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PART ‘B’
TOPIC:
When an entrepreneur conceives the idea of starting a business he/she has to prepare a plan, as to
how to go about it. This plan may be called “Business plan”. The typical contents of a business
plan are:
(i). Mission statement
(ii). Main objectives
(iii). Business Environment
(iv). Strategy
(v). Project
(vi). Financial Forecast
(vii). Human Resources
(viii). Concluding Remarks.
The Vision, Mission, Objectives, Strategies, Tactics can be understood via the questions given in
the table below:
CONCEPT QUESTION
Vision What do we want to become?
Mission What is our business?
Objectives What do we want to accomplish?
Strategies In general terms, how are we going to get the job done?
Tactics In specific terms, how are we going to get the job done?
THE CONSTITUENTS OF THE CORPORATE MISSION
•Ambition and visionary zeal
•Values
•Beliefs
•A specification of the business
A mission statement answers three key questions:
•What do we do?
•For whom do we do it?
•What is the benefit?
ASSIGNMENT: Prepare a business plan assuming that you envisage starting your own
shipping company. [20]