ShelterPoint Life Wins First Place in PR Daily’s 2018 Content Marketing

Awards

Workplace Benefit Made Simple with Award-Winning Infographics Series

Garden City, NY, December 06, 2018 --(PR.com)-- New York's Paid Family Leave (PFL), which
became effective on January 1, 2018, has brought a new benefit to New York employees; along with it
came a host of new, complex regulations. While a handful of states have some form of PFL, New York's
program is the first of its kind where it's done in a public-private partnership, i.e., it is governed by the
State while private insurance carriers provide the coverage. As such, ShelterPoint Life Insurance
Company (ShelterPoint Life) has been instrumental in providing an infographics series over the past two
years that helped ready New Yorkers for PFL. In doing so, ShelterPoint Life has been recognized as the
first place winner in the Infographics category at Ragan's PR Daily 2018 Content Marketing Awards. PR
Daily announced this year's winners today.

PR Daily sums up ShelterPoint Life's infographics as “minimal text, original icons and multiple data
visuals get points across quickly,” which makes them the perfect tool for busy insurance brokers as well
as employers juggling multiple hats with little time to spare to study up on this new, required benefit.

“Knowing our audience, we needed to translate lengthy legalese into simple, useful, and digestible
information. This meant infographics played (and are still playing) a key role in our educational campaign
as our brains process visuals faster than text. So, for our infographics to be truly helpful, they had to be
scan-able and understood quickly by conveying and illustrating most of the information through visuals,”
explains Katrin Atienza, AVP Marketing at ShelterPoint Life.

In light of the recognition by Ragan's PR Daily, ShelterPoint Life is curating all published PFL
infographics in a special edition blog post on their educational PFL site:
http://pfl.shelterpoint.com/blog/Paid-Family-Leave-Infographics

As leader of New York's statutory disability insurance (1) (and thereby PFL), ShelterPoint Life sees it as
their responsibility to make this new benefit easy to understand and implement.

For more information about Paid Family Leave, visit ShelterPoint Life's educational PFL site
http://www.NewYorkPFL.com

About ShelterPoint
The ShelterPoint family of insurance companies consists of ShelterPoint Life Insurance Company and
ShelterPoint Insurance Company. ShelterPoint Life was founded in 1972 as The First Rehabilitation
Insurance Company of America (First Rehab Life) and is headquartered in Garden City, NY. Since its
inception, ShelterPoint Life has grown into New York's largest (1) statutory disability and PFL carrier.
Through the years, ShelterPoint Life has added additional employee benefits to its product portfolio and
currently insures more than 160,000 employers and over 1.6 million individual insureds. In 2014, First
Rehab Life changed its name to ShelterPoint Life Insurance Company. For more information about

Page 1/3
PR.com Press Release Distribution Terms of Use
ShelterPoint, please visit www.shelterpoint.com.

(1) State of New York Workers' Compensation Board, form DB-680, 2016 - applies to statutory disability
premiums under ShelterPoint Life Insurance Co. only.

Page 2/3
PR.com Press Release Distribution Terms of Use
Contact Information:
ShelterPoint Life
Katrin Atienza
800-365-4999
Contact via Email
www.shelterpoint.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/771729

Page 3/3
PR.com Press Release Distribution Terms of Use