National Tracking Poll

Project: 181206
N Size: 2201 Adults
Margin of Error: ± 2%
Topline Report December 06-09, 2018
Question Response Frequency Percentage
HR1_1 In general, how often do you watch the following annual awards shows? Academy
Awards (Oscars)
I always watch 28 0%
I usually watch 306 4%
I sometimes watch 555 25%
I do not usually watch 45 9%
I never watch 707 32%
HR1_4 In general, how often do you watch the following annual awards shows? Grammy
Awards
I always watch 8 8%
I usually watch 303 4%
I sometimes watch 529 24%
I do not usually watch 463 2%
I never watch 725 33%
HR1_5 In general, how often do you watch the following annual awards shows? Golden Globe
Awards
I always watch 47 7%
I usually watch 26 2%
I sometimes watch 57 24%
I do not usually watch 495 22%
I never watch 78 36%
HR2_x1 And, which option best describes how you typically watch each of the following
awards shows? Academy Awards (Oscars) (N=1,494)
I watch the whole show 297 20%
I watch most of the show 356 24%
I only watch the nomination categories Im interested in 99 3%
I only watch the opening monologue 44 3%
I only watch the red carpet 67 5%
I only watch highlights the next day 32 2%
Don’t know / No opinion 29 5%

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 Question Response Frequency Percentage
HR2_x4 And, which option best describes how you typically watch each of the following
awards shows? Grammy Awards (N=1,476)
I watch the whole show 254 7%
I watch most of the show 34 23%
I only watch the nomination categories Im interested in 68 %
I only watch the opening monologue 46 3%
I only watch the red carpet 72 5%
I only watch highlights the next day 330 22%
Don’t know / No opinion 266 8%
HR2_x5 And, which option best describes how you typically watch each of the following
awards shows? Golden Globe Awards (N=1,420)
I watch the whole show 23 5%
I watch most of the show 299 2%
I only watch the nomination categories Im interested in 60 %
I only watch the opening monologue 28 2%
I only watch the red carpet 83 6%
I only watch highlights the next day 349 25%
Don’t know / No opinion 286 20%
HR3_x1 Do you think the following awards shows are too long, too short or about the right
length? Academy Awards (Oscars) (N=1,494)
Too long 7 48%
About the right length 5 34%
Too short 23 2%
Don’t know / No opinion 250 7%
HR3_x4 Do you think the following awards shows are too long, too short or about the right
length? Grammy Awards (N=1,476)
Too long 555 38%
About the right length 592 40%
Too short 34 2%
Don’t know / No opinion 295 20%
HR3_x5 Do you think the following awards shows are too long, too short or about the right
length? Golden Globe Awards (N=1,420)
Too long 580 4%
About the right length 525 37%
Too short 22 2%
Don’t know / No opinion 292 2%

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 Question Response Frequency Percentage
HR4 Of the following, which award do you consider to be the highest honor for a nominee
to receive? Please select one.
Academy Award (Oscar) 024 47%
Grammy Award 233 %
Golden Globe Award 88 9%
Don’t know / No opinion 756 34%
HR5_1 In general, would the following make you more or less likely to watch an awards show
or make no difference either way? I like the host(s)
Much more likely 428 9%
Somewhat more likely 65 30%
No difference either way 632 29%
Somewhat less likely 37 2%
Much less likely 89 4%
Don’t know / No opinion 363 6%
HR5_4 In general, would the following make you more or less likely to watch an awards show
or make no difference either way? I can cast votes for nominees I like
Much more likely 3 4%
Somewhat more likely 454 2%
No difference either way 792 36%
Somewhat less likely 67 3%
Much less likely 8 5%
Don’t know / No opinion 458 2%
HR5_5 In general, would the following make you more or less likely to watch an awards show
or make no difference either way? I can interact with other viewers on social media
Much more likely 46 7%
Somewhat more likely 29 0%
No difference either way 994 45%
Somewhat less likely 24 6%
Much less likely 230 0%
Don’t know / No opinion 488 22%
HR5_6 In general, would the following make you more or less likely to watch an awards show
or make no difference either way? There is racial and ethnic diversity among the
nominees
Much more likely 246 %
Somewhat more likely 307 4%
No difference either way 987 45%
Somewhat less likely 8 4%
Much less likely 62 7%
Don’t know / No opinion 47 9%

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 Question Response Frequency Percentage
HR5_7 In general, would the following make you more or less likely to watch an awards show
or make no difference either way? There is gender diversity among the nominees
Much more likely 23 0%
Somewhat more likely 296 3%
No difference either way 024 47%
Somewhat less likely 75 3%
Much less likely 39 6%
Don’t know / No opinion 454 2%
HR5_8 In general, would the following make you more or less likely to watch an awards show
or make no difference either way? I am familiar with most of the nominees
Much more likely 372 7%
Somewhat more likely 658 30%
No difference either way 620 28%
Somewhat less likely 7 3%
Much less likely 96 4%
Don’t know / No opinion 384 7%
HR5_9 In general, would the following make you more or less likely to watch an awards show
or make no difference either way? I am not familiar with most of the nominees
Much more likely 6 5%
Somewhat more likely 65 7%
No difference either way 684 3%
Somewhat less likely 386 8%
Much less likely 464 2%
Don’t know / No opinion 386 8%
HR5_10 In general, would the following make you more or less likely to watch an awards show
or make no difference either way? I am a fan of a nominee
Much more likely 396 8%
Somewhat more likely 665 30%
No difference either way 607 28%
Somewhat less likely 63 3%
Much less likely 85 4%
Don’t know / No opinion 384 7%
HR5_11 In general, would the following make you more or less likely to watch an awards show
or make no difference either way? I am a fan of a performer
Much more likely 428 9%
Somewhat more likely 722 33%
No difference either way 573 26%
Somewhat less likely 57 3%
Much less likely 60 3%
Don’t know / No opinion 362 6%

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 Question Response Frequency Percentage
HR5_12 In general, would the following make you more or less likely to watch an awards show
or make no difference either way? The program is about the length of an average TV
show
Much more likely 225 0%
Somewhat more likely 458 2%
No difference either way 897 4%
Somewhat less likely 4 5%
Much less likely 04 5%
Don’t know / No opinion 402 8%
HR5_13 In general, would the following make you more or less likely to watch an awards show
or make no difference either way? The program is longer than an average TV show
Much more likely 5 7%
Somewhat more likely 260 2%
No difference either way 838 38%
Somewhat less likely 294 3%
Much less likely 273 2%
Don’t know / No opinion 385 7%
HR5_14 In general, would the following make you more or less likely to watch an awards show
or make no difference either way? The program is about the length of an average lm
Much more likely 63 7%
Somewhat more likely 407 8%
No difference either way 92 4%
Somewhat less likely 6 7%
Much less likely 63 7%
Don’t know / No opinion 396 8%
HR5_15 In general, would the following make you more or less likely to watch an awards show
or make no difference either way? The program is longer than an average lm
Much more likely 3 5%
Somewhat more likely 78 8%
No difference either way 762 35%
Somewhat less likely 352 6%
Much less likely 39 8%
Don’t know / No opinion 405 8%
HR5_16 In general, would the following make you more or less likely to watch an awards show
or make no difference either way? My friends or family are hosting a viewing party
Much more likely 29 3%
Somewhat more likely 479 22%
No difference either way 702 32%
Somewhat less likely 83 4%
Much less likely 89 9%
Don’t know / No opinion 457 2%

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 Question Response Frequency Percentage
HR5_17 In general, would the following make you more or less likely to watch an awards show
or make no difference either way? Celebrities at the show express their political
opinions
Much more likely 37 6%
Somewhat more likely 86 8%
No difference either way 634 29%
Somewhat less likely 200 9%
Much less likely 658 30%
Don’t know / No opinion 386 8%
HR5_18 In general, would the following make you more or less likely to watch an awards show
or make no difference either way? Celebrities at the show do not express their political
opinions
Much more likely 474 22%
Somewhat more likely 407 8%
No difference either way 742 34%
Somewhat less likely 88 4%
Much less likely 04 5%
Don’t know / No opinion 385 8%
HRdem1_1 How often do you watch or stream the following? TV shows
Every day 23 5%
Several times per week 503 23%
About once per week 57 7%
Several times per month 9 5%
About once per month 62 3%
Less often than once per month 65 3%
Never 7 8%
HRdem1_4 How often do you watch or stream the following? Movies
Every day 40 9%
Several times per week 66 28%
About once per week 37 7%
Several times per month 265 2%
About once per month 67 8%
Less often than once per month 80 8%
Never 93 9%

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 Question Response Frequency Percentage
HRdem1_5 How often do you watch or stream the following? Sporting events
Every day 63 7%
Several times per week 437 20%
About once per week 35 6%
Several times per month 36 6%
About once per month 50 7%
Less often than once per month 29 3%
Never 675 3%
HRdem2_1 Do you, or anyone in your household, subscribe to the following? Cable television
I (or someone in my household) currently subscribe 043 47%
I (or someone in my household) subscribed in the past, 784 36%
but not now
I (or someone in my household) have never subscribed 373 7%
HRdem2_4 Do you, or anyone in your household, subscribe to the following? Satellite television
I (or someone in my household) currently subscribe 52 24%
I (or someone in my household) subscribed in the past, 659 30%
but not now
I (or someone in my household) have never subscribed 02 46%
HRdem2_5 Do you, or anyone in your household, subscribe to the following? Streaming service(s)
I (or someone in my household) currently subscribe 26 57%
I (or someone in my household) subscribed in the past, 243 %
but not now
I (or someone in my household) have never subscribed 698 32%
HRdem3_1 In general, what kind of fan do you consider yourself of the following? Film
Film: An avid fan 76 33%
Film: A casual fan 207 55%
Film: Not a fan 279 3%
HRdem3_4 In general, what kind of fan do you consider yourself of the following? Television
TV: An avid fan 049 48%
TV: A casual fan 996 45%
TV: Not a fan 56 7%
HRdem3_5 In general, what kind of fan do you consider yourself of the following? Music
Music: An avid fan 23 5%
Music: A casual fan 952 43%
Music: Not a fan 26 6%
HRdem3_6 In general, what kind of fan do you consider yourself of the following? Fashion
Fashion: An avid fan 272 2%
Fashion: A casual fan 900 4%
Fashion: Not a fan 029 47%

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 Question Response Frequency Percentage
Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-
lated for registered voters with demographic post-strati cation weights applied.

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National Tracking Poll #181206, December, 2018
Respondent Demographics Summary

Respondent Demographics Summary

Summary Statistics of Survey Respondent Demographics

Demographic Group Frequency Percentage

xdemAll Adults 220 00%

xdemGender Gender: Male 030 47%
Gender: Female 7 53%
N 220
age5 Age: 18-29 395 8%
Age: 30-44 492 22%
Age: 45-54 368 7%
Age: 55-64 434 20%
Age: 65+ 52 23%
N 220
demAgeGeneration Generation Z: 18-21 28 6%
Millennial: Age 22-37 532 24%
Generation X: Age 38-53 55 25%
Boomers: Age 54-72 862 39%
N 2073
xpid3 PID: Dem (no lean) 747 34%
PID: Ind (no lean) 78 35%
PID: Rep (no lean) 673 3%
N 220
xpidGender PID/Gender: Dem Men 32 5%
PID/Gender: Dem Women 426 9%
PID/Gender: Ind Men 357 6%
PID/Gender: Ind Women 423 9%
PID/Gender: Rep Men 352 6%
PID/Gender: Rep Women 32 5%
N 220
xdemIdeo3 Ideo: Liberal (1-3) 669 30%
Ideo: Moderate (4) 500 23%
Ideo: Conservative (5-7) 72 33%
N 890
xeduc3 Educ: < College 384 63%
Educ: Bachelors degree 52 24%
Educ: Post-grad 296 3%
N 220
Continued on next page

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 Morning Consult
Respondent Demographics Summary

Summary Statistics of Survey Respondent Demographics

Demographic Group Frequency Percentage

xdemInc3 Income: Under 50k 270 58%

Income: 50k-100k 684 3%
Income: 100k+ 247 %
N 220
xdemWhite Ethnicity: White 780 8%
xdemHispBin Ethnicity: Hispanic 23 0%
demBlackBin Ethnicity: Afr. Am. 279 3%
demRaceOther Ethnicity: Other 42 6%
xrelNet Relig: Protestant 54 23%
Relig: Roman Catholic 42 9%
Relig: Something Else 229 0%
N 64
xreligion1 Relig: Jewish 59 3%
xreligion2 Relig: Evangelical 825 37%
Relig: Non-Evang. Catholics 339 5%
N 64
xreligion3 Relig: All Christian 64 53%
Relig: All Non-Christian 270 2%
N 435
xdemUsr Community: Urban 522 24%
Community: Suburban 07 46%
Community: Rural 662 30%
N 220
xdemEmploy Employ: Private Sector 655 30%
Employ: Government 57 7%
Employ: Self-Employed 86 8%
Employ: Homemaker 4 6%
Employ: Student 90 4%
Employ: Retired 559 25%
Employ: Unemployed 98 9%
Employ: Other 24 0%
N 220
xdemMilHH1 Military HH: Yes 49 9%
Military HH: No 782 8%
N 220
Continued on next page

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National Tracking Poll #181206, December, 2018
Respondent Demographics Summary

Summary Statistics of Survey Respondent Demographics

Demographic Group Frequency Percentage

xnr1 RD/WT: Right Direction 928 42%

RD/WT: Wrong Track 273 58%
N 220
Trump_Approve Trump Job Approve 962 44%
Trump Job Disapprove 6 5%
N 2078
Trump_Approve2 Trump Job Strongly Approve 506 23%
Trump Job Somewhat Approve 456 2%
Trump Job Somewhat Disapprove 285 3%
Trump Job Strongly Disapprove 83 38%
N 2078
xnr3 #1 Issue: Economy 584 27%
#1 Issue: Security 385 8%
#1 Issue: Health Care 347 6%
#1 Issue: Medicare / Social Security 380 7%
#1 Issue: Women’s Issues 7 5%
#1 Issue: Education 38 6%
#1 Issue: Energy 08 5%
#1 Issue: Other 42 6%
N 220
xsubVote18O 2018 House Vote: Democrat 823 37%
2018 House Vote: Republican 755 34%
2018 House Vote: Someone else 96 4%
2018 House Vote: Didnt Vote 525 24%
N 299
xsubVote16O 2016 Vote: Hillary Clinton 700 32%
2016 Vote: Donald Trump 749 34%
2016 Vote: Someone else 99 9%
2016 Vote: Didnt Vote 548 25%
N 296
xsubVote14O Voted in 2014: Yes 475 67%
Voted in 2014: No 726 33%
N 220
xsubVote12O 2012 Vote: Barack Obama 869 39%
2012 Vote: Mitt Romney 6 28%
2012 Vote: Other 87 4%
2012 Vote: Didn’t Vote 63 29%
N 297
Continued on next page

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 Morning Consult
Respondent Demographics Summary

Summary Statistics of Survey Respondent Demographics

Demographic Group Frequency Percentage

xreg4 4-Region: Northeast 393 8%

4-Region: Midwest 506 23%
4-Region: South 822 37%
4-Region: West 48 22%
N 220
Trump_Fav Favorable of Trump 95 42%
Unfavorable of Trump 36 52%
N 205
Trump_Fav_FULL Very Favorable of Trump 52 24%
Somewhat Favorable of Trump 394 8%
Somewhat Unfavorable of Trump 227 0%
Very Unfavorable of Trump 909 4%
N 205
HRdem3x Frequent TV watchers 23 5%
HRdem4x Frequent movie watchers 40 9%
HRdem3_1 Film: An avid fan 76 33%
Film: A casual fan 207 55%
Film: Not a fan 279 3%
N 220
HRdem3_4 TV: An avid fan 049 48%
TV: A casual fan 996 45%
TV: Not a fan 56 7%
N 220
HRdem3_5 Music: An avid fan 23 5%
Music: A casual fan 952 43%
Music: Not a fan 26 6%
N 220
HRdem3_6 Fashion: An avid fan 272 2%
Fashion: A casual fan 900 4%
Fashion: Not a fan 029 47%
N 220
Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-
lated with demographic post-strati cation weights applied.

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National Tracking Poll #181206, December, 2018

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