Assessment Task 1

JKL Industries overview

JKL Industries is an Australian-owned company, selling forklifts, small trucks and spare parts to
industry. They also have a division that leases forklifts and small trucks.

The company’s head office is in Sydney and has branches in Brisbane, Melbourne, Perth, Adelaide
and Canberra.

After 12 years in business, focusing on forklifts and small trucks, JKL Industries has negotiated the
sales rights to a range of medium and large trucks from an overseas supplier. This opportunity will
provide JKL Industries with an advantage in range over its competitors.

Sales results over the past five years have indicated strong growth in forklift and truck sales, which
have averaged 10% sales growth per annum. The rental market has been in decline for the past three
years due to the reduced costs of these vehicles and some taxation benefits to industries who
purchase these vehicles

Communication Planning Portfolio

JKL enterprises are starting another marketable strategy of progress in its moving structure through
association rebuild. The association is growing retail deals in medium and substantial trucks and
barring itself from the rental business. For accomplishing the new business objectives, the association
needs to plan a business correspondence methodology for disposing of the poor business
correspondence channels and for slanting representative's endeavors with the board goals for by and
large achievement.

Communication Strategy

Communication refers to the exchange of ideas and information between sender and recipient. An
effective communication in an organisation leads to proper conveying of information and fulfillment of
organisational goal. Therefore, communication strategy must be formed to provide proper
communication channels to both employees and management for the flow of information as well as
for feedback mechanism.

Objectives

1. Effective internal communication mechanism through a proper policy framework.

2. Top- down and bottom-up communication flow for enhanced communication network.
3. Channelizing of proper feedback mechanism.

Communicators

Senior management- Management prepares and executes business plans and policies. They form
organisation objectives to be fulfilled. These activities need to be conveyed to the entire team for
proper working.

Working employees- Employees are the means through which the organisational needs are
achieved. They need to have a proper bottom-up conversation to resolve their queries.
Methods of communication

The standard methods of communication are speaking or writing by a sender and listening or reading
the receiver. Most communication is oral, with one party speaking and others listening. However,
some forms of communication do not directly involve spoken or written language. The industry needs
to make constant communication with its employees regarding sales services and clients
requirements. The best media for communication are emails &telephonic.

1. Telephonic: It is the fastest and cheapest form of communication. The organisation must
install intercom at all the levels for improved conversation.
2. Email: Email is a written form of communication. It is a formal method, in which any
information/ attachment can be conveyed within seconds. It is the best method for the
organisation as it would allow quick and fast communication and would also reduce time
consumption for a personal talk.

Bottom-up consultation

For effective workplace & employee relation, it is highly important for bottom-up consultation.
Currently, the organisation is facing numerous consultation issues due to non-adherence of
employee’s consultation.

Two Provisons

1. Monthly Employee Meeting: Meetings and discourses give chances to representatives to

put their issues and discussion before the board. Presently, the representatives are not happy
with their compensation conditions and this causes disappointment among them. They would
give their audits, for example, an expansion in pay and so on. Since there would be an
immediate discussion; the board can in a split second give their input.
2. Constant supervision- A supervisor must be appointed who constantly supervise and
consult with the employees. This supervisor would convey the information to the management
and thus, this mechanism would lead to improved work processes. On the other hand, the
manager would also convey management feedback to the employees.

Grievance procedure

Grievance refers to a formal complaint regarding any dissatisfaction event. In an organisation, it is

common for the employees to have grievance or dissatisfaction regarding any business change or
business policy. Therefore, it is indeed necessary for setting up of a grievance procedure for effective
employee relations and for better workplace atmosphere. The organisation can follow up, the
following grievance policy:

1. Formulation of standard grievance submission form.

2. Setting up of a time period for submission of the grievance form by the aggrieved employee.

3. Any unsatisfied employee, who is unhappy with any policy, can provide a written grievance
through the form to the head of the department, within the time limit.

4. The department, then shall call up a meeting between the aggrieved and the management to
resolve the matter.

5. The final decision must be submitted in a written form to the aggrieved employee and with the
head of the department as well.