MARKETING MANAGER

JOB DESCRIPTION

Background Information

The Leadership Foundation for Higher Education was established in 2004 to provide
opportunities for the development of leadership management and governance across the UK’s
160 universities and higher education colleges. We have developed a national and
international reputation for the quality of our programmes, research, and consultancy work.
The world in which the Leadership Foundation now exists is very different to the world in
which it was set up. In the last four years alone, higher education in the UK has undergone
some of the most radical policy changes in a generation.

We are part of Higher Education – helping university people learn more about leadership. We
develop capacity for leadership, governance, and management, both for individuals and for
groups. We do this through innovation, information, intervention, and interaction, nationally
and internationally. We invest in thinking and research; we identify relevant and innovative
practice and disseminate it; we intervene with development programmes, consultancy advice,
and coaching; and we engage with our stakeholders. We provide safe spaces to discuss the
big challenges, to generate learning collaboratively. We give leaders, governors, and
managers the capability and confidence to achieve transformational change in Higher
Education and develop the best university leadership in the world.

We are a membership based organisation, with a business driven approach that combines
selling high quality services with investing in Higher Education. We are highly networked,
working in partnership with other organisations with an interest in developing the Higher
Education sector.

The Leadership Foundation operates a hybrid financial model, where around 80% of income
is earned through products and services to the Higher Education sector, with the remaining
20% financed through partnership investment from Higher Education Funding Bodies. Our
operation is based on a small core staff, enhanced by expert Associates. We have an office
base in Holborn and a network of staff and National/Regional Coordinators providing services
across all four countries of the UK.

The Leadership Foundation for Higher Education

Mission Statement

“To serve, drive and catalyse the best possible leadership

governance and management in higher education.”

Further details of our activities are available on our website www.lfhe.ac.uk.

General Description of Role

Reporting to the Director of Marketing & Communications, this role enables the Leadership
Foundation’s mission by marketing the LF’s programmes and services. The Marketing
Manager oversees and coordinates a variety of marketing activities to generate participation
in programmes, events and services. The post-holder will manage two Marketing
Coordinators and will need to be skilled in a range of marketing disciplines.

This is a critical leadership role at the Leadership Foundation that includes motivating a close
knit team, working across the whole organisation and liaising with stakeholders and suppliers.
The Marketing Manager will also organise events and programmes, monitor bookings and
campaign results, and ensure that events run smoothly and successfully. S/he will work with
delegates, trainers, venues and other suppliers in order to ensure customer satisfaction for
Leadership Foundation programmes and other development interventions.

Key Responsibilities

Marketing

 Lead and supervise development and implementation of marketing plans for a range of
LF programmes, events, and other services/activities.

 Contribute to the development, implementation and monitoring of the LF’s overall

marketing strategy and plans

 Brand manager for all aspects of recruitment to and delivery of the Top Management
Programme

 Lead on the communications for the LF in Scotland and Wales, producing timely
newsletters and other information for members.

 Develop the LF’s online and offline presence through website updates, social media,
twitter and other communications channels

 Develop content for marketing and communications and ideas for programmes and
events

Programmes & Events

 Manage and direct the overall process of planning and setting up a range of the LF open
programmes and events, delegating responsibility to staff within the team as appropriate

 Manage the logistics of a range of LF programmes & events including the Top
Management Programme, including the international week.

 Manage and develop the alumni activities and steering group of the Top Management
Programme alumni.

 Arrange venues, contract with trainers/speakers, and make other arrangements for a
range of the LF programmes and events both in the UK and abroad.

 Co-ordinate and supervise the production of programme/event documentation and

joining instructions
 Manage and oversee the work of the two Marketing Coordinators

 Meet and greet delegates at the LF programmes and events, and provide on site support

 Respond to queries from actual/potential delegates, and others involved in

programmes/events

 Co-ordinate and administer all aspects of programme and event management

 Coordinate the online resources for the relevant programmes, where appropriate

 Liaise effectively with the Programme Development Manager and other colleagues to
develop and implement optimum events management & review processes, and to ensure
delivery of consistently high quality programmes and events

Planning and Budgeting

 Work with the Finance Manager on the preparation of budgets for LF’s open programmes

 Draft contracts and manage arrangements with all associates working on programmes
and events coordinated within the team.

 Monitor bookings.

 Contribute to the LF’s overall planning process, and its regular management reporting

Other Duties

 Liaise with the Marketing and Communications Manager to produce publications, updates
to the website and other promotional campaigns

 Manage the process of collating, analysing, and reporting on course evaluations and
impact assessments

 Undertake any other duties as advised from time-to-time by line manager

Location, Support, and Travel

This post is based at Peer House, 8-14 Verulam Street, London WC1X 8LZ. There is no
administrative support to this post. Some travel to venues outside London may be required,
together with occasional overnight stays.
Person Specification

Essential

 Experience of developing and implementing marketing plans

 Knowledge of how to develop an organisation’s offline and online presence
 Experience of managing a small team and working directly with customers
 Experience of organising and managing training programmes, events, or similar
 Top quality organisational and administrative skills
 A beyond entry level Marketing qualification (or substantial progress towards one)
 Ability to work confidently on own initiative and to solve problems both in an office
environment, for customers and on the job at events.
 Strong interpersonal skills, and excellent written and oral communication skills
 Strong ITC skills including Word, Outlook, Excel, PowerPoint
 Accuracy and attention to detail
 Ability to manage time effectively and prioritise work to meet deadlines
 A flexible and calm approach

Desirable

 An understanding of the uses and benefits of development and training

 Experience of proof reading and writing promotional collateral
 Experience of work within the higher education sector
 Knowledge of Goldmine, or a similar CRM database