Hollywood Reporter Morning Consult Animation Poll

National Tracking Poll
Project: 181150
N Size: 2202 Adults
Margin of Error: ± 2%
Topline Report November 29 - December 02, 2018
Question Response Frequency Percentage
HR1_1 Do you have a favorable or unfavorable impression of the following types of movies?
Animated
Very favorable 644 29%
Somewhat favorable 909 41%
Somewhat unfavorable 326 15%
Very unfavorable 180 8%
Don’t know / No opinion 144 7%
Live-action
Drama
Thriller/Mystery
Page | 1
Horror
Sci-fi
Fantasy
Action
Adventure
Page | 2
Comedy
Romantic comedy
Romance
Crime
Documentary
Page | 3
Musical
HR2_1 And, do you usually watch the following types of movies via streaming or on-demand
services, in theaters, or do you watch both an equal amount? Animated
Usually watch via streaming or on-demand service 870 40%
Usually watch in theaters 263 12%
Watch both in theaters and via streaming or on-demand 379 17%
service an equal amount
services, in theaters, or do you watch both an equal amount? Live-action
services, in theaters, or do you watch both an equal amount? Drama
services, in theaters, or do you watch both an equal amount? Thriller/Mystery
Page | 4
services, in theaters, or do you watch both an equal amount? Horror
services, in theaters, or do you watch both an equal amount? Sci-fi
services, in theaters, or do you watch both an equal amount? Fantasy
services, in theaters, or do you watch both an equal amount? Action
services, in theaters, or do you watch both an equal amount? Adventure
Page | 5
services, in theaters, or do you watch both an equal amount? Comedy
services, in theaters, or do you watch both an equal amount? Romantic comedy
services, in theaters, or do you watch both an equal amount? Romance
services, in theaters, or do you watch both an equal amount? Crime
services, in theaters, or do you watch both an equal amount? Documentary
Page | 6
services, in theaters, or do you watch both an equal amount? Musical
HR3_1 In general, do you like watching animated movies in the following genres? Drama
I like watching this genre of animated movie 789 36%
I do not like watching this genre of animated movie 1023 46%
HR3_2 In general, do you like watching animated movies in the following genres?
Thriller/Mystery
HR3_3 In general, do you like watching animated movies in the following genres? Horror
HR3_4 In general, do you like watching animated movies in the following genres? Sci-fi
HR3_5 In general, do you like watching animated movies in the following genres? Fantasy
HR3_6 In general, do you like watching animated movies in the following genres? Action
HR3_7 In general, do you like watching animated movies in the following genres? Adventure
Page | 7
HR3_8 In general, do you like watching animated movies in the following genres? Comedy
HR3_9 In general, do you like watching animated movies in the following genres? Romantic
comedy
HR3_10 In general, do you like watching animated movies in the following genres? Romance
HR3_11 In general, do you like watching animated movies in the following genres? Crime
HR3_12 In general, do you like watching animated movies in the following genres?
Documentary
HR3_13 In general, do you like watching animated movies in the following genres? Musical
HR4_1 In general, how well do you think the following terms describe animation?
Entertaining
Describes very well 971 44%
Describes somewhat well 694 32%
Does not describe too well 167 8%
Does not describe at all 133 6%
Page | 8
HR4_2 In general, how well do you think the following terms describe animation? Boring
HR4_3 In general, how well do you think the following terms describe animation?
Thought-provoking
HR4_4 In general, how well do you think the following terms describe animation? Dull
HR4_5 In general, how well do you think the following terms describe animation? Complex
HR4_6 In general, how well do you think the following terms describe animation? Simple
HR4_7 In general, how well do you think the following terms describe animation? Engaging
Page | 9
HR4_8 In general, how well do you think the following terms describe animation? Childish
HR4_9 In general, how well do you think the following terms describe animation? Immature
HR4_10 In general, how well do you think the following terms describe animation? Political
HR4_11 In general, how well do you think the following terms describe animation? Mature
HR4_12 In general, how well do you think the following terms describe animation? Classic
HR4_13 In general, how well do you think the following terms describe animation? Dated
Page | 10
HR4_14 In general, how well do you think the following terms describe animation? Relevant
HR4_15 In general, how well do you think the following terms describe animation? Creative
HR4_16 In general, how well do you think the following terms describe animation? Realistic
HR4_17 In general, how well do you think the following terms describe animation? Unrealistic
HR5_1 How much have you seen, read or heard about the following animated movies coming
to theaters in the next year? Mirai (N=1,122)
A lot 26 2%
Some 84 7%
Not much 158 14%
Nothing at all 854 76%
to theaters in the next year? Spider-Man: Into the Spider-Verse (N=1,136)
A lot 245 22%
Some 291 26%
Not much 184 16%
Page | 11
to theaters in the next year? Dragon Ball Z Super: Broly (N=1,101)
A lot 93 8%
Some 110 10%
Not much 172 16%
to theaters in the next year? The LEGO Movie 2: The Second Part (N=1,085)
A lot 136 13%
Some 303 28%
Not much 231 21%
to theaters in the next year? How to Train Your Dragon 3: The Hidden World
(N=1,104)
A lot 136 12%
Some 259 23%
Not much 228 21%
to theaters in the next year? Wonder Park (N=1,120)
A lot 29 3%
Some 83 7%
Not much 174 16%
to theaters in the next year? The Secret Life of Pets 2 (N=1,082)
A lot 138 13%
Some 265 25%
Not much 205 19%
to theaters in the next year? Toy Story 4 (N=1,059)
A lot 226 21%
Some 280 26%
Not much 218 21%
Page | 12
to theaters in the next year? Spies in Disguise (N=1,126)
A lot 36 3%
Some 73 6%
Not much 184 16%
to theaters in the next year? Missing Link (N=1,104)
A lot 32 3%
Some 93 8%
Not much 192 17%
to theaters in the next year? Playmobil: The Movie (N=1,055)
A lot 26 2%
Some 74 7%
Not much 162 15%
to theaters in the next year? Pokmon Detective Pikachu (N=1,135)
A lot 119 10%
Some 173 15%
Not much 192 17%
to theaters in the next year? UglyDolls (N=1,146)
A lot 27 2%
Some 69 6%
Not much 163 14%
to theaters in the next year? Shaun the Sheep Movie: Farmageddon (N=1,129)
A lot 47 4%
Some 106 9%
Not much 175 16%
Page | 13
to theaters in the next year? Minecraft: The Movie (N=1,088)
A lot 80 7%
Some 184 17%
Not much 213 20%
to theaters in the next year? Wish Dragon (N=1,081)
A lot 39 4%
Some 74 7%
Not much 166 15%
to theaters in the next year? The Lion King (N=1,119)
A lot 381 34%
Some 342 31%
Not much 141 13%
to theaters in the next year? Angry Birds 2 (N=1,089)
A lot 108 10%
Some 236 22%
Not much 220 20%
to theaters in the next year? Abominable (N=1,059)
A lot 55 5%
Some 150 14%
Not much 207 20%
to theaters in the next year? The Addams Family (N=1,084)
A lot 134 12%
Some 187 17%
Not much 190 18%
Page | 14
to theaters in the next year? Frozen 2 (N=1,105)
A lot 181 16%
Some 268 24%
Not much 244 22%
to theaters in the next year? SpongeBob Squarepants 3 (N=1,134)
A lot 108 10%
Some 192 17%
Not much 248 22%
to theaters in the next year? Dumbo (N=1,100)
A lot 223 20%
Some 302 27%
Not much 162 15%
to theaters in the next year? The Billion Brick Race (N=1,062)
A lot 24 2%
Some 48 4%
Not much 150 14%
to theaters in the next year? The Angry Birds Movie 2 (N=1,064)
A lot 93 9%
Some 234 22%
Not much 212 20%
to theaters in the next year? Sonic the Hedgehog (N=1,138)
A lot 80 7%
Some 179 16%
Not much 216 19%
Page | 15
HR6_1 How likely are you to see the following movies in theaters? Mirai (N=1,122)
Very likely 34 3%
Somewhat likely 61 5%
Not too likely 177 16%
Not likely at all 603 54%
HR6_2 How likely are you to see the following movies in theaters? Spider-Man: Into the
Spider-Verse (N=1,136)
Very likely 175 15%
HR6_3 How likely are you to see the following movies in theaters? Dragon Ball Z Super: Broly
(N=1,101)
Very likely 89 8%
HR6_4 How likely are you to see the following movies in theaters? The LEGO Movie 2: The
Second Part (N=1,085)
Very likely 120 11%
HR6_5 How likely are you to see the following movies in theaters? How to Train Your Dragon
3: The Hidden World (N=1,104)
Very likely 129 12%
HR6_6 How likely are you to see the following movies in theaters? Wonder Park (N=1,120)
Very likely 32 3%
Page | 16
HR6_7 How likely are you to see the following movies in theaters? The Secret Life of Pets 2
(N=1,082)
Very likely 158 15%
HR6_8 How likely are you to see the following movies in theaters? Toy Story 4 (N=1,059)
Very likely 279 26%
HR6_9 How likely are you to see the following movies in theaters? Spies in Disguise (N=1,126)
Very likely 39 3%
HR6_10 How likely are you to see the following movies in theaters? Missing Link (N=1,104)
Very likely 40 4%
HR6_11 How likely are you to see the following movies in theaters? Playmobil: The Movie
(N=1,055)
Very likely 38 4%
HR6_12 How likely are you to see the following movies in theaters? Pokmon Detective Pikachu
(N=1,135)
Very likely 104 9%
Page | 17
HR6_13 How likely are you to see the following movies in theaters? UglyDolls (N=1,146)
Very likely 41 4%
HR6_14 How likely are you to see the following movies in theaters? Shaun the Sheep Movie:
Farmageddon (N=1,129)
Very likely 48 4%
HR6_15 How likely are you to see the following movies in theaters? Minecraft: The Movie
(N=1,088)
Very likely 77 7%
HR6_16 How likely are you to see the following movies in theaters? Wish Dragon (N=1,081)
Very likely 44 4%
HR6_17 How likely are you to see the following movies in theaters? The Lion King (N=1,119)
Very likely 328 29%
HR6_18 How likely are you to see the following movies in theaters? Angry Birds 2 (N=1,089)
Very likely 86 8%
Page | 18
HR6_19 How likely are you to see the following movies in theaters? Abominable (N=1,059)
Very likely 56 5%
HR6_20 How likely are you to see the following movies in theaters? The Addams Family
(N=1,084)
Very likely 156 14%
HR6_21 How likely are you to see the following movies in theaters? Frozen 2 (N=1,105)
Very likely 188 17%
HR6_22 How likely are you to see the following movies in theaters? SpongeBob Squarepants 3
(N=1,134)
Very likely 114 10%
HR6_23 How likely are you to see the following movies in theaters? Dumbo (N=1,100)
Very likely 183 17%
HR6_24 How likely are you to see the following movies in theaters? The Billion Brick Race
(N=1,062)
Very likely 28 3%
Page | 19
HR6_25 How likely are you to see the following movies in theaters? The Angry Birds Movie 2
(N=1,064)
Very likely 81 8%
HR6_26 How likely are you to see the following movies in theaters? Sonic the Hedgehog
(N=1,138)
Very likely 84 7%
HR7_1 And, how likely are you to watch the following movies when they become available
through streaming or on-demand services? Mirai (N=1,122)
Very likely 70 6%
through streaming or on-demand services? Spider-Man: Into the Spider-Verse
(N=1,136)
Very likely 294 26%
through streaming or on-demand services? Dragon Ball Z Super: Broly (N=1,101)
Very likely 131 12%
Page | 20
through streaming or on-demand services? The LEGO Movie 2: The Second Part
(N=1,085)
Very likely 200 18%
through streaming or on-demand services? How to Train Your Dragon 3: The Hidden
World (N=1,104)
Very likely 247 22%
through streaming or on-demand services? Wonder Park (N=1,120)
Very likely 85 8%
through streaming or on-demand services? The Secret Life of Pets 2 (N=1,082)
Very likely 261 24%
through streaming or on-demand services? Toy Story 4 (N=1,059)
Very likely 410 39%
Page | 21
through streaming or on-demand services? Spies in Disguise (N=1,126)
Very likely 97 9%
through streaming or on-demand services? Missing Link (N=1,104)
Very likely 89 8%
through streaming or on-demand services? Playmobil: The Movie (N=1,055)
Very likely 71 7%
through streaming or on-demand services? Pokmon Detective Pikachu (N=1,135)
Very likely 161 14%
through streaming or on-demand services? UglyDolls (N=1,146)
Very likely 85 7%
Page | 22
through streaming or on-demand services? Shaun the Sheep Movie: Farmageddon
(N=1,129)
Very likely 107 9%
through streaming or on-demand services? Minecraft: The Movie (N=1,088)
Very likely 130 12%
through streaming or on-demand services? Wish Dragon (N=1,081)
Very likely 94 9%
through streaming or on-demand services? The Lion King (N=1,119)
Very likely 473 42%
through streaming or on-demand services? Angry Birds 2 (N=1,089)
Very likely 153 14%
Page | 23
through streaming or on-demand services? Abominable (N=1,059)
Very likely 129 12%
through streaming or on-demand services? The Addams Family (N=1,084)
Very likely 282 26%
through streaming or on-demand services? Frozen 2 (N=1,105)
Very likely 329 30%
through streaming or on-demand services? SpongeBob Squarepants 3 (N=1,134)
Very likely 193 17%
through streaming or on-demand services? Dumbo (N=1,100)
Very likely 299 27%
Page | 24
through streaming or on-demand services? The Billion Brick Race (N=1,062)
Very likely 62 6%
through streaming or on-demand services? The Angry Birds Movie 2 (N=1,064)
Very likely 166 16%
through streaming or on-demand services? Sonic the Hedgehog (N=1,138)
Very likely 153 13%
HR8 How much have you seen, read or heard about Netflix producing several Roald Dahl
stories, including Charlie and the Chocolate Factory, Matilda and The BFG?
A lot 197 9%
Some 382 17%
Not much 478 22%
HR9 Knowing this, are you more or less likely to subscribe or re-subscribe to Netflix in the
future, or does it make no difference either way? (N=887)
Much more likely 25 3%
Somewhat more likely 85 10%
No difference either way 540 61%
Somewhat less likely 14 2%
Much less likely 64 7%
Page | 25
HR10_1 How likely are you to watch Netflixs animated adaptations of the following Roald
Dahl stories? Charlie and the Chocolate Factory
Very likely 615 28%
Dahl stories? Matilda
Very likely 477 22%
Dahl stories? The BFG
Very likely 304 14%
Dahl stories? The Twits
Very likely 171 8%
Dahl stories? Charlie and the Great Glass Elevator
Very likely 350 16%
Page | 26
Dahl stories? Georges Marvellous Medicine
Very likely 195 9%
Dahl stories? Boy: Tales of Childhood
Very likely 165 7%
Dahl stories? Going Solo
Very likely 153 7%
Dahl stories? The Enormous Crocodile
Very likely 171 8%
Dahl stories? The Giraffe and the Pelly and Me
Very likely 165 8%
Page | 27
Dahl stories? The Wonderful Story of Henry Sugar and Six More
Very likely 180 8%
Dahl stories? Billy and the Minpins
Very likely 134 6%
Dahl stories? The Magic Finger
Very likely 163 7%
Dahl stories? Esio Trot
Very likely 109 5%
Dahl stories? Dirty Beasts
Very likely 176 8%
Page | 28
Dahl stories? Rhyme Stew
Very likely 118 5%
HRdem1_1 How often do you watch or stream the following? TV shows
Every day 1119 51%
Several times per week 504 23%
About once per week 157 7%
Several times per month 112 5%
About once per month 62 3%
Less often than once per month 74 3%
Never 173 8%
HRdem1_2 How often do you watch or stream the following? Movies
Every day 442 20%
Never 199 9%
HRdem1_3 How often do you watch or stream the following? Sporting events
Every day 162 7%
Never 695 32%
HRdem2_1 Do you, or anyone in your household, subscribe to the following? Cable television
I (or someone in my household) currently subscribe 1116 51%
I (or someone in my household) subscribed in the past, 741 34%
but not now
I (or someone in my household) have never subscribed 346 16%
Page | 29
HRdem2_2 Do you, or anyone in your household, subscribe to the following? Satellite television
but not now
HRdem2_3 Do you, or anyone in your household, subscribe to the following? Streaming service(s)
but not now
HRdem3 How many children do you have?
I do not have any children 875 40%
One 377 17%
Two 481 22%
Three 276 13%
Four 124 6%
Five or more 70 3%
HRdem4_1NET Please indicate the age range(s) of your child(ren). Select all that apply. - 0 – 2 years
(N=1,327)
Selected 134 10%
Not Selected 1194 90%
(N=1,327)
Selected 163 12%
(N=1,327)
Selected 163 12%
(N=1,327)
Selected 174 13%
HRdem4_5NET Please indicate the age range(s) of your child(ren). Select all that apply. - 12 – 14
years (N=1,327)
Selected 174 13%
Page | 30
HRdem4_6NET Please indicate the age range(s) of your child(ren). Select all that apply. - 15 – 17
years (N=1,327)
Selected 168 13%
HRdem4_7NET Please indicate the age range(s) of your child(ren). Select all that apply. - 18 years or
older (N=1,327)
Selected 844 64%
HRdem5 Do you, or anyone in your household, subscribe to Netflix?
but not now
Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-
lated for registered voters with demographic post-stratification weights applied.
Page | 31
Morning Consult
Respondent Demographics Summary
Summary Statistics of Survey Respondent Demographics

Demographic Group Frequency Percentage
xdemAll Adults 2202 100%

xdemGender Gender: Male 1031 47%
Gender: Female 1171 53%
N 2202
age5 Age: 18-29 391 18%
Age: 30-44 497 23%
Age: 45-54 405 18%
Age: 55-64 397 18%
Age: 65+ 512 23%
N 2202
demAgeGeneration Generation Z: 18-21 127 6%
Millennial: Age 22-37 547 25%
Generation X: Age 38-53 584 27%
Boomers: Age 54-72 813 37%
N 2071
xpid3 PID: Dem (no lean) 728 33%
PID: Ind (no lean) 828 38%
PID: Rep (no lean) 646 29%
N 2202
xpidGender PID/Gender: Dem Men 307 14%
PID/Gender: Dem Women 421 19%
PID/Gender: Ind Men 372 17%
PID/Gender: Ind Women 456 21%
PID/Gender: Rep Men 351 16%
PID/Gender: Rep Women 294 13%
N 2202
xdemIdeo3 Ideo: Liberal (1-3) 702 32%
Ideo: Moderate (4) 446 20%
Ideo: Conservative (5-7) 742 34%
N 1891
xeduc3 Educ: < College 1385 63%
Educ: Bachelors degree 521 24%
Educ: Post-grad 296 13%
N 2202
Continued on next page
Page | 32
National Tracking Poll #181150, November-December, 2018

xdemInc3 Income: Under 50k 1282 58%

Income: 50k-100k 623 28%
Income: 100k+ 297 13%
N 2202
xdemWhite Ethnicity: White 1781 81%
xdemHispBin Ethnicity: Hispanic 213 10%
demBlackBin Ethnicity: Afr. Am. 279 13%
demRaceOther Ethnicity: Other 142 6%
xrelNet Relig: Protestant 558 25%
Relig: Roman Catholic 390 18%
Relig: Something Else 214 10%
N 1162
xreligion1 Relig: Jewish 45 2%
xreligion2 Relig: Evangelical 800 36%
Relig: Non-Evang. Catholics 361 16%
N 1162
xreligion3 Relig: All Christian 1162 53%
Relig: All Non-Christian 252 11%
N 1414
xdemUsr Community: Urban 538 24%
Community: Suburban 1041 47%
Community: Rural 622 28%
N 2202
xdemEmploy Employ: Private Sector 658 30%
Employ: Government 134 6%
Employ: Self-Employed 191 9%
Employ: Homemaker 153 7%
Employ: Student 87 4%
Employ: Retired 556 25%
Employ: Unemployed 219 10%
Employ: Other 204 9%
N 2202
xdemMilHH1 Military HH: Yes 443 20%
Military HH: No 1759 80%
N 2202
Page | 33
Morning Consult

xnr1 RD/WT: Right Direction 841 38%

RD/WT: Wrong Track 1361 62%
N 2202
Trump_Approve Trump Job Approve 931 42%
Trump Job Disapprove 1153 52%
N 2084
Trump_Approve2 Trump Job Strongly Approve 489 22%
Trump Job Somewhat Approve 442 20%
Trump Job Somewhat Disapprove 294 13%
Trump Job Strongly Disapprove 859 39%
N 2084
xnr3 #1 Issue: Economy 558 25%
#1 Issue: Security 407 18%
#1 Issue: Health Care 422 19%
#1 Issue: Medicare / Social Security 320 15%
#1 Issue: Women’s Issues 110 5%
#1 Issue: Education 148 7%
#1 Issue: Energy 100 5%
#1 Issue: Other 138 6%
N 2202
xsubVote18O 2018 House Vote: Democrat 850 39%
2018 House Vote: Republican 719 33%
2018 House Vote: Someone else 110 5%
2018 House Vote: Didnt Vote 521 24%
N 2200
xsubVote16O 2016 Vote: Hillary Clinton 687 31%
2016 Vote: Donald Trump 755 34%
2016 Vote: Someone else 202 9%
2016 Vote: Didnt Vote 557 25%
N 2201
xsubVote14O Voted in 2014: Yes 1476 67%
Voted in 2014: No 726 33%
N 2202
xsubVote12O 2012 Vote: Barack Obama 909 41%
2012 Vote: Mitt Romney 528 24%
2012 Vote: Other 107 5%
2012 Vote: Didn’t Vote 657 30%
N 2201
Page | 34
National Tracking Poll #181150, November-December, 2018

xreg4 4-Region: Northeast 393 18%

4-Region: Midwest 506 23%
4-Region: South 822 37%
4-Region: West 481 22%
N 2202
Trump_Fav Favorable of Trump 906 41%
Unfavorable of Trump 1163 53%
N 2069
Trump_Fav_FULL Very Favorable of Trump 522 24%
Somewhat Favorable of Trump 384 17%
Somewhat Unfavorable of Trump 225 10%
Very Unfavorable of Trump 937 43%
N 2069
HRdem3x Frequent TV watchers 1623 74%
HRdem4x Frequent movie watchers 998 45%
HRdem6 Parent: Child 0-8 210 10%
HRdem7 Parent: Child 9-17 162 7%
HRdem8 Parent: Child 18+ 708 32%
HRdem9 Parent: Diff Age Groups 248 11%
Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-
lated with demographic post-stratification weights applied.
Page | 35
Morning Consult
Page | 36

Hollywood Reporter Morning Consult Animation Poll

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Hollywood Reporter Morning Consult Animation Poll

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National Tracking Poll

Respondent Demographics Summary

Summary Statistics of Survey Respondent Demographics

xdemAll Adults 2202 100%

Summary Statistics of Survey Respondent Demographics

xdemInc3 Income: Under 50k 1282 58%

Summary Statistics of Survey Respondent Demographics

xnr1 RD/WT: Right Direction 841 38%

Summary Statistics of Survey Respondent Demographics

xreg4 4-Region: Northeast 393 18%

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