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Introduction
Indiabulls Group is one of the country's leading business houses with business
interests in Power, Financial Services, Real Estate and Infrastructure. Indiabulls
Group companies are listed in Indian and overseas financial markets. The Net
worth of the Group is Rs 16,844 Crore and the total planned capital expenditure of
the Group by 2013-14 is Rs 35,000 Crore.
Year 2000-01:
One of India’s first trading platforms was set up by IndiaBulls Financial Services
Ltd. with the development of an in-house team
Year 2001-03:
Year 2003-04:
Year 2004-05:
This was one of the most important years in the history of IndiaBulls. In this year:
• IndiaBulls came out with its initial public offer (IPO) in September 2004.
• IndiaBulls entered the Indian Real Estate market and became the first company
Year 2005-06:
In this year the company acquired over 115 acres of land in Sonepat for residential
home site development. The world renowned investment banks like Merrill Lynch
and Goldman Sachs increased their shareholding in IndiaBulls. It also became a
market leader in securities brokerage industry, with around 31% share in Online
Trading. The world’s largest hedge fund, Farallon Capital and its affiliates
committed` 2000 million for IndiaBulls subsidiaries Viz. IndiaBulls Credit
Services Ltd. and IndiaBulls Housing Finance Ltd. In the same year, the Steel
Tycoon Mr. LN Mittal promoted LNM India Internet venture Ltd. acquired 8.2%
stake in IndiaBulls Credit Services Ltd.
Year 2006-07:
In this year, IndiaBulls Financial Services Ltd. was included in the prestigious
Morgan Stanley Capital International Index (MSCI). IndiaBulls Financial Services
Ltd. was benefited with the Farallon Capital agreeing to invest` 6,440 million in it.
The company also received an “in principle approval” from Government of India
for development of multi product SEZ in the state of Maharashtra. IndiaBulls
Financial Services Ltd acquired 100% of the equity share capital of Noble Realtors
Pvt Ltd. Noble Realtors is a Company engaged in the business of construction and
development of real estate projects. IndiaBulls Real Estate Business was demerged
to become a separate entity called IndiaBulls Real Estate Ltd. The Board of
IndiaBulls Financial Services Ltd. Resolved to Amalgamate IndiaBulls Credit
Services Ltd and demerge IndiaBulls Securities Limited.
Hollway and Basu (2007) In this study they analyzed how online
trading is developing & what are the measures which has been followed by
investment companies. It was concluded that there is rapid development in
online trading & companies are providing remarkable services to their
clients
To study various financial products being offered by India Bulls securities ltd.
To study factors affecting perception of investor regarding India Bulls Securities
ltd.
To study the satisfaction level of the investors on the basis of products and
services being offered by India bulls securities ltd.
DATA COLLECTION
The data collected is primary & secondary in nature. The questionnaire is designed for the target
group to get the best amount of data possible keeping in view the importance and authenticity of
the information and convenience of the respondent.
Research Design
Research Idea
Research Question
Research Statement
Research Methodology
Research design
Research design is a specification of methods and procedures for acquiring the information we
need to solve the problems. Research design is adopted for the purpose of collection and analysis
of data in a manner aimed at getting relevant information. It will be conceptual structure within
which research will be conducted, collected, measured and analyzed.
Research Idea
To know the market scene of trading and Investment in equities through India bulls securities
Ltd. And see consumer behavior towards it.
Research Question
To study the Behavior of consumers towards India bulls in respect of their Products & Services
Research methodology
Defining the populations: The population taken for the research consist of investors of
Amritsar only .
Defining the Sample: A random sample is taken for the purpose of extensive market survey. A
structured questionnaire is prepared and the results would be analyzed for precise findings.
Size & Type of Sample: A random sample of size 100 is taken for surveying.
Tools used: Convenient & Judjement sampling technique has been used. A frequency count has
been done for different parameters/ question and the most important factors have suggested to
the company for betterment of sales operations.
Limitations
CHAPTER-5
DATA ANALYSIS AND
INTERPRETATION
Questionnaire
a) Yes
b) No
Interpretation:
a) Intraday
b) Delivery
c) Both
No of respondents 18 65 17 100
% of respondents 18 65 17 100
Interpretation: -
Referring to Q: 2, It is observed that 65% of Investors trade on Delivery basis, 18% on Intraday
& 17% trade on both & trading on delivery basis is considered as safest way of trading.
3) To study the Awareness about products and services being offered by India bulls
a) Yes
b) No
No of respondents 74 26 100
% of respondents 74 26 100
Interpretation: -
Referring to Q: 3, It is observed that 74% of Investors are aware of products and services offered
by India bulls and 26% of investors are not aware about products and services of India Bulls So
Company have to do more promotional activities
4) To study about the Securities in which Investors generally deal
a) Equities
b) Derivatives
c) Commodities
Interpretation:
Referring to Q:4 , It is observed that most of the investors deal in equities because it contains a
wide range of portfolio & some investors also like to deal in commodities.
5) To study the satisfaction level of Investors while trading through India Bulls
a) Yes
b) No
No of respondents 84 16 100
% of respondents 84 16 100
Interpretation:
Referring to Q:5, It is observed that 84% of the investors are satisfied in trading through India
Bulls and 16% are not satisfied with the trading of India Bulls
6) To study the factors affecting your investment behavior through India bulls
No of respondent 45 12 38 5 100
% respondents 45 12 38 5 100
Interpretation:
Referring to Q:6 It is observed that Service & Portfolio quality are the main factors which affect
Investment Behavior of investors
7) To evaluate the following investment companies on the basis of their services ( Tick from
1 to 4)
No of 52 2 37 9 100
respondents
% of 52 2 37 9 100
Respondents
Interpretation:
Referring to Q:7 It is observed that India bulls is ranked at 1 & Share khan at 2 on the basis of
their services Reliance & Religare are not so good at their services according to this study.
8) To evaluate the following factors while trading with India Bulls whether they are good ,
average or bad
Transparency 93 93 7 7 O 0 100
Location 88 88 12 12 0 0 100
Brokerage 71 71 16 16 13 13 100
Interpretation:
Referring to Q:8 It is observed that Maximum investors have a good response towards India
bulls on different factor like Transparency ,location & Brokerage
b) Average
c) Bad
No of respondents 48 36 16 100
% of respondents 48 36 16 100
Interpretation:
10) To study about satisfaction level towards India bulls on the basis of their services
a) Highly Satisfied b) Satisfied c) Dissatisfied
No of respondents 24 49 27 100
% Of respondents 24 49 27 100
Interpretation:
Referring to Q:10 It is observed that 49% of respondents are satisfied ,24% are highly satisfied &
only 16% are dissatisfied with India bulls
CHAPTER-6
FINDINGS,CONCLUSION
AND SUGGESTIONS
CONCLUSION
From my research project I would like to conclude that India bulls is a reputed company
and the clients who trade through India bulls are satisfied with their services. A general
impression that I gathered during Data collection was the immense awareness and
knowledge about consumer behavior towards various product & services being provided
by India bulls. The growing importance of the Indian stock market place may be noted in
terms of increased mobilization of funds growing number of investors account. Indian
stock market industry has remained cantered around limited product range. Efforts to
expand and develop the market innovative products have been negligible. This has
happened due to the tendency to avoid risk, inability to understand future market
development and changes in investor preference. The absence of product diversification
and a confused market situation has been made more by the absence of an innovative
marketing network. Online is considered as one of the innovative network. The product
range offered by stock broking firms needs to be redesigned to cater the changes in the
short term, medium term and long term savings and investment markets. The innovative
product should meet the need of not only the conventional risk-averse type of investors.
The future of the Indian economy belongs to the debt market. Therefore security dealing
firms should take early initiative to capture the potential with innovative schemes and
The market success of any new product particularly financial product depends largely on
its acceptance by consumers. Stock market industry must undertake a well-designed and
comprehensive program of investor education especially aimed at investors in rural and
semi-urban area.
Findings
All the respondents Invest in share market as growth level is high.
Most of the investors like to trade on Delivery basis as it is the safest way of trading.
Investors are aware about the Products & Services of India bulls.
More than 50% of investors like to deal in equity as it contains a wide range of portfolio.
About 84% of the investors who trade through India bulls are satisfied.
It is observed that Service & Quality of Portfolio are the main factors which affect the
investment behavior of investors while trading through India bulls.
India bulls is Ranked as No.1 Investment Company as compared to others.
Brokerage charges are considered as average it has to be reduced.
Most of the Investors are satisfied with the working of Relationship Manager.
The investors who trade through India bulls are satisfied on the basis of their services.
Suggestions
www.Indiabulls.com
www.Investopedia.com
www.powerindiabulls.com
www.bseindia.com
www.nseindia.com
www.moneycontrol.com
www.equitymarket.com
www.demat.com
BOOKS CONCERNED
CHAPTER-8
ANNEXURE
QUESTIONNAIRE
a) Yes
b) No
a) Intraday
b) Delivery
c) Both
3) Are you aware of products and services being offered by India bulls securities ltd?
a) Yes
b) No
a) Equities
b) Derivatives
c) Commodities
a) Yes
b) No
6) What are the factors affecting your investment behavior through India bulls?
a) Service
b) Charges
c) Quality of portfolio
d) All
7) How would you evaluate the following investment companies on the basis of their
services ? Ranking from 1 to 4
b) Religare ____
8) How would you evaluate the following factors while trading with India Bulls ?
a) Transparency Good\Average\Bad
c) Brokerage Good\Average\Bad
a) Good
b) Average
c) Bad
10) What is your level of satisfaction towards India bulls on the basis of their services?
a) Highly Satisfied
b) Satisfied
c) Dissatisfied