MARKETING

DEPARTMENT
FUNCTIONS

Sira Bagés Jornet, Àfrica Borbolla Jordà, Pau

Fortunyo Lleberia, Ruth Martí Solé, Aina Miró
Tarragó i Clàudia Tarragó Llauradó
MARKETING
DEPARTMENT
FUNCTIONS:

·MARKET RESEARCHING

·PRODUCING A
MARKETING PLAN

·PRODUCT DEVELOPMENT

·PROMOTION

·DISTRIBUTION 
FOR SALE

·CUSTOMER SERVICE

·PUBLIC RELATIONS
 Marketing researching

The process or set of processes

that links the producers, customers,
and end users to the marketer
through information used to identify
and definemarketing opportunities and
problems.
Producing a marketing plan

The process or set of processes

that links the producers, customers,
and end users to the marketer
through information used to identify
and definemarketing opportunities and
problems.
 Product development

The creation of products with new

or different characteristics that
offer new or additional benefits to
the customer.
Product development may involve
modification of an existing product or
its presentation, or formulation of an
entirely new product that satisfies a
newly defined customer..
 Promotion

An action taken by a company's

marketing staff with the intention of
encouraging the sale of a good or
service to their target market. For
example, product promotion
performed by a typical business might
take the form of advertising the
product in question via print or
Internet ads, direct mail or e-mail
letters, trade shows, telephone and
personal sales calls, TV and radio ads,
billboards, posters and flyers.
 Distribution for sale

You can wether distribute your

product your own or allow another
business to act asdistributor.
Distribution selling involves making a
deal to sell your products at a
reduced rate to a distributor. In
return, the distributor gets to keep
the difference between your price
and the price its customers pay
 Customer service

Customer service is the process of

ensuring customer satisfaction with a
product or service. Often, customer
service takes place while performing
a transaction for the customer, such
as making a sale or returning an item.
 Public relations

Public Relations specialized functions

are categorized by the publics with
which relationships are established, and
to whom appeals are made to
understand and/or accept certain
policies, procedures, individuals, causes,
products or services. Practitioners
who perform specialized functions
may play a management role, operate
as a communications.