot. And all pieces feature the same high-quality materials and finishes of our large-space
designs – no compromise required.

M I A M I S O FA . D E S I G N E D B Y A N D E R S N Ø R G A A R D
Miami, our new modular sofa, uses minimal lines and an elevated stance for lightness and the illusion
of space. Reconfigure its modules to adapt to your multipurpose room. When dinner’s over, wow
your guests by converting your Rubi dining table into a Rubi coffee table. Then stack and store your
timeless Florence dining chairs.

01 l Miami corner unit left side As shown, grey Verona fabric 3075/brushed steel. H26½xW37½xD37½”. [Miami - 6002] Miami seat with back As shown, grey Verona fabric 3075/brushed steel.
H26½xW37½xD37½”. [Miami - 1250] Miami footstool As shown, black Estoril leather 0950/brushed steel. H15¾xW37½xD37½”. [Miami - 0300] Miami cushion As shown, grey Verona fabric 3075.
H15¾xW23¾xD5¼”. [Miami - 9500] Veneto chair with swivel function As shown, camel Estoril leather 0957/aluminum. H29½xW30¼xD30¼”. [Veneto - 790012] Rubi adjustable table (height
and size can be adjusted) As shown, espresso oak veneer/matte black structure lacquered. H15¾-30¼xW47¼xL27¾/55¼”. [Rubi - 3200] Waza rug, size made to order Per m2 (per 10,76 square
feet) As shown, silver, 100% viscose. [Waza] Kip floor lamp Product not available in Canada Venice Street glass art As shown, mixed colours, glass/wood/foil. H47¼xW35½xD1¾”. [Venice
Street] 02 l Rubi adjustable table (height and size can be adjusted) As shown, espresso oak veneer/matte black structure lacquered. H15¾-30¼xW47¼xL27¾/55¼”. [Rubi - 3200] Florence
chair As shown, walnut veneer/anthracite grey burnished steel. H32¾/18xW19¾xD22¼”. [Florence - D088] Waza rug, size made to order Per m2 (per 10,76 square feet) As shown, silver, 100%
viscose. [Waza] Kip floor lamp Product not available in Canada Tone mirror As shown, rose, glass/medium density fiberboard. D1xØ39½”. [Tone]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
01.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
02.

I
75
COMFORTING PROPORTIONS
Melting away the day’s stress is no big task amid the small yet pleasing proportions of the Osaka sofa.
And now enjoy our new chaise lounge model, for added relaxation and new ways to interact with your
space.

Working with soft tones lightens the look and releases visual space from a modest room, while vibrant
velvet accents and rich caramel leather adds personality.

O S A K A S O FA . D E S I G N E D B Y A N D E R S N Ø R G A A R D

01 l Osaka sofa with resting unit, tufted seat As shown, dusty rose Leeds fabric 3024/aluminum. H30½xW78xD55¾”. [Osaka - CV29] Bornholm coffee table As shown, matte white lacquered.
H15½xØ23¼”. [Bornholm - 1610] Jersey side table (for in- and outdoor use) As shown, matte white structure lacquered. H23¼xØ17½”. [Jersey - 2130] Lugano entertainment unit with drop-
down door As shown, matte white lacquered/oak veneer/titanium grey burnished steel. H16½xW60½xD19”. [Lugano - SX00] Shanghai rug As shown, mustard, 100% viscose. Ø90¾”. [Shanghai]
Ball floor lamp Product not available in Canada Autumn Feeling oil painting As shown, cream/brown/orange, canvas. H47¼xW39½xD1¾”. [Autumn feeling] Pebble shape mirror As shown,
clear, glass/medium density fiberboard. H19¾xW15¾xD1”. [Pebble shape] 02 l Osaka sofa with resting unit, tufted seat As shown, dusty rose Leeds fabric 3024/aluminum. H30½xW78xD55¾”.
[Osaka - CV29] Ogi chair with swivel function As shown, camel Sienna leather 5111/brushed steel. H32½/17¾xW29¾xD29¾”. [Ogi - L025] Bornholm coffee table As shown, matte white
lacquered. H15½xØ23¼”. [Bornholm - 1610] Lugano entertainment unit with drop-down door As shown, matte white lacquered/oak veneer/titanium grey burnished steel. H16½xW60½xD19”.
[Lugano - SX00] Shanghai rug As shown, mustard, 100% viscose. Ø90¾”. [Shanghai] Ball floor lamp Product not available in Canada

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M

01.
76
I
PAGE

A D A P TA B L E D E S I G N
O S A K A S O FA B E D . D E S I G N E D B Y A N D E R S N Ø R G A A R D

Multipurpose rooms need multipurpose furniture – like the Billund dining table that transforms
into a two-seater console table. Wake in the comfort of the Osaka sofa bed, and store bedding in its
optional concealed-storage footstool.

01 l Osaka sofa with sleeper function, tufted seat As shown, black Bristol fabric 3061/aluminum. H31¼xW75xD38/84”. Mattress size: W56¾xL76½”. [Osaka - SL29] Osaka footstool,
tufted seat As shown, black Bristol fabric 3061/aluminum. H19½xW32xD32”. [Osaka - SP29] Cartagena nesting tables As shown, white lacquered/matte white structure lacquered.
H19½/17¼/15xØ19¾/17¾/15¾”. [Cartagena - U001] Billund table As shown, matte white lacquered/oak veneer/matte white structure lacquered. H29½xD25¼xL43½xØ43½”. [Billund - 4300]
Florence chair As shown, oak veneer/chrome. H32¾/18xW19¾xD22¼”. [Florence - D088] Oslo folding chair As shown, black leather look/oak. H33/18¼xW21xD21”. [Oslo - 1840] Tone mirror
As shown, clear, glass/medium density fiberboard. D1xØ39½”. [Tone] Shanghai rug As shown, Steel, 100% viscose. Ø59¼”. [Shanghai] 02 l Billund table As shown, matte white lacquered/oak
veneer/matte white structure lacquered. H29½xD25¼xL43½xØ43½”. [Billund - 4300] Aarhus chair As shown, light grey Lux Felt fabric 2310/oak veneer. H32¾/18½xW19¾xD21½”. [Aarhus - 0100]
Adana rug As shown, mustard, 100% wool. W67xL94½”. [Adana] Handle Me pendant Product not available in Canada

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
02.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
Adelaide living chair As shown, dusty rose Leeds fabric 3024/oak. H34¾/17¾xW34xD33¼”. [Adelaide - 1410] Imola chair with swivel
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M

function As shown, camel Sienna leather 5111/brushed steel. H43½xW37½xD39”. [Imola - L002] Lucca recliner with swivel function
As shown, beige Bristol fabric 3063/oak veneer/matte white structure lacquered. H43½/15¾xW27¾xD34¾”. [Lucca - 1430] Reno living
chair As shown, golden beige Napoli fabric 2252/matte black structure lacquered. H43½/17½xW32¾xD38”. [Reno - 1415] Athena
chair with reclining back function and swivel base As shown, mole Estoril leather 0959/brushed steel. H45/16¾xW27¾xD29¼”.
[Athena - 1370] Veneto chair with swivel function As shown, camel Estoril leather 0957/aluminum. H29½xW30¼xD30¼”. [Veneto
- 790012] Boston chair with swivel and tilt function As shown, light beige Lux Felt fabric 2312/brushed steel. H44½xW31¼xD36¼”.
[Boston - L044]
78
I
PAGE
PAGE I 79
Our quality department works closely with the
Technological Institute of Denmark, allowing them
complete freedom for independent testing.

Lux Felt, our high-performance mélange fabric,


developed exclusively for BoConcept, achieves the
Woolmark trademark. It means you are choosing a
rigorously tested fabric with high wool fiber content.
80
I
PAGE

All ceramic table tops are produced by the same


Spanish manufacturer. Their 40 years of expertise
ensures surfaces that are stunning, virtually scratch-
proof, and heat resistant up to 400⁰ F.

Our high-quality European hinges and drawer


runners are tested to a total 300,000 cycles – the
equivalent of 50 and 25 years of use, respectively.

QUALITY BY TRADITION
BoConcept was built on the Danish philosophy of craftsmanship and uncompromising quality. A lot
has changed since our journey began in 1952. But our desire to give you the highest quality remains
the same.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
Over 98% of all wooden furniture is manufactured
here in Denmark, in our company-owned factory. It
allows us to push industry standards, like applying
four separate coats of lacquer – giving your furniture
extra durability and an exceptional finish.

We fill our sofa cushions with quality seabird


feathers. The feathers are sorted and selected for
their light weight and ability to trap air – giving you
sublime comfort.

PAGE
I
81

One of the biggest selections on the market. 100+


luxury fabrics and leathers, from only the finest
tanneries and fabric designers, like Ratti S.p.A., the
Italian firm that supplies some the biggest names in
luxury fashion. All are available to try in your local
store, in large 1.5 square yard swatches.

We believe great design should fit and improve


the way you live. So, over 80% of our collection,
excluding accessories, can be adapted for size,
colour, material, or components.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
84
I
PAGE
O T T A WA C H A I R A N D T A B L E . D E S I G N E D B Y K A R I M R A S H I D

Ottawa table with supplementary tabletop As shown, espresso oak veneer/matte black structure lacquered. H29½xW39½xL94½/128¾”.
[Ottawa - OV03] Ottawa chair As shown, orange Velvet fabric 3035/matte black structure lacquered. H34¾/18½xW20xD22½”. [Ottawa -
D034] Bordeaux console table As shown, espresso oak veneer/matte black structure lacquered. H23¾xW12¾xL49¼”. [Bordeaux - 6310]
Mix table lamp Product not available in Canada Ball pendant Product not available in Canada Ball pendant As shown, matte antique
brass coloured metal. Ø7¼”. [Ball - Ball]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
PAGE
I
85

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
I
87
M I L A NO TA BL E . DE SIGN E D BY MORT E N GE ORG S E N

Milano table with supplementary tabletop As shown, ash ceramic/matte white lacquered/titanium grey burnished steel.
H29½xW39½xL72¼/103¾”. [Milano - T013] Adelaide chair with swivel function As shown, camel Estoril leather 0957/white/polished
aluminum. H33/18¼xW17¾xD23”. [Adelaide - D022] Lugano sideboard As shown, walnut veneer/anthracite grey burnished steel.
H29xW90¾xD19”. [Lugano - QB00] White forest metal print As shown, white, metal. H47¼xW35½”. [White Forest]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
88
I
PAGE
M A DR I D TA BL E . DE SIGN E D BY MORT E N GE ORG S E N

01.

01 l Sydney trolley As shown, matte white structure lacquered/oak veneer. H30½xW18xL34¾”. [Sydney - 2220] 02 l Madrid table
As shown, silk white glass/matte white structure lacquered/white concrete. H29¾xØ50”. [Madrid - T066] Adelaide chair with swivel
function As shown, grey Velvet quilt 3000/matte white structure lacquered. H33/18¼xW23¾xD23”. [Adelaide - D041] Ottawa sideboard
As shown, matte white lacquered/oak veneer/matte ash grey lacquered/chrome. H29½xW94½xD21½”. [Ottawa - S015] Nightrose
glass art As shown, black/blue/white, glass/wood/foil. H47¼xW35½xD1¾”. [Nightrose] Ball floor lamp Product not available in Canada

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
02.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
90
I
PAGE

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
I
91
A DE L A I DE C H A I R . DE SIGN E D BY H E N R I K PE DE R S E N

Vancouver table As shown, walnut veneer/anthracite grey burnished steel. H29¼xW43½xL94½”. [Vancouver - T054] Adelaide
chair with swivel function As shown, mocca Estoril leather 0954/matte black structure lacquered. H33/18¼xW23¾xD23”. [Adelaide
- D041] Florence chair with swivel function As shown, matte black lacquered beech veneer/matte black structure lacquered.
H32¾/17¼xW18¼xD22¼”. [Florence - D089] Pine cone pendant Product not available in Canada Bouquet canvas print As shown,
blue/yellow, medium density fiberboard/canvas. H63xW43½”. [Bouquet]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
92
I
PAGE
GR A NA DA TA BL E . DE SIGN E D BY MORT E N GE ORG S E N

Granada table with supplementary tabletop As shown, espresso oak veneer/anthracite grey burnished steel. H29½xW51¼xL51¼/71¾”.
[Granada - 5500] Lausanne chair As shown, camel Estoril leather 0957/espresso oak. H34½/18½xW19¾xD24”. [Lausanne - D052]
Lugano sideboard As shown, espresso oak veneer/anthracite grey burnished steel. H29xW90¾xD19”. [Lugano - QB00] Sydney trolley
As shown, matte black structure lacquered/walnut veneer. H30½xW18xL34¾”. [Sydney - 2220] Shanghai rug As shown, mustard, 100%
viscose. Ø90¾”. [Shanghai] Pine cone pendant Product not available in Canada Shelter table lamp As shown, black metal with brass
arm. H16¾xØ14”. [Shelter] Ring mirror As shown, black, glass/medium density fiberboard. D1¼xØ19¾”. [Ring]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
Torino table As shown, matte black laminate/matte black structure lacquered. H29½xW31½xL71”. [Torino - T038] Ottawa chair As

S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
shown, black/matte black structure lacquered. H34/17¾xW19¾xD22¼”. [Ottawa - D033] London large bench with cushion As
shown, red Lux Felt fabric 2316/matte black structure lacquered. H19xW63xD14¾”. [London - B011] Bordeaux wall system As shown,
charcoal grey lacquered/matte black structure lacquered. H63xW15¾xD13”. [Bordeaux - 6380] Ball pendant Product not available in
Canada

PAGE
I
95
TOR I NO TA BL E . DE SIGN E D BY A R DE
PAGE I 96
Lyon table with supplementary tabletop As shown, walnut veneer/matte black structure lacquered. H29½xW35½xL71¾/95½”.

S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
[Lyon - T067] Adelaide chair with swivel function As shown, dark grey Lux Felt fabric 2311/black/matte black structure lacquered.
H33/18¼xW23¾xD23”. [Adelaide - D090] Bordeaux wall system As shown, charcoal grey lacquered/matte black structure lacquered.
H63¼xW25¾xD14¾”. [Bordeaux - 6450] Five chandelier Product not available in Canada

PAGE
I
97
LYO N TA BL E . D E S I G N E D BY MO RT E N GE O RG S E N
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
98
I
PAGE
A A R H U S C H A I R . DE SIGN E D BY H E N R I K PE DE R S E N

Milano table with supplementary tabletop As shown, walnut veneer/anthracite grey burnished steel. H29½xW39½xL72¼/103¾”.
[Milano - T013] Aarhus chair As shown, black Salto leather 0960/walnut veneer. H32¾/18½xW19¾xD21½”. [Aarhus - 0100] Totoki
rug As shown, blue, 100% viscose. W67xL94½”. [Totoki] Pine cone pendant Product not available in Canada

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
100
I
PAGE

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
I
101
MON Z A TA BL E . DE SIGN E D BY H E N R I K PE DE R S E N

Monza table As shown, clear glass/oak/titanium grey burnished steel. H29½xW35½xL71”. [Monza - T064] Aarhus chair As shown, light
grey Lux Felt fabric 2310/oak veneer. H32¾/18½xW19¾xD21½”. [Aarhus - 0100] Fermo sideboard As shown, matte white lacquered/
titanium grey burnished steel. H28¾xW89½xD19¾”. [Fermo - HA17] Waza rug As shown, silver, 100% viscose. W78¾xL118¼”. [Waza]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
E X P L O R E A L L A C C E S S O R I E S A T B O C O N C E P T. C O M

01.
102
I
PAGE
M I L A NO TA BL E S . DE SIGN E D BY MORT E N GE ORG S E N

02.

01 l Milano table with supplementary tabletop As shown, white glass/matte white lacquered/titanium grey burnished steel.
H29½xW39½xL72¼/103¾”. [Milano - T013] Mariposa Deluxe chair As shown, stone Bahia leather 0937/titanium grey burnished steel.
H32½/18½xW19½xD24¼”. [Mariposa - D050] Como wall system As shown, matte white lacquered. H40½xW40½xD8½”. [Como
- 1110] 02 l Dax rug As shown, stone grey, 60% wool/40% viscose. W67xL94½”. [Dax] 03 l Milano table As shown, matte white
lacquered/oak. H29¼xW31½xL55¼”. [Milano - T042] Adelaide chair As shown, white/oak. H34/18½xW17¾xD22¾”. [Adelaide - D065]
Five chandelier Product not available in Canada

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
03.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
104
I
PAGE
A DE L A I DE C H A I R S . DE SIGN E D BY H E N R I K PE DE R S E N

01.

01 l Torino table As shown, matte black laminate/matte black structure lacquered. H29½xW31½xL31½”. [Torino - T044] Adelaide
chair with swivel function As shown, rustic red/matte black structure lacquered. H33/17¾xW23¾xD23”. [Adelaide - D024] Ball
pendant Product not available in Canada 02 l Adelaide chair with swivel function As shown, light grey Lux Felt fabric 2310/white/
matte white structure lacquered. H33/18¼xW23¾xD23”. [Adelaide - D090] Como wall system As shown, matte white lacquered.
H40½xW40½xD8½”. [Como - 1110]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
02.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
01.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
I
107
A DE L A I DE C H A I R S . DE SIGN E D BY H E N R I K PE DE R S E N

02.

01 l New York table As shown, clear glass/matte white structure lacquered. H29¾xØ31½”. [New York - T059] Adelaide chair
with swivel function As shown, winter green/matte white structure lacquered. H33/17¾xW23¾xD23”. [Adelaide - D024] Adelaide
chair with swivel function As shown, winter green/matte white structure lacquered. H33/17¾xW17¾xD23”. [Adelaide - D025]
Ball pendant Product not available in Canada 02 l New York table As shown, silk white glass/matte white structure lacquered.
H29¾xØ39¼”. [New York - T058] Adelaide chair with swivel function As shown, white/polished aluminum. H33/17¾xW23¾xD23”.
[Adelaide - D024] Florence chair with swivel function As shown, white lacquered beech veneer/matte white structure lacquered.
H32¾/17¼xW18¼xD22¼”. [Florence - D089]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
108
I

01.
PAGE
F L OR E NC E C H A I R . DE SIGN E D BY A R DE

02.

01 l Torino table As shown, matte white lacquered/matte white structure lacquered. H29½xW31½xL47¼”. [Torino - T037] Florence
chair As shown, matte bronze green lacquered/anthracite grey burnished steel. H32¾/18xW19¾xD22¼”. [Florence - D088] Ball pendant
Product not available in Canada Monoplane art on paper As shown, black/white, medium density fiberboard/paper. H27¾xW19¾”.
[Monoplane] 02 l Florence chair As shown, walnut veneer/anthracite grey burnished steel. H32¾/18xW19¾xD22¼”. [Florence -
D088] Florence chair As shown, matte bronze green lacquered/anthracite grey burnished steel. H32¾/18xW19¾xD22¼”. [Florence
- D088] Florence chair As shown, matte mustard lacquered/anthracite grey burnished steel. H32¾/18xW19¾xD22¼”. [Florence -
D088] 03 l Billund table As shown, matte white lacquered/oak veneer/matte white structure lacquered. H29½xD25¼xL43½xØ43½”.
[Billund - 4300] Florence chair As shown, oak veneer/chrome. H32¾/18xW19¾xD22¼”. [Florence - D088] Outrigger floor lamp As
shown, oak with white powder coated metal shade and legs. H71xØ11½”. [Outrigger]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
03.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
01.
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
I
111
A DE L A I DE BA R STO OL . DE SIGN E D BY H E N R I K PE DE R S E N

02.

01 l Adelaide barstool As shown, black/oak. H41¼/29¾xW21¼xD21”. [Adelaide - B014] 02 l Adelaide barstool As shown, black/
matte black structure lacquered. H41¼/29¾xW21xD20¾”. [Adelaide - B012]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
112
I
PAGE

Adelaide barstool As shown, white/matte white structure lacquered. H41¾/30xW20¼xD21”. [Adelaide - B010] Adelaide barstool As shown, cognac Chester leather 5091/espresso oak.
H42¼/30½xW21¼xD21¼”. [Adelaide - B016] Adelaide barstool As shown, dark brown Salto leather 0962/oak. H38¼/26¾xW19¼xD20¾”. [Adelaide - B017] Adelaide barstool with gas cartridge
As shown, grey/matte black lacquered/brushed steel. H41-50¾xW17¾xD22¾”. [Adelaide - B007] Vig barstool As shown, white lacquered/walnut. H30½xØ16¾”. [Vig - 1810] Torup barstool
with gas cartridge As shown, white plastic/brushed steel. H23½-33¼xW15xD16¼”. [Torup - 1960] Adelaide barstool As shown, black/matte black structure lacquered. H37¼/25¾xW21xD20¾”.
[Adelaide - B013]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
PAGE
I
113

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
Mikkel Karstad
Mikkel Karstad has worked as a chef since he was seventeen, and his
resume includes close collaborations with world-renowned culinary greats,
like Gordon Ramsay of Britain and Danish star, chef Claus Meyer. He
also plays a key role in the Copenhagen food scene, being responsible for
prestigious food events, food styling, and inspiring new cookbooks that
are full of surprises, with his intuitive sense for food that appeals to all the
senses.
114

M I K K E L K A R S TA D
I
PAGE

WRITTEN BY: MAJA HAHNE REGILD / PHOTOGRAPHER: MIKKEL RAHR MORTENSEN

What values mean most to you as a chef? as the first thing we do is look at the food.
T H E I N T E RV I E W

Simplicity, with an emphasis on quality We have to want to taste it, by being enticed
ingredients and great taste are always central visually, as the sense of sight supports taste
elements in my approach to food. I’m a great in several ways. That is why arrangement is
believer in using local ingredients in season almost always one of the first things I think
and letting them speak for themselves. For about when I see an ingredient I want to
example, a vegetable like celery just has much work with. Of course, taste and the way it is
more taste in season, and should therefore prepared are also key, but the presentation is
naturally be allowed to play a leading role just as important in my eyes. So, aesthetics in
in a meal without too many embellishments. food is a vital factor and a major contributor
It’s enough just to brush it with a little oil, to the total experience. Food also almost
vinegar, and salt, bake it whole in the oven always tastes better if you eat it in a lovely
until tender, cut it into large pieces and serve setting with people you like to be with.
with a good dressing and some roasted nuts.
Very simple and brimming with flavor. What experience do you want people to have when
they taste your food?
How is food an aesthetic experience on par with, A mixture of something familiar yet
say, design? surprising. I also love to arouse enthusiasm,
Of course, it is very important that the food happiness and contentment in others. You
tastes good. But in my mind, the presentation should not only be full but feel it in your
and appearance are almost as important, whole body. I might serve a well-known

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
PAGE
I
115
vegetable but cooked in a way that my guests really like the creative part of it, but I don’t pulled up and eaten raw. If you leave it in the
have never tried before, and suddenly it tastes know if I could do something else creative. ground until late autumn, its taste, structure,
and seems completely different because it is I’m not good at drawing or writing, and I’m sweetness, and size are completely changed
served with condiments they would not have not a great handyman either. But I love to get due to wind, weather, and season. I think
thought of using. I love it when I can sense taste and aesthetics to harmonize in a meal, that’s quite amazing.
that people are thinking, “Wow, can celery so I have probably found essentially the right
taste like that?! I am completely full and not calling. What ingredients can you never get enough of?
missing meat at all.” That’s when I know I’m There is a time for everything, as they say.
onto something. What is your relationship with ingredients and In February and March, we eat so much
how do you use them throughout the year? lumpfish roe that you almost end up growing
We often see you cooking at prestigious As I said, I’m a great believer in using local weary of it. And it is a special moment
Copenhagen design, fashion, and lifestyle events. ingredients when they are in season, to get when the first wild garlic, ground elder, and
Why is it that we typically experience your the best possible flavor and price. Of course, dandelions emerge from the ground in early
culinary exploits on such occasions? Could you the whole issue of sustainability and being spring. Soon afterwards, nettles, beech leaves,
just as easily have been doing something else locally rooted also plays an important role. sweet woodruff, wood sorrel and the first
purely creative? I’m fascinated by how nature, weather, and asparagus begin to appear, which we consume
There’s definitely something that attracts me season combine to influence ingredients, copiously up until midsummer. I am generally
to making food for events where a big effort and how things like taste and structure in a enthusiastic about ingredients in season,
has been put into the setting, or the food vegetable can change depending on when it which peak at a particular time of the year.
has to complement a beautiful magazine, a is picked. Just take a carrot. In early summer,
new piece of furniture or another product. I it is small, crisp and juicy and can simply be

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
How did Denmark – and Copenhagen in in that we use everything from animals and trends and forms of food preparation. The
particular – become an international culinary greens alike, and make sure there is no food way in which the new Noma looks at the
destination? What are we doing differently? waste. We can do it by using the less attractive seasons is also very exciting, and I think we
For many years, people tended to guard their cuts of meat and not only the expensive will see more restaurants take that path.

PAGE
recipes and secrets at the various restaurants, ones. And by cutting down the quantities we There are also elements such as seaweed,
because of the intense competition for diners. consume. In terms of vegetables, we must insects, grass and protein extracted from
But about fifteen years ago, a new generation make sure to vary them and limit waste. this which are simmering below the surface.

I
117
of chefs started talking and sharing ideas. Many people are already very conscious of I don’t think these will become the next big
The wonderful and common interest there these things, and we are seeing a wave, at the thing, but there will always be some who
was in raising the level together and exploring moment, of people eating more vegetables, experiment with them.
Nordic cuisine and local ingredients has and more becoming vegetarians and vegans.
helped take the Danish food scene to a very
high plane and make Denmark a place that What can make a meal experience more intense?
culinary tourists come to from all over the The room, the mood, the light and especially
world simply to eat some delicious food. the people you are sharing a meal with
are key factors, so it is important to create
What culinary values is Denmark contributing as a holistic experience. Some of the food
a nation at an international level? Why is it of experiences that have deeply impacted me
interest to the rest of the world? are typically linked to a very special location
Locally rooted, organic food, biodynamics, and some wonderful people, rather than just
a short path from small producers to top the food. Of course, the food has been good
restaurants, and a positive dialogue between quality, but it is mostly other factors that
producers and restaurants and between make me continue to remember it – whether
restaurants and chefs in Denmark are some it be a warm raw seal liver on an ice floe
of the things that make all the difference. The in Disko Bay, or a very simple fermented
seasons and their impact on the ingredients pancake (injera) with a few vegetables and
we use is also something quite unique that lentils in a small nomad hut in Ethiopia. Of
Scandinavia has to offer. course, I also remember a lot of meals at good
restaurants around the world and in Denmark
How important are organic products and for the food, but there has often also been a
sustainability to you? Why are they so much in good atmosphere, and the company of some
focus at the moment? And how do you incorporate people I care about.
them into your food?
Organic and biodynamic ingredients mean If the current culinary wave right now is green,
a lot to me, but I actually look at locally what will the next trend be?
produced Danish ingredients and season first. The green wave will continue for a long time, Read more about Mikkel Karstad’s favorite
Sustainability is also very important to me, and will expand to encompass new products, Copenhagen spots on BoConcept’s website.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
01.

I
119
M E Z ZO BE D . DE SIGN E D BY MORT E N GE ORG S E N
02.

01 l Mezzo storage bed with lift-up frame and slats, excl. mattress As shown, blue Velvet fabric 3031/aluminum. H48½xW75xL86¾”.
Mattress size: W71xL78¾”. [Mezzo - CRW8] London large bench with cushion As shown, grey Velvet fabric 3030/matte black structure
lacquered. H19xW63xD14¾”. [London - B011] Shanghai rug As shown, Steel, 100% viscose. Ø59¼”. [Shanghai] Kip wall lamp
Product not available in Canada Diamond side table As shown, dark grey, wood/mirror. H16¾xW14xL14”. [Diamond] 02 l Bordeaux
console table As shown, charcoal grey lacquered/matte black structure lacquered. H23¾xW12¾xL49¼”. [Bordeaux - 6310] Lean on
Me table lamp Product not available in Canada

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
I
121
LUGA NO BE D . DE SIGN E D BY MORT E N GE ORG S E N

Lugano storage bed with lift-up frame and slats, excl. mattress As shown, walnut veneer/light grey Frisco fabric with
aquaclean 2063/charcoal grey lacquered. H51¼xW77¼xL83½”. Mattress size: W71xL78¾”. [Lugano - CIW8] Basel side table As
shown, walnut veneer/matte black structure lacquered. H18¼xØ20¼”. [Basel - 2180] Florence chair As shown, walnut veneer/chrome.
H32¾/18xW19¾xD22¼”. [Florence - D088] Cupertino desk As shown, espresso oak veneer/walnut veneer/matte black structure
lacquered. H29½xW19xL45½”. [Cupertino - T035] Waza rug, size made to order Per m2 (per 10,76 square feet) As shown, silver, 100%
viscose. [Waza] Kip floor lamp Product not available in Canada

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
122

01.
I
PAGE
GE N T BE D . DE SIGN E D BY MORT E N GE ORG S E N

01 l Mezzo storage bed with lift-up frame and slats, excl. mattress As shown, light taupe Estoril leather 5022/aluminum.
H48½xW75xL86¾”. Mattress size: W71xL78¾”. [Mezzo - CRW8] Valencia side table As shown, grey bonded leather/black-stained
oak veneer. H18¼xW16¾xL16¾”. [Valencia - 1980] Valencia side table As shown, grey bonded leather/black-stained oak veneer.
H15xW16¾”. [Valencia - 1990] Berlin floor lamp As shown, charcoal grey with light grey chintz shade. H39½/63xØ7¼”. [Berlin]
Waiting for glass print As shown, dark grey, powder, glass. H39½xW39½”. [Waiting for] 02 l Gent bed, excl. mattress As shown,
taupe Napoli fabric 2251/aluminum. H47¼xW86¾xL88½”. Mattress size: W71xL78¾”. [Gent - CWW8] Wire stool As shown, black,
metal. H19¾xØ14”. [Wire] Neat rug As shown, dark grey, 100% polyester. W67xL94½”. [Neat] Quadro wall lamp As shown, black
with black fabric shade. H19¾xW8xD8”. [Quadro]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
02.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
01.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
I
125
02.

LUGA NO BE D . DE SIGN E D BY MORT E N GE ORG S E N

03.

01 l Lugano storage bed with lift-up frame and slats, excl. mattress As shown, matte white lacquered/olive green Matera Fabric 2280/charcoal grey lacquered. H51¼xW69½xL83½”. Mattress
size: W63xL78¾”. [Lugano - CIW6] Adelaide chair with swivel function As shown, grey Velvet quilt 3000/polished aluminum. H33/18¼xW23¾xD23”. [Adelaide - D041] Lugano nightstand As
shown, matte white lacquered. H17¾xW15¾xD13”. [Lugano - 1010] 02 l Lugano bed, excl. mattress As shown, matte white lacquered/light grey Lux Felt fabric 2310/titanium grey burnished steel.
H51¼xW77¼xL83½”. Mattress size: W71xL78¾”. [Lugano - CKW8] Lugano bench with storage As shown, matte white lacquered/light grey Lux Felt fabric 2310/titanium grey burnished steel.
H18½xW59½xD16¾”. [Lugano - CS00] Cupertino console table As shown, matte white lacquered/matte ash grey lacquered/matte white structure lacquered. H30xW14xL45½”. [Cupertino - T048]
Adelaide chair with swivel function As shown, grey Velvet quilt 3000/polished aluminum. H33/18¼xW23¾xD23”. [Adelaide - D041] Neat rug As shown, iron grey, 100% polyester. W78¾xL118¼”.
[Neat] Work table/wall lamp Product not available in Canada Tone mirror As shown, dark grey, glass/medium density fiberboard. D1xØ39½”. [Tone] 03 l Lugano nightstand As shown, matte
white lacquered. H17¾xW15¾xD13”. [Lugano - 1010]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
Morten Georgsen
Today, Morten Georgsen sounds a little different. The voice, heard over
the phone, lacks some of its usual luster. He confesses that he is tired, “I
couldn’t sleep last night. I have a problem with an initial design and it’s
bothering me. I love what I do, but sometimes it feels like very hard work.”
Fortunately, he has ample amounts of sunlight for rejuvenation.
126

D E S I G N D E PA R T U R E
I
PAGE

Here in Denmark, dark clouds are and tables for BoConcept, Morten’s designs
DE S IGN E R P ORT R A I T

threatening an imminent downpour. Fifteen have earned him a clutch of honors and the
hundred miles south in Valencia, Spain, it’s position of juror for the prestigious iF design
79 degrees with glorious sunshine. Morten Awards.
moved there in 2004 to start his second
design company – ‘By Georgsen’ – and a new Life in Spain and all of Morten’s success, is a
life. “I was in my early forties and craved world away from his youth, spent in a small
a change of environment. I was so tired of town in Western Jutland. His father was a
suburbia. I suggested to my wife that we merchandiser and artist. And as ubiquitous
buy a holiday home here, to escape the dark as design was in 60s Denmark, Morten admits
winters. She suggested we move permanently, his family’s level of interest was uncommon
so we did. And we love it.” for their rugged location. “Every month, we
would all fight over the latest copy of ‘Bo
Morten built a villa with studio, and has Bedre’ [Denmark’s first and longest running
assembled a team of eight local designers, interiors magazine]. And, as well as creating
plus two specialist technicians based in art, my father would often make furniture.
Vietnam. “It took them a fair amount of So, design and creativity were a big part of
time to grasp my design philosophy, but now our lives.” The teenage Morten could never
we’re completely aligned and I am very proud have foreseen the pivotal role he would play at
of their work.” That philosophy is built on BoConcept, a then steadily growing company,
Danish minimalism, with a focus on elegant based just 1.5 miles away from his home.
functionality. Primarily designing storage

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
PAGE
I
127
Nowadays, when referring to the brand something will often catch my eye, inspiring
in conversation, or his many interviews, me to develop the idea further.”
Morten often uses the pronoun ‘we.’ It’s
understandable. He is the brand’s longest To relax, Morten plays ‘padel’ a popular
running designer – a partnership that racket sport that is similar to tennis, but
began over twenty-five years ago, in 1993. played on an enclosed squash-like court. He
“BoConcept wasn’t as big as it is today, so, we is also an avid vinyl collector – a visual and
came up with ideas and just ran with them. I audio experience that is taking him on a new
would say that perhaps they weren’t so well design journey. “I will soon be moving into
thought out as they are today [laughs]. But audio. I’ve designed some speakers that are
looking back, the designs were innovative and going into production and want to expand on
very successful.” that work.”

His inspiration, then and now, comes from As we finish our conversation, Morten
observing the world around him. Those apologizes for his tiredness, elaborating on
moments are then studiously documented. the cause of his insomnia. “I can’t help it.
“I’m pretty much all digital now. I record I’m an old soccer fan. I hate losing. I always
lots of voice notes. I’ve also recently started want to find the best solution.” If history is
sketching and writing on my phone, which anything to go by, we can be sure he will.
I am very pleased about. I then transport
those files to my computer and sort through
them periodically. I might discard some, but

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
130
I
PAGE
C OMO BO OK C A S E . DE SIGN E D BY MORT E N GE ORG S E N

01.

01 l Reno living chair As shown, golden beige Napoli fabric 2252/matte black structure lacquered. H43½/17½xW32¾xD38”. [Reno
- 1415] Reno footstool As shown, golden beige Napoli fabric 2252/matte black structure lacquered. H16¼xW21½xD16¼”. [Reno
- 1420] Como bookcase As shown, charcoal grey lacquered. H30¼xW45½xD14”. [Como - 5440] Meinus rug As shown, grey, 100%
viscose. Ø59¼”. [Meinus] Curious floor lamp As shown, black metal. H53½xØ4”. [Curious] 02 l fusion chair As shown, light
grey Lux Felt fabric 2310/oak veneer. H29¼xW38¼xD30¾”. [fusion - L042] Como bookcase As shown, charcoal grey lacquered.
H30¼xW45½xD14”. [Como - 5440] Totoki rug As shown, bordeaux red, 100% viscose. W67xL94½”. [Totoki]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
02.
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
I
133
WA L L S Y S T E M . D E S I G N E D B Y M O R T E N G E O R G S E N

Bordeaux wall system As shown, charcoal grey lacquered/matte black structure lacquered. H63xW15¾xD13”. [Bordeaux - 6380]
Lugano base cabinet with drop-down doors As shown, walnut veneer. H11¼xW60½xD19”. [Lugano - SY00]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
Lugano wall mounted cabinet with flip-up doors As shown, espresso oak veneer. H15¼xW75¾xD14”. [Lugano - AH00] Lugano wall mountable cabinet with flip-up door As shown, espresso
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M

oak veneer. H15¼xW60½xD14”. [Lugano - PF00] Como bookcase As shown, matte ash grey lacquered. H10¼xW60½xD10¼”. [Como - 4050] Lugano base cabinet with drop-down doors As
shown, espresso oak veneer/smoke-coloured glass/aluminum/black lacquered. H11¼xW75¾xD19”. [Lugano - TA00] Lugano base cabinet with drop-down doors As shown, espresso oak veneer/
smoke-coloured glass/aluminum/black lacquered. H11¼xW60½xD19”. [Lugano - SZ00] fusion day bed As shown, blue Velvet fabric 3031/walnut. H18¼xW79½xD43¾”. [fusion - FU01] Ottawa
side table As shown, matte black structure lacquered. H21¾xW21¾xL12”. [Ottawa - 1660] Curious floor lamp As shown, black metal. H53½xØ4”. [Curious]
134
I
PAGE
L U G A N O WA L L S Y S T E M . D E S I G N E D B Y M O R T E N G E O R G S E N
136
I
PAGE

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
I
137
WA L L S Y S T E M . D E S I G N E D B Y M O R T E N G E O R G S E N

Lugano base cabinet with drop-down doors As shown, walnut veneer. H11¼xW75¾xD19”. [Lugano - SN00] Bordeaux wall
system As shown, charcoal grey lacquered/matte black structure lacquered. H12½xW49¼xD12¾”. [Bordeaux - 6370] Adelaide living
chair As shown, dusty green Velvet fabric 3032/matte black structure lacquered. H34¾/17¾xW34xD33¼”. [Adelaide - 1400]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
138
I
PAGE
C O P E N H A G E N WA L L S Y S T E M . D E S I G N E D B Y M O R T E N G E O R G S E N

Copenhagen wall system As shown, charcoal grey lacquered/matte ash grey lacquered/walnut veneer/smoke-coloured glass/aluminum.
H77xW102xD15½”. [Copenhagen - CS00] Lyon table with supplementary tabletop As shown, walnut veneer/matte black structure
lacquered. H29½xW35½xL71¾/95½”. [Lyon - T067] Adelaide chair with swivel function As shown, dark grey Lux Felt fabric 2311/
black/matte black structure lacquered. H33/18¼xW23¾xD23”. [Adelaide - D090] Ball pendant Product not available in Canada

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
PAGE
I
139

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M

01.
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
I
141
02.

C O P E N H A G E N WA L L S Y S T E M . D E S I G N E D B Y M O R T E N G E O R G S E N

03.
04.

01 l Copenhagen wall system As shown, walnut veneer. H89½xW76¾xD15½”. [Copenhagen - CZ00] Duo floor lamp As shown,
black metal. H59¼xØ8½”. [Duo] 02 l Copenhagen wall system As shown, matte white lacquered/oak veneer/matte ash grey lacquered.
H89½xW87¾xD15½”. [Copenhagen - DD00] Indivi 2 corner sofa with lounging unit As shown, light grey Mojave fabric 0301/brushed
steel. H30xW106¾xD79¼”. [Indivi 2 - NI33] Adelaide coffee table As shown, oak veneer/oak. H15½xW25¼xL53¼”. [Adelaide
- 1640] Northern rug As shown, grey, 100% wool. W78¾xL118¼”. [Northern] 03 l Como shelf As shown, anthracite grey burnished
steel. H2¾xW23¾xD8¼”. [Como - 7030] 04 l Adelaide lounge chair As shown, black Salto leather 0960/espresso oak veneer.
H28¾/15¼xW23¾xD24¼”. [Adelaide - D085] Copenhagen wall system As shown, charcoal grey lacquered. H26½xW88½xD15½”.
[Copenhagen - CE00] Lean on Me table lamp Product not available in Canada

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
01.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
I
143
A DE L A I DE C H A I R . DE SIGN E D BY H E N R I K PE DE R S E N

02.

01 l Adelaide living chair As shown, dusty rose Leeds fabric 3024/oak. H34¾/17¾xW34xD33¼”. [Adelaide - 1410] Adelaide
footstool As shown, dusty rose Leeds fabric 3024/oak. H14¾xW22½xD16¾”. [Adelaide - 1390] Como bookcase As shown, oak
veneer. H10¼xW60½xD10¼”. [Como - 4050] Meinus rug As shown, grey, 100% viscose. Ø59¼”. [Meinus] Diamond side table As
shown, rose, wood/mirror. H16¾xW14xL14”. [Diamond] 02 l Como bookcase As shown, oak veneer. H10¼xW60½xD10¼”. [Como
- 4050]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
144
I
PAGE
C OMO BO OK C A S E . DE SIGN E D BY MORT E N GE ORG S E N

01.

01 l Como bookcase As shown, matte white lacquered. H30¼xW30¼xD14”. [Como - 5430] 02 l Como bookcase As shown, matte
ash grey lacquered. H22¾xW45½xD10¼”. [Como - 5240] Lugano wall mounted cabinet with drop-down door As shown, matte
white lacquered. H15¼xW45½xD14”. [Lugano - AC00] Lugano wall mounted cabinet with drop-down door As shown, matte white
lacquered. H15¼xW30¼xD14”. [Lugano - AE00] Pine cone table lamp As shown, black metal with satin finished shade. H24½xØ12”.
[Pine cone]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
02.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
PAGE I 146
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M PAGE I 147 C O M O WA L L S Y S T E M . D E S I G N E D B Y M O R T E N G E O R G S E N
Como wall system As shown, matte white lacquered. H40½xW40½xD8½”. [Como - 1110]
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
148
I
PAGE
L U G A N O WA L L S Y S T E M . D E S I G N E D B Y M O R T E N G E O R G S E N

Lugano wall system with drawer and drop-down door As shown, matte white lacquered/grey speaker fabric/titanium grey burnished
steel. H67xW106xD19”. [Lugano - SG00] Lucca recliner with swivel function As shown, beige Bristol fabric 3063/oak veneer/matte
white structure lacquered. H43½/15¾xW27¾xD34¾”. [Lucca - 1430] Shanghai rug As shown, mustard, 100% viscose. Ø90¾”.
[Shanghai]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
PAGE
I
149

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
René Hougaard
Before starting ARDE Design Studio, René Hougaard worked for a
prominent industrial design firm, built and sold his own furniture brand,
and worked for five years as Product Manager at BoConcept. A headline
on his website reads, ‘Look forward and up.’ They seem to be the only
trajectories ARDE explores.
150

THE ART OF LOOKING


I
PAGE

FORWARD

Pronunciation is a hot topic for most English by a well-travelled career. “I use the name
DE S IGN E R P ORT R A I T

expats learning Danish. The disparity ARDE because, unlike my very Danish
between English and Danish phonetics can real name, it’s easier to remember and is
be confusing. It’s a point Danes are mindful universally understood. I design everything
of. However, when saying a Danish name else, so why not design my name?”
within English speech, most will revert to the
word’s native form. It’s acceptable practice, ARDE aka René Hougaard is an in-demand
especially when in Denmark. Danish designer. He is invited around the
world to speak on design, as well as to meet
However, Furniture Designer ARDE flouts his international clients and customers – all
this convention. When he mentions Jesper, fans of his pared-down aesthetic with touches
one of our product managers, he makes a of the unexpected. However, his well-used
point of using the English J sound. Herning, passport has spawned more than just a
the city where BoConcept was founded, is name change. It has aroused an altruistic
today pronounced ‘Her-ning’ and not the perception of the importance of design.
Danish ‘Har-ning.’ “I wish more designers had a more global
outlook. We should be framing the time in
It’s a rule the designer fails to break which we live and simultaneously changing
throughout our conversation. It provides our future.” Bold aspirations, but ambition
a glimpse into his perspective – one that is isn’t a quality ARDE lacks.
outward-looking, considerate, and informed

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
PAGE
I
151
Between earning his Master’s degree in the importance of music, fashion, food, new all kinds of strategic analysis. But if we, as
Architecture and Furniture Design in 2003, materials, and tech. But largest of all his designers, don’t add the art – that touch of
and starting ARDE design studio in 2014, influences is undoubtedly art. magic – then the design won’t work. You
ARDE has worked for a prominent industrial ARDE is quoted as saying, “Furniture is art in can’t articulate it, and no data can ensure
design firm, built and sold his own furniture form of functionality and beauty.” He often its presence in the final product. But when
brand, and worked for five years as Product visits museums of modern art and speaks a design has art, it strikes a chord with the
Manager at BoConcept. A headline on his passionately about the medium’s ability consumer and improves our world.”
website reads, ‘Look forward and up.’ They to provoke thought, while capturing the
seem to be the only trajectories ARDE cultural discourse. Then there are his press In case you were wondering, ARDE is the
explores – a point illustrated by his decision photographs: ARDE holding a large sphere first two letters of ‘Architect’ and ‘Designer.’
to delete nearly all historical info from his and pyramid. It would seem his brand doesn’t Simple, elegant, and memorable – like his
website. “I’m not interested in the past.” shy away from its artistic side. Which raises a designs.
question: Does he encounter tension between
When asked about his inspiration, ARDE the artistry and technicality of his craft?
not only omits historical references, but ARDE responds almost instantly.
underscores their irrelevance. “Basing your
design on old classics doesn’t help us. It “Yes.” He continues, “It’s a balance. I would
doesn’t move us forward.” The ‘us’ he refers prefer to be more artistic. But I love the
to isn’t the industry or his contemporaries. technicalities of furniture design as well. Of
It’s bigger than that. “Design should course, we must understand the context of
improve the world.” He does however cite the design and its market; and we can do

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
01.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
I
153
C OPE N H AGE N OF F IC E S Y S T E M . DE SIGN E D BY MORT E N GE ORG S E N

02.

01 l Copenhagen office system As shown, charcoal grey lacquered/matte ash grey lacquered. H29½xW113xD56½”. [Copenhagen -
CH00] Como bookcase As shown, matte ash grey lacquered. H10¼xW60½xD10¼”. [Como - 4050] Ottawa chair As shown, camel
Estoril leather 0957/matte black structure lacquered. H34¾/18½xW20xD22½”. [Ottawa - D034] Curious table lamp As shown, black
metal. H23¾xØ4”. [Curious] 02 l Cupertino desk As shown, walnut veneer/matte ash grey lacquered/matte black structure lacquered.
H30xW29¾xL67”. [Cupertino - T047] Adelaide chair with swivel function As shown, black Salto leather 0960/matte black structure
lacquered. H33/18¼xW23¾xD23”. [Adelaide - D041] Dax rug As shown, stone grey, 60% wool/40% viscose. W67xL94½”. [Dax]
Shelter table lamp As shown, black metal with brass arm. H16¾xØ14”. [Shelter]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
154
I
PAGE
C U PE RT I NO DE S K S . DE SIGN E D BY A R DE

01.

01 l Cupertino desk As shown, matte white lacquered/oak veneer/matte white structure lacquered. H29½xW23¾xL55¼”. [Cupertino -
T036] Cupertino loudspeakers (set) As shown, grey speaker fabric. H3¾xW11½xD5”. [Cupertino - 5620] Adelaide chair with swivel
function As shown, camel Sienna leather 5111/matte white structure lacquered. H33/18¼xW23¾xD23”. [Adelaide - D041] Bordeaux
console table As shown, matte white lacquered/matte black structure lacquered. H37¾xW12¾xL49¼”. [Bordeaux - 6300] Ball table
lamp Product not available in Canada 02 l Cupertino wall office As shown, matte white lacquered/oak veneer. H25xW39½xD25”.
[Cupertino - 5650] Cupertino loudspeakers (set) As shown, grey speaker fabric. H3¾xW11½xD5”. [Cupertino - 5620] Como wall
system As shown, matte white lacquered. H40½xW40½xD8½”. [Como - 1110] Adelaide chair with swivel function As shown, light
grey Lux Felt fabric 2310/white/matte white structure lacquered. H33/18¼xW23¾xD23”. [Adelaide - D090]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
02.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
01.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
I
157
L ON D ON BE NC H . DE SIGN E D BY MORT E N GE ORG S E N

02.

01 l London large bench with cushion and shelf As shown, yellow Leeds fabric 3026/matte black laminate/matte black structure
lacquered. H19xW63xD14¾”. [London - B009] Lotus pendant Product not available in Canada Ring mirror As shown, black, glass/
medium density fiberboard. D1¼xØ19¾”. [Ring] Ring mirror As shown, black, glass/medium density fiberboard. D1¼xØ27¾”. [Ring]
Ring mirror As shown, black, glass/medium density fiberboard. D1¼xØ14”. [Ring] 02 l London large bench with cushion and shelf
As shown, red Lux Felt fabric 2316/matte black laminate/matte black structure lacquered. H19xW63xD14¾”. [London - B009] Bordeaux
wall system As shown, charcoal grey lacquered/matte black structure lacquered. H63xW15¾xD13”. [Bordeaux - 6380]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
158
I
PAGE
ROM E OU T D O OR . DE SIGN E D BY H E N R I K PE DE R S E N

Rome outdoor sofa As shown, light grey outdoor fabric/anthracite grey burnished steel. H28xW95¾xD39”. [Rome - L004] Rome outdoor sofa As shown, light grey outdoor fabric/anthracite grey
burnished steel. H28xW95¾xD39”. [Rome - L005] Rome cushions As shown, light grey outdoor fabric. W23¼xL23¼”. [Rome - 0380] Rome coffee table As shown, anthracite grey glass/anthracite
grey lacquered aluminum. H14¾xW23¾xL23¾”. [Rome - 0410] Sydney trolley As shown, matte black structure lacquered/walnut veneer. H30½xW18xL34¾”. [Sydney - 2220] Adelaide chair (for
in- and outdoor use) As shown, white/eucalyptus. H34/18½xW18xD22¾”. [Adelaide - D002] Adelaide table (for in- and outdoor use) As shown, white high pressure laminate with black inner
core/eucalyptus. H29¾xW35½xL78¾”. [Adelaide - 1300] Rome outdoor sofa As shown, light grey outdoor fabric/anthracite grey burnished steel. H28xW37½xD38¾”. [Rome - 0310]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
PAGE
I
159

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
01.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
PAGE
02.

I
161
ROM E OU T D O OR . DE SIGN E D BY H E N R I K PE DE R S E N
03.

The Rome outdoor living system offers limitless possibilities through three minimal modules.

01 l Rome outdoor sofa As shown, light grey outdoor fabric/anthracite grey burnished steel. H28xW95¾xD39”. [Rome - L004] Rome cushions As shown, light grey outdoor fabric. W23¼xL23¼”.
[Rome - 0380] 02 l Rome outdoor sofa As shown, light grey outdoor fabric/anthracite grey burnished steel. H28xW118¼xD96½”. [Rome - L007] Rome outdoor sofa As shown, light grey outdoor
fabric/anthracite grey burnished steel. H28xW37½xD38¾”. [Rome - 0310] Rome coffee table As shown, anthracite grey glass/anthracite grey lacquered aluminum. H16¾xW31½xL31½”. [Rome
- 0400] Adelaide Lounge chair (for in- and outdoor use) As shown, white/eucalyptus. H28¾/15¼xW23¾xD24¼”. [Adelaide - L001] Jersey side table (for in- and outdoor use) As shown,
matte white structure lacquered. H23¼xØ17½”. [Jersey - 2130] 03 l Rome outdoor sofa As shown, light grey outdoor fabric/anthracite grey burnished steel. H28xW37½xD38¾”. [Rome - 0310]
Rome cushions As shown, light grey outdoor fabric. W23¼xL23¼”. [Rome - 0380] Rome coffee table As shown, anthracite grey glass/anthracite grey lacquered aluminum. H14¾xW23¾xL23¾”.
[Rome - 0410] Jersey side table (for in- and outdoor use) As shown, matte white structure lacquered. H23¼xØ17½”. [Jersey - 2130]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
S E E M O R E P O S S I B I L I T I E S A T B O C O N C E P T. C O M
162
I
PAGE

01.
A DE L A I DE C H A I R A N D TA BL E . DE SIGN E D BY H E N R I K PE DE R S E N

02.

01 l Elba table (for in- and outdoor use) As shown, white high pressure laminate with black inner core/matte black structure lacquered.
H29¾xW36¼xL78¾”. [Elba - 1050] Elba chair (for in- and outdoor use) As shown, grey wicker/matte black structure lacquered.
H35¼/16¾xW22¼xD25”. [Elba - 0100] Seat cushion (for in- and outdoor use) As shown, stone grey canvas. H1xW16½/14xD17¾”.
[Elba - 0110] 02 l Elba table (for in- and outdoor use) As shown, white high pressure laminate with black inner core/matte black
structure lacquered. H29¼xØ26¾”. [Elba - 1150] Elba chair (for in- and outdoor use) As shown, grey wicker/matte black structure
lacquered. H35¼/16¾xW22¼xD25”. [Elba - 0100] 03 l Adelaide chair (for in- and outdoor use) As shown, white/eucalyptus.
H34/18½xW18xD22¾”. [Adelaide - D002] Adelaide table (for in- and outdoor use) As shown, white high pressure laminate with black
inner core/eucalyptus. H29¾xW35½xL78¾”. [Adelaide - 1300]

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
03.

B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
BOCONCEPT WAS FOUNDED IN DENMARK IN
1952 AND HAS NEARLY 300 STORES IN OVER 60
COUNTRIES WORLDWIDE.

F I N D Y O U R S A T B O C O N C E P T. C O M

#BOCONCEPT

Art direction and layout: BoConcept In-house. Copyright © BoConcept A/S 2018 I Furniture: Manufactured by BoConcept A/S,
Denmark, under the brand name, BoConcept® I BoConcept A/S accepts no liability for printing errors or changes to
products and/or prices I www.boconcept.com