Søren Rasmus Lob Dahl

3137 James Ave. | Fort Worth, TX | 919-520-8395 | S.r.dahl@tcu.edu | kingkoper.weebly.com

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EDUCATION
Texas Christian University, Fort Worth, Texas May 2020
Masters of Science in Strategic Communication
Cumulative GPA: 3.9
North Carolina State University, Raleigh, North Carolina May 2018
Bachelor of Arts in Communication with a Public Relations Concentration
Bachelor of Arts in Political Science
Cumulative GPA: 3.6; Graduated Summa Cum Laude
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ATHLETIC HIGHLIGHTS
International Swimming Achievements 2013-2018
 Olympic Games in Rio, Brazil 2016
 World Long Course in Kazan, Russia & Short Course Championships in Windsor, Canada
North Carolina State University Varsity Swim Team 2014-2018
 Won three consecutive Atlantic Coast Conference Championships & 18 time ACC champion 2015-2017
 National Champion in 800 Free Relay at 2017 NCAA Division 1 Championships
 National Champion in 400 Free Relay at 2016 NCAA Division 1 Championships
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MARKETING & STRATEGY EXPERIENCE
Market Research & Channel Planning Teaching Assistant at TCU, Fort Worth, Texas Aug. 2018-Present
 Assist in teaching business communication research, and guide student with primary research projects
 Teach analytical tools (Ad$pender, MRI+, Mintel, SPSS, Google Analytics, AdAge, Simple Analytics)
 Research, analyze, and organize data to be used in the professor’s academic marketing research papers
Marketing Intern at O2 Fitness & MDO Holdings, Raleigh, North Carolina Dec. 2017- Jun. 2018
 Assist in business planning, strategy, advertising, and designed e-marketing material for O2 Fitness
 Helped implement integrated marketing strategies for Happy + Hale©️
 Assisted in managing O2 fitness’ social media programs, including blogs, forums and 10+ social networking sites
 Conducted case study assessments of competitors, and implemented research findings in O2 Fitness business tactics
Strategic Planning Intern at New Mind Education, Raleigh, North Carolina Dec. 2017- Aug. 2018
 Planed and executed events, both professional and social, for a clientbase of 250 international students
 Developed effective social networking outreach and managed social media campaigns to promote events
 Conducted primary marketing research and examined secondary research trends on millennial target market
 Helped design advertisement and public relations campaigns targeted at specific publics
Marketing Campaign Manager for North Texas Food Bank, Fort Worth, Texas Aug. 2018-Present
 Conduct primary research, statistical analysis of quantitative data, and examine consumer and business trends
 Establish strategic campaign to create new brand and increase organizational awareness
 Create a comprehensive integrated marketing campaign to ensure future donations for organization
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HONORS & LEADERSHIP
NCAA Jim McKay Scholar 2018
 Given in recognition of outstanding academic and Athletic achievement and their potential to make a major
contribution to the sports communication industry or public relations
ACC Postgraduate Scholarship Recipient 2018
 Performed with distinction in the classroom and respective sport, while demonstrating exemplary community conduct
Red Legend Pride Award 2017
 Awarded for leading the pack with the spirit and values of North Carolina State University
Captain for the NC State Men’s Swimming and Diving Team 2015-2017
Brand Ambassador for TrykFonden’s National Water Safety Campaign, Denmark 2016-2017
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SKILLS
Adobe Suite: Photoshop, InDesign, • Microsoft Office Certification: Excel, PowerPoint, Word, Publisher • Google Analytics
Certification • Ad$pender • MRI+ • Mintel • SPSS • Google Drive • Bilingual: Danish & English • Proficient: Swedish &
Norwegian • Public Speaking • NIH Certification • Scholarly Research • Brand Strategy • Advertising Ethics Certification