# PHARMACEUTICAL EXECUTIVE

RX CLUB
AWARDS 2009

Synergy Spotlight on

This year’s winning brand

advertising campaigns
convey compelling
messages with
eye-catching graphics
and creative copy
 NOVEMBER 2009 www.pharmexec.com 33

2009
GOLD
Rx CLUB
AWARDS TITLE: Claratyne Clouds Campaign »
AGENCY: Saatchi & Saatchi Healthcare »
»
CLIENT: Schering-Plough CREATIVE DIRECTOR: Copy
»
Brad Downing ART DIRECTOR: Marc Law »
COPYWRITER: Sarvesh Raikar

»
TITLE: Sand Clock AGENCY: Sorento
2009
»
Healthcare Communications CLIENT: Schering- GOLD
»
Plough CREATIVE DIRECTOR: Copy Rajesh Rai Rx CLUB
AWARDS
» ART DIRECTOR: Dinesh Ghosalkar

2009
SILVER
Photo: D-BASE/Getty

Rx CLUB
AWARDS » »
TITLE: Lost AGENCY: Langland CLIENT:
»
Schering-Plough CREATIVE DIRECTOR: Art
»
Andrew Spurgeon ART DIRECTOR: Shaheed Peera »
COPYWRITER: Karen Phelps, Andrew Spurgeon
36 PHARMACEUTICAL EXECUTIVE NOVEMBER 2009 www.pharmexec.com

RX CLUB
AWARDS 2009

TITLE: Virtual Oncology Center »

»
AGENCY: Indegene CLIENT:
2009 »
Novartis Oncology CREATIVE
GOLD DIRECTOR: Art Allen Levinson »
Rx CLUB
AWARDS CREATIVE DIRECTOR: Copy Aravind
»
Nayak COPYWRITER:
Sangameshwar Mahagaonkar

2009
GOLD
TITLE: knowher.com Rx CLUB
AWARDS
»AGENCY: GSW
»
Worldwide CLIENT: Pink Tank »
CREATIVE DIRECTOR: Art Lori
»
Mastro CREATIVE DIRECTOR:
Copy Marcee Nelson ART »
DIRECTOR: Bill Robinson »
COPYWRITER: Marcee Nelson,
Connie Gaston

D espite a fragile economy,

more regulations, and fewer
resources, pharmaceutical
marketers continue to impress industry
with their creative breadth and skill-
ful wordplay. The Rx Club Awards, a
celebration of pharmaceutical advertis-
ing campaigns that highlight industry’s
most original and innovative work, is a
true testament to continued success un-
der trying conditions.
“In the earlier years of The Rx Club
Show, it was primarily a print show but
has grown into all mediums as the in-
dustry continues to expand,” says Dar-
ren Kramer, executive vice president,
marketing and operations for The Rx
Club. “We received some terrific inte-
grated entries that incorporate inter-
active, print, and video, which really
shows how agencies are working to pro- 2009
vide their clients with various commu- SILVER
Rx CLUB
nications to convey their messages.” TITLE: Mycamine Integrated Campaign »
AWARDS

Now in its 23rd year, the Rx Club

»
AGENCY: AbelsonTaylor CLIENT: Astellas »
»
CREATIVE DIRECTOR: Art Jan Podjasek CREATIVE DIRECTOR:
Awards received 2,098 entries—rang- »
Copy Mark Wasserman ART DIRECTOR: Cindy August »
ing from from videos to medical post- COPYWRITER: Donna Arey
ers and 3-D promotional pieces—from
38 PHARMACEUTICAL EXECUTIVE NOVEMBER 2009 www.pharmexec.com

RX CLUB
AWARDS 2009

2009
TITLE: The Healthcare Landscape » GOLD
Rx CLUB
»
AGENCY: IQ Interactive CLIENT: AWARDS
»
Cardinal Health CREATIVE DIRECTOR:
»
Art Josh Webb ART DIRECTOR: Mike Boutte »
COPYWRITER: Jennifer Blehm

2009
SILVER
Rx CLUB
AWARDS
»
TITLE: Panda Study Logo AGENCY:
»
qd Solutions, Inc. CLIENT: Quintiles,
»
Inc. CREATIVE DIRECTOR: Art James Dodson »
CREATIVE DIRECTOR: Copy James Dodson ART »
»
DIRECTOR: Theodore Hennessy COPYWRITER:
Morgan Gossum
2009
SILVER TITLE: Change Saves Lives: A Pro Bono Ad for
Rx CLUB
AWARDS »
PAWS AGENCY: Vox Medica CLIENT: »
»
Philadelphia Animal Welfare Society CREATIVE
»
DIRECTOR: Art Jeff Scott CREATIVE DIRECTOR: Ross
»
Thomson ART DIRECTOR: Daniel Silverstein

2009
» SILVER
TITLE: Wave/Fish AGENCY: Rx CLUB
AWARDS
»
Huntsworth Health CLIENT: Roche
»
Products Ltd CREATIVE DIRECTOR:
»
Art Martin Gaul ART DIRECTOR: Martin Gaul
»
COPYWRITER: Karen Lacey

agencies in the US and abroad. Thirty-eight of these entries Exquisitely Executed

were named either Gold or Silver award winners.
Chuck DeMarco, executive vice president, creative director
at Metaphor explained that the union of message and brand-
ing was a vital criteron for this year’s awards. “The difference
between a vote for Silver and a vote for Gold was the synergy
between graphics and copy,” says DeMarco, one of 42 judges
enlisted to evaluate this year’s entries. “It had to be perfect.”
While the digital medium has come to the forefront in recent
years, there’s still much to say about print. “We are well into
the digital age, but print—ads, posters, and direct mail—al-
ways commands attention. I’m not a believer that print is
dead,” says DeMarco.
The Claratyne Clouds campaign, created for Schering-
Plough by Saatchi & Saatchi Healthcare, Sydney, showed a
40 PHARMACEUTICAL EXECUTIVE NOVEMBER 2009 www.pharmexec.com

RX CLUB
AWARDS 2009

2009 TITLE: Flomax ‘Pilobolous’ Video

GOLD »
Campaign AGENCY: DraftFCB
Rx CLUB
AWARDS »
Healthcare CLIENT: Boehringer
»
Ingelheim CREATIVE DIRECTOR: Copy
»
Tim Hawkey ART DIRECTOR: Eveline Feldmann
» COPYWRITER: Michael Kizilbash, Frank Roes

»
TITLE: Gelnique Coffee Table Book AGENCY: Core-Create, Inc. »
»
CLIENT: Watson Pharmaceuticals CREATIVE DIRECTOR: Art Dorene
»
Weisenstein, Levy Valverdi CREATIVE DIRECTOR: Copy Dorene
»
Weisenstein ART DIRECTOR: Levy Valverdi »
COPYWRITER: Dana Kababik 2009
SILVER
Rx CLUB
AWARDS

2009
SILVER
Rx CLUB
AWARDS TITLE: Flomax ‘Pilobolus’ Campaign
AGENCY: DraftFCB Healthcare
CLIENT: Boehringer Ingelheim
CREATIVE DIRECTOR: Copy Tim Hawkey
ART DIRECTOR: Eveline Feldmann » »CREATIVE DIRECTOR: Copy
COPYWRITER: Michael Kizilbash, Frank Roes
2009
TITLE: Unbranded SILVER
Rx CLUB
Visual Aid » AWARDS
» AGENCY: Euro
» »
RSCG Life LMP CLIENT:
» »
Pfizer, Chantix CREATIVE
» DIRECTOR: Art Beth Sabbatini
»
John Kelly ART DIRECTOR:
Brian McIntosh »
COPYWRITER: Jay Gertelman

unique capacity to command attention, and was thus hon-
ored not only with a Gold award, but also received The
Carveth’s Way Award, named after the show’s founder
Carveth Kramer. The campaign was selected for its singu-
lar approach, concept, and quality of execution.
The idea for Claratyne Clouds came straight from group
research. Trial participants had described the feeling of aller-
gies as “walking around with a big, dark cloud around you.”
The campaign strategy focused on the brand and developing
an emotional connection with consumers, according to Brad
Downing, the campaign’s executive creative director. “Ad-
vertising is the clothing your brand wears when it goes out in
public,” says Downing. “Make sure it dresses well.”
Just one other print campaign received an Rx Club Gold
award: the Sand Clock poster by Sorento Healthcare Com-
munications for Schering-Plough. Since constipation is an
extremely common condition in India (due to lack of fiber),
the team’s biggest challenge was deciding the “window of
entry” to a consumer’s awareness. “We could have played
the ‘fiber-deficiency leads to constipation’ story—upfront
and loud,” says Dinesh Ghosalkar, creative group head, art,
for Sorento Healthcare Communications. “But haven’t we
seen zillions of campaigns scaring people about deficien-
cies—on vitamins, proteins, carbohydrates, calcium, zinc,
iron, omega3, anti-oxidants, and others?”
An hourglass on a team member’s desk reminded
42 PHARMACEUTICAL EXECUTIVE NOVEMBER 2009 www.pharmexec.com

RX CLUB
AWARDS 2009

2009
GOLD TITLE: Bedtime
Rx CLUB
AWARDS »
Story
AGENCY:
Sorento Healthcare
TITLE: The Cough Centre Communications »
2009 »
AGENCY: Woolley Pau CLIENT: Eisai »
SILVER CLIENT: J&J, Benylin
» » CREATIVE DIRECTOR:
Rx CLUB
AWARDS CREATIVE DIRECTOR: Copy Rajesh Rai ART»
Copy Dean Woolley » DIRECTOR: Dinesh
ART DIRECTOR: Eric Houseknecht Ghosalkar »
COPYWRITER: Sarvesh
Raikar

2009
SILVER
Rx CLUB
»
TITLE: Football AGENCY: AWARDS
McCann Healthcare Mumbai »
CLIENT: Tara Neo-Surj Hospital ART»
DIRECTOR: Rohit Mukherjee, Amit Sonar »
COPYWRITER: Rohit Mukherjee

2009
SILVER
Rx CLUB
AWARDS
»
TITLE: Instanyl: Launch Campaign AGENCY: Sentrix Global Health Communication
» »
CLIENT: Nycomed CREATIVE DIRECTOR: Art Clayton Love, Silvana Vescovi,
» »
Bruno Stucchi, Angelo Ghidotti CREATIVE DIRECTOR: Copy Clayton Love ART DIRECTOR:
»
Silvana Vescovi, Marco Adelfio, Nathalie Garcia, Lorenzo Oleotti COPYWRITER: Clayton Love

them that time was slipping away. Finally, the clock itself
sparked an idea. “They say the greatest ideas often lie right
in front of us. It all depends on how we see them,” says
Sarvesh Raikar, creative group head, copy, for Sorento
Healthcare Communications. “We saw a brilliant visual
idea that could speak for itself with minimum copy sup-
port. But in such cases, often the copy is either overdone
or just repeats what the visual is already saying. Without
synergy, copy and art can almost turn into enemies.”
Powerfully Packaged
Dorene Weisenstein, executive vice president, chief creative
officer, for Core-Create believes that in the area of patient
brochures, nothing really “pops out.” Thus, in order to ap-
peal to today’s woman, the team took a fashionable slant
with Gelnique’s (by Watson Pharmaceuticals) coffee table
book, earning a Silver award in the patient information
booklets/newsletters category.
“We specifically went for this very fashionable look. It
wasn’t really easy because we were bringing out the viva-
44 PHARMACEUTICAL EXECUTIVE NOVEMBER 2009 www.pharmexec.com

RX CLUB
AWARDS 2009

»
TITLE: Rat AGENCY:
»
Langland CLIENT: Pfizer »
2009
CREATIVE DIRECTOR: Art GOLD
Rx CLUB
Andrew Spurgeon ART » AWARDS
DIRECTOR: Andrew Spurgeon,
Mihai Badic, Bryce Groves »
COPYWRITER: Andrew Spurgeon

2009
SILVER
Rx CLUBTITLE: Grace Greatest Generations (Man
AWARDS
»
on Moon) AGENCY: Palio CLIENT: »
»
inVentiv Communications CREATIVE 2009
»
DIRECTOR: Art Paul Harrington CREATIVE SILVER
»
DIRECTOR: Copy Neall Currie ART DIRECTOR: Mike Rx CLUB
AWARDS »
»
Lomanto COPYWRITER: Amanda Murphy TITLE: Man and Machine AGENCY: OgilvyOne
» »
worldwide CLIENT: Merck CREATIVE DIRECTOR:
»
Art Madhavi Prabhu CREATIVE DIRECTOR: Copy Burzin Mehta »
»
ART DIRECTOR: Pankaj Kharode COPYWRITER: Pushkaraj Shirke

2009
SILVER
Rx CLUB
» » »
TITLE: Positive Women Patient Brochure AGENCY: GSW Worldwide CLIENT: Roche Laboratories Inc. CREATIVE
AWARDS » »
DIRECTOR: Art Lori Mastro CREATIVE DIRECTOR: Copy Wayne Fassett ART DIRECTOR: Shannon Beckwith »
COPYWRITER: Connie Gaston

ciousness in a woman and making her sensual at the same
time,” says Weisenstein. “By using illustration, and not a
photograph, a woman is more able to put herself in that spot
because age isn’t really wrapped up in that illustration.”
AbelsonTaylor also took a soft yet striking approach and
won a Silver award for Astellas’ Mycamine combination of
print, interactive, and video campaigns. Because the product
was competing in a crowded category, the agency’s objective
was to communicate a strong reason to choose Mycamine,
and thereby gain market share, according to Janet Kleve, cre-
ative director at AbelsonTaylor. The resulting dictum, “Power
with ease,” led to the image of a jackhammer that provides
extreme power, while fitting neatly into one’s hand.
“By introducing [this idea] in the sales aids to support our
messages, splashing it large on convention panels in combi-
nation with our data to generate conversations at the booth,
and continually using it to reinforce the sales call in direct
mail and journal ads, we were able to differentiate Myca-
mine in all of our communications,” says Kleve.
Enter the Interactive Space
Jammed packed with “virtually” everything under the sun,
the interactive Gold award winner Novartis Oncology’s
Virtual Oncology Center (VOC)—developed by the Novar-
tis-Indegene team—had a vision to redesign how a brand
and product could engage physicians and other healthcare
46 PHARMACEUTICAL EXECUTIVE NOVEMBER 2009 www.pharmexec.com

RX CLUB
AWARDS 2009

2009
GOLD
Rx CLUB
AWARDS

TITLE: NUHS Name Change TV Campaign:

»
“Beaches” “Golf” “Delivery” AGENCY: Euro
»
RSCG Life LM&P Chicago CLIENT: NorthShore
»
University HealthSystem CREATIVE DIRECTOR:
2009
»
Art Rich Angelini CREATIVE DIRECTOR: Copy
SILVER »
Brendan Gately ART DIRECTOR: Cathy Nieciecki
Rx CLUB
AWARDS » » COPYWRITER: Brendan Gately
TITLE: “Asthma Expedition” 2009 Camp Program
AGENCY: Simms & McIvor Marketing Communications »
CLIENT: The Consortium on Children’s Asthma Camps/Teva Specialty
»
Pharmaceuticals CREATIVE DIRECTOR: Art Francine Martin »
»
CREATIVE DIRECTOR: Copy Patrick McIvor ART DIRECTOR:
»
Francine Martin COPYWRITER: Paul Ritz

»
TITLE: The Growing Danger AGENCY:
»
Carbon, part of CommonHealth CLIENT: 2009
»
Doribax CREATIVE DIRECTOR: Art Lou SILVER
Rx CLUB
»
Sarno CREATIVE DIRECTOR: Copy Michael AWARDS
»
Johnston ART DIRECTOR: Sean Kinney

2009
SILVER » »
Rx CLUB TITLE: Hangman’s Noose AGENCY: Point Blank CLIENT: Janssen
AWARDS
» »
Cilag CREATIVE DIRECTOR: Art Vinayak Shinde CREATIVE
»
DIRECTOR: Copy Sujeesh Sukumaran ART DIRECTOR: Hemant Teli
» COPYWRITER: Ridhit Mehta

stakeholders in a meaningful, sustainable manner. The VOC
exemplifies synergy by seamlessly combining traditional
communication channels (such as the sales force and direct
marketing efforts) with multiple online channels.
“An interactive platform like the VOC depends on mul-
tiple levels of synergy for success,” says Allen Levinson, vice
president, creative strategy, for Indegene. “Technology, cre-
ativity, and communications all come together in a very el-
egant way within virtual spaces like the VOC. They provide
a sense of physical space for the virtual community.”
While some campaigns integrate their content online, oth-
ers achieve total integration visually. Conceived out of “pure
desperation,” this year’s video Gold award winner is Boeh-
ringer Ingelheim’s Flomax “Pilobolus” campaign, created by
DraftFCB. This ad campaign aimed to draw urologists to a
conference booth during the most widely attended urological
event of the year—and without the lure of giveaways. This
was especially challenging given that Flomax has a long his-
tory of highly sought-after premiums that helped draw booth
traffic year after year.
“To overcome this challenge, we engaged the talents of
Pilobolus—a versatile, world-renowned company of dancer-
48 PHARMACEUTICAL EXECUTIVE NOVEMBER 2009 www.pharmexec.com

RX CLUB
AWARDS 2009

»
TITLE: Operation Happy Holidays AGENCY:
2009
»
Blue Diesel CLIENT: Blue Diesel » SILVER
CREATIVE DIRECTOR: Art Matt Means » Rx CLUB
AWARDS
COPYWRITER: Sara Smith

2009
GOLD
Rx CLUB
AWARDS

TITLE: Ambien CR Silence Your Rooster »

»
AGENCY: Saatchi & Saatchi Wellness CLIENT:
»
Sanofi -aventis CREATIVE DIRECTOR: Art
»
Sergio Flores CREATIVE DIRECTOR: Copy
»
Stuart Fink ART DIRECTOR: Jay Marrotte »
COPYWRITER: Andrew Curtis

2009
SILVER
»
TITLE: Pet Acupuncture AGENCY: McCann Healthcare Rx CLUB
AWARDS
»
Worldwide - Singapore CLIENT: Mount Pleasant Animal
»
Hospital CREATIVE DIRECTOR: Art Sean Riley »
»
CREATIVE DIRECTOR: Copy Sean Riley ART DIRECTOR: Chong Won
»
Wee COPYWRITER: Sean Riley »

»
TITLE: Adhair “For Added Hair Density” AGENCY:
2009 »
Medivisual Healthworld, Chandigarh CLIENT: Unikare,
SILVER »
Unichem India CREATIVE DIRECTOR: Art Rajesh
Rx CLUB
AWARDS »
Grover ART DIRECTOR: Gurdeep Sing »
COPYWRITER: Mandeep Dalor

2009
SILVER
Rx CLUB
AWARDS
TITLE: Pulmicort Respules Brand
»
Website AGENCY: Digitas Health » TITLE: Ultrase ‘CareFirst for Life’ Website»
»
CLIENT: Pulmicort CREATIVE DIRECTOR: Art 2009 »
AGENCY: Torre Lazur McCann CLIENT: Axcan
»
Norm Alger CREATIVE DIRECTOR: Copy Chris SILVER »
Pharma CREATIVE DIRECTOR: Art Debra Feath
»
Boyd ART DIRECTOR: Samantha Dolin » Rx CLUB
AWARDS
» ART DIRECTOR: Loretta Sohigian »
COPYWRITER: Merissa Mayer, Clare Litz, Al
COPYWRITER: Jennifer Crawford
Mauriello, Grace Thompson

athletes who have been featured on the Academy Awards,
Oprah, and Conan O’Brien to name a few,” says Michael
Kizilbash, vice president associate creative director at Draft-
FCB. “This enabled our concept to truly come to life via
a massive, multimedia marketing campaign that uniquely
communicated the core benefits of Flomax.”
Kizilbash points out that it’s not every day that a message
is conveyed through interpretive dance, especially for an ad-
vertising agency. “Draftfcb Healthcare sets the creative bar
extremely high. However, hiring dancer-athletes to perform
an interpretive dance of data is truly uncharted territory…
even for us,” he notes.
As long as there is a need for advertising in pharma, there
will be great work created to support brands. Despite the
rules, regulations, and strict guidelines imposed on the phar-
maceutical industry, agencies everywhere continue to push
the envelope to establish connections that resonate.
“There are so many restrictions in pharma advertising
that limit creativity, but it also provides the greatest chal-
lenge to produce truly unique creative content,” says Paul
Yannolo, group copy supervisor, Euro RSCG Life Metamax
New York, who judged. “And that’s what makes it fun.”
50 PHARMACEUTICAL EXECUTIVE

RX CLUB
AWARDS 2009

2009
SILVER
Rx CLUB
»
TITLE: Alpha-1 Foundation Video AGENCY: DraftFCB AWARDS
»
Healthcare CLIENT: Alpha-1 Foundation CREATIVE »
»
DIRECTOR: Copy Tim Hawkey ART DIRECTOR: Ken Zierler »
COPYWRITER: Tim Hawkey, Jonathan Bloom

2009
SILVER
Rx CLUB 2009
AWARDS SILVER
»
TITLE: Free the nose AGENCY: Rx CLUB
»
Woolley Pau CLIENT: Church & AWARDS
»
Dwight, Sterimar CREATIVE DIRECTOR: Copy Dean
»
TITLE: Viagra Conversation Video AGENCY: Cline Davis
»
Woolley ART DIRECTOR: Sam Wright » » »
and Mann CLIENT: Pfizer CREATIVE DIRECTOR: Art
COPYWRITER: Yvette Cumbers
»
Debra Polkes, Rob Perota CREATIVE DIRECTOR: Copy
»
Ben Ingersoll, Peter Agliardo ART DIRECTOR: Bruce
»
Mastraccio COPYWRITER: Megan Ziobro

2009
SILVER
Rx CLUB
AWARDS »
TITLE: World Sight Day AGENCY: Publicis Life
» »
Brands CLIENT: Unesco CREATIVE DIRECTOR:
»
Art Sebastián de la Serna ART DIRECTOR: Gabi Ferrer »
COPYWRITER: Daniel Orviz
 NOVEMBER 2009 www.pharmexec.com 51

2009
SILVER »
TITLE: Ensure “Tune Up” AGENCY: AbelsonTaylor CLIENT: »
Rx CLUB
AWARDS »
Abbott Nutrition CREATIVE DIRECTOR: Art Noah Lowenthal
» »
CREATIVE DIRECTOR: Copy Marissa Ori ART DIRECTOR:
»
Dana Sickles COPYWRITER: Walter Michka

»
TITLE: Pipe People Shopping AGENCY: Euro RSCG Tonic » 2009
»
CLIENT: Astellas/GlaxoSmithKline CREATIVE DIRECTOR: Art SILVER
Rx CLUB
» »
Phil Silvestri CREATIVE DIRECTOR: Copy Rich Roth ART AWARDS
»
DIRECTOR: Bill Previdi COPYWRITER: Matt Sherring
52 PHARMACEUTICAL EXECUTIVE

RX CLUB
AWARDS 2009

2009 Rx Club Finalists

Rainmaker London

Aakanksha Healthcare EGO Factory IOMEDIA Random42 Medical Animation

AbelsonTaylor Epocrates IQ Interactive RCW Communication Design Inc.

Adair Greene McCann Euro RSCG JUICE Pharma Worldwide Regan Campbell Ward

Adventis Health Euro RSCG Life 4D Kane & Finkel Healthcare Communications Revolution Health

Alexander & Turner Medical Illustration Studio Euro RSCG Life Chelsea Lab9 Rienzi & Rienzi Communications

Altum, part of CommonHealth Euro RSCG Life LM&P Chicago Langland Saatchi & Saatchi Healthcare

AREA 23 Euro RSCG Life LMP LHG Partners Saatchi & Saatchi Healthcare Advertising

ASPIRE CEREBRO Euro RSCG Life MetaMax LXB COMMUNICATION MARKETING Saatchi & Saatchi Healthcare London

AXS Biomedical Animation Studio Euro RSCG Tonic Mc|K Healthcare Saatchi & Saatchi Wellness

BIOCON LIMITED EvoLogue, McCann Healthcare Saatchi & Saatchi Wellness

Biocreative part of CommonHealth Consumer Group McCann Healthcare Saatchi and Saatchi Healthcare Innovations

BioLumina Ferguson, Part of CommonHealth McCann Healthcare Saatchi and Saatchi Wellness

Blue Diesel Flashpoint Medica McCann Healthcare Saatchi and Saatchi Wellness

bMod Communications G2 New Zealand McCANN HEALTHCARE CHINA Seidler Bernstein Inc

Boomerang Pharmaceutical Communications Garfield Group McCann Healthcare Mumbai Sentrix Global Health Communication

BrandEdge Gemini Healthcare, LLC McCann Healthcare Worldwide Indonesia Sentrix Global Health Italia

Brandkarma Geras Healthcare Productions McCann Healthcare Worldwide Japan SENTRIXHEALTH COMMUNICATIONS

Cambridge BioMarketing Giant Creative Strategy Medicus Life Brands Simms & McIvor Marketing Communications

Carbon,part of CommonHealth Goble & Associates MEDIVISUAL HEALTHWORLD, CHANDIGARH Sorento Healthcare Communications

CDM Managed Markets Golden Mean Melange medical Communications Stonefl y Communications Group

Cherry Grey Metaphor Inc Stratagem Healthcare Communications

Circa Healthcare Grey Healthcare Group Myra Yay. Reklam Sudler & Hennessey

Cline Davis & Mann Princeton Grey NYC NEUMANN COMUNICACIÓN Sudler & Hennessey Milan

Cline Davis and Mann Group DCA Ogilvy Healthworld Sudler & Hennessey North Sydney

CommonHealth GSW Worldwide OGILVY HEALTHWORLD SPAIN TBWA\Paling Walters

Compass Healthcare Communications GSW Worldwide NY OgilvyOne worldwide That’s Nice

Concentric Pharma Advertising Guard Dog Brand Development PACE The CementBloc

Corbett H&T SYDNEY Pacific Communications The Hal Lewis Group

Core-Create, Inc. Halesway Palio Thomas Direct

CPC Healthcare Communications Hamilton Communications PharMa International Inc. Torre Lazur McCann

DDB Health Harrison and Star PharmaCreative Torre Lazur McCann London

DDB Health UK HealthEd PITSTOP Umbilical

DePirro/Garrone, LLC Huntsworth Health PIVOT Healthcare Communications Vox Medica

Digitas Health ICC Point Blank VRA+ Comunica

Direct Image & Design (D.i.D.) Indegene Publicis Life Brands Walnut Advertising Pvt. Ltd.

DraftFCB Healthcare innuo Pulsar Healthcare WISHBONE ITP

dudnyk IntraMed Communications Purohit Navigation Woolley Pau

echo-tl InViVo Communications Inc. qd Solutions, Inc. XVIVO Scientific Animation

A Creative Solution for the Creative Mind

The Rx Club Show has been published as an Annual Book for the last 6 years (2002-2007). This
printed publication has represented the winning entries of the past shows. The books were distributed
to the winning agencies and sold to vendors in several countries including India, Singapore, Spain
among others. This Annual book has helped the Rx Club Show grow internationally. Over 25 countries
are now represented in the show.

Starting in 2008, the Rx Club Annual Book will be published on line for the world to see at any time
of day or night. China can view it when you are sleeping, and the United Kingdom can view it when you
are eating breakfast. Our book can be viewed all year long. All you need to do is log on to our website,
www.therxclub.com

We also have available the past printed copies of the Rx Club book, offered at a reduced rate. In
addition, we have made bundles of the complete set for gift giving or just for your library. All creatives
should not be without it. Go online at www.therxclub.com to order sets.
 NOVEMBER 2009 www.pharmexec.com 53

2009 Rx Club Awards Judges

Rx Club Awards Ellen Schift Matt Scherring Jeff Lubalin Meaghan Golden
Ina Kramer ACD Copywriter VP, ACD VP, ACD Art
Founder Brand Edge Euro RSCG Tonic Regan Campbell Ward Mcan Flashpoint Medica

Chuck DeMarco Lisa Budwick Michael Kizilbash Ellen Tao-Pollio James Hutchinson
EVP, Creative Director SVP, Creative Director VP, ACD VP, Art Supervisor Group Art Supervisor
Metaphor Atium, div of CommonHealth DraftFCB Ogilvy Healthworld NY ICC

Ashley Schofield Stephen Mullens Tim Hawkey Scott Watson Juan Ramos
Managing Partner, CD, Art Principal SVP, CD EVP, Chief Creative EVP, Exec Creative Dir. Art
CDM Princeton Giant DraftFCB CommonHealth Echo Torre Lazur

Paul Yannolo Matthew Geller Mark McDowell Andy McAfee Kieran Corrigan
Group Copy Supervisor Euro RSCG Life CD ACD, Copy VP, ACD
Euro RSCG, Life Meta Max Schering Plough Abelson Taylor Saatchi & Saatchi Healthcare
Michael Banke
Virginia Lis Copy Supervisor Kevin Cox Judy Van Swearingen Jane Zusir
VP, ACD of Art Harrison and Star ACD CD SVP, ACD
Area 23 Freelance Abelson Taylor Saatchi & Saatchi Healthcare
Samuel Pizarro
Sid Meltzer Senior Art Director Steve Pashkoff Adam Ward Harry Stavrou
Group Copy Supervisor Area 23 Chief Creative Officer VP, ACD VP, CD
Natrel EvoLogue GSW Worldwide Qi, div of CommonHealth
Peter Villuci
Dave Raube ACD Copy Bill Werbaneth Ross Thompson Chris Petrakos
Evp, Creative Director Saatchi & Saatchi Healthcare SVP, CD Copy EVP, Chief Ideation Officer CD Copy
Goble & Associates Altum Vox Hamilton Communications
Steve Rafferty
Brooke Claussen VP, GCS Copy Eugene Lee John Berzolla Michael Guarini
Group Creative Director Saatchi & Saatchi Healthcare SVP, Managing Director VP, CD
Goble & Associates Med Rageous S&H Digitial
Mark Kosak
Kristen Early Chief Creative Officer Guy Desimini
VP, Creative Director CommonHealth SVP, GCD
GSW Worldwide Sudler & Hennessey