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Logistics Information Management

Justification and implementation of activity based costing in small and medium-sized enterprises
A. Gunasekaran, H.B. Marri, R.J. Grieve,
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small and medium‐sized enterprises", Logistics Information Management, Vol. 12 Issue: 5, pp.386-394, https://
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1. Introduction
Justification and
The ability of a manufacturing company to
implementation of compete effectively in the global market is
activity based costing determined to a large extent by the cost and
quality of its products. The cost of a product
in small and medium- can be reduced by increasing productivity
sized enterprises (the relationship between total output and
total input) or by reducing manufacturing
A. Gunasekaran costs at the production floor. Increasing
recognition of cost competition has forced
H.B. Marri and companies to develop efficient techniques for
R.J. Grieve the control of manufacturing facilities and
materials and hence increasing productivity
and quality. For the past few years, con-
siderable emphasis has been placed on the
The authors cost. Manufacturing cost of a product can be
reduced by:
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A. Gunasekaran is a Lecturer in the Department of


Management, University of Massachusetts, North
. minimizing the number of components
Dartmouth, Massachusetts, USA. used in the product;
H.B. Marri and R.J. Grieve are Lecturers in the . designing components for ease of hand-
Department of Manufacturing and Engineering Systems, ling and assembly; and
Brunel University, Uxbridge, Middlesex, UK. . selecting the best material/process com-
bination for economic manufacture of the
Keywords individual parts (Ong et al., 1993).

Small-to medium-sized enterprises, Activity-based costing, Dini and Guerginal (1994) have identified
Cost management, Implementation some important failure-avoiding cum success-
generating elements of small and medium-
Abstract sized enterprise's (SME's) strategy. The
primary success factors for the implementa-
There is a potential to improve the overall performance of
tion of activity based costing (ABC) in SMEs
SMEs and hence their competitiveness. Activity based
are related to capabilities in creating quality
costing (ABC) is gaining importance in organizations that
products and services, and controlling capital
are aiming for a major share in business by improving
intensity and debt levels. Another important
productivity and quality. However, ABC has received little
capability is that of being able to create and
attention from SMEs in spite of the fact that it has an
implement an effective policy. Thus, any
important role to play in improving the competitiveness of
organizational process that reduces the cash
SMEs. First, this paper reviews cost management
outflows for a smaller or medium enterprise is
practices in SMEs. Second, justification criteria for the
likely to have positive impact in terms of a
implementation of ABC in SMEs are discussed. Third, a
reduction of debt, and the consequential
framework has been developed in this paper for the
savings can be made into profits or into
implementation of ABC in SMEs. Finally, some future
research directions are presented in the area of ABC in
improved market competitiveness through its
SMEs.
investment into the differentiating features of
the business or into the charging of lower
prices. Furthermore, the effective control of
Electronic access
cash flow may reduce long-term capital
The current issue and full text archive of this journal is requirements and alleviate the common
available at SMEs problem of under-capitalization.
http://www.emerald-library.com Drury and Tayles (1993) surveyed man-
agement accounting practices in 260 UK
SMEs and the results supported the impor-
tance of non-financial measures, especially
measures of customer satisfaction, product
Logistics Information Management
Volume 12 . Number 5 . 1999 . pp. 386±394 quality, delivery and supplier reliability. SMEs
# MCB University Press . ISSN 0957-6053 have usually informal and underdeveloped
386
Activity based costing in small and medium-sized enterprises Logistics Information Management
A. Gunasekaran, H.B. Marri and R.J. Grieve Volume 12 . Number 5 . 1999 . 386±394

accounting systems, and there is a lack of top of ABC in SMEs is presented in section 4.
management support in this area. Therefore, Section 5 deals with the framework for the
implementation of an integrated system in implementation of ABC in SMEs. Finally,
SMEs means that the accounting systems summary and conclusions are offered in
need to be developed rather than to be section 6.
changed. Kaplan and Norton (1992) pre-
sented the balanced score-card system (BCS)
and defined it as a set of measures that gives 2. Activity based costing
top management a faster but comprehensive
view of the business. The BCS includes For ABC, activities are viewed as prime
financial measures that tell the results of drivers of costs. A firm must focus its
actions already taken. However, it comple- attention on the key activities that have major
ments the financial measures with operational impact on the performance of the manufac-
(non-financial) measures on customer satis- turing company (Jeans and Morrow, 1989).
faction, internal processes, and the The ABC approach aims to make a more
organization's innovation and improvement realistic allocation of overheads to products.
activities. These measures are the drivers of The key to this is the determination of the
future financial performance of the SMEs correct drivers for the production process.
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(Laitinen et al., 1997). The cost driver can be defined as the factor
The ABC system has recently attracted that generates and controls the cost of an
much attention and was considered to pro- activity, it is any factor that could change the
vide better information about cost patterns cost of the activity (Cooper and Kaplan,
and the relationship between overhead costs 1988).
and the activities that drive them. The basic The goals of ABC can be achieved by
concept behind product costing in an ABC managing the activities and it is a process of
system is that the cost of a product equals the relentless and continuous improvement of all
cost of the raw materials plus the sum of the aspects of business. This involves a continual
cost of all the activities required to produce it search for opportunities to improve which in
(Shields and Young, 1989). The ABC system turn involves a careful and methodical study
recognizes that while some of the overhead of activities (Kaplan, 1984). The analysis and
resources increase in proportion to the cost of activities provide financial and non-
volume of products produced, the rest of the financial information that is the basis for
overhead resources do not. The development activity based management (ABM). The
and promotion of ABC have been stimulated ABM makes this cost and operational infor-
and largely influenced by the work of Cooper mation useful by providing value analysis,
(1990), Johnson and Kaplan (1987). Despite cost drivers and performance measures to
the continuing debate on its originality as well initiate, drive or support improvement efforts
as its relevance to product costing ABC has and hence to improve the decision-making
been gaining acceptance in an increasing processes. Cost Accounting Management ±
number of organizations ranging from man- International (CAM-I) defines activity based
ufacturing to retailing, from profit oriented management as ``a discipline that focuses on
businesses to government institutions. These the management of activities as the route to
organizations adopted ABC because it pro- improving the value received by the customer
vides critical information for decision making, and the profit achieved by providing this
such as product pricing, investment on value''. The discipline includes cost drivers
product engineering and improving product analysis, activity analysis and performance
mix for which accurate cost information is measurements. ABM draws on ABC as its
crucial (Zhuang and Burns, 1992). However, major source of information (Berliner and
ABC has not received due attention from Brimson, 1988).
SMEs although they have potential to im-
prove the performance.
The organization of the paper is as follows: 3. Small and medium-sized enterprises
the review of the activity based costing is
presented in section 2. The brief introduction It has been accepted that the SMEs should
of SMEs is presented in section 3. The not have a workforce exceeding 500, net fixed
justification criterion for the implementation assets exceeding not more than a third of its
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A. Gunasekaran, H.B. Marri and R.J. Grieve Volume 12 . Number 5 . 1999 . 386±394

capital held by a large firm. It should not be with greater consistency and conformity to
forgotten that the importance attached to the quality specifications. Also, ABC allows the
development of SMEs increased over the manufacturers to reduce the time between
1980s, and many countries now regard customer order and product delivery; this
satisfactory performance in this sector as a gives the manufacturer a competitive advan-
major aspect of economic growth and ad- tage in improving customer service. The
justment. This trend is reflected by a relative justification criterion for the implementation
increase in the support given to SMEs in of ABC in SMEs is described in the next
organization for economic co-operation and section.
development (OECD) countries (against a
relatively low total expenditure), and also by
the diversity and complexity of the measures 4. Justification criteria for the
implemented (OECD, 1993). In this context, implementation of ABC in SMEs
programs designed to improve in one way or
another the multiple aspects of scientific and ABM guides efforts to adapt business strate-
technological information transfers to SMEs, gies to meet competitive pressures as well as
are of primary importance. Following are to improve business operations. ABM uses
some of the characteristics of SMEs: the information obtained by ABC in various
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. In SMEs, shop floor tasks that are closely analyses designed to yield continuous im-
related to production have mostly in- provement. ABC information enables ABM
volved a high degree of human decision to guide continuous improvement processes.
making and execution. It helps to direct the resources to activities
. Personnel relationships in SMEs are that yield the maximum profitability and to
highly important. improve the way the work is carried out. ABM
. SMEs have a higher inherent innovative aims at two goals, both common to SMEs.
potential than large enterprises. The first one is to improve the value received
. Ability to react quickly to keep abreast of by customers. The second is to improve
fast changing market requirements. profits by providing this value. These goals
. Lack of bureaucracy. Dynamic, entre- can be achieved by focusing on manufactur-
preneurial managers react quickly to take ing activities. Meeting these goals begins with
advantage of new opportunities and are a simple realization ``that's customers have
willing to accept risk. very simple wants''. They want products and
. Efficient and informal internal commu- services that fit their specific needs. Custo-
nication networks. Afford a fast response mers want quality service at affordable price
to internal problem solving which means and to be delighted, and that has to be right
provides ability to reorganize rapidly to now. Meeting customer requirements is one
adapt to change in the external environ- thing, and meeting them profitably is quite
ment. another. It is essential for SMEs to adopt
. A large number of SMEs have some sort ABC taking into account the advanced SME's
of external linkage which is of importance environment and their competitiveness in the
to the development of their business. global market.
. Small enterprises tend to concentrate on Recent manufacturing experience in SMEs
suggests that, the stable product and mass
traditional industries where entry barriers
production are no longer valid for advanced
are low, minimum production scales are
manufacturing systems (Park and Kim,
low, and labour intensity relatively high.
1995). Thus, manufacturing companies have
In the last two decades, several factors have reduced their dependence on the traditional
forced global manufacturers to make dramatic cost accounting (TCA) systems by imple-
changes in their products, markets, and menting ABC systems. Because TCA and
manufacturing strategies. The characteristics ABC systems have different methods of
of the twenty-first century market are global, handling overhead costs, they have differ-
fragmented consumer markets, and rapidly ences in their estimates of cash flows with cost
changing product technologies. To stay in the accounting data. The characteristics of SMEs
market it is necessary for SMEs to adopt ABC and the justification criteria for the imple-
and management for they not only produce mentation of ABC in SMEs are presented in
parts at faster rates, but they produce parts Table I. These justification criteria are
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Table I Justification criteria for the implementation of ABC in SMEs


Dimensions Characteristics of SMEs Justification of ABC in SMEs
Market forces Quality, flexibility, responsiveness Less focus on cost, but more focus on non-financial
measures, more intangible measures
Strategies TQM, FMS, BPR, JIT, MRP Financial, non-financial measures, multiple performance
measures, cost drivers, eliminate non-value adding
activities
Technology EDI, CAD/CAM, CAE, Internet, Reduction in direct labour component, collect data
Multimedia based on all activities, increase in overheads,
productivity of knowledge workers, to eliminate
congestion, on-line data collection on activities
People Multi-functional workforce, Direct labour cost becomes an overhead, continuous
flexible workforce, knowledge skill development, re-engineering, empowered self-
workers, smaller team, employee directed team for product and process developments,
involvement improving productivity of support sources personnel,
collective responsibility and incentive scheme,
elimination of overheads
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Organization Leadership, matrix organization, Focus on long-term strategic decisions based on quality
teamwork, employee flexibility and responsiveness, better communications
empowerment and team working environment, reduce time/effort
required to perform an activity, remove the functional
barriers, eliminate hand-offs, incentive scheme based
on team productivity rather than individual productivity,
conflict reduction because of knowledge workers and
collective incentive scheme, re-engineering the
suggestions by individual employees to reduce the non-
value adding activities, communication based on
motivation

discussed along five dimensions such as manufacturing. The reason for this is that it
market forces, strategies, technology, people takes into account the long-term interest of
and organization. the company in determining suitable business
and operational policies. In manufacturing
Market forces strategy it is necessary for SMEs to avoid non-
Marketing involves planning and execution of financial measures and to minimize non-value
all aspects and activities of a product so as to adding activities to reduce the cost of their
exert optimum influence on the consumer to products to compete in the market. ABC
result in maximum consumption at the system has an ability to reduce non-financial
optimum price and therefore producing the measures, cost drivers and to eliminate non-
maximum long-term profit. In a global value adding activities. By implementing ABC
market, people want high quality products at system in SMEs it will help to reduce the
lower cost. To stay in a market place it is financial and non-financial measures and cost
necessary for SMEs to bring the price of their drivers, non-value adding activities can be
products at lower cost to compete in a global eliminated with the help of strategies/methods
market. ABC helps SMEs in this regard, like total quality management (TQM), flex-
because it focuses more on non-financial ible manufacturing systems (FMS), just-in-
measures. By implementing ABC in SMEs, it time (JIT), manufacturing resources planning
focuses less on cost but more on non-financial (MRP), and business process re-engineering
measures and more intangible measures can (BPR).
be carried out with the help of quality,
flexibility, and responsiveness. Technology
In advanced manufacturing environment,
Strategies technology plays a dominant role of integrat-
Strategic approach to performance improve- ing various functional areas. Automation in
ment is gaining attention in all areas of advanced manufacturing environment have
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reduced labour component but at the same easy to implement ABC in SMEs because
time overheads have increased. In manufac- ABC focuses on long-term strategic decisions
turing environment many SMEs face based on quality, flexibility and responsive-
problems in direct labour components, ness. It also helps SMEs in better
knowledge workers and congestion inside the communications and team working environ-
company. ABC system helps in this regard to ment, reduce time/effort required to perform
minimize labour components, improve pro- an activity, eliminate hand-offs, incentive
ductivity of knowledge workers and to scheme based on team productivity rather
eliminate congestion. By implementing ABC than individual productivity, conflict reduc-
system in SMEs, it will help to reduce direct tion because of knowledge workers and
labour component, collect data based on all collective incentive scheme, re-engineering
activities, increase in overheads, productivity the suggestions by individual employees to
of knowledge workers, to eliminate conges- reduce the non-value adding activities, com-
tion, on-line data collection on activities can munication based on motivation can be
be eliminated with the help of technologies carried out with the help of organizational
such as electronic data interchange (EDI), leadership, matrix organization, teamwork,
computer aided design/manufacturing (CAD/ and employee empowerment.
CAM, computer aided engineering (CAE)), The present era of global competition is
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Internet and multimedia. leading all SMEs towards a renewed com-


mitment to excellence in manufacturing. The
People traditional costing systems do not provide
Human factors play a significant role in the non-financial information about SMEs. The
successful development and implementation traditional cost systems provide little infor-
of ABC in SMEs. As part of a multidisci- mation about what matters to the customers
plinary empowered and self-directed team, a (which is the main requirement of any world
human factors practitioner can be asked to class company). Factors such as quality and
assume leadership of the communications service are out of their domain. They report
team with the task of developing an informa- only financial information. Non-financial in-
tion infrastructure to support the product formation such as defect rates and throughput
development project structure and the facil- rates in each activity are beyond the scope of
itation of information flow in a large the traditional costing system. In recent years,
geographically dispersed project team. ABC SMEs have reduced their dependency on
helps SMEs in continuous skill development, traditional costing systems by developing
re-engineering, empowered self-directed team ABC systems. Initially, managers viewed the
for product and process developments, im- ABC approach as a more accurate way of
proving productivity of support sources calculating product costs. However, ABC has
personnel, collective responsibility and in- emerged as a tremendously useful guide to
centive scheme, elimination of overheads can management action that can translate directly
be carried out with the help of Multi- into higher profits (Cooper and Kaplan,
functional workforce, flexible workforce, 1991). Realizing the importance of ABC in
knowledge workers, smaller team, and em- SMEs to stay competitive, an attempt has
ployee involvement. been made in this paper to develop a frame-
work for the implementation of ABC in SMEs
Organization which is present in the next section.
SMEs may find it worthwhile to set up a
specialist team to play a consultancy role in
the organization in planning and implemen- 5. A framework for the implementation
tation of ABC projects. This can be valuable of ABC in SMEs
for SMEs located on different sites where the
specialist team can be useful in technology In order to present a framework for the
transfer. Organizational structure can be seen implementation of ABC in SMEs, a concep-
as the assignment of people with different tual model has been developed as shown in
tasks and responsibilities. In SMEs there is Figure 1. The issues of implementation of
not much bureaucracy because of the number ABC in SMEs are discussed under eight
of levels in the organization. So all the perspectives such as top management com-
employees work there as a team. It will be mitment, organization for ABC program,
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Activity based costing in small and medium-sized enterprises Logistics Information Management
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Figure 1 Implementation of ABC in SMEs


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seminar on ABC, incentive to motivate from the top management responsible for
participation, education and training on overall productivity improvement of the
ABC, analysis of the critical activities, identify company. Top management should focus on
value adding and non-value adding activities, long-term strategic decisions based on qual-
and monitor the implementation. The char- ity, flexibility and responsiveness.
acteristics of SMEs are highlighted in the Productivity of the employees can only be
conceptual model such as high degree of improved by providing them collective re-
human decision making and execution, sponsibility and incentive schemes.
personnel relationships are of high impor-
tance, high inherent innovative potential, 5.2 Organization for ABC program
ability to meet changing market requirements, The organization for implementing ABC in
capital intensive environment and efficient SMEs should be as small as possible to reduce
internal network. Multiple performance the overall expenditure of the company. The
measures, to compare activities with those team should comprise of a manager and an
benchmarked and reduce throughput time in assistant. The organization team should
SMEs can only be achieved by introducing meet regularly in order to advise the
ABC system. The implementation issues of management on the strategic, and technolo-
ABC in SMEs are discussed as under. gical business problems and sometimes
also in day-to-day management problems.
5.1 Top management commitment Once the organization is formed for ABC,
The full understanding, commitment and the next stage is to work out the plan for
leadership of an organization's top manage- the performance improvement program.
ment emerge as a crucial factor in almost all Performance issues relating to organization
the studies of ABC implementation. If the form depend much on the performance
organization's senior managers do not un- and inter working of technology, infrastruc-
derstand and show commitment to the ture, and working practice. ABC approach
program then it is only understandable that as practiced at heavy engineering SMEs
the rest of the organization will ask why they involves daily meetings and noticeboards to
should do so. Top management commitment plan, monitor and control collaborative
usually means that senior personnel must put working across virtual autonomous business
in a lot more effort at an operational level. units in both office and shopfloor environ-
The implementation of ABC program in ments.
SMEs is the responsibility of all levels of In SMEs there is not much bureaucracy
management. However, it should be delivered because of the number of levels in the
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Activity based costing in small and medium-sized enterprises Logistics Information Management
A. Gunasekaran, H.B. Marri and R.J. Grieve Volume 12 . Number 5 . 1999 . 386±394

organization. Therefore, there is a potential implemented ABC. The owners of SMEs are
for employees to work in teams. This will giving less importance to their employees in
facilitate an easy to implement action of ABC offering them suitable incentives and rewards
in SMEs. Matrix organizational environment such as contributions towards insurance, sick
of SMEs helps to eliminate many hand-offs pay, vacation, medical care, pension, bo-
and hence to reduce time/effort required to nuses, and employee empowerment. When
perform an activity. the employees receive their benefits in the
form of incentives and rewards from their
5.3 Seminar on ABC employers, then they will be more motivated
Seminars on ABC are essential for the to work hard to increase the productivity of
successful implementation of ABC in SMEs. the products.
It is necessary for the SMEs to take active
participation in the seminars/workshops or- 5.5 Education and training on ABC
ganized by universities, private and state For the successful implementation of ABC in
institutions. For example, in UK the depart- SMEs, the employees must have a clear
ment of trade and industry (DTI) supports understanding of its principles, capabilities,
universities to help SMEs by providing goals and objectives. This understanding will
necessary financial support to work on their make it possible for the expectation of ABC in
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productivity and quality problems and hence SMEs to be communicated appropriately to


their competitiveness. SMEs have higher all the employees. Sage and Fox (1989)
inherent innovative potential and ability to suggested that firms should implement ac-
meet changing market requirements. Pro- tion-oriented operation strategies that stress
ductivity of knowledge workers can be integration of human values, taking into
improved by arranging seminars on the account the critical success factors such as
performance of ABC both inside and outside worker's pride and positive attitudes which
the company. contribute to any successful operations strat-
Training should be given to the SMEs in egy. ABC requires consultation at all levels
selecting the vendors, market research, sales and systematic training and education efforts.
promotional efforts and advertising based on Moreover, such training and education need
quality and delivery criteria. The services of to be carried out mainly by the companies
SMEs association and seminars organized by themselves in co-operation with system sup-
the state department should be utilized to pliers. When the employees are well trained
learn more about modern marketing princi- and educated, they can easily reduce time/
ples of SMEs. The extent of information effort required to perform an activity, reduce
technology should be used to develop a throughput time, on-time delivery, and mini-
network of SMEs to exchange information mize conflict reduction inside the company
about markets and technologies on-line as because of knowledge workers. Also, em-
well as for electronic commerce. With a large ployees are provided with in-house and
highly qualified workforce, it should not be a outside of the company training facilities to
problem to develop an electronic network of gain latest knowledge and to maintain com-
SMEs to facilitate the purchasing-supplier pany's standard in the global market.
relationship as well as marketing.
5.6 Analysis of the critical activities
5.4 Incentive to motivate participation Number of activities in a business range from
The incentive policy to motivate participants 10-200. It is not possible to analyze all of
plays an important role in adopting and them at once due to limited time and
implementing ABC in their companies. The resources. The key then is to focus on
government must play an important role by significant activities, the ones important to
offering special incentives to the company customers or operating the business. More-
owners in adopting ABC. SMEs have efficient over, these are the activities that provide the
internal networks and higher external linkage greatest opportunities for improvement. The
to adopt ABC. Legislation by government to Pareto analysis should be used to determine
implement ABC and loan rebate to SMEs will the critical activities. This analysis should be
certainly help the implementation process by carried out separately for both the value
minimizing the risk of loss in investment, added and non-value added activities. A
production and business as a whole. Also, successful business deploys resources to those
customers select those SMEs who have activities that yield the highest strategic
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Activity based costing in small and medium-sized enterprises Logistics Information Management
A. Gunasekaran, H.B. Marri and R.J. Grieve Volume 12 . Number 5 . 1999 . 386±394

benefit. An ABC system can eliminate non- performance of implementation process over
value adding activities with the help of times. This includes starting with the initial
strategies/methods such as TQM, FMS, and decisions, dealing with employee training and
BPR. Also, the SME has a high degree of then on to the process of designing the
human decision making and execution to system, gathering the required data and then
analysis of the critical activities. the final progress, results and interpretation
meetings.
5.7 Identify value adding and non-value The user should understand what informa-
adding activities tion is available from the ABC system and
Once activities are specified and the cost of how that information should be used in
each activity is calculated, the next step is to decision making. SMEs have a high degree of
identify value adding and non-value adding human decision making and execution to
activities such as machine set-up, rework, monitor ABC. The primary aim of the new
inspection, stock holding, etc. A non-value system is not to create an elegant and
added activity is often defined as ``an activity technically robust solution, but it is to provide
that can be eliminated with no deterioration a solution that will change behavior of
of product attributes (e.g. performance, management to improve the performance of
functionality, quality, perceived value)'' businesses.
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(Miller, 1992). Some think that non-value


added activity means waste and to some
others it might mean the cost of quality and to
6. Conclusions
others it might mean everything other than
the labour. ABC should focus on the activity, In this paper, an attempt has been made to
not on the people who perform activities. present the background of ABC in SMEs.
Activities can be identifie as value added or The literature available on ABC/SMEs has
non-value added only to compare activities to been surveyed to develop a framework for the
the best practices. An activity should bear implementation of ABC in SMEs. Justifica-
comparison to a similar activity in another tion criteria to implement an ABC system in
company or another part of the organization. SMEs have also been analysed in this paper
Comparing an activity to a benchmark of taking into account their business and orga-
good practice helps determine the scope for nizational characteristics. Finally, a
improvement. SMEs can benchmark the framework has been developed for the justi-
performance of their activities by being a fication and implementation of ABC in
member of a network firms. Activities are SMEs. Further research is required:
rated on such factors as quality, lead time, . To identify suitable performance mea-
flexibility, cost, and customer satisfaction. sures at strategic, tactical and operational
Clarity and understanding between value levels in SMEs.
added and non-value added activities is . To develop a framework for the design of
achieved when people understand and accept ABC in SMEs. The model proposed in
the reasons why an activity is classified as this paper can be used as a basis for
non-value added or value added (Miller, further development.
1996). . Data collection and analysis are a time
consuming process. Therefore, appropri-
5.8 Monitor the implementation ate criteria should be identified for the
It is normal for owners, directors and man- collection of the most relevant data for
agement of an organization to be more
ABC in SMEs taking into account the
concerned and interested in the day-to-day
business goals.
functions and controls which are designed to . To establish a suitable incentive scheme
maximize the profitability of the SMEs, and
to promote the application of ABC.
efficiency in the usage of resources, by
ensuring the implementation of management
policies. As the details of the ABC system
become known the implementation of the References
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