IDEAS FOR PUBLIC AFFAI RS "It

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Contact PTA, various c h i ld r e ' s ro~?S ~

them to see film, contact p a r e t s
watch the film. (Note: ABC cen s o rs its a
for violence) Kappa Delta Ep silo n i s t e ac: ers'
which recently honored Barbara Bus h - c o d
on this.

Publicize fact that RR saw the film and has strong 0 s

deterrence and arms control.

RR Saturday radio talk on day before film airs (No v . 19 )

emphasizing arms control initiatives, deterrence themes.

Develop talking points for all administration spoke~men to

use for appearances on radio and TV talk shows.

Develop brochure of talking points on arms control

initiatives and deterrence measures taken over the years
to be available to mail out to public that calls in to
White House or local agencies after the program.

' 6• Draw up list of spokesmen inside the Administration to be

~ available for speeeches and on air before and after film.
~~
n.cs p li~t of spokesmen outside the Administration
to be available before and after film.

Develop op-ed pieces to appear on t~e Sunday of the airing

of the film (November 20) as well as several days thereafter.

Discuss with ABC the possibility of putting an administration

spokesman on "Viewpoint" immediately after the film - one-on-one
with Ted Koppel to discuss deterrence, arms control and point
out that our strategy has worked well for 37 years - offer . ~
reassurance. ( Vice President or George ...._. suggested)~ / ~ a./.
si.., 1+"2...
10 . Discuss with ABC the possibility of putting another
Administration spokesman on "Viewpoint" program during panel
discussion ( Jeane Kirkpatrick suggested) .

USIA developing Russian sub-titles _for film in case it is

offered to Soviet Union for s'fi.owing to its citizens.

2 oordinate strategy, talking points, positions with

Allies as film is to be shown in Europe.

" 0 )1 J. 1'lert military bases to respond to demonstrati ons and

provice guest speakers to lee al media and other groups

a~i
9
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c),,..; >
14 . . 'l'ravel on "if asked" oasis to cities for 1 ocal media
appearances - have list of spokesme.11 available for such
appearances .
.p -p /)tl
 :. 5 . FEMA developing new brochures - but keeping low profile
un less spe::ifically asked for information. ( FEMA officials
✓ not to appear on n etw'or:k programs)

o.a · Prepare special materials to ans\\€r l et te rs expected by

.: "" ~ FE MA and W1 i tE House, OOD and State Department.

/BC. planning "War Games" for v;eek foll ON ing film - on

1'J IGI'ILI1'JE -- suggest tnat Rici-iard Pipes not appear - suggest
Sam 1'Junn or .:ohn 'lbwer comrrent on faESe pJOgrans iratead.(~JiiEial!ilillllg~)

l b

19

2all ~ cnrservati~ colunnists rilm

b ~ r e H: air~ - s \::i\::i~gfegf€e~s~t=-.(:;G~e~o~r~g~ee--'=:t-.1:tJr-m----;oci~~;ac>C:al:Umn
emp1asizi1:g videnre etc.

2,¼1 S ug~ st th at Lew i.,en rman 's group become involved - arrange
~ · sho.ving for them, and ha~ their outs ire si:okesmen available later.

tli <jl F mntie r wants to get involved with ad ca rnpai gn s - , have

th an operate i nee pen rent of any W'li t e House involve rren t. same
for l'Ccuracy in ~dia and American security 2ouncil. ( all
endeavoring to buy ads regarding the program)

26 •