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4
MOTOROLA CORPORATE SIGNATURE
The “ring”emsignia is no longer in use. It has been replaced by the solid disc emsignia.
Related Links The Motorola corporate signature consists of the Emsignia Logotype
Motorola
Table of Contents custom designed logotype and emsignia, which is corporate
signature
2.6 Legal a stylized “M” contained in a solid disc. “Emsignia”
is a word coined at Motorola for our unique symbol, Corporate Signature
3.4 Alignment
sometimes call the “batwing,” “M symbol” or “circle
Grid
M.” The Motorola corporate signature will be used
3.6 The Primary in all situations. It will also be the identifier on our Horizontal configuration – preferred
Square
products.
Square
Corporate Identity
intranet site at Y
1/2Y
http://identity.mot.com. X X X X
X X X X
AREA OF ISOLATION
The Motorola corporate X
X
X X X X
Related Links The Motorola signature with the Intelligence Emsignia Logotype
Motorola
Table of Contents Everywhere™ brand promise consists of three signature with
brand promise
2.6 Legal components: a solid disc emsignia, the Motorola
logotype, and the words Intelligence Everywhere™.
3.4 Alignment Brand promise
Grid Size and spatial relationships referenced on the following
3.6 The Primary pages must be followed. The Intelligence Everywhere™
Square brand promise will be presented around the world in
an English-only version. The only exception to this rule Horizontal configuration – preferred
is that we will permit translation into French-Canadian
for use in Quebec and into Chinese, as translation is
a legal or commercial requirement in these countries.
Artwork for translations is located on the Corporate
Identity intranet site at http://identity.mot.com.
Vertical configuration – should be used only
when there are spatial constraints
The Motorola emsignia, logotype and brand promise,
and their relationships to each other, were carefully
developed to express our name and brand image. They
must not be re-created, redrawn or reconfigured under
any circumstances. Please use only approved master
reproduction art and follow explicitly all standards
and specifications outlined in these guidelines.
ACCEPTABLE CONFIGURATIONS
There are two permitted configurations of the Motorola
signature with the Intelligence Everywhere™ brand
promise: horizontal and vertical. The horizontal
version is preferred in all applications.
3.4 Alignment
with the Intelligence
Grid X
Square X X
artwork is available on
the Corporate Identity Y
1/2Y
intranet site at X X X X
X X X X
http://identity.mot.com.
AREA OF ISOLATION
1 1/3X 4/5X
The Motorola signature X X
X X
X X
X X
Related Links The Motorola corporate signature, the Motorola On a light background, the logo is positive, with the
Table of Contents signature with the Intelligence Everywhere™ brand “batwing” of the emsignia transparent to show the color
2.6 Legal promise and the Intelligence Everywhere™ logo, when of the background over which it is placed.
used in design applications, must only be reproduced in
3.4 Alignment On a dark background, the logo is negative (white)
black or reversed out of a background color to white.
Grid with the “batwing” transparent to show the color of
3.6 The Primary The logos may be placed over any background color or the background over which it is placed.
Square image. However, both the logo and background color
must be selected accordingly to maximize readability.
Logo color has good contrast with background. Logo color provides insufficient contrast or is visually busy.
Related Links Consistent with Motorola corporate trademark policy, Intelligence Everywhere™ must never be used as a key
Table of Contents the following guidelines must be adhered to when word graphic (Section 3.12).
2.4 Motorola using the Intelligence Everywhere™ trademark.
All uses of Intelligence Everywhere™ in text must be in
Corporate
Signature All uses of Intelligence Everywhere must be followed
™
a distinctive type-style (e.g., Intelligence Everywhere™;
by the trademark symbol “TM” in a font size which can Intelligence Everywhere™) and include prominent
be easily read. placement of the Motorola signature with the
Intelligence Everywhere™ brand promise in the same
Except for stand-alone uses of Intelligence Everywhere™ document.
described in the Basic Corporate Identity Standards,
Intelligence Everywhere™ shall always be used as an All uses of Intelligence Everywhere™ must be consistent
adjective modifying a noun (e.g., Intelligence Everywhere™ with the style guidelines published by the Corporate
products; Intelligence Everywhere™. The technology that Identity Office, a department of the Chief Marketing
makes our products smarter). Office, and utilize approved artwork available on the
Corporate Identity intranet site at http://identity.mot.com.
Intelligence Everywhere™ shall never be equated with
a concept, idea or abstract noun (e.g., Intelligence These guidelines are not intended to restrict creativity
Everywhere™. It’s an idea whose time has come; or flexibility, but rather to help ensure usage that is
Intelligence Everywhere™. The driving force behind consistent with company policy and good trademark and
Motorola). branding practices. Exceptions to the above guidelines
or deviations from Legal Department advice must be
Intelligence Everywhere™ shall never be used as a noun reviewed and approved by the Corporate Identity Office.
or verb (e.g., Motorola puts Intelligence Everywhere™;
Soon, Intelligence will be Everywhere; Intelligence
Everywhere™ helps create a connected universe).