APPLICATION FOR BAJAJ AUTO DEALERSHIP (MOTORCYCLE BUSINESS)

Bajaj Auto Ltd. designs, develops, manufactures and markets a wide range of Motorcycles. The Company’s
dealerships handle one or more of its brands: Platina, CT100, Discover, Avenger, Dominar, V and Pulsar.

This Application Form is for a dealership in India only. This Application Form is not an offer document or contract.

INSTRUCTIONS

The Applicant is advised to carefully read the entire Form. The application form is also available on our website
www.bajajauto.com
1. The application must be made by:
• An existing entity proposing to operate the dealership (Applicant), or
• If a new entity is proposed to be set up to operate the dealership, the application should be made by an existing
entity (Applicant) which shall provide all or most of the funding for the new entity

2. This Application Form has 4 sections. The Applicant must fill all sections.

3. All financial statements provided with the Application Form must be audited statements, complete with all schedules
and the auditor’s report.

4. If you have downloaded the application form from our website, then with the mention of provided Reference ID number,
you can either mail us the Filled Application Form along with the enclosures to bajaj2wnetwork@bajajauto.co.in OR
Upload it through the Upload Application Form section in the website. Note: If you upload form through website, you will
have to mail the required enclosures separately via email with the Reference ID mentioned. For any assistance, you may
reach us on our number +91 2066106959.

5. No payment is to be done with the Application.

6. Incomplete application forms will not be accepted for processing.

7. On receipt, if the Application is complete, the Applicant will receive an administrative acknowledgement from Bajaj Auto.
Applicant to quote the number for all future correspondences.

8. The information provided by the applicant is intended only for the company’s use.

9. By emailing the filled application form. The applicant is inviting Bajaj Auto to consider its application for motorcycle
dealership. The Company does not assure the applicant of being selected for such dealership.

10. Any information furnishes in the Application is voluntarily provided as the Applicant submits the applications in his own
initiative. Bajaj Auto limited reserves the right to reject this application without assigning any reason.

11. Should Bajaj Auto limited find the application if interest, the applicant may be invited for discussions and additional
disclosures, including due-diligences.

For further information, please refer to the contact details in the advertisement.

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 GUIDELINES ON THE FACILITY REQUIRED

Other things being equal, preference would be given to Applicants with an integrated site (i.e. a 3-S facility comprising
Sales, Service and Spare Parts under one roof) and to those who have owned premises or premises on long lease. The
site proposed must be in an area suitable for customers with adequate visibility and ease of access, and in accordance with
the development plans and zoning laws of the local authority.

For the Applicant to identify appropriate facilities and analyze the economic viability of the dealership (Section-B) the
following approximations may be taken.

Sr. NO. Facility Area/ Quantity

Display Area- min. 1200 sq.ft, Back office- min.

300 Sq., Finance area-min. 200 Sq.ft, Dealer
1 Showroom and back office (Frontage-40 feet) Cabin- min. 100 sq.ft, Vehicle selection area-
min. 400 sq.ft, Utility area- min.100 sq.ft, Total
Area – Min. 2400 Sq.ft.

Service reception-120 sq.ft, Customer Lounge-

200 sq.ft, Spare counter-300 sq.ft, WM-Cabin-
75 sq.ft, 6 Bays- 125 sq.ft, Engine room-75
sq.ft, Equipment’s- 75 sq.ft, Major Job area- 75
2 Workshop Area
sq.ft, Washing-150 sq.ft, Parking- 500 sq.ft.
Change room- 75 sq.ft, Ready for delivery-350
sq.ft, Vehicle movement area- 350 sq.ft. Total
area – Min. 2500 sq.ft.

3 Storage/Stockyard Area Min. 2000 sq ft.

4 Recommended site area for an integrated 3S 5000 to 6000 sq ft.

5 Workshop Interior & Tools & Equipment (Rs.) 15 lakhs

6 Working Capital for vehicle inventory (Approx.) Equivalent to 30-35 days of retail sales.

7 Working Capital for spare parts (Rs.) 60 days inventory

Other Investment: Computers / Showroom Corporate

8 15 lakhs
Identity/ Software/Support vehicles (Rs.)

9 Manpower

10 Sales Vol<200-15, 200-300-18, >300-21

11 Service <1000-21, 1000-1500-25, >1500-29

12 Security and Housekeeping 2 to 3

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 SECTION-A

Applicant Details (Financial and Ownership Information)

Location where dealership is sought: City / State _____________________________________________________

Name of Applicant: Mr. / Ms. / M/s :_______________________________________________________

Applicant Structure: Company Partnership firm Proprietorship

Contact Person _____________________________ Designation ______________________________

Address of Applicant (Pin-Code must be given)

City: Pin Code: State:

Telephone (indicate STD code) ______________________________________ Mobile _________________

Email ______________________________________ Fax ____________________

Entity proposed for operating the Bajaj Auto Dealership.

Existing Company / Firm New Entity

If the Applicant is setting up a new Entity, please indicate the type of Entity proposed for the Bajaj Auto
dealership.

Individual / Proprietorship

Partnership

Limited Company

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1. Information about Directors / Partners / Proprietors who would be involved in the Bajaj Auto dealership.

Name Relationship Age Qualification Present Proposed holding

with applicant Occupation in dealership
(Rs and %)

2. Provide brief details of the professional experience of each Director / Partner / Proprietor mentioned above.

Please indicate the number of years for which the Director/Partner/Proprietor has handled each responsibility. Indicate
any relevant experience in the automobile industry

Name of Firm Name No. of Years Position Held Experience

Director Details

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 3. Current Business Activities of Applicant.

Please indicate all the current business activities of the Directors/Partners/Proprietors and its subsidiaries. Also indicate
if the Directors/Partners/Proprietors are associated directly / indirectly with any 2/3/4 wheeler automobiles franchisee.

Name of the Firm Business activity and the name of the Key Manager Annual Turnover
(Rs. Lakhs)

4. a) Provide the audited financial statements for the last financial year of the Applicant.

The Applicant must submit audited financial statements, even if the proposed dealership will be through a new entity to
be formed.

For a Proprietorship, please submit financial statements of your businesses certified by your accountant. Kindly indicate
the Income Tax paid in the past 3 assessment years below, and enclose copies of the Income Tax for these 3 years.

Name of Applicant (Proprietorship) Income tax paid in the last 3

assessment years

I II III

4. b) Provide the following company documentation.

For Proprietorship firm – PAN

For Partnership firm- PAN + copy of registration of partnership certificate + copy of partnership deed/agreement

For Limited/ Pvt. company- Company PAN + Certificate of incorporation + CIN + Article of association or Memorandum of
association

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5. Please provide the consolidated financial information of the applicant (Rs. in Lakhs).

Name of the Applicant :

Name of the Company :

Nature of the Company : Proprietorship / Partnership / Limited Company

Year 2014-15 (Rs Lakhs)

Financial Details Firm 1 Firm 2
Total Fixed Asset
Current Asset
Shareholders’ Funds
a) Share Capital

b) Reserves and Surplus Long

term Loan

Long Term loan

Current Liabilities
Income
Expenditure
Depreciation
Profit before Interest and Taxes
Profit Before Tax
Total Tax
Profit after Tax

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6. Banker to the Applicant.

Please list the Bankers of the Applicant and enclose a letter / certificate from each bank indicating the current limits
enjoyed (term loan and working capital / cash credit) and duration / time of business relationship with bank.

Name and address of Bank Duration of Type of facility Current Limit (Rs. Lakhs)
Relationship

7. Existing Relationship with Bajaj Auto Ltd.

Kindly enclose if the Applicant, or any associate/ group company or firm of the Applicant, has any current or
past business relationship with Bajaj Auto Ltd. If there is no relationship, write “No business relationship” below.

8. Potential for conflict of interest.

Please indicate if the Applicant or any of the Partners / Directors, or their immediate relatives (sons, daughters,
husband, wife, father or mother) is in any way connected with dealership/ agencies/ OEM for sale of any
automobile (2 wheeler, 3 wheeler etc.) If not, write “No potential for conflict of interest” below

9. Applicant dispute with Tax Authorities.

If the Applicant had, or has, any tax liability / dispute with the Income Tax / Excise / Sales Tax Department within
the past 3 years, please give a brief resume of the dispute with the amount involved. If not, write “No tax dispute”
below.

10. Legal disputes of Applicant.

If there have been legal proceedings filled by the Applicant or against the Applicant in the past 3 years, please specify
the amount involved and provide a brief resume of the litigation. If there are no such legal proceedings, write “No legal
dispute” below.

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 SECTION-B

Business Plan for the Proposed Dealership

1. Vehicle sale plan

Please give your estimate (over three years) of the number of Bajaj Auto Motorcycles you would be able to sell in the
city (inclusive of the district in which the city is located) for which you have applied to set up a dealership. In an
Enclosure, please outline your reasoning and plan for achieving the vehicle sales indicated.

Category Year 1 Year 2 Year 3

Vehicle Sales
Plan
( In numbers)

2. Vehicle service plan

Category Year 1 Year 2 Year 3

Vehicle Service
Plan
( In numbers)

3. Dealership Revenue Projections

Please summarize your assessment of the projected revenues of the dealership for the first year of operations.

Figures in Rs Lakhs
Income from vehicle sales margin

Other income from sales operations

(Sales finance, insurance, registration, accessories etc.)

Labor earnings in workshop

Income from spare parts margin

Other income from workshop operations

(Value added services, AMC etc.)

Total revenues from dealership operations

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4. Expenses for the Dealership

Please summarize your assessment of the projected expenses of the dealership for the first year of operations.

Figure in Rs. Lakhs

Interest cost on Fixed Asset investments

Interest cost on Working Capital

Rentals

Marketing Expenses (Including service marketing)

Salary/Wages and incentives

Other Expenses (Electricity / Water / Municipal tax. etc.)

Total Expenses

5. Dealership Plan of Operation

Please summarize the staffing plan of your proposed dealership. In an Enclosure, please provide the details of
organization structure, staffing and facilities proposed.

Department Number of Persons Average Cost per person (in Rs)

Sales

Service

Spare Parts

Accounts & Administration

Allied activities ( Security and

housekeeping)

TOTAL PERSONS

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6. Key Dealership Personnel

Please list the key dealership personnel in your proposed organization and, if you have already identified someone
external to your organization for recruitment, kindly provide details of the same.

Where is the person

Designation Qualification Name (if available)
currently working

Head of Sales

Workshop Manager

Chief Accountant

7. Facilities proposed

The facilities required are indicated on page 2 of the application. In light of these requirements, please place a
tick mark (√) in the appropriate box below

Indicate the type of facility being proposed integrated 3-S Facility

Separate Showroom & Workshop

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If you have indicated an integrated facility above, please mark your answers only in the Showroom section
below. If you proposed to have separate showroom and workshop, please indicate your answer separately for
each. We request you to answer in accordance with the instruction provided;

Workshop (Service &

Question Answer using Showroom
Spare Parts)

Is land available yes / no

If available, what is the size of the give size in sq. ft.

plot (sq. ft)

If available, is the plot owned or owned / leased

Leased

If the plot is owned, is it free / encumbered

Encumbered

If land is not available, do you have yes / no

a proposed site

How much time will it take to get the give time in months
site for your purpose

Is there an existing constructed yes / no

facility suitable for dealership
Operations

If you propose an existing facility, is owned / leased

it owned or leased by you

If the existing facility is not owned or

give time in months
leased by you, what is the time frame
for getting the same

If you propose an existing facility, give area in sq. ft.

what is the floor area available

If no constructed facility is give time in months

proposed, how much time will it take
you to construct a facility

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 Provide the address of the proposed site:

Showroom

Workshop

Note: Minimum frontage required for the plot is 40 ft., Depth-50ft and Height 12ft.
In Enclosures please provide: photographs of land, building and other infrastructure giving an idea of
the Layout & surroundings, a city map marking the locations of the facilities. You should have the land
title deeds, lease agreements (existing) available for review at the time of due-diligence. However the
same is to be provided along with the application.

8. Investment for the Dealership

Name of Bank or
Application of Funds (Rs. Lakhs) Source of Funds (Rs. Lakhs)
Financial institution

FIXED ASSETS (SOURCE OF FUND)

□ Land Own Funds

□ Building Term Loan

□ Equipment

□ Others

Total Fixed Assets Total FA Funding

CURRENT ASSETS ( WORKING CAPITAL) (SOURCE OF FUND)

□ Vehicle Inventory Own Funds

□ Receivables Short Term Loan

□ Spare Parts

Total Working capital

Total Working Capital
funding

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 SECTION-C
Applicants’ Personal Details

This must be filled by the Managing Partner / Managing Director / Proprietor, and all Partners / Directors having more
than 20% ownership stake in the Applicant Company / Firm.

Full Name _________________________________________________________________________________

(Please underline surname)

Business Address (Pin-Code must be given)

City____________________ Pin-Code____________________ State __________________________

Residential Address (No Post-Box permitted, Pin-Code must be given)

City____________________ Pin-Code____________________ State ____________________________

Phone / electronic contact

Please provide the STD codes and circle the number at which you prefer to be contacted

Home ________________________________ Business_______________________________

Mobile ________________________________ e-mail ________________________________

Following Compulsory Identity documents need to submitted:

1) Aadhar Number Or Passport Number

_______________________________________________________________________________________

2) PAN Card copy

3) Electric bill or MTNL/BSNL phone bill not older than 3 month

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1. Personal Data

Annual Emoluments drawn Do you have any medical Hometown / Permanent Residence, if
Date of Birth
from the Applicant ailment that may prevent you different from residential address
Company / Firm discharging your duties Indicated earlier.

2. Educational Qualifications & Professional Training

Course Date Completed Company / Institute, City, Country

3. Family

Spouse’s Name Spouse’s Education Name of Children Age of Children

4. If any family members work in the Applicant Company / Firm, kindly provide details below

Name Qualification Role Annual Emoluments

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 5. Business / Employment history

Business Name / Company employed at Type of business Period from - to Position Held

6. Briefly describe your major achievement / success story.

7. Why do you believe that you will make a success of the Bajaj Auto Motorcycle dealership?

8. Will you personally manage the dealership operations? If not, why?

9. If you, or your family, have any current or past business relationship with Bajaj Auto Ltd., please provide
details of the same.

10. Membership of Clubs / Social Organizations

1. _______________________________________________ Member Since (Year) __________________

2. _______________________________________________ Member Since (Year) __________________

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11. References capable of being contacted for recommendation.

Professional: Please provide details of your Banker, Lawyer and Chartered Accountant.

Full Name & Address Occupation Years Phone Number

Known (with STD code)

Banker

Lawyer

Chartered Accountant

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12. Personal Financial Position

Amount
Asset Value in Rs. Liability
Asset Class Liability Class in Rs
Details Lakhs Details
Lakhs
Cash Bank Borrowing

Gold Bank Borrowing

Fixed Deposits Bank Deposits

Personal Loans
Securities/Bonds/Shares
(Unsecured)

Real Estate Income Tax Liabilities

Household Items

Others

Business Investments

TOTAL (ASSET) TOTAL (LIABILITY)

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 SECTION-D

Checklist and Declaration

Please place a tick mark (√) against each item to ensure completeness of the application.

1. Audited Financial Statements for the last 3 year of Applicant have been provided. For Proprietorship
the Income Tax have been provided in addition to the Accountant’s certified financial statement

2. Details of Company documents in which directors / partners / proprietor have controlling

Interest are provided

3. Letter from the Applicant’s Banker(s) indicating current facilities provided to the Applicant

4. Vehicle sale plan, vehicle service plan,

5 Dealership plan of operation (details of: structure, staffing and facilities proposed)

6. Photographs of the proposed site(s) with map indicating location of sites in the city

DECLARATION

I/We the applicant confirm the personal data provided is correct and authorize Bajaj
Auto ltd. (and its officials) to scrutinize and validate this data including my credit rating
I/We, the Applicant, accept the decision of Bajaj Auto Limited as final and binding. I/We,
the Applicant, have not been convicted in any court for any offense.
I/We, the Applicant, have read and understood the entire Application Form (pages 1 to 18) and have fully filled
in Section-A, Section-B, Section-C and Section-D.
I/We fully understand that in case any information provided above is found to be false / incorrect, M/s. Bajaj
Auto Limited reserves the right to reject the application or reverse any decision taken on the basis of this
information.

Signature ________________________________ Date ____________________________

(Proprietor / Managing Director / Managing Partner)

Name ________________________________ Place ____________________________

Designation__________________________________

ACKNOWLEDGEMENT COPY

Name of the applicant : __________________________________

Address of the applicant: __________________________________

__________________________________

__________________________________

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