Consumer Psychology (PSYC 290)

Assignment Topic
Due on: 3rd January, 2019 Total Marks: 30

Keeping in perspective what you have learned:

a) Develop a business idea by focusing on the underlying psychological processes

(perception, learning, memory, personality, attitude formation and attitude change) for
your target consumer market. Write a summary/ report on the idea highlighting the key
concepts that may help in executing your business plan & also identify (concepts)
purpose of application in consumer behavior? [18]

b) Be sure to use at least 2 peer reviewed journal articles as evidence for what you are
stating in the paper regarding application of the applied startegies. The paper should be
strictly based upon the APA style of writing.
[5]

c) Prepare a poster on your idea. It will be reviewed in Business gala (7 points)

Note:

Key processes: Segmentation, societal marketing concept, perceptual positioning, gestalt

principles, semiotics, classical conditioning, operant conditioning, encoding information
(semantic or narrative), utilitarian and hedonic need, consumer involvement, brand
personality, self image, defense mechanisms

Important Instructions:

The following are the instructions which will provide a brief idea of formatting your paper.
Refer to the APA 6th edition for more detailed information.

 The assignment must be typed, text should be Times New Roman and font size 12 must
be used. Moreover, line spacing should be double spaced and left justified.
 Use a cover page and ensure that your names, roll number, instructor’s name and course
details are mentioned In case you refer a book or an electronic resource, do provide
citation and references.
 Write in your own words. Any form of cheating and plagiarism will result in a zero
being given and required disciplinary action; such as a F in the course.
 2 marks (per day) will be deduced in the case the assignment is not submitted on time. No
excuses will be entertained.
 Please edit and proof read your assignment before submitting.
References

 The reference page appears on a separate page from the body of the text, with the heading
“References” centered on the page. Reference entries should be double-spaced, in
hanging indent format (the first line of each reference appears flush left, and subsequent
line are indented).
 In general, each reference should include the name(s) of the author(s), the date of
publication, the title of the article or book, publication data and, where possible, the
Digital Object Identifier (DOI).
 If you use information from any source, you must cite sources within the text and write
references in the reference list. Follow the APA 6 writing style for completing this paper.
Examples:

Book:

Surname, initials of first name. (Year). Title of the book in italics (sentence case). City:

Publisher.

Strunk, W., Jr., & White, E. B. (1979). The guide to everything and then some more stuff. New

York, NY: Macmillan.

Journal Paper:

Surname, initials of first name. (Year). Title of the paper. Name of The Journal in Italics

(capitalize first letter of each word, except articles), volume number italicized(issue

number), page range.

Becker, L. J., & Seligman, C. (1981). Welcome to the energy crisis. Journal of Social Issues,

37(2), 1-7.