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Justification and implementation of activity based costing in small and medium-sized enterprises
A. Gunasekaran, H.B. Marri, R.J. Grieve,
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A. Gunasekaran, H.B. Marri, R.J. Grieve, (1999) "Justification and implementation of activity based costing in
small and medium‐sized enterprises", Logistics Information Management, Vol. 12 Issue: 5, pp.386-394, https://
doi.org/10.1108/09576059910295869
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Small-to medium-sized enterprises, Activity-based costing, Dini and Guerginal (1994) have identified
Cost management, Implementation some important failure-avoiding cum success-
generating elements of small and medium-
Abstract sized enterprise's (SME's) strategy. The
primary success factors for the implementa-
There is a potential to improve the overall performance of
tion of activity based costing (ABC) in SMEs
SMEs and hence their competitiveness. Activity based
are related to capabilities in creating quality
costing (ABC) is gaining importance in organizations that
products and services, and controlling capital
are aiming for a major share in business by improving
intensity and debt levels. Another important
productivity and quality. However, ABC has received little
capability is that of being able to create and
attention from SMEs in spite of the fact that it has an
implement an effective policy. Thus, any
important role to play in improving the competitiveness of
organizational process that reduces the cash
SMEs. First, this paper reviews cost management
outflows for a smaller or medium enterprise is
practices in SMEs. Second, justification criteria for the
likely to have positive impact in terms of a
implementation of ABC in SMEs are discussed. Third, a
reduction of debt, and the consequential
framework has been developed in this paper for the
savings can be made into profits or into
implementation of ABC in SMEs. Finally, some future
research directions are presented in the area of ABC in
improved market competitiveness through its
SMEs.
investment into the differentiating features of
the business or into the charging of lower
prices. Furthermore, the effective control of
Electronic access
cash flow may reduce long-term capital
The current issue and full text archive of this journal is requirements and alleviate the common
available at SMEs problem of under-capitalization.
http://www.emerald-library.com Drury and Tayles (1993) surveyed man-
agement accounting practices in 260 UK
SMEs and the results supported the impor-
tance of non-financial measures, especially
measures of customer satisfaction, product
Logistics Information Management
Volume 12 . Number 5 . 1999 . pp. 386±394 quality, delivery and supplier reliability. SMEs
# MCB University Press . ISSN 0957-6053 have usually informal and underdeveloped
386
Activity based costing in small and medium-sized enterprises Logistics Information Management
A. Gunasekaran, H.B. Marri and R.J. Grieve Volume 12 . Number 5 . 1999 . 386±394
accounting systems, and there is a lack of top of ABC in SMEs is presented in section 4.
management support in this area. Therefore, Section 5 deals with the framework for the
implementation of an integrated system in implementation of ABC in SMEs. Finally,
SMEs means that the accounting systems summary and conclusions are offered in
need to be developed rather than to be section 6.
changed. Kaplan and Norton (1992) pre-
sented the balanced score-card system (BCS)
and defined it as a set of measures that gives 2. Activity based costing
top management a faster but comprehensive
view of the business. The BCS includes For ABC, activities are viewed as prime
financial measures that tell the results of drivers of costs. A firm must focus its
actions already taken. However, it comple- attention on the key activities that have major
ments the financial measures with operational impact on the performance of the manufac-
(non-financial) measures on customer satis- turing company (Jeans and Morrow, 1989).
faction, internal processes, and the The ABC approach aims to make a more
organization's innovation and improvement realistic allocation of overheads to products.
activities. These measures are the drivers of The key to this is the determination of the
future financial performance of the SMEs correct drivers for the production process.
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(Laitinen et al., 1997). The cost driver can be defined as the factor
The ABC system has recently attracted that generates and controls the cost of an
much attention and was considered to pro- activity, it is any factor that could change the
vide better information about cost patterns cost of the activity (Cooper and Kaplan,
and the relationship between overhead costs 1988).
and the activities that drive them. The basic The goals of ABC can be achieved by
concept behind product costing in an ABC managing the activities and it is a process of
system is that the cost of a product equals the relentless and continuous improvement of all
cost of the raw materials plus the sum of the aspects of business. This involves a continual
cost of all the activities required to produce it search for opportunities to improve which in
(Shields and Young, 1989). The ABC system turn involves a careful and methodical study
recognizes that while some of the overhead of activities (Kaplan, 1984). The analysis and
resources increase in proportion to the cost of activities provide financial and non-
volume of products produced, the rest of the financial information that is the basis for
overhead resources do not. The development activity based management (ABM). The
and promotion of ABC have been stimulated ABM makes this cost and operational infor-
and largely influenced by the work of Cooper mation useful by providing value analysis,
(1990), Johnson and Kaplan (1987). Despite cost drivers and performance measures to
the continuing debate on its originality as well initiate, drive or support improvement efforts
as its relevance to product costing ABC has and hence to improve the decision-making
been gaining acceptance in an increasing processes. Cost Accounting Management ±
number of organizations ranging from man- International (CAM-I) defines activity based
ufacturing to retailing, from profit oriented management as ``a discipline that focuses on
businesses to government institutions. These the management of activities as the route to
organizations adopted ABC because it pro- improving the value received by the customer
vides critical information for decision making, and the profit achieved by providing this
such as product pricing, investment on value''. The discipline includes cost drivers
product engineering and improving product analysis, activity analysis and performance
mix for which accurate cost information is measurements. ABM draws on ABC as its
crucial (Zhuang and Burns, 1992). However, major source of information (Berliner and
ABC has not received due attention from Brimson, 1988).
SMEs although they have potential to im-
prove the performance.
The organization of the paper is as follows: 3. Small and medium-sized enterprises
the review of the activity based costing is
presented in section 2. The brief introduction It has been accepted that the SMEs should
of SMEs is presented in section 3. The not have a workforce exceeding 500, net fixed
justification criterion for the implementation assets exceeding not more than a third of its
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Activity based costing in small and medium-sized enterprises Logistics Information Management
A. Gunasekaran, H.B. Marri and R.J. Grieve Volume 12 . Number 5 . 1999 . 386±394
capital held by a large firm. It should not be with greater consistency and conformity to
forgotten that the importance attached to the quality specifications. Also, ABC allows the
development of SMEs increased over the manufacturers to reduce the time between
1980s, and many countries now regard customer order and product delivery; this
satisfactory performance in this sector as a gives the manufacturer a competitive advan-
major aspect of economic growth and ad- tage in improving customer service. The
justment. This trend is reflected by a relative justification criterion for the implementation
increase in the support given to SMEs in of ABC in SMEs is described in the next
organization for economic co-operation and section.
development (OECD) countries (against a
relatively low total expenditure), and also by
the diversity and complexity of the measures 4. Justification criteria for the
implemented (OECD, 1993). In this context, implementation of ABC in SMEs
programs designed to improve in one way or
another the multiple aspects of scientific and ABM guides efforts to adapt business strate-
technological information transfers to SMEs, gies to meet competitive pressures as well as
are of primary importance. Following are to improve business operations. ABM uses
some of the characteristics of SMEs: the information obtained by ABC in various
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. In SMEs, shop floor tasks that are closely analyses designed to yield continuous im-
related to production have mostly in- provement. ABC information enables ABM
volved a high degree of human decision to guide continuous improvement processes.
making and execution. It helps to direct the resources to activities
. Personnel relationships in SMEs are that yield the maximum profitability and to
highly important. improve the way the work is carried out. ABM
. SMEs have a higher inherent innovative aims at two goals, both common to SMEs.
potential than large enterprises. The first one is to improve the value received
. Ability to react quickly to keep abreast of by customers. The second is to improve
fast changing market requirements. profits by providing this value. These goals
. Lack of bureaucracy. Dynamic, entre- can be achieved by focusing on manufactur-
preneurial managers react quickly to take ing activities. Meeting these goals begins with
advantage of new opportunities and are a simple realization ``that's customers have
willing to accept risk. very simple wants''. They want products and
. Efficient and informal internal commu- services that fit their specific needs. Custo-
nication networks. Afford a fast response mers want quality service at affordable price
to internal problem solving which means and to be delighted, and that has to be right
provides ability to reorganize rapidly to now. Meeting customer requirements is one
adapt to change in the external environ- thing, and meeting them profitably is quite
ment. another. It is essential for SMEs to adopt
. A large number of SMEs have some sort ABC taking into account the advanced SME's
of external linkage which is of importance environment and their competitiveness in the
to the development of their business. global market.
. Small enterprises tend to concentrate on Recent manufacturing experience in SMEs
suggests that, the stable product and mass
traditional industries where entry barriers
production are no longer valid for advanced
are low, minimum production scales are
manufacturing systems (Park and Kim,
low, and labour intensity relatively high.
1995). Thus, manufacturing companies have
In the last two decades, several factors have reduced their dependence on the traditional
forced global manufacturers to make dramatic cost accounting (TCA) systems by imple-
changes in their products, markets, and menting ABC systems. Because TCA and
manufacturing strategies. The characteristics ABC systems have different methods of
of the twenty-first century market are global, handling overhead costs, they have differ-
fragmented consumer markets, and rapidly ences in their estimates of cash flows with cost
changing product technologies. To stay in the accounting data. The characteristics of SMEs
market it is necessary for SMEs to adopt ABC and the justification criteria for the imple-
and management for they not only produce mentation of ABC in SMEs are presented in
parts at faster rates, but they produce parts Table I. These justification criteria are
388
Activity based costing in small and medium-sized enterprises Logistics Information Management
A. Gunasekaran, H.B. Marri and R.J. Grieve Volume 12 . Number 5 . 1999 . 386±394
Organization Leadership, matrix organization, Focus on long-term strategic decisions based on quality
teamwork, employee flexibility and responsiveness, better communications
empowerment and team working environment, reduce time/effort
required to perform an activity, remove the functional
barriers, eliminate hand-offs, incentive scheme based
on team productivity rather than individual productivity,
conflict reduction because of knowledge workers and
collective incentive scheme, re-engineering the
suggestions by individual employees to reduce the non-
value adding activities, communication based on
motivation
discussed along five dimensions such as manufacturing. The reason for this is that it
market forces, strategies, technology, people takes into account the long-term interest of
and organization. the company in determining suitable business
and operational policies. In manufacturing
Market forces strategy it is necessary for SMEs to avoid non-
Marketing involves planning and execution of financial measures and to minimize non-value
all aspects and activities of a product so as to adding activities to reduce the cost of their
exert optimum influence on the consumer to products to compete in the market. ABC
result in maximum consumption at the system has an ability to reduce non-financial
optimum price and therefore producing the measures, cost drivers and to eliminate non-
maximum long-term profit. In a global value adding activities. By implementing ABC
market, people want high quality products at system in SMEs it will help to reduce the
lower cost. To stay in a market place it is financial and non-financial measures and cost
necessary for SMEs to bring the price of their drivers, non-value adding activities can be
products at lower cost to compete in a global eliminated with the help of strategies/methods
market. ABC helps SMEs in this regard, like total quality management (TQM), flex-
because it focuses more on non-financial ible manufacturing systems (FMS), just-in-
measures. By implementing ABC in SMEs, it time (JIT), manufacturing resources planning
focuses less on cost but more on non-financial (MRP), and business process re-engineering
measures and more intangible measures can (BPR).
be carried out with the help of quality,
flexibility, and responsiveness. Technology
In advanced manufacturing environment,
Strategies technology plays a dominant role of integrat-
Strategic approach to performance improve- ing various functional areas. Automation in
ment is gaining attention in all areas of advanced manufacturing environment have
389
Activity based costing in small and medium-sized enterprises Logistics Information Management
A. Gunasekaran, H.B. Marri and R.J. Grieve Volume 12 . Number 5 . 1999 . 386±394
reduced labour component but at the same easy to implement ABC in SMEs because
time overheads have increased. In manufac- ABC focuses on long-term strategic decisions
turing environment many SMEs face based on quality, flexibility and responsive-
problems in direct labour components, ness. It also helps SMEs in better
knowledge workers and congestion inside the communications and team working environ-
company. ABC system helps in this regard to ment, reduce time/effort required to perform
minimize labour components, improve pro- an activity, eliminate hand-offs, incentive
ductivity of knowledge workers and to scheme based on team productivity rather
eliminate congestion. By implementing ABC than individual productivity, conflict reduc-
system in SMEs, it will help to reduce direct tion because of knowledge workers and
labour component, collect data based on all collective incentive scheme, re-engineering
activities, increase in overheads, productivity the suggestions by individual employees to
of knowledge workers, to eliminate conges- reduce the non-value adding activities, com-
tion, on-line data collection on activities can munication based on motivation can be
be eliminated with the help of technologies carried out with the help of organizational
such as electronic data interchange (EDI), leadership, matrix organization, teamwork,
computer aided design/manufacturing (CAD/ and employee empowerment.
CAM, computer aided engineering (CAE)), The present era of global competition is
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seminar on ABC, incentive to motivate from the top management responsible for
participation, education and training on overall productivity improvement of the
ABC, analysis of the critical activities, identify company. Top management should focus on
value adding and non-value adding activities, long-term strategic decisions based on qual-
and monitor the implementation. The char- ity, flexibility and responsiveness.
acteristics of SMEs are highlighted in the Productivity of the employees can only be
conceptual model such as high degree of improved by providing them collective re-
human decision making and execution, sponsibility and incentive schemes.
personnel relationships are of high impor-
tance, high inherent innovative potential, 5.2 Organization for ABC program
ability to meet changing market requirements, The organization for implementing ABC in
capital intensive environment and efficient SMEs should be as small as possible to reduce
internal network. Multiple performance the overall expenditure of the company. The
measures, to compare activities with those team should comprise of a manager and an
benchmarked and reduce throughput time in assistant. The organization team should
SMEs can only be achieved by introducing meet regularly in order to advise the
ABC system. The implementation issues of management on the strategic, and technolo-
ABC in SMEs are discussed as under. gical business problems and sometimes
also in day-to-day management problems.
5.1 Top management commitment Once the organization is formed for ABC,
The full understanding, commitment and the next stage is to work out the plan for
leadership of an organization's top manage- the performance improvement program.
ment emerge as a crucial factor in almost all Performance issues relating to organization
the studies of ABC implementation. If the form depend much on the performance
organization's senior managers do not un- and inter working of technology, infrastruc-
derstand and show commitment to the ture, and working practice. ABC approach
program then it is only understandable that as practiced at heavy engineering SMEs
the rest of the organization will ask why they involves daily meetings and noticeboards to
should do so. Top management commitment plan, monitor and control collaborative
usually means that senior personnel must put working across virtual autonomous business
in a lot more effort at an operational level. units in both office and shopfloor environ-
The implementation of ABC program in ments.
SMEs is the responsibility of all levels of In SMEs there is not much bureaucracy
management. However, it should be delivered because of the number of levels in the
391
Activity based costing in small and medium-sized enterprises Logistics Information Management
A. Gunasekaran, H.B. Marri and R.J. Grieve Volume 12 . Number 5 . 1999 . 386±394
organization. Therefore, there is a potential implemented ABC. The owners of SMEs are
for employees to work in teams. This will giving less importance to their employees in
facilitate an easy to implement action of ABC offering them suitable incentives and rewards
in SMEs. Matrix organizational environment such as contributions towards insurance, sick
of SMEs helps to eliminate many hand-offs pay, vacation, medical care, pension, bo-
and hence to reduce time/effort required to nuses, and employee empowerment. When
perform an activity. the employees receive their benefits in the
form of incentives and rewards from their
5.3 Seminar on ABC employers, then they will be more motivated
Seminars on ABC are essential for the to work hard to increase the productivity of
successful implementation of ABC in SMEs. the products.
It is necessary for the SMEs to take active
participation in the seminars/workshops or- 5.5 Education and training on ABC
ganized by universities, private and state For the successful implementation of ABC in
institutions. For example, in UK the depart- SMEs, the employees must have a clear
ment of trade and industry (DTI) supports understanding of its principles, capabilities,
universities to help SMEs by providing goals and objectives. This understanding will
necessary financial support to work on their make it possible for the expectation of ABC in
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benefit. An ABC system can eliminate non- performance of implementation process over
value adding activities with the help of times. This includes starting with the initial
strategies/methods such as TQM, FMS, and decisions, dealing with employee training and
BPR. Also, the SME has a high degree of then on to the process of designing the
human decision making and execution to system, gathering the required data and then
analysis of the critical activities. the final progress, results and interpretation
meetings.
5.7 Identify value adding and non-value The user should understand what informa-
adding activities tion is available from the ABC system and
Once activities are specified and the cost of how that information should be used in
each activity is calculated, the next step is to decision making. SMEs have a high degree of
identify value adding and non-value adding human decision making and execution to
activities such as machine set-up, rework, monitor ABC. The primary aim of the new
inspection, stock holding, etc. A non-value system is not to create an elegant and
added activity is often defined as ``an activity technically robust solution, but it is to provide
that can be eliminated with no deterioration a solution that will change behavior of
of product attributes (e.g. performance, management to improve the performance of
functionality, quality, perceived value)'' businesses.
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