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EXECUTIVE SUMMARY.............................................................................................................2
BUISNESS DESCRIPTION...........................................................................................................5
GENERAL DESCRIPTION OF PRODUCT:.............................................................................5
GENERAL DESCRIPTION OF BUISNESS:.............................................................................6
INDUSTRY BACKGROUND:...................................................................................................6
GOALS AND OBJECTIVES:.....................................................................................................6
UNIQUENESS OF THE PRODUCT:.........................................................................................7
MARKETING.................................................................................................................................7
RESEARCH AND ANALYSIS:.................................................................................................7
TARGET MARKET:...................................................................................................................8
MARKET SIZE AND TRENDS:................................................................................................9
COMPETITIONS:.......................................................................................................................9
MARKETING PLAN:...............................................................................................................10
MARKETING STRATEGY:....................................................................................................10
PRICING POLICY:...................................................................................................................10
ADVERTISING AND PROMOTION PLANS:.......................................................................10
MANUFACTURERS AND COSTS.............................................................................................11
MANUCTURERS:....................................................................................................................11
COSTS:......................................................................................................................................12
OPERATIONS..............................................................................................................................12
LOCATION:..............................................................................................................................12
TAXES:.....................................................................................................................................13
PROXIMITY TO SUPPLIERS:................................................................................................13
MANAGMENT.............................................................................................................................13
MANAGMENT TEAM:...........................................................................................................13
OWNER:....................................................................................................................................14
INITIAL FUNDS:.....................................................................................................................14
INVESTMENT:.........................................................................................................................14
CRITICAL RISKS.........................................................................................................................14
SWOT ANALYSIS.......................................................................................................................15
FLOW CHART.........................................................................................................................17
Financial plan.................................................................................................................................18
Cash Flow..................................................................................................................................19
EXECUTIVE SUMMARY
Types of eCig:
Pen-type.
Mini-type.
Battery
Atomizer
Cartridge
Charger
Liquid
MARKETING
middle
Upper middle
Elite class
Nicotine gums
Nicotine patches
These are not competitors for our product but these are
alternatives for tobacco cigarettes. The competitors for our
product are doing their business abroad and they are:
Palluchi
E-lite
Whenever they want to start their business in Pakistan then we
will focus on competitive strategies.
Pen type:$65
Mini-type:$50
Liquid:$7
Sms marketing
Email marketing
University campaigns
Banners
Internet
Radios
Pamphlets
These are the costs estimated for the pen type and mini type
electronic cigarettes because the value of the dollar varies
day to day. Freight costs and air fares is also a variable
factor so costs might change with time to time.
OPERATIONS
MANAGMENT
CRITICAL RISKS
SWOT ANALYSIS
STRENGHTS:
Uniqueness
Innovative
Attractive
Easy to use
No competition
WEAKNESSES:
Costly
Awareness
Availability
OPPURTUNITIES:
Market growth
New demands
Uniqueness
THREATS:
Current situation of the country
-Idea can be easily copied
No control over cost due to manufacturing is outsourced
Financial plan
BALANCE SHEET
ASSETS LIABILITIES
Office furniture
Long Term Debt 0
50000
Motorcycle 50000
Computer 25000
Inventory 500000
Cash Flow
Inflows
Revenues (1000X50$ +65$X500) Rs. 7012500($82500)
O.E 625000
Outflows
Salaries 288000
Tax 196187
COGS 5100000
INCOME STATEMENT
Revenues 7012500
C.O.G.S 5100000
Gross Profit 1574500
Tax(17%) 259165
EAT 1265335