STUDENT STUDY GUIDE

DEPARTMENT OF COMMERCE
POLITEKNIK KOTA BHARU

COURSE DPB5023 – Introduction of Research CREDIT ( S ) 3

Methodology
PROGRAMME DAT, DPM, DPR,DIN
PRE-REQUISITES None
LECTURER
OFFICE LOCATION
CONTACT NUMBER EMAIL
COURSE SYNOPSIS
Introduction to Research Methodology provides an opportunity to develop working knowledge of research
method, create student’s understanding the techniques of conducting research work and enable
students to use knowledge gained from other disciplines for planning of research efforts. Expose
students to a basic understanding of a scientific research process. This course emphasizes
selecting an appropriate research title, writing the proposal, preparing and presenting the research
proposal. At the end of this course, students should be able to use knowledge and skill to carry out
scientific research
PROGRAMME Refer as attachment.
LEARNING OUTCOME
(PLO)

COURSE LEARNING OUTCOMES (CLO) STUDENT LEARNING TIME ( SLT)

Upon completion of this course, students should be able to:
Lecture ( Dependent ) 45
1 .Explain the concept of a scientific research process in the Tutorial ( Dependent ) 15
business field.(C2, PLO1) Self Learning / Other Assessment Task 60
2.Construct research proposal in the related business area.(C4, PLO1) SLT 120
3.Present a research proposal in the related business area.(A2, PLO3) Credit = SLT/40 3

COURSE CONTENT

WEEK TOPIC SUB TOPIC CLO,PLO ASSESSMENT

1 1.0 1.1 Describe research CLO 1, PLO 1

2 Fundamentals of 1.2 Explain business research process CLO 1, PLO 1

Business Research

3 2.0 2.1 Construct preliminary information gathering and CLO 1, PLO 1 Quiz 1
problem definition
Initial Stages of CLO 2, PLO 1
Business Research
4 2.2 Developing theoretical framework and setting the CLO 1, PLO 1
objective
CLO 2, PLO 1

5 2.2 Developing theoretical framework and setting the CLO 1, PLO 1

objective
CLO 2, PLO 1

6 2.3 Discuss the Literature Survey CLO 1, PLO 1

CLO 2, PLO 1

7 2.4. Discuss the research design and proposal writing CLO 1, PLO 1

CLO 2, PLO 1

8 3.0 3.1 Discuss data collection methods CLO 1, PLO 1

 Research CLO 2, PLO 1
Methodology
9 3.2 Identify the population and sampling method CLO 1, PLO 1
process
CLO 2, PLO 1

10 3.3 Identify measurement and scaling technique CLO 1, PLO 1

11 3.4 Construct research instrument CLO 1, PLO 1 Proposal

CLO 2, PLO 1

12 4.0 4.1 Explain the data processing and basic data CLO 1, PLO 1 Test
analysis
Data Analysis
4.1.1 Discuss statistical analysis

4.1.2 Discuss frequency distribution

13 4.1.3 Discuss the basic statistics for analysis CLO 1, PLO 1

4.1.4 Identify graphical method of presenting data

14 5.0 5.1 Describe the characteristics of a well written CLO 1, PLO 1 Quiz 2
report
Research Report CLO 2, PLO 1
Writing 5.2 Discuss the content of research report

5.3 Discuss the needed for oral presentation

15 5.4 Discuss bibliography writing by using APA CLO 1, PLO 1 Presentation

format
CLO 3, PLO 3

16 CLO 3, PLO 3 Presentation

ASSESSMENT: REFERENCES
The course assessment is carried out in 1 sections: MAIN:
i) Continuous Assessment - (CA)100%
- Mukesh Kumar, Salim Abdul Talib & T. Ramayah. (2013).
Business Research Methods, 1sted. Malaysia-Singapore:
CONTINUOUS ASSESSMENT (CA)
Continuous assessment is carried out throughout the Oxford University Press (ISBN 978-9-83-470747-7)
semester and
comprises the followings: ADDITIONAL:
Quiz 2 20%
Test 1 10% Chua Yan Piaw. (2012). Mastering Research Methods. 1sted.
Proposal 1 50% McGraw-Hill Education Asia.(ISBN 13:978-9-67-577141-5)
Presentation 1 20%
Chua Yan Piaw. (2011). Kaedah dan Statistik Penyelidikan:
Kaedah Penyelidikan Buku 1. Edisi Kedua. McGraw-Hill
(Malaysia) SdnBhd. (ISBN 978-9-67-577131-6)

Wilson, Jonathan. (2010). Essentials of Business Research: A

Guide to Doing Your Research Project. SAGE Publication
Limited. (ISBN: 978-1-84-860132-1)
 STUDENT STUDY GUIDE
DEPARTMENT OF COMMERCE
POLITEKNIK KOTA BHARU

PROGRAMME LEARNING OUTCOMES (PLO) DAT

Upon completion of the programme, the students will be able to :

1. Explain the role of accounting in an organization and related field in every industry worldwide

2. Prepare full set of accounts for sole proprietorships, partnership and companies;costing and management accounting information; and
assist in preparation of tax returns, audit process and finance functions.

3. Communicate effectively both in written and spoken form with colleague, other professionals and community.

4. Identify financial and non-financial information in assisting decision making process.

5. Develop an effective social responsibility and humanistic values to meet the common goals.

6. Apply information technology for recording accounting information; and engage in life-long learning.

7. Apply managerial and entrepreneurial skills.

8. Apply values, ethics, morality and professionalism in their work.

9. Demonstrate effective leadership and teamwork responsibility.

PROGRAMME LEARNING OUTCOMES DIN

Upon completion of the programme, students will be able to:

1. apply the fundamental concepts of risk and insurance, insurance practices and procedure, risk management, in life assurance, general
insurance, reinsurance, takaful and other related field of studies

2. use technical skills to produce insurance plans, reinsurance programmes and financial plans

3. communicate effectively with insurance practitioners, clients, other professionals and the public

4. use appropriate tools and techniques to recommend feasible proposals to meet the clients’ needs in insurance/takaful, reinsurance, risk
management and financial planning

5. develop effective social responsibilities and humanistic values to contribute positively to the society

6. engage in life-long learning and professional development to enhance knowledge and competencies

7. inculcate entrepreneurial and managerial skills in the related disciplines that contributes towards national growth and be a competent
insurance practitioner

8. adhere and adopt professional codes of ethics to adapt in the real challenges in the working environment

9. demonstrate effective leadership and teamwork responsibility

PROGRAMME LEARNING OUTCOMES DPM
Upon completion of the programme, graduates should be able to:

1. Apply fundamental principles of business and soft skills in related business and

other related fields to be outstanding and successful in the future;

2. use effectively management tools and interpersonal skills in business and

working environment;

3. communicate effectively with colleague and society as a whole ;

4. use effectively and efficiently the necessary techniques, skills, and its tools in

business practices and assist in solving business problems;

5. develop an effective social responsibility and humanistic values to meet the

common goals;

6. engage in life-long learning to enrich knowledge and competencies;

7. inculcate entrepreneurial skills in the related discipline that contribute towards

national growth and to be competitive in the business environment;

8. adhere to professional codes of ethics to adapt the real challenges in working

environment;

9. demonstrate effective leadership and teamwork responsibility.

PROGRAMME LEARNING OUTCOMES (PLO) DPR

Upon completion of the programme, graduates should be able to:

1. apply knowledge of marketing and related field in every industry worldwide

2. demonstrate comprehensive technical expertise in marketing disciplines

3. communicate effectively both in written and spoken form with colleague, other professionals and community

4. identify, formulate and provide creative, innovative and effective solution to business situations

5. develop an effective social responsibility and humanistic values to meet the common goals

6. generate interest to engage in life-long learning for professional and career development

7. possess self motivation and enhancement of entrepreneurship skills

8. commit professionally , ethically and with humane responsibility, in line with marketing professional code of conduct

9. demonstrate effective leadership and teamwork responsibility