Académique Documents
Professionnel Documents
Culture Documents
& DIGITAL
PRACTICE
2018 YEAR
IN REVIEW
WEBSITES CAMPAIGNS
ATG
Careers that
deliver dreams.
PASSION.
PASSION.
TRUST. GROWTH.
GROWTH.
DELIVERY. DISCOVERY.
DISCOVERY.
SUCCESS.
Industry Travel GROWTH. SUCCESS.
INDEPENDENCE.
Careers that
HERITAGE.
deliver dreams.
RELATIONSHIPS. INDEPENDENCE.
FUTURE.
LEADERS.
Region APAC - Australia TEAMWORK. Careers that
SUCCESS SUPPORT AMBITION
ACHIEVEMENT. deliver dreams. IT’S ALL ABOUT THE ADVENTURE AT APT TRAVEL GROUP
It’s all about the adventure at APT Travel Group. We’ve been pioneering and It’s all about the adventure at APT Travel Group. We’ve been pioneering and It’s all about the adventure at APT Travel Group. We’ve been pioneering and
leading the way in travel for almost 100 years. We do it because it is fun, exciting leading the way in travel for almost 100 years. We do it because it is fun, exciting leading the way in travel for almost 100 years. We do it because it is fun, exciting
Join Australia’s Number 1 travel company. Join Australia’s Number 1 travel company. Join Australia’s Number 1 travel company.
Looking for your next adventure? In our 18 month generalist programs,
AptTravelGroup.com/dreams AptTravelGroup.com/dreams AptTravelGroup.com/dreams
Find your dream career in travel, ICT, graduates get to the opportunity to
Marketing and more… learn and work on real projects, while
having some fun along the way.
OUR VALUES
We’re all about making dreams happen. It’s our shared passion. It’s what we do for our customers every day, and it’s
what we do for each other. But to make those dreams a reality, we really have to live our values.
For our customers that means delivering on our promise. The promise to enhance our brand strength
through every customer interaction.
For our colleagues it’s about mutual respect, accountability, teamwork, openness and trust. It’s about belonging.
For you, our values are about opportunity. We want to create a professional and personal experience that helps you
be your best when you’re at work. And when you’re not. So that you can always continue to share our passion.
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Careers that
to purchase additional leave across our itineraries. We can from food trucks to trivia nights,
INDEPENDENCE.
you can recharge the batteries also offer flights at a discounted all designed to keep us connected
and even take advantage of price if you’re heading abroad. and having a bit of fun.
1 ongoing
1 EVP IT’S ALL ABOUT THE ADVENTURE AT APT TRAVEL GROUP
1 photo shoot brand
strategy
program We’ve been leading the way in travel for almost 100 years. We do it because it is fun, exciting and
always evolving. Everyday in our office is an adventure, an opportunity to explore your potential,
enjoy your independence and deliver dreams for our customers, colleagues and for yourself.
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GIFT OF HOPE
Passionate People.
Compassionate Service.
Passionate People.
Compassionate Service.
Passionate People.
Compassionate Service.
Email 7.1k
campaign Click-through engagements
open rate rate of 21% 3.8k clicks
of 42% on social
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YUKON - KUSKOKWIM
HEALTH SERVICES
Industry Healthcare
Month February
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UTC | INTERNAL COMMUNICATIONS
Industry Technology
Month December
Client stakeholder engagement was critical to WHAT’S HAPPENING BEHIND THE SCENES?
7KLQNRI&LHORDVSDUWRIWKHWHDP7KHLUJRDOLVWRVHUYHDVDdedicated advocate in the search for top
HR Hiring
Embody 87&$HURVSDFH6\VWHPV¶ EmbedWKHPVHOYHVFRPSOHWHO\LQRXU
Manager Manager
UHVXOWV
Toolkit Toolkit
FRPPXQLWLHVDQGSDVVLYHVRXUFLQJ contact for candidates – from
LQWHUYLHZWRVWDUWGDWH
58% opt-in
83% email 1 very Talent Acquistion
for SMS
open rate happy client!
communication
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WESTERN UNION
Month February
At Western Union we’re growing as a business, developing new relationships, technologies and
partnerships. With this growth there are opportunities for Business Development Managers who can
offer a consultative approach to selling, to building and maintaining long lasting relationships.
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and make strategic business decision with the support of active leadership.
You’ll need previous success in telephone sales and a strong understanding of consultative sales
principles, executive level negotiations and, the ability to build long-term client relationships.
Practically, you should be fluent in English and Cantonese, financially astute, and with a good
WELLSTAR
Industry Healthcare
Month Monthly
50,000 89%
1,110 Total
non-social attendance
RSVPs
impressions rate
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There is engineering and medical engineering.
BECTON DICKINSON There is software and medical software.
There is R&D and there is BD.
With inspiring people and world-class support, we are working to create the perfect
environment for innovation. Covering the very latest in instrumentation, technologies
and systems it’s a hotbed of opportunity for engineers and scientists looking to make
a difference in Life Sciences.
bd.com/limerick
Client Lead Tanya Derrick & Kirsten Mayer Did you have any concerns about this move, or your first move?
Paolo: The first time we did it, there was a moment where we had to close our eyes, not think, and say yes, and
jump. We took a risk. It turned out, professionally and personally, as the best choice. Then, we took another jump to
Besides being one of the most Switzerland. We did it, it worked out well. So, why not this time? I mean, you take very limited risks, and the benefits
Grenoble is a lovely town in a very, very You are now experienced at living in different cities, so how does Grenoble live up to expectations?
Paolo: Grenoble, to me, was like the little town in the mountains, almost with Heidi – you know Heidi, the goat herder?
nice environment. But it turned out to be a very international place where there is a lot of diversity – there are French, English, and Italians
here. I have worked with colleagues from Turkey, Morocco and the United States. To me, that was the surprise of
Paolo, Elisa and Giulia Mognol
Grenoble as a city.
Paolo Mognol An even bigger surprise was BD in Pont de Claix, where yes, it’s France, but you’re sitting in a worldwide headquarters
Country Business Leader - BD Biosciences France for one of our businesses, BD Medical - Pharmaceutical Systems. That really is eye-opening – it presents a number of
other opportunities for people like us.
months after launch, and led to brilliant internal marketing, application support and technical service.
Paolo: When you move, BD’s relocation agency helps you to move your belongings and settle in. There is also someone
engagement benefits for BD and a delighted Paolo: This is a good example of successful career planning at BD. We knew about this possible double step of being
in Switzerland and then France, because that was in my career blueprint. This plan was created to make me succeed in
here in Grenoble, who helps with everything – like the plates on the car and health insurance – any issue we have, we
can call her.
100% main thing that motivates us. We spent the last five years in a very quiet village. was so small – nine months old. In Switzerland, I was starting to understand the system, to know people, so, you know,
16% 19%
Now we are back in a city, and this is something that we are enjoying a lot. a little bit of stability. Also I’m a veterinarian, so every time that I move, I have to understand the local laws, how to
write a prescription, the medications that are present, how it works. How the veterinarians interact with the patients, or
improvement in improvement in
interview: offer
time-to-submit time-to-hire
(from 2:1 to 1:1)
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QUEST DIAGNOSTICS
Month January
SkyRecruit
Social: 4,800 Requisition
Campaign:
impressions volumes increased
14,234 recipients
5.35% engagement by 70% in 2018
14% open rate
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TPx
Industry Technology
Month August
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INSIGHT
Industry Technology
Region Europe – UK
Month December
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IMPERIAL BRANDS
FONTEM VENTURES
Industry FMCG
Region Global
Month August
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CIELO
Region Global
Month September
0 – 6,318 1m 51s
124 unique
visits since average
leads
launch dwell time
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SHAWBROOK BANK
Region Europe - UK
Month December
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IMPERIAL TOBACCO JAPAN
Industry FMCG
Month November
Industry Technology
Region Europe - UK
Month June
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MENDELEY
Industry Technology
Region Europe - UK
Month August
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WASTE MANAGEMENT
Month October
Impressions: Applications
Clicks: 9,215
1,106,319 Completed: 149
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AGILENT SINGAPORE
Month April
3 minute
Sponsored 1 Facebook
average
content reaching video, 1 week,
microsite
over 2,000 people 529 link clicks
dwell time
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WELLSTAR
Industry Healthcare
1,294,077
8,043,046 232,737 185,485
website
Impressions Engagements Clicks
visitors
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