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Harley-Davidson Mood Board Harley-Davidson Wall Directive
WALLS
WALL 1 Zone 1 Zone 2 Zone 3 WALL 2 Zone 1 Zone 2 Zone 3 WALL 3 Zone 1 Zone 2 Zone 3
Harley-Davidson
Biker
Chick
(From top to bottom) (From top to bottom) (From top to bottom)
Zone 1 COLOR FOCUS COLOR FOCUS Zone 1 COLOR FOCUS
Mid-rise Leather Boots w/ hot pink Zone 1 Black and White Backwards
design on right side (23100-11) Hot Pink Harley-Davidson Shield Biker Banner (23100-33)
Suede and leather purse w/ hot Banner (23100-33) Black tissue weight Tee w/ hot
pink flower design (23100-33) HD all-over print purse w/ adjust- pink Harley signature
Watermelon thermal button up able strap (23100-21) Black knitted infinity scarf
(23100-22) Light grey long sleeve sweater w/ (23100-34)
Mid-wash/Mid-rise riding pants hot pink and black Harley signa- Pink and black cheeta print
Watermelon Hot Pink Hot Pink Black Hot Pink
(23100-44) ture (23100-223) infinity scarf (23100-35)
Black skinny jeans w/ white Large black fringe purse
SECONDARY COLORS 23100-24) SECONDARY COLORS Zone 2
Black leather boot with Three buckle design SECONDARY COLORS
pocket design (23100-55)
Silver circle necklace (23100-21) Black burnout pink label head (23100-36)
wrap (23100-15) Black leather backpack w/ silver rivets (23100-37)
Zone 2 Black leather boots w/ spikes and three way strap
Hot pink wing & shield banner Zone 2 and loop (23100-37)
(23100-19) Hot pink and white Harley-David- Black tank with hot pink label, stripes and front zipper
son banner (23100-26) (23100-38)
Hot Pink shield travel bag Light Grey Black White Watermelon
White Black Black knitted tank with hot pink Harley signature
(23100-66) Black and hot pink baseball tee w/ (23100-39)
Small silver buckle purse hot pink harley logo (23100-27) Tall black leather boots w/ full length zipper design
(23100-77) Dark and light wash curvy fit jeans Banner (23100-26) (23100-20) HD Shield banner Infinity Scarf
Talk black leather boots with small silver shield (23100-33)
Leather wallet w/ Harley imprint (23100-28) (23100-35)
Harley-Davidson
(23100-29)
Zone 3 Silver Key Necklace (23100-102) Hot Pink and black long sleeve w/ ride & love circular
Hot Pink wing helmet w/ shield Zone 3 print (23100-40)
(23100-14) Banner (23100-19) Silver rose necklace (23100-209)
Travel Bag (23100-66) Hot Pink Harley-Davidson Shield
Hot Pink heart helmet w/ shield
Banner (23100-33) Zone 3
(23100-15)
Hot Pink freedom travel backpack
Black leather purse with wing Print Purse (23100-21) Girl on SIdewalk Banner (23100-99)
(23100-16) imprint (23100-28) Watermelon and white Berry/Sandshell Tote (23100-43)
Wallet (23100-12) Head Wrap (23100-32) Leather boots
Short sleeve hot pink plaid button up Hot Pink tank w/ black harley short sleeve zip up (23100-41)
(23100-17) signature (23100-30) (23100-36)
Large HD all over print purse w/ silver
Raindrop Silver Necklace (23100-48) Hot pink and cheeta head wrap w/ rivets (23100-42)
Light wash straight leg jeans (23100-18) black Harley label (23100-32)
Black Leather Belt (23100-596) Freedom Backpack Black and hot pink bar and shield
Heart Helmet (23100-15) flowered tote (23100-43)
Dark wash jeans (23100-18) (23100-16)
G G
A P
Francesca’s
BOGO
30%
Shop with us today!
OFF
Shop With Us! Styles for everyone! Shop with us today!
Priority Message # 3 Priority Message # 3 - Props/Graphics Priority Message # 1 Priority Message Short
# 2Mustard
- Props/Graphics Priority Message # 2
Short Mustard yellow purse (001-231) Go Giants! Banner (004-231) yellow purse (001-231)
Outfit #1 - Black lace-up suede skirt Go Giants! Banner (004-231) School Spirit (005-231) Suede black duffle bag (011-231) Outfit #3 - Mustard ruffel/long sleeve dress (99-473)
Suede black purse (002-231) School Spirit (005-231)
Mustard yellow quarter-sleeve ruffle blouse (99-638) Books (6) (003-231) Cello (006-231)
Background (All Windows) Francesca’s Decal *4 (007-231) Books (12) (012-231) Outfit #4 - Black knit long sleeve dress w/ strap (99- 327)
Mustard yellow leather backpack (0015-231) Basketball/net decal(s) (013-231)
Outfit #2 - Black and floral spaghetti strap jumper (99-789) Music notes decal(5) (004-231) White and Tan tile panels (008-231)
Francesca’s Decal *4 (007-231) Grey plastic locker *4 (016-231) Water bottle (014-231)
Grey plastic locker *4 (016-231) Mustard yellow wall paint (009-231) Basketball (031-231) Shop with us today vinyl (017-231)
Shop with us today vinyl (017-231)
Suede black purse (002-231) yellow floral top (2314-043) Denim two tone skirt (903-023)
Books (6) (003-231) Outfits Graphics
Music notes decal(5) (004-231) Outfit #5 - Light weight kintted black sweater Go Giants! Banner (004-231) Props
Black Lace-up heels (0012-401) w/ light wash ripped skinny denim pants (99 -276) (012-231) (003-231)
(124-231)
Priority Message #1 Outfit #6 Mustard yellow short dress w/ peter pan collar (99-382)
Outfit #7 Suede long-sleeve jacket w/ faux fur collar (99-826)
School Spirit Banner (005-231)
Banner w/ store logo (019-231)
Sleeveless front lace white blouse and mid wash Francesca’s Decal *4 (007-231)
denim pants low rise and skinny style Styles for everyone vinyl (018-231)
Outfit #8 Light wash denim overalls w/ silver BOGO 30% off vinyl (030-231)
buttons w/ knitted white shirt and black trim (99-381) Paint splatter decals (020-231)
Cheer decals *3 (comes together) (121-231) (031-231) (014-231)
Instructions (121-231)
Props
(123-231)
Window #1 - Use mustard paint on side
walls and lay tile panels on floor. Lockers come
Easel w/ store logo (122-231)
with set up direction. Hang one banner on Short mustard yellow purse (001-231)
each wall (004-231) and (005-231). Add fran- Paint brushes (123-231)
cesca’s decals one on each locker furthest Books *4 (124-231) (128-231)
to the left. One locker should have decal (020- Black leather backpack w/ gold zipper (125-231) (127-231) (006-231)
231) and (121-231) under Francesca’s decal. Woven black duffle back w/ long strap (126-231)
Place easel (122-231) at the bottom locker
Cheer outfit (127-231)
furthest to the right w/ paint decal and put
props (123-231) and (124-231) on top shelf.
Pom Pom’s *3 (128-231)
Start your school Grey plastic locker *4 (016-231)
The locker furthest to the left place all three
year in style, we pom pom’s (128-231)at the bottom of the Tellow tie ruffle skirt (34810-341)
have outfits for locker, hang the cheer outfit (127-231) under Kintted black crop top (41-336)
every girl! Switch top shelf and place duffel (126-231) on shelf.
up your day to day Place manneqiun’s in front of lockers, two in the
middle should be pushed back and two on the sides Decals
looks! pushed forward. Place vinyl (018-231) in the center
(013-231)
near the floor and vinyl (030-231) at the left bottom (020-231)
corner. The banner (019-231) should be hung behind
window upwards furthest to the right. Two mannequin’s
should be holding (001-231) and (125-231) props.
(121-231)
BOGO Window #3 - Copy same set up instructions as window
#1. This window should be the musical window. Use props
30%
OFF
(002-231), (003-231), (004-231), (006-231), (002-231) and
(007-231)on locker furthest to the left. Place mannequin’s (004-231)
PRIORITY MESSAGE #1
Graphics/Props
PRIORITY MESSAGE #1 DIRECTION Outfits Props/Graphics
Speakers (x2) (000-231)
Floral Long-Sleeve Dress Yellow Masks (x2) (000-291)
(1279-505) Gold 5-Piece Chandler(x2) (000-281)
Crowd Outline Banner (111-801)
Emerald Shoulder-Out Dress Black Lord & Taylor Decal (111-809)
(1279-606) Mardi Gras Bead Vinyl (x16) (111-803) Mardi Gras Bead Vinyl (111-803)
Lemon Twist Wall paint (111-808)
Sage Shoulder-Out Sienna Wood Panel Flooring (111-805)
Loose Leave Dress Wooden Bar and Stools (111-811)
(1279-707) Feather & Bead Vase CenterPiece (111-811)
Large Mardi Gras beads (x3) (111-812)
Knee Length/Deep V-Neck Yellow Bow Belt (111-813) Speakers (000-231) Silver Round Table (000-261)
Seaweed Dress Yellow Open Toe Stilettos (111-814)
Faux Purple Brick Wall Panel Background (111-817)
(1279-808)
Priority #1 Window
The wooden bar (111-811) comes in
four pieces set up by follow instructions shipped with the bar prop.
Stools will already be built. Place each vase (111-811) on the corner of
the bar with stools in front of the bar. Place the yellow bow belt (111-813) Wooden Bar and Stools (111-811)
and Yellow stilettos (111-814) on tools. Hang large Mardi Gras beads
(111-812) on the front edge of the bar. Black Lord & Taylor Decal (111-80
9) should be placed on the front at the top pf the wooden bar. The four man-
quinns should be placed starting at the sides of the bar and staggered up
in an alternating postion.
TORRID
Buy 1, Get 1
50%
OFF
ALL CLEARANCE
Props
Cream Wall Paper (#6-707)
Wood Pannel Floor (#1-958)
Torrid Banner (#22-0324)
Paper Mache Flowers (#1-2791x13)
Brown Wooden Crate *store for reuse (#4-768)
Ceramic Pots *store for reuse x 2 (#8-097)
Watering Can *store for reuse (#5-769)
Plant with candle *not for reuse x 2 (#3-621)
Grass Decal *store for reuse (#6-707)
Final Concept
We wanted to create a
nostalgic feeling when
people looked at our This window display was the least stressful of
window. Most girls had
Barbie’s or atleast know
Switch
her
all the windows because our experience with
hanging props, created vinyls, applying vinyls,
shoes!
Final Concept
Pull Out
calling all curls
no sulphates
no silicones
J. Crew Fixture Merchandising J. Crew Fixture Merchandising
Key Item display
Main Garment Pull Out Main Garment Pull Out For this lab we chose J. Crew
as our brand. We had a total of
four four-ways, two tables and
a jewlery holder. We created
outfits using our four-way and
utilized UPT building. To make
duplicates we edited the pho-
tos on Adobe Illustrator. Our
signage consisted of a sale sign
located on the table. Our color
scheme and clothing styles are
for the spring season. We used
business casual wear to match
the brands style.
Levi’s Wall Merchandising Everything But Water Pin Up Display
Swimsuit Pull Out Full Pin Up Display Bag Pull Out
Full wall view Pull Outs
Sandals Pull Out Everything But Water is a swimsuit brand that sells a
variety of beach wear. We created two DIY pieces for
our pin up display, the first one I created flowers by
We chose the Levi’s brand for our wall directive activity be- using umbrellas and a group member created a water
cause we wanted to create a strong and bold color story with the effect at the top using fabric and water bottles. We
jeans. I supplied four pair of Levi’s and I helped style the looks. wanted to give the impression of a girl relaxing on
We used Jet Rails, shelves and U-Cups to place our merchan- the beach and a wave comes and knocks her bag over.
dise to the wall. We kept line of sight in mind while arranging The bag spills out more product. Our main garment
our brackets and shelves. To layer out garments we edited the the swimsuit is located right in the middle and all the
clothes in potoshop. We also created the top logo’s on illlustra- accessories are placed around it.
tor. Our signage also includes a hand typed sale sign at the top Logo Pull Out
left of the wall. We arranged a combination of dark and light
wash demin along the wall.We stuck to a red and black color
theme. The logo on the center crewneck was also photoshopped
in the picture.
Dolls Kill Pin Up Display Aerie Mannequin Styling
OBJECTIVE I am looking for an internship for the summer of 2018 in a retail setting.
WORK
STUDENT ASSISTANT FOR STEP |
EXPERIENCE
CENTRAL MICHIGAN UNIVERSITY| SEPT. 2016 - CURRENT
CASHIER-TOYS R US |
MUSKEGON, MI | DEC. 2014 - DEC. 2015
PERSONAL SKILLS