Mobile

Applications
Cincinnati Tech Summit
October 28, 2015
 Your Presenters
@usdigitalpartners

MARK MILLER MICHAEL WHELAN DANIEL CALDERON

Founding Partner Sr. Interactive Developer Interactive Designer

mmiller@usdigitalpartners.com mwhelan@usdigitalpartners.com dcalderon@usdigitalpartners.com
A Few of Our Clients
3 hours a day on our
mobile phones 

(avg non-voice usage)

Source: emarketer.com
 Time Spent on Mobile Devices and TV
US Daily Average (Min)
180

170 177
160 168 168 168 168
162
150 158
140

130

120

110
109
100

Q1 2012 Q1 2013 Q1 2014 Q3 2014

Mobile Devices TV

Source: Flurry Analytics, comScore

77% of mobile searches occur
at home and at work where
desktops are available

Source: Google/Nielsen Life360 Mobile Search Moments Q4 2014

“The future of mobile is now”
– Jerry Dischler, Google vice president of 'AdWords'
site by: crew.co
 App vs Website
Things to Consider
Budget 

1 Ranges from $15k (web) - $100k+ (custom app)

Audience/Target Market

2 Older vs Younger demographic

3 Internet Connectivity

Will the user have and/or need an internet connection
(use data/wifi)

4 Location Based or Navigational Elements 


Geolocating/Map Apps like Uber, Google Maps
 App vs Website
Things to Consider
Deliver Real-Time Data 

5 Traffic or weather for current location, push
notifications

6 Need Access to Other Native Features


Sensors to track steps, camera functionality, etc.

7 Device Compatibility 

Android vs iPhone vs Web // mobile vs tablet
Website is Preferred if…
Lower Budget

Frequent Updates

Tying into a website (maintainability)

Share With Others

SEO/Search Benefits
 App is Preferred if…
No internet connection is available

Desired experience requires phone hardware


(Games, Geolocation, Camera, etc.)

Younger audience

One touch launch

Save it for later

 DISCOVERY

DESIGN

DEVELOPMENT
DISCOVERY
Discovery

Marketing Business
1 Strategy

2 Wireframes and Design

Requirements

3 Technical Requirements
DESIGN
The Role of
Designer

Capture intangible,
unconnected thoughts and
make them real.
App Design
Old Way

Flat Files, pdf deliverables

built in Photoshop

Downside is that it’s a static

approach. You don’t get the
feel or flow of the user
experience.
App Design
New Way
Prototyping with InVision,
built in Sketch &
Photoshop.

Upload static design files

and add interactions
between screens to mimic
a true user experience.
DEVELOPMENT
The Role of
Developer
Take the nearly impossible
expectations of the
designer and client and
make it a reality.
Base/Core Development

Puts your web application into an app framework

Mimics native app functionality

Common base of knowledge across all systems 


iPhone, Android, etc.
Other Proprietary
Frameworks
 Main Take-Aways
of Cordova

Utilizes common HTML and Web technologies

1
2 Single code base

Apache updates with newer OS releases / 


3
No reliance on native programming updates
Native App Languages

iOS (Apple) 
 Android


Swift, Objective C Android SDK
App Publishing

1 App Store (iOS)

• iTunes Connect, developer
testing and app
management in the store
• Approval Process with Apple

2 Google Play

3 Private Publishing
Case Study

Downtown Cincinnati Inc.

GOAL: Help users find

restaurants, shops, and
entertainment venues near them.

We wanted to CREATE an
experience for the user.
• Start with current weather
and upcoming events.
• Eat. Shop. Play.
• Parking. Transit… Tours,
Hotels, etc.
 Questions
How Can We Help?
 Resources
US Digital Partners usdigitalpartners.com

Crew.co, App vs Website appvswebsite.com/

Google Mobile Friendly Test google.com/webmasters/tools/mobile-

friendly/

eMarketer Stats emarketer.com/Article/Growth-of-Time-Spent-on-Mobile-

Devices-Slows/1013072
 T H AN K Y O U

MARK MILLER MICHAEL WHELAN DANIEL CALDERON

Founding Partner Sr. Interactive Developer Interactive Designer

mmiller@usdigitalpartners.com mwhelan@usdigitalpartners.com dcalderon@usdigitalpartners.com

GIVE US A CALL AT 513.929.4603