Scenario 1 - Only Student Version

Price

200
175
150
100
30

Scenario 2 - Only Commercial Version

Price

1200
1000
300
225
 36

Scenario 3 - Only Industrial Version

Price

2500
2000
600
300
60

Select Two Versions

Best Case Scenario's

Scenario 1 & 2
Scenario 2 & 3
Scenario 3 & 1

All 3 Versions
Scenario 1 & 2 & 3
 Market Segment Size

(A) Large MNC's 5000.00

(B) Corporates, University's 2000.00
(C) Consultants 20000.00
(D) Small Businesses 15000.00
(E) Students 500000.00

Segments Total Demand

C 20000.00
C+D 35000.00
C+D+A 40000.00
C+B+D+A 42000.00
C+B+D+A+E 542000.00

Optimal Price

Segments Total Demand

A 5000.00
A+B 7000.00
A+B+C 27000.00
A+B+C+D 42000.00
A+B+C+D+E 542000.00

Optimal Price

Segments Total Demand

A 5000.00
A+B 7000.00
A+B+C 27000.00
A+B+C+D 42000.00
A+B+C+D+E 542000.00

Optimal Price

Best Case Secnario's

Scenario 1
Scenario 2
Scenario 3

15280000
21855000
22035000
29585000
 Student Commercial
Project Completion Cost 100000.00 200000.00
Variable Cost 15.00 25.00

Segment Dev Costs Willingness to Pay

Student Commercial
150000.00 150.00 1200.00
100000.00 100.00 1000.00
200000.00 200.00 300.00
200000.00 175.00 225.00
300000.00 30.00 36.00
50.00 60.00

Unit Cost Segment Devlopment Cost Project Completion Cost

15.00 200000.00 100000.00

15.00 400000.00 100000.00
15.00 550000.00 100000.00
15.00 650000.00 100000.00
15.00 300000.00 100000.00

50

Unit Cost Segment Devlopment Cost Project Completion Cost

25.00 150000.00 200000.00

25.00 250000.00 200000.00
25.00 450000.00 200000.00
25.00 650000.00 200000.00
 25.00 950000.00 200000.00

225

Unit Cost Segment Devlopment Cost Project Completion Cost

35.00 150000.00 500000.00

35.00 250000.00 500000.00
35.00 450000.00 500000.00
35.00 650000.00 500000.00
35.00 950000.00 500000.00

600

7730000
7550000
14305000

Only Students buying the student Version 7100000

 Industrial
500000.00
35.00

ay
Industrial
2500.00
2000.00
600.00
300.00
60.00
100.00

Total Cost excl. var cost Unit Contribuion Net Contribution

300000.00 185.00 3400000

500000.00 160.00 5100000
650000.00 135.00 4750000
750000.00 85.00 2820000
400000.00 15.00 7730000

Total Cost excl. var cost Unit Contribuion Net Contribution

350000.00 1175.00 5525000

450000.00 975.00 6375000
650000.00 275.00 6775000
850000.00 200.00 7550000
 1150000.00 11.00 4812000

Total Cost excl. var cost Unit Contribuion Net Contribution

650000.00 2465.00 11675000

750000.00 1965.00 13005000
950000.00 565.00 14305000
1150000.00 265.00 9980000
1450000.00 25.00 12100000
Industrial and Student Combination
 Market Segment Size Segment Dev Costs

(A) Large MNC's 5000.00 150000.00

(B) Corporates, University's 2000.00 100000.00
(C) Consultants 20000.00 200000.00
(D) Small Businesses 15000.00 200000.00
(E) Students 500000.00 300000.00

Students 50
Commercial 225 300
175 100

2500 - (100-50)
2000
 Willingness to Pay
Student Commercial Industrial
150.00 1200.00 2500.00
100.00 1000.00 2000.00
200.00 300.00 600.00
175.00 225.00 300.00
50.00 60.00 100.00

1000 1000
1300